Intro Lead Generation Techniques
Sometime back in March 2016, Vancouver-based firm Wishpond showcased in 2016’s Ready to Rocket List. Ready to Rocket listing features the best British Columbia technology companies every year that have sufficient capacity to conquer their peers. This year, Wishpond Technologies, that specialized in marketing automation program , got featured. Lead Generation Techniques
The addition of Wishpond on the Ready to Rocket list is a nod to How the nature of digital marketing is changing, and Wishpond is positioned to capitalize on the growing demand for improved lead generation and marketing automation instruments ~ Ali Tajeskandar, CEO of Wishpond.
True to the hilt, Nature of electronic advertising is evolving to get better and smarter. Wishpond fits perfectly in the present industry. As automation takes over the marketing industry, Wishpond was nominated as High Performers from the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool that caters almost all your advertising requirements. The highlight of this tool is lead generation and the next analytical procedure. Wishpond can help in creating interactive landing pages and design contests, track prospects, send mails, and do so much more.
Wishpond Allows you to know”where exactly” and”the way” to step ahead. To put it differently, it’s”fully automated” and”free forever” advertising tool that catalyses the easiest procedure for generating and nurturing prospects.
In this blog, I Will walk you through the minute information of this tool, write Wishpond review. Based on my user experience, I believe Wishpond is a must-try for all marketers. With no much-a-do, here are the main features of Wishpond. Lead Generation Techniques
Wishpond Review — Quality Highlight
The features of Wishpond are broadly categorized under sub-headings — Landing Pages, Pop-ups and Forms, Contests and Promos, and Marketing Automation.
Pop-Ups and Forms
You can add customizable forms to your landing page. There are many Flexible templates to choose from. Form construction is quite easy with the drag and drop builder. Like landing pages, you may make several variations of your form and run A/B test. All these forms are easy to make , print and discuss it (site, blog, Facebook Page). You might even publish on wishpond.com and discuss it. Listed below are few more add-ons you get-
File upload field on your form to accumulate files and documents.
Drop down menu for a long list of alternatives. This keeps your kind short.
Multiple test boxes for prospects to opt for more than one option that Suits them.
Hidden areas to collect analytical information like supply and referrer.
Merge tags to personalize your own forms.
Wishpond enables you to create six Distinct Kinds of well-timed pop-ups-
Exit intent: This pop-up is the final attempt to catch the attention of Those leads that are just about to leave your site.
Page Scroll: When visitors scroll down your Website, this popup appears.
Timed Pop-ups: You can time your popup to appear after the visitor has Spent a particular quantity of time on your website.
Entrance pop-ups: The minute a visitor lands on your site, a popup appears.
Click popups: All these pop-ups turn any link or picture to some 2-step opt-in process.
The drag and drop Editor makes pop-up construction an easy task. Additionally, you get pre-designed templates to pick from. The pop up templates are both flexible and extremely mobile responsive. You can target your popups as you wish, for instance, you can decide on which pages the popups will look and where it will not. Lead Generation Techniques
A/B testing feature is available in popups as well. You can test and see which one is Giving you desirable outcomes before finalising one. Additional key attributes include Social Share Buttons. You can add societal sharing buttons for your popups (such as Facebook, Twitter( and G+).
Wishpond provides A separate section for direct data management where you can see all of your visitors and their data. It can be sorted to different lists as per the category you desire. It’s five main areas:
Stats provides a global Summary of activity taking Place within all of your Wishpond campaigns via different links. The analytics supplies metric information to take note of the number of prospects opening mails, converting on campaigns and page views.
Leads provide you with a comprehensive perspective of Various leads sorted by most recent action. With every click on a direct result, you can receive all the details of the guide, including their actions, profile data and which lists they’re a part of.
Visitors include those who viewed the page but did Not convert on your form. With the usage of the system of collecting visitor information, you can track even before they have converted. When they eventually fill out among your types, all of the tracking data related to their account unifies to their new lead profiles.
Lists allow you to see which prospects are a part of that lists. This is one of the most important section and a place to come back and check for different list segments especially if you are creating different smart lists and static lines with marketing automation
Lead Properties lets you see all the custom lead Properties across all of your Wishpond campaigns.
Wishpond has Beautiful templates to get your task easy. Together with the pre-built templates, you can just drag and drop elements to create your landing page. Elements such as text boxes, image, video, social media programs, forms, etc.. Editing is seamless on Wishpond. The WYSIWYG editor allows you customize colors, font, and all other elements of the landing page. 1 slight issue which I faced while using the editor is, I had to click many times to select a text. You need to double click it to select and edit, but I figure I double-clicked it to get a couple of times. But what I got in the end is a thoroughly professional landing page. I guess with the result; I could can click few times additional! Each of the templates are mobile responsive. With more than 100 templates, you may produce a high-definition landing page for virtually any business.
You can run A/B Evaluations for multiple variations of your landing page. Wishpond conducts the test for you and gives you comprehensive reports. Depending on the accurate findings, you can zero on the best version of your landing page. You will require no programming knowledge to make these interactive and all-device-compatible landing pages.
This is not all. You are able to do together with the landing Page builder on Wishpond.
If you run your Blog or website on WordPress, you may use the WP plugin to construct your landing page right within WP dashboard. In the same way, it is simple to publish your landing page on your domain name and sub-domains.
You can add Auto-submit links to your own emails. This allows your prospects to register instantly for a workshop or webinar or likes of such by simply clicking on the hyperlink. They do not need to give any other additional information.
Events and Advertising
You can conduct Exciting contests and promotions on Wishpond. It’s possible to collect email addresses through voting. Afterwards, these email addresses may be used for email campaigns. Wishpond lets you encourage social sharing. It provides an choice to use Facebook Like Buttons as vote methods. This facilitates likes and share. Another option is to incorporate share buttons for Facebook, Twitter, and Google+. It is also possible to encourage rewards for referrals. In these reward competitions, the entrants get rewarded when they refer their buddies to get into your contest. I have already discussed the customizable types above. You can use this feature here as well.
To Assist You create Your contests interesting and far-fetched, Wishpond comprises ten additional programs that help in creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can publish and Run social promotions on societal media platforms like Facebook, Twitter, or on your own site. Be it any platform, your promotions and competitions will look good on laptops, mobiles and tablets. You can find more likes and follows by adding a Facebook Like a Twitter follow option. Lead Generation Techniques
Wishpond Integrations and API
Wishpond integrates with a host of tools, starting with CRM tools to Email marketing software, eCommerce tools, Webinar tools, plus much more. Below is the list of resources Wishpond integrates together:
CRM Integrations: Lead capturing on a website and social media platforms Are likely to be a cakewalk with-
Lead capturing is Followed by auto syncing of leads between your email marketing app and Wishpond account. This is eased by apps like:
Wishpond integrates With a help desk app UserVoice, and additionally with SurveyMonkey for successful surveys. Integrations with Webinar programs like ClickWebinar and GoToWebinar will help you conduct smooth webinars for your leads once they sign up on a few of your campaigns.
Other integrations include:
Team chat app: Slack; Twilio for phone and SMS integration; LemonStand for customizable cloud-based eCommerce system; and Thankster, a greeting card card integration.
Wishpond also Integrates with Zapier, which in turns supplies access to over 500 additional apps.
Wishpondlets you Build your integration using the Wishpond’s REST API.
Marketing automation is A boon for entrepreneurs, this I already mentioned in this post — 7 Drip Email Campaign Software. Wishpond has it all covered. Whether you’re seeking trickle email campaigns or wish to send personalized emails, Wishpond has all of the features prepared for you.
In Addition, you Can add dents to your leads and section them based on their activities. Add to the; you get real-time analytics to help you assess the performance of your automatic workflow. You can use merge tags to customize your emails depending on the information you’ve got on your database. Wishpond integrates with various email marketing tools such as MailChimp and AWeber to make the tasks easier for you.
Wishpond: Pricing Plans
You Can choose from three distinct programs Wishpond provides — Basic, Pro and Development. Aside from the common attributes, the fundamental program has a limit on the leads up to 1000, Email marketing a month up to 10,000 using one user which has a price tag of $45 for monthly.
The Development Plan is for $129/month with 10000 maximum leads with unlimited users and all the other prominent features of Pro and Basic packages. Along with all that, Priority Support and Implementation Coaching Program is also provided. And as consistently Customer Support is free for all. You can sign up for a FREE 14-Day trial for any of those plans before paying. Lead Generation Techniques
Special Benefits From Wishpond
Wishpond also Provides special perks in the majority of the other services. If you are a client, you can avail those offers:
30 Days free of Appointlet that’s a beneficial tool to book appointments with Leads straight from Wishpond;
Free Trial and reduction in 30xofAds which is a comprehensive display and PPV advertising research tool which assesses competitor’s advertising strategy.
60 Days totally free support from AWeber
90 Days trial for Groove,
Free 60 days of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Also provides affiliate benefits to website owners, owners or online advertising pros. It supplies a recurring 30% commission with no payment for your service. You receive consistent online payouts that will be readily monitored through GetAmbassador. When you sign up as an affiliate, you will be provided with a exceptional tracking link. When Wishpond receives any visitor through your affiliate link, it will immediately associate it with your own affiliate accounts; and if the visitor buys a subscription, either on the exact same visit or later, you’ll be paid a 30 percent commission. The commission is renewed if the subscription is renewed on a monthly or yearly basis.
As An affiliate in Wishpond, you get a more than marginal accessibility to ingenious marketing tools like GetAmbassador and Tracking Dashboard that allows you to monitor all your tasks such as clicks, commission, and revenue. Banner ads are easily posted on sites or websites. Case Studies and Testimonials are employed in sites, blogs, and landing pages. You get access to affiliate a landing page wherein you are able to go through the templates, engage effectively in Wishpond’s official Academy and post Banner ads that can be embedded. You can Find the HTML code for Banner Ads directly on the Wishpond’s Affiliate page. However, for Marketing Automation Banner Ads, you’ll have to await a short time!
Wishpond for Agencies
Wishpond provides A easy software for agencies. Agencies have multiple customers to address, and Wishpond fits perfectly within this scenario. You can:
Manage multiple client accounts. You can use the templates and drag n’ Drop editor to create fine popup forms to your clients.
Collaborate easily with your group with numerous user accounts. The Governance option enables you to restrict users’ access to the client accounts they’re working on.
Show your customers superbly designed reports for all your marketing Campaigns.
Wishpond is praised And applauded by various startups and agencies across the world. One such firm is TrueCaller. A common title, Truecaller lets you identify who is calling you and from where. The success of TrueCaller is unmatched, and Wishpond has been a component of this success story.
TrueCaller desired To collect stories of their customers in a creative way. The main goal was to know how each user has got or not benefitted with TrueCaller. Every experience matters and TrueCaller desired to get hold of the consumers’ personal experiences. Wishpond became the catalyzing power within this. TrueCaller ran a competition to collect all of the information, which is what happened:
Over 70K+ participants
TrueCaller became the best keyword on social media throughout the contest
400 percent increase in Facebook followers
Another company, World Fishing Network, additionally benefited highly from Wishpond. There are many more awesome case studies that show the virtue of Wishpond as a instrument.
Wishpond: Competitive Analysis
No review is Complete without analyzing it against other strong opponents. In this case, I believe Rafflecopter, Strutta, and Shortstack possess the potential to provide Wishpond a tough competition. But here I will only tell you why I will vote for Wishpond from these four programs:
Wishpond vs. Strutta
Strutta doesn’t Provide any free support, and their plans are rather pricey. The package of $249 $399 and $999 named Turnkey, Designer and Professional respectively. The amount of sharing apps is limited to Facebook, Instagram, microsite, website, iframe, and few other channels.
Struta Does not possess the site popups feature. The assortment of templates is also less. No advertising automation or lead data analyzer, unlike Wishpond. Strutta lacks program integration which is disappointing. There’s a lack of lead information analysis which may be used for turning leads to loyal clients. I believe with Strutta, I needed to invest more time. To the contrary, Wishpond did help me save a lot of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar attributes. However, I believe Wishpond defeats Rafflecopter using its integrations. Though Rafflecopter supplies Pinterest entry alternative and Facebook entry option, I would vouch for the numerous advertising programs from Wishpond. Wishpond offers marketing automation, which can be lacking in Rafflecopter.
Rafflecopter, on The flip side, has a FREE program which may entice users. But I am sure those that are unwilling to compromise with their advertising needs, will go ahead and’buy’ a plan which suits their needs.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a full Stack marketing automation tool with advanced automation features. Developed for SMBs largely, Aritic PinPoint shares all the features present in Wishpond. However, Aritic PinPoint exhibits a much richer feature record. For instance, Wishpond offers international stats for all of the campaigns while Aritic PinPoint reveals you region-wise or even country-wise reports. The marketing automation package from Wishpond is also very basic. With Aritic PinPoint, marketing automation forms the core. You receive deep email segmentation based on lead behavior, events, period in which the lead/customer is currently in with respect to the buyers’ journey, and demographics such as location, age, sex, joining date, etc.. Email campaigns are advanced because of this in-depth segmentation.
Additionally, Aritic PinPoint operates on a multichannel approach towards promotion. You can connect and nurture your leads via emails, SMS campaigns, drive notifications, landing pages, mobile notifications, and social networking integrations. Wishpond has just SMS, landing pages, and mails. This brings us to the pricing department. Since Aritic PinPoint is quite a bit more sophisticated than Wishpond and contains a great deal of attributes, it’s costlier. For an organization, Aritic PinPoint provides account-based marketing which is sprinkled in Wishpond.
Update: Wishpond has updated their site with GDPR related Info And today has all of the detail available here to help their European customers and European acquaintances.
Wishpond vs. Shortstack
I Was obviously lured towards Shortstack by just taking a look at the cost! Their services begin from zero and proceed on to $29 for your basic plan. The Enterprise plan at $499 gives you access to all the attributes. Shortstack provides only over 30 pre-design themes unlike the countless options from Wishpond. Another severe lapse is the lack of real-time testing for customized designs. Another point of difference is, together with Shortstack the number of users or group members is also strictly limited to one. In cases where multiple users are wanted, a cost of around $29 per each month is viable; unlike Wishpond that may provide multiple users with limited access to info.
This brings us The close of the review of Wishpond. This instrument Is Ideal for a marketer, and that I Must say it’s a really easy to use the tool. Now that you are aware of all the Attributes, pricing and perks plans, you must begin using the tool. You can Always start with the 14-day trial period to the program that is appropriate for you. Allow me to Know your views about the particular tool, and if you happen across another better Option to Wishpond. Lead Generation Techniques