Intro Lead Generation Strategies
Sometime back in March 2016, Vancouver-based firm Wishpond featured in 2016’s Ready to Rocket List. Ready to Rocket listing features the best British Columbia technology companies annually that have enough potential to conquer their peers. This past year, Wishpond Technologies, that technical in marketing automation software, got showcased. Lead Generation Strategies
The inclusion of Wishpond on the Ready to Rocket list is a nod to The way the character of digital marketing is changing, and Wishpond is positioned to capitalize on the growing demand for enhanced lead generation and marketing automation instruments ~ Ali Tajeskandar, CEO of Wishpond.
Authentic to the hilt, Nature of electronic marketing is evolving to acquire smarter and better. Wishpond fits perfectly in the current market. As automation takes over the marketing industry, Wishpond has been nominated as High Performers in the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool which caters nearly all your advertising needs. The highlight of the tool is lead generation and the next analytical process. Wishpond helps in building interactive landing pages and design contests, track leads, send mails, and do much more.
Wishpond Enables one to know”where exactly” and”how” to measure forward. In other words, it is”fully automated” and”free forever” advertising tool which catalyses the easiest process of nurturing and generating prospects.
In this blog, I Will help you through the minute details of this tool, compose Wishpond review. Based on my user expertise, I believe Wishpond is a must-try for all marketers. With no much-a-do, here are the primary characteristics of Wishpond. Lead Generation Strategies
Wishpond Review — Features Highlight
The Qualities of Wishpond are broadly categorized under sub-headings — Landing Pages, Pop-ups and Types, Contests and Promos, and Marketing Automation.
Pop-Ups and Types
You can add customizable kinds for your landing page. There are many Flexible templates to select from. Form building is quite simple with the drag and drop builder. Like landing pages, you can create several variations of your own form and conduct A/B test. These forms are easy to create, publish and discuss it (site, blog, Facebook Page). You can also print on wishpond.com and share it. Listed below are few more add-ons you get-
File upload field in your form to accumulate files and files.
Drop down menu to get a long list of alternatives. This keeps your form short.
Multiple check boxes for leads to opt for over one option that Suits them.
Hidden areas to collect analytical data like supply and referrer.
Merge tags to personalize your forms.
Wishpond lets you create six Distinct Kinds of well-timed pop-ups-
Exit intent: This pop-up is the last attempt to catch the attention of Those leads which are about to leave your website.
Page Scroll: When people scroll down your site, this popup appears.
Timed Pop-ups: You are able to time your popup to appear after the visitor gets Spent a particular quantity of time on your website.
Entrance pop-ups: The moment a visitor lands on your website, a popup appears.
Click popups: These pop-ups turn any link or image to some 2-step opt-in process.
The drag and drop Editor makes pop-up building an easy task. Additionally, you get pre-designed templates to pick from. The pop up templates are both flexible and highly mobile responsive. You are able to aim your popups as you desire, for example, you can decide on which pages the popups will look and where it will not. Lead Generation Strategies
A/B testing feature can be found in popups too. You can test and determine which one is Giving you desired outcomes before finalising one. Other key features include Social Share Buttons. It’s possible to add social sharing buttons for your popups (such as Facebook, Twitter, and G+).
Wishpond provides A separate section for direct data direction where you are able to see all your visitors and their information. It can be sorted into various lists in accordance with the category you desire. It’s five main regions:
Stats provides an international Summary of action taking Place within all your Wishpond campaigns through different links. The analytics provides metric information to take note of the amount of prospects opening emails, switching on campaigns and page views.
Leads provide you with a detailed perspective of Various leads sorted by most recent activity. With each click on a direct result, you can get all the specifics of the guide, such as their actions, profile information and which lists they are part of.
Visitors include those who viewed the webpage but did Not convert on your form. With the use of the system of collecting visitor data, you can track even before they have converted. When they eventually fill out one of your types, all the monitoring data related to their accounts unifies into their new lead profiles.
Lists allow you to see which prospects are part of that lists. This is one of the most important part and a place to come back and look for distinct listing sections especially if you are creating different smart lists and inactive lines using marketing automation
Lead Properties enables you to see All of the Customized lead Properties across all your Wishpond campaigns.
Wishpond has Beautiful templates to get your task simple. Together with the pre-built templates, you can simply drag and drop elements to make your landing page. Elements like text boxes, picture, video, social networking programs, forms, etc.. Editing is seamless on Wishpond. The WYSIWYG editor lets you customize colors, font, and all other elements of this landing page. One slight issue which I faced when using the editor would be , I had to click several times to pick a text. You need to double click it to select and edit, but I guess that I double-clicked it for a couple of times. However, what I got in the end is a totally professional landing page. I guess with the outcome; I could manage to click few times additional! All the templates are cellular responsive. With more than 100 templates, you may create a high-definition landing page for virtually any industry.
You can run A/B Tests for multiple variations of your landing page. Wishpond conducts the test for you and provides you comprehensive reports. Depending on the accurate findings, you can zero on the very best edition of your landing page. You’ll need no programming knowledge to create such interactive and all-device-compatible landing pages.
This isn’t all. You can do together with the landing Page builder on Wishpond.
If you run your Website or blog on WordPress, you can use the WP plugin to build your landing page directly within WP dashboard. In the same way, it is simple to publish your landing page on your own domain and sub-domains.
You can add Auto-submit hyperlinks to your emails. This lets your leads to register immediately for a workshop or webinar or likes of these by just clicking on the hyperlink. They don’t need to give any other additional information.
Events and Advertising
You can run Exciting contests and promotions on Wishpond. It’s possible to collect email addresses through voting. Later, these email addresses may be used for email campaigns. Wishpond lets you encourage social sharing. It provides an option to use Facebook Like Buttons as vote procedures. This facilitates share and likes. Another choice is to add share buttons for Facebook, Twitter, and Google+. You can also encourage rewards for referrals. In these reward contests, the entrants get rewarded when they refer their friends to enter your contest. I’ve already discussed the customizable forms above. It’s possible to take advantage of this feature here too.
To help you make Your competitions interesting and far-fetched, Wishpond includes ten other apps that help with creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can publish and Run social promotions on societal networking platforms such as Facebook, Twitter, or on your own site. Be it any stage, your promotions and competitions will look good on laptops, mobiles and tablets. You can get more enjoys and follows by incorporating a Facebook Like a Twitter follow alternative. Lead Generation Strategies
Wishpond Integrations and API
Wishpond integrates with a host of tools, starting with CRM tools to Email marketing software, eCommerce tools, Webinar tools, and a whole lot more. Below is the list of resources Wishpond integrates with:
CRM Integrations: Lead landing on a website and social media platforms Are going to be a cakewalk together –
Lead capturing is Followed by automobile syncing of prospects between your email marketing program and Wishpond account. This is facilitated by programs like:
Wishpond incorporates With a help desk app UserVoice, and additionally with SurveyMonkey for effective polls. Integrations with Webinar apps like ClickWebinar and GoToWebinar will help you conduct smooth webinars to your leads as soon as they register on one of your own campaigns.
Other integrations include:
Team chat program: Slack; Twilio for phone and SMS integration; LemonStand for customizable cloud-based eCommerce system; and Thankster, a greeting card integration.
Wishpond also Integrates with Zapier, which in turn provides access to over 500 other programs.
Wishpondlets you Construct your integration employing the Wishpond’s REST API.
Marketing automation is A blessing for marketers, this I mentioned in this post — 7 Drip Mail Campaign Software. Wishpond has it all covered. Whether you’re seeking drip email campaigns or want to send customized mails, Wishpond has all of the features ready for you.
In Addition, you Can add scores to your leads and section them according to their activities. Add to the; you get real-time analytics to assist you measure the performance of your automated workflow. It is possible to use combine tags to customize your emails based on the info you’ve got on your database. Wishpond integrates with different email marketing tools such as MailChimp and AWeber to make the jobs easier for you.
Wishpond: Pricing Plans
You Can pick from three distinct plans Wishpond provides — Basic, Pro and Growth. Apart from the typical features, the fundamental plan has a limit on the leads up to 1000, Email marketing a month up to 10,000 using one user which has a price tag of $45 for monthly.
The Growth program is for $129/month using 10000 greatest leads with unlimited customers and all the other notable features of Pro and Fundamental packages. Along with all that, Priority Support and Implementation Coaching Program is also provided. And as always Customer Service is free for all. You may sign up for a FREE 14-Day trial for some of the programs before paying. Lead Generation Strategies
Special Rewards From Wishpond
Wishpond also Provides special perks in most of their other services. If you are a client, you can avail those offers:
30 Days free of Appointlet that’s a helpful tool to reserve appointments with feedback directly from Wishpond;
Free Trial and discount in 30xofAds which is a comprehensive screen and PPV marketing research tool which analyses competitor’s ad strategy.
60 Days free service from AWeber
90 Days trial for Groove,
Free 60 days of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Additionally provides affiliate advantages to site owners, owners or internet advertising pros. It supplies a recurring 30% commission with no payment for your service. You get consistent online payouts which will be readily tracked through GetAmbassador. When you sign up as an affiliate, you’ll be provided with a exceptional tracking link. If Wishpond receives some visitor via your affiliate link, it will immediately link it with your own affiliate account; and if the visitor buys a subscription, either on the same trip or later, you will be paid a 30% commission. The commission is renewed if the subscription is renewed on a monthly or yearly basis.
As An affiliate in Wishpond, you get a more than marginal access to ingenious advertising tools such as GetAmbassador and Tracking Dashboard which allows you to monitor all of your tasks including clicks, commission, and revenue. Banner ads can be easily posted on blogs or websites. Case Studies and Testimonials are used in sites, blogs, and landing pages. You get access to affiliate a landing page wherein you are able to go via the templates, participate effectively in Wishpond’s official Academy and article Banner ads which can be embedded. You can get the HTML code for Banner Ads right on the Wishpond’s Affiliate page. However, for Marketing Automation Banner ads, you’ll need to wait for a short time!
Wishpond for Agencies
Wishpond supplies A easy software for agencies. Agencies have multiple clients to deal with, and Wishpond fits perfectly within this scenario. You can:
Manage multiple customer accounts. You can use the templates and drag n’ Drop editor to create nice popup forms to your clientele.
Collaborate easily with your group with multiple user accounts. The Governance option enables you to restrict users’ access to the customer accounts they’re working on.
Show your clients beautifully designed reports for your entire marketing Campaigns.
Wishpond is praised And applauded by different startups and agencies throughout the globe. 1 such company is TrueCaller. A common name, Truecaller lets you recognize who’s calling you and from wherever. The achievement of TrueCaller is unmatched, and Wishpond has become a part of the success story.
TrueCaller desired To collect tales of the users in a creative manner. The main goal was to know how each user has got or never benefitted with TrueCaller. Every experience issues and TrueCaller wanted to contact those users’ personal experiences. Wishpond became the catalyzing energy within this. TrueCaller ran a competition to collect all information, and this is exactly what occurred:
Over 70K+ participants
TrueCaller became the top keyword on societal media throughout the competition
400 percent increase in Facebook followers
Another company, World Fishing Network, additionally benefited highly from Wishpond. There are numerous more awesome case studies which show the merit of Wishpond as a instrument.
Wishpond: Competitive Analysis
No review is Complete without assessing it against other powerful competitors. In this case, I believe Rafflecopter, Strutta, and Shortstack possess the potential to provide Wishpond a tough competition. But here I shall just tell you why I’ll vote for Wishpond from these four programs:
Wishpond vs. Strutta
Strutta doesn’t Supply any free service, and their plans are rather pricey. The bundle of $249 $399 and $999 called Turnkey, Designer and Professional respectively. The amount of sharing apps is limited to Facebook, Instagram, microsite, website, iframe, and several different channels.
Struta Does not have the site popups feature. The variety of templates is also less. No marketing automation or lead data analyzer, unlike Wishpond. Strutta lacks app integration which is disappointing. There is a deficiency of lead information analysis which may be used for turning leads into loyal customers. I believe with Strutta, I needed to invest more time. To the contrary, Wishpond did save a lot of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar attributes. But, I believe Wishpond beats Rafflecopter using its integrations. Though Rafflecopter provides Pinterest entry option and Facebook entry alternative, I’d vouch for the multiple advertising apps from Wishpond. Wishpond offers marketing automation, which can be lacking in Rafflecopter.
Rafflecopter, on The other hand, has a FREE plan which may entice users. But I am convinced those that are reluctant to compromise with their marketing needs, will go ahead and’purchase’ a plan which suits their needs.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a complete Stack marketing automation instrument with advanced automation features. Designed for SMBs largely, Aritic PinPoint shares all the attributes present in Wishpond. However, Aritic PinPoint displays a much richer feature record. For instance, Wishpond offers international stats for all of the campaigns while Aritic PinPoint reveals you region-wise or even country-wise reports. The marketing automation suite from Wishpond is also very basic. With Aritic PinPoint, marketing automation forms the core. You receive deep email segmentation based on lead behaviour, events, stage where the lead/customer is presently in with respect to the buyers’ travel, and demographics such as age, gender, joining date, etc.. Email campaigns are advanced due to this in-depth segmentation.
Also, Aritic PinPoint operates on a multichannel strategy towards promotion. It’s possible to join and nurture your leads via emails, SMS campaigns, push notifications, landing pages, cellular notifications, and societal networking integrations. Wishpond has just SMS, landing pages, and mails. This brings us to the pricing department. Considering that Aritic PinPoint is quite a bit more advanced than Wishpond and has a lot of features, it’s more expensive. For an organization, Aritic PinPoint offers account-based advertising which is absent in Wishpond.
Update: Wishpond has updated their site with GDPR related Info And now has all of the detail available here to help their European clients and European Subscribers.
Wishpond vs. Shortstack
I Was obviously lured towards Shortstack by simply looking at the cost! Their services start from zero and proceed on to $29 for your simple plan. The Enterprise program at $499 gives you access to all of the features. Shortstack provides just over 30 pre-design topics unlike the countless choices from Wishpond. Another serious lapse is the deficiency of real-time testing for customized designs. Another point of difference is, with Shortstack the amount of users or team members can also be strictly limited to one. In circumstances where multiple users are desired, a cost of around $29 per each month is achievable; unlike Wishpond which may provide multiple users with limited access to info.
This brings us to The close of the review of Wishpond. This tool Is Ideal for a marketer, also that I Must say it is a very simple to use the application. Now That You’re aware of each of the Attributes, pricing and perks strategies, you must begin using the application. You can Always begin with the 14-day trial period for the plan that is appropriate for you. Allow me to Know your views about this particular tool, and if you come across another better Alternative to Wishpond. Lead Generation Strategies