Introduction Lead Generation Through Facebook
Sometime back in March 2016, Vancouver-based firm Wishpond showcased in 2016’s Ready to Rocket List. Ready to Rocket listing features the best British Columbia technology firms annually which have sufficient capacity to conquer their peers. This year, Wishpond Technologies, that technical in marketing automation program , got featured. Lead Generation Through Facebook
The inclusion of Wishpond on the Ready to Rocket record is a testament to How the nature of electronic marketing is shifting, and Wishpond is positioned to capitalize on the growing need for enhanced lead generation and marketing automation tools ~ Ali Tajeskandar, CEO of Wishpond.
Authentic to the hilt, Nature of electronic marketing is evolving to get better and smarter. Wishpond fits perfectly in the current industry. As automation takes over the Advertising industry, Wishpond has been nominated as High Performers from the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool that caters almost all of your marketing needs. The highlight of the tool is lead creation and the following analytical process. Wishpond helps in creating interactive landing pages and layout contests, track leads, send mails, and do much more.
Wishpond Enables one to understand”where precisely” and”how” to measure forward. To put it differently, it’s”fully automated” and”free forever” advertising tool which catalyses the easiest procedure for nurturing and generating leads.
In this blog, I Will help you through the minute information of this tool, write Wishpond review. Based on my user experience, I believe Wishpond is a must-try for all marketers. With no much-a-do, here are the primary characteristics of Wishpond. Lead Generation Through Facebook
Wishpond Review — Attribute Highlight
The features of Wishpond are classified under sub-headings — Landing Pages, Pop-ups and Types, Contests and Promos, and Marketing Automation.
Pop-Ups and Types
It’s possible to add customizable forms for your landing page. There are numerous Flexible templates to choose from. Form construction is quite easy with the drag and drop builder. Like landing pages, you may make several variations of your own form and run A/B test. These forms are simple to make , print and share it (site, site, Facebook Page). You can also publish on wishpond.com and discuss it. Here are few more add-ons you get-
File upload field on your form to collect files and documents.
Drop down menu for a long list of alternatives. This keeps your form short.
Multiple test boxes for leads to opt for more than 1 option that Suits them.
Hidden fields to collect analytical data like supply and referrer.
Merge tags to customize your own forms.
Wishpond lets you create six Distinct Kinds of well-timed pop-ups-
Exit purpose: This pop up is the last attempt to grab the attention of Those leads which are just about to leave your site.
Page Scroll: When people scroll down your site, this popup appears.
Timed Pop-ups: You can time your popup to appear after the visitor has Spent a specific amount of time on your site.
Entry pop-ups: The minute a visitor lands on your website, a popup appears.
Click on popups: These pop-ups turn any link or image to some 2-step opt-in process.
The drag and drop Editor makes pop-up construction an effortless endeavor. Additionally, you get pre-designed templates to choose from. The pop up templates are both flexible and extremely mobile responsive. You can aim your popups as you wish, for example, you can decide on which pages the popups will appear and where it will not. Lead Generation Through Facebook
A/B testing feature is available in popups as well. You can examine and determine which one is Giving you desired outcomes before finalising one. Additional important features include Social Share Buttons. It’s possible to add societal sharing buttons for your popups (such as Facebook, Twitter, and G+).
Wishpond provides A separate section for lead data management where you are able to see all your visitors and their data. It may be sorted to different lists as per the category you want. It has five Chief regions:
Stats provides a global overview of action taking Place within all your Wishpond campaigns through different links. The analytics supplies metric information to pay attention to the number of leads opening emails, converting on campaigns and page views.
Leads provide you with a detailed perspective of Different leads sorted by most recent action. With every click on a lead, you can get all the details of the lead, such as their actions, profile information and which lists they are part of.
Visitors include those who viewed the page but did Not convert in your form. With the usage of this system of collecting customer information, it is possible to monitor even before they’ve converted. When they finally fill out one of your forms, all the monitoring data associated with their accounts unifies to their new lead profiles.
Lists allow you to see which prospects are part of which lists. This is among the most important part and also a place to come back and check for different list segments especially if you are creating different clever lists and inactive lines with marketing automation
Lead Properties enables you to view All of the Customized lead Properties across all your Wishpond campaigns.
Wishpond has Beautiful templates to make your task simple. Along with the pre-built templates, you can simply drag and drop elements to create your landing page. Elements like text boxes, image, video, social networking buttons, forms, etc.. Editing is seamless on Wishpond. The WYSIWYG editor lets you customize colors, font, and all other elements of the landing page. 1 slight issue that I faced while using the editor is, I had to click many times to pick a text. You need to double click it to select and edit, but I guess I double-clicked it for a couple of times. However, what I got in the end is a thoroughly professional landing page. I guess with all the outcome; I could manage to click few times extra! All the templates are cellular responsive. With over 100 templates, you can produce a high converting landing page for virtually any business.
You can conduct A/B Tests for multiple variations of your landing page. Wishpond runs the test for you and provides you detailed reports. Depending on the precise findings, you can zero upon the best version of your landing page. You will require no coding knowledge to create these interactive and all-device-compatible landing pages.
This isn’t all. You are able to do with the landing Page builder on Wishpond.
Should you run your Blog or website on WordPress, you may use the WP plugin to construct your landing page right within WP dashboard. In the same way, it is simple to publish your landing page in your own domain and sub-domains.
You can add Auto-submit hyperlinks to your own emails. This allows your leads to register immediately for a workshop or webinar or likes of these by just clicking on the hyperlink. They don’t have to give any other additional information.
Events and Marketing
You can run Exciting competitions and promotions on Wishpond. It’s possible to collect email addresses . Later, these email addresses can be used for email campaigns. Wishpond lets you encourage social sharing. It provides an choice to use Facebook Like Buttons as vote procedures. This eases likes and share. Another option is to add share buttons for Facebook, Twitter, and Google+. You can also promote benefits for referrals. In these benefit competitions, the entrants get rewarded when they refer their buddies to enter your contest. I’ve discussed the customizable forms above. You can take advantage of this feature here too.
To help you create Your contests interesting and far-fetched, Wishpond comprises ten other programs that assist with creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can print and Run social promotions on societal media platforms such as Facebook, Twitter, or on your own site. Be it any platform, your promotions and contests will look great on desktops, tablets and phones. You can get more enjoys and follows by incorporating a Facebook Like button or a Twitter follow alternative. Lead Generation Through Facebook
Wishpond Integrations and API
Wishpond integrates with a host of tools, starting with CRM tools to Email marketing applications, eCommerce tools, Webinar tools, plus much more. Below is the listing of tools Wishpond integrates with:
CRM Integrations: Lead landing on a website and social media platforms Are going to be a cakewalk with-
Lead capturing is Followed by automobile syncing of prospects between your email marketing program and Wishpond account. This is eased by apps like:
Wishpond integrates With a help desk app UserVoice, and additionally with SurveyMonkey for successful polls. Integrations with Webinar programs like ClickWebinar and GoToWebinar will help you run smooth webinars for your leads once they sign up on a few of your campaigns.
Additional integrations include:
Team chat app: Slack; Twilio for telephone and SMS integration; LemonStand for customizable cloud-based eCommerce system; and Thankster, a greeting card integration.
Wishpond also Integrates with Zapier, which in turn provides access to more than 500 additional programs.
Wishpondlets you Build your integration using the Wishpond’s REST API.
Marketing automation is A boon for marketers, this I mentioned in this post — 7 Drip Email Campaign Software. Wishpond has it covered. Whether you’re looking for trickle email campaigns or want to send customized mails, Wishpond has all the features ready for you.
In Addition, you Can add scores to your leads and section them according to their actions. Add to the; you get real time analytics to help you assess the performance of your automated workflow. It is possible to use combine tags to customize your emails based on the info you have on your database. Wishpond integrates with various email advertising tools such as MailChimp and AWeber to make the tasks easier for you.
Wishpond: Pricing Plans
You Can choose from three different programs Wishpond offers — Basic, Pro and Growth. Apart from the typical features, the Basic plan has a limit on the leads up to 1000, Email advertising per month up to 10,000 using one user that has a price tag of $45 for monthly.
The Development program is for $129/month using 10000 greatest leads with unlimited customers and the rest of the prominent features of Pro and Fundamental packages. Along with all of that, Priority Support and Training Training Program is also provided. And as consistently Customer Service is free for all. You may sign up for a FREE 14-Day trial for some of those plans before paying. Lead Generation Through Facebook
Special Benefits From Wishpond
Wishpond also Provides special perks in most of their other services. If you are a customer, you can avail these offers:
30 Days free of Appointlet which is a helpful tool to book appointments with Leads straight from Wishpond;
Free Trial and discount in 30xofAds which is a comprehensive display and PPV advertising research tool that analyses competitor’s ad strategy.
60 Days totally free service from AWeber
90 Days trial for Groove,
Complimentary 60 days of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Additionally provides affiliate benefits to website owners, owners or online marketing pros. It provides a recurring 30% commission with no payment for your ceremony. You get consistent online payouts that can be readily monitored through GetAmbassador. When you sign up as an affiliate, you’ll be given with a exceptional tracking link. When Wishpond receives some visitor through your affiliate link, it will directly link it with your affiliate accounts; and when the visitor purchases a subscription, either about the same visit or afterwards, you will be paid a 30 percent commission. The commission is revived if the subscription is renewed on a monthly or yearly basis.
As An affiliate at Wishpond, you receive a more than marginal accessibility to innovative marketing tools like GetAmbassador and Tracking Dashboard which permits you to monitor all of your tasks such as clicks, commission, and revenue. Banner ads are easily posted on blogs or websites. Case Studies and Testimonials are used in websites, blogs, and landing pages. You get access to affiliate a landing page wherein you are able to go through the templates, participate effectively in Wishpond’s official Academy and article Banner ads which can be embedded. You can get the HTML code for Banner Ads right on the Wishpond’s Affiliate page. But for Marketing Automation Banner ads, you’ll have to await a while!
Wishpond for Agencies
Wishpond supplies A simple software for agencies. Agencies have multiple clients to deal with, and Wishpond fits perfectly within this scenario. You are able to:
Manage multiple client accounts. You can use the templates and drag n’ Drop editor to make fine popup forms to your clientele.
Collaborate easily with your team with multiple user accounts. The Governance option enables you to restrict users’ access to the customer accounts they are working on.
Show your clients superbly designed reports for your entire marketing Campaigns.
Wishpond is praised And applauded by various startups and agencies across the globe. 1 such firm is TrueCaller. A very common name, Truecaller lets you identify who is calling you and from wherever. The achievement of TrueCaller is unmatched, and Wishpond has been a part of the success story.
TrueCaller wanted To gather stories of their customers in a creative way. The main aim was to understand how every user has got or not benefitted with TrueCaller. Every experience issues and TrueCaller wanted to get hold of those users’ personal experiences. Wishpond became the catalyzing power within this. TrueCaller ran a contest to collect all of the information, and this is what happened:
Over 70K+ participants
TrueCaller became the top keyword on social media during the contest
400 percent growth in Facebook followers
Another company, World Fishing Network, additionally benefited highly from Wishpond. There are numerous more awesome case studies that show the virtue of Wishpond as a tool.
Wishpond: Competitive Analysis
No inspection is Complete without analyzing it against other powerful opponents. In cases like this, I believe Rafflecopter, Strutta, and Shortstack have the potential to provide Wishpond a difficult competition. But here I shall only tell you why I will vote for Wishpond from these four programs:
Wishpond vs. Strutta
Strutta doesn’t Supply any free service, and their strategies are rather pricey. The package of 249 $399 and $999 named Turnkey, Designer and Professional respectively. The number of sharing apps is limited to Facebook, Instagram, microsite, website, iframe, and several different stations.
Struta Doesn’t have the site popups feature. The assortment of templates is also less. No marketing automation or lead information analyzer, unlike Wishpond. Strutta lacks program integration that’s disappointing. There’s a deficiency of lead information analysis that can be used for turning leads to loyal customers. I think with Strutta, I needed to invest more time. On the contrary, Wishpond did help me save a lot of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar attributes. However, I believe Wishpond defeats Rafflecopter using its integrations. Though Rafflecopter provides Pinterest entry alternative and Facebook entry option, I would vouch for the numerous advertising apps from Wishpond. Wishpond offers marketing automation, which can be missing in Rafflecopter.
Rafflecopter, on The flip side, has a FREE plan that might entice users. But I am convinced those that are reluctant to compromise their advertising needs, will proceed and’buy’ a plan which suits their needs.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a complete Stack marketing automation tool with advanced automation features. Developed for SMBs mainly, Aritic PinPoint shares All of the attributes present in Wishpond. But, Aritic PinPoint exhibits a much richer feature list. For instance, Wishpond provides international stats for all of the campaigns while Aritic PinPoint reveals you region-wise or country-wise reports. The marketing automation suite from Wishpond is also quite basic. Together with Aritic PinPoint, marketing automation forms the center. You get deep email segmentation based on lead behavior, events, period in which the lead/customer is presently in with regards to the buyers’ travel, and demographics such as location, age, gender, linking date, etc.. Email campaigns are complex due to this comprehensive segmentation.
Also, Aritic PinPoint works on a multichannel approach towards promotion. You can connect and nurture your prospects via emails, SMS campaigns, push notifications, landing pages, cellular notifications, and societal networking integrations. Wishpond has just SMS, landing pages, and mails. This brings us to the pricing section. Considering that Aritic PinPoint is much more advanced than Wishpond and has a great deal of attributes, it’s more expensive. For an enterprise, Aritic PinPoint offers account-based marketing which is sprinkled in Wishpond.
Update: Wishpond has updated their site with GDPR related Info And now has all of the detail available here to assist their European clients and European Subscribers.
Wishpond vs. Shortstack
I Was obviously lured towards Shortstack by simply taking a look at the price! Their services begin from zero and move on to $29 for the basic plan. The Enterprise plan at $499 gives you access to all the attributes. Shortstack provides just over 30 pre-design topics unlike the countless choices from Wishpond. Another severe lapse is the lack of real-time testing for customized layouts. Another point of difference is, together with Shortstack the amount of consumers or group members can also be strictly limited to one. In circumstances where multiple users are wanted, a price of around $29 per each month is viable; unlike Wishpond which can provide a number of users with restricted access to info.
This brings us The close of the review of Wishpond. This instrument is perfect for a marketer, and I Must say it is a really easy to use the tool. Now That You’re aware of each of the Features, pricing and perks strategies, you must begin using the tool. You can Always start with the 14-day trial period for the plan that suits you. Allow me to Know your views about this particular tool, and if you come across another better Option to Wishpond. Lead Generation Through Facebook