Intro Lead Nurturing Campaign Examples
Sometime back in March 2016, Vancouver-based firm Wishpond featured in 2016’s Ready to Rocket List. Ready to Rocket listing features the greatest British Columbia technology firms annually that have enough capacity to beat their peers. This year, Wishpond Technologies, that specialized in marketing automation program , got showcased. Lead Nurturing Campaign Examples
The inclusion of Wishpond on the Ready to Rocket list is a testament to The way the character of electronic advertising is changing, and Wishpond is set to capitalize on the growing demand for enhanced lead generation and marketing automation tools ~ Ali Tajeskandar, CEO of Wishpond.
Authentic to the hilt, Character of electronic advertising is evolving to get better and smarter. Wishpond fits perfectly in the current market. As automation takes over the marketing business, Wishpond was nominated as High Performers from the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool which caters almost all of your advertising requirements. The highlight of this tool is lead creation and the following analytical process. Wishpond helps in building interactive landing pages and layout contests, track prospects, send emails, and do so much more.
Wishpond Enables you to understand”where precisely” and”how” to step ahead. In other words, it’s”completely automated” and”free forever” advertising tool that catalyses the easiest process of generating and nurturing prospects.
In this blog, I Will walk you through the second information of the tool, compose Wishpond review. According to my user expertise, I believe Wishpond is a must-try for many marketers. Without much-a-do, here are the primary features of Wishpond. Lead Nurturing Campaign Examples
Wishpond Review — Attribute Highlight
The Qualities of Wishpond are broadly categorized under sub-headings — Landing Pages, Pop-ups and Forms, Contests and Promos, and Marketing Automation.
Pop-Ups and Forms
It’s possible to add customizable forms to your landing page. There are numerous Flexible templates to select from. Form construction is very easy with the drag and drop builder. Like landing pages, you can make multiple versions of your own form and run A/B test. These forms are easy to create, print and share it (website, site, Facebook Page). You might also print on wishpond.com and share it. Here are few more add-ons you get-
File upload field on your form to collect files and documents.
Drop down menu to get a long list of options. This keeps your kind short.
Multiple check boxes for leads to Go for over 1 option that Suits them.
Hidden fields to collect analytical data like source and referrer.
Merge tags to personalize your forms.
Wishpond enables you to create six Distinct types of well-timed pop-ups-
Exit intent: This pop-up is the final attempt to catch the attention of Those leads which are about to leave your site.
Page Scroll: When people scroll down your site, this popup appears.
Timed Pop-ups: You can time your popup to look after the visitor has Spent a particular quantity of time on your website.
Entry pop-ups: The minute a visitor lands on your site, a popup appears.
Click on popups: All these pop-ups turn any link or image to a 2-step opt-in process.
The drag and drop Editor makes pop-up building an effortless task. Also, you get pre-designed templates to pick from. The pop up templates are both flexible and extremely mobile responsive. You are able to aim your popups as you wish, for instance, you can decide on which pages the popups will look and where it won’t. Lead Nurturing Campaign Examples
A/B testing feature is available in popups as well. You can test and determine which one is Giving you desired results before finalising one. Additional key attributes include Social Share Buttons. You can add societal sharing buttons to your popups (such as Facebook, Twitter( and G+).
Wishpond supplies Another section for lead data direction where you can see all of your visitors and their data. It may be sorted to different lists in accordance with the category you want. It has five main areas:
Stats provides a global overview of activity taking Place within all of your Wishpond campaigns via different links. The analytics provides metric information to pay attention to the amount of leads opening mails, switching on campaigns and page views.
Leads provide you with a detailed perspective of Different leads sorted by most recent action. With every click on a direct result, you can get all the specifics of the lead, such as their actions, profile data and which lists they’re a part of.
Visitors include those who viewed the webpage but did Not convert on your form. With the use of the system of collecting customer data, you can monitor even before they have converted. When they finally fill out one of your forms, all of the monitoring data associated with their account merges to their new lead profiles.
Lists Permit You to see which leads are part of which lists. This is among the most important section and also a place to come back and look for different list segments especially if you are creating different smart lists and inactive lines using marketing automation
Lead Properties lets you see All of the Customized lead Properties across all of your Wishpond campaigns.
Wishpond has Beautiful templates to get your job easy. Together with the pre-built templates, you can simply drag and drop elements to make your landing page. Elements like text boxes, image, video, social networking programs, forms, etc.. Editing is seamless on Wishpond. The WYSIWYG editor allows you customize colors, font, and the rest of the elements of the landing page. 1 slight issue which I faced when using the editor isI had to click several times to pick a text. You have to double click it to select and edit, but I guess that I double-clicked it for two or three times. However, what I got in the end is a totally professional landing page. I guess with all the result; I could can click few times additional! All the templates are cellular responsive. With over 100 templates, you can create a high converting landing page for virtually any industry.
You can conduct A/B Tests for multiple variations of your landing page. Wishpond runs the exam for you and gives you detailed reports. Based on the accurate findings, you can zero on the very best version of your landing page. You’ll require no programming knowledge to create such interactive and all-device-compatible landing pages.
This is not all. You are able to do with the landing Page builder on Wishpond.
If you run your Blog or website on WordPress, you may use the WP plugin to construct your landing page directly within WP dashboard. In the same way, you can easily publish your landing page in your own domain name and sub-domains.
You can add Auto-submit links to your emails. This allows your prospects to register immediately for a workshop or webinar or likes of these by simply clicking on the hyperlink. They don’t need to provide any other additional details.
Contests and Advertising
You can conduct Exciting contests and promotions on Wishpond. You can collect email addresses . Later, these email addresses can be used for email campaigns. Wishpond lets you encourage social sharing. It provides an choice to use Facebook Like Buttons as vote methods. This eases likes and share. Another choice is to add share buttons for Facebook, Twitter, and Google+. It is also possible to promote benefits for referrals. In these reward competitions, the entrants get rewarded when they refer their friends to enter your contest. I’ve discussed the customizable forms above. It’s possible to use this feature here as well.
To Assist You make Your competitions interesting and far-fetched, Wishpond comprises ten additional programs that help in creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can print and Run social promotions on social networking platforms like Facebook, Twitter, or on your own site. Be it any stage, your promotions and competitions will look great on desktops, tablets and phones. You can get more likes and follows by incorporating a Facebook Like button or a Twitter follow alternative. Lead Nurturing Campaign Examples
Wishpond Integrations and API
Wishpond integrates with a host of tools, beginning with CRM tools to Email marketing applications, eCommerce tools, Webinar tools, plus much more. Below is the list of resources Wishpond integrates together:
CRM Integrations: Lead capturing on a Web Site and Social Networking platforms Are likely to be a cakewalk with-
Lead capturing is Followed by automobile syncing of prospects involving your email marketing app and Wishpond account. This is facilitated by apps like:
Wishpond incorporates With a help desk program UserVoice, and additionally with SurveyMonkey for effective surveys. Integrations using Webinar apps like ClickWebinar and GoToWebinar can help you conduct smooth webinars to your leads as soon as they register on a few of your campaigns.
Other integrations include:
Team chat app: Slack; Twilio for phone and SMS integration; LemonStand for customizable cloud-based eCommerce system; and Thankster, a greeting card card integration.
Wishpond also Integrates with Zapier, which in turn supplies access to over 500 other apps.
Wishpondlets you Construct your integration using the Wishpond’s REST API.
Marketing automation is A boon for marketers, this I already mentioned in this informative article — 7 Drip Email Campaign Software. Wishpond has it covered. Whether you are seeking trickle email campaigns or want to send customized emails, Wishpond has all of the features prepared for you.
In Addition, you Can add scores to your leads and section them based on their activities. Add to the; you get real time analytics to help you assess the performance of your automated workflow. It is possible to use merge tags to customize your emails based on the information you have in your database. Wishpond integrates with different email advertising tools like MailChimp and AWeber to make the tasks easier for you.
Wishpond: Pricing Strategies
You Can pick from three distinct programs Wishpond offers — Basic, Pro and Growth. Aside from the typical features, the fundamental plan has a limit on the prospects up to 1000, Email marketing per month up to 10,000 using a single user which comes with a price tag of $45 for each month.
The Growth program is for $129/month using 10000 greatest leads with unlimited customers and the rest of the notable features of Pro and Basic packages. Along with all that, Priority Support and Training Training Program is also provided. And as always Customer Service is free for all. You can register for a FREE 14-Day trial for any of those plans before paying. Lead Nurturing Campaign Examples
Special Benefits From Wishpond
Wishpond also Provides unique perks in most of the other services. If you are a client, you can avail these offers:
30 Days free for Appointlet which is a helpful tool to reserve appointments with Leads straight from Wishpond;
Free Trial and reduction in 30xofAds that’s a comprehensive display and PPV marketing research tool that analyses competitor’s advertising strategy.
60 Days free service from AWeber
90 Days trial for Groove,
Free 60 times of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Additionally provides affiliate benefits to site owners, bloggers or internet marketing pros. It supplies a recurring 30% commission with no payment for your ceremony. You receive consistent online payouts that can be easily tracked through GetAmbassador. When you join as an affiliate, you’ll be given with a exceptional tracking link. If Wishpond receives some visitor through your affiliate link, it will directly associate it with your own affiliate accounts; and if the visitor buys a subscription, either about the exact same visit or afterwards, you’ll be paid a 30% commission. The commission is revived if the subscription is renewed on a monthly or yearly basis.
As An affiliate at Wishpond, you receive a more than marginal accessibility to ingenious marketing tools such as GetAmbassador and Tracking Dashboard that permits you to monitor all of your activities including clicks, commission, and earnings. Banner ads can be easily posted on sites or websites. Case Studies and Testimonials are used in sites, blogs, and landing pages. You get access to affiliate a landing page in which you can go via the templates, engage efficiently in Wishpond’s official Academy and article Banner ads which may be embedded. You can Find the HTML code for Banner Ads directly on the Wishpond’s Affiliate page. However, for Marketing Automation Banner ads, you will have to wait for a while!
Wishpond for Agencies
Wishpond provides A simple software for bureaus . Agencies have multiple customers to deal with, and Wishpond fits perfectly within this situation. You are able to:
Manage multiple customer accounts. You can use the templates and drag n’ Drop editor to create fine popup forms to your clients.
Collaborate easily with your group with numerous user accounts. The Governance option enables you to limit users’ access to the customer accounts they are working on.
Show your clients beautifully designed reports for your entire advertising Campaigns.
Wishpond is praised And applauded by various startups and agencies throughout the globe. 1 such company is TrueCaller. A very common title, Truecaller lets you recognize who is calling you and from wherever. The success of TrueCaller is unmatched, and Wishpond has been a part of the success story.
TrueCaller desired To collect tales of the customers in a creative way. The most important goal was to understand how each user has got or never benefitted with TrueCaller. Every experience matters and TrueCaller desired to contact those users’ personal experiences. Wishpond became the catalyzing energy within this. TrueCaller ran a competition to gather all information, which is exactly what happened:
Over 70K+ participants
TrueCaller became the best keyword on social media throughout the contest
400 percent growth in Facebook followers
Another firm, World Fishing Network, additionally gained tremendously from Wishpond. There are numerous more awesome case studies which show the virtue of Wishpond as a instrument.
Wishpond: Competitive Analysis
No inspection is Complete without analyzing it against other powerful opponents. In this case, I think Rafflecopter, Strutta, and Shortstack have the capability to provide Wishpond a tough competition. But here I will only tell you why I’ll vote for Wishpond out of these four apps:
Wishpond vs. Strutta
Strutta doesn’t Supply any free support, and their plans are rather expensive. The bundle of $249 $399 and $999 called Turnkey, Professional and Designer respectively. The number of sharing apps is limited to Facebook, Instagram, microsite, site, iframe, along with few other channels.
Struta Does not possess the site popups feature. The assortment of templates is also less. No advertising automation or lead data analyzer, unlike Wishpond. Strutta lacks program integration that’s disappointing. There’s a deficiency of lead information analysis that can be used for turning leads into loyal clients. I think with Strutta, I needed to invest more time. To the contrary, Wishpond did save a great deal of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar features. But, I think Wishpond beats Rafflecopter using its integrations. Though Rafflecopter supplies Pinterest entry alternative and Facebook entry option, I’d still vouch for the numerous advertising apps from Wishpond. Wishpond offers advertising automation, which can be missing in Rafflecopter.
Rafflecopter, on The other hand, has a FREE plan which may entice users. But I am convinced those who are unwilling to compromise their advertising requirements, will proceed and’purchase’ a plan which suits their needs.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a full Stack advertising automation instrument with advanced automation features. Developed for SMBs mainly, Aritic PinPoint shares all the features present in Wishpond. However, Aritic PinPoint exhibits a much richer feature record. For instance, Wishpond provides international stats for all the campaigns while Aritic PinPoint shows you region-wise or even country-wise reports. The marketing automation package from Wishpond is also quite basic. With Aritic PinPoint, marketing automation forms the center. You receive deep email segmentation based on lead behaviour, events, stage in which the lead/customer is presently in with respect to the buyers’ journey, and demographics such as age, gender, joining date, etc.. Email campaigns are complex due to this comprehensive segmentation.
Also, Aritic PinPoint operates on a multichannel approach towards marketing. It’s possible to connect and nurture your prospects via mails, SMS campaigns, drive notifications, landing pages, cellular notifications, and social networking integrations. Wishpond has only SMS, landing pages, and emails. This brings us to the pricing section. Since Aritic PinPoint is much more sophisticated than Wishpond and has a great deal of features, it’s costlier. For an organization, Aritic PinPoint offers account-based marketing which is absent in Wishpond.
Update: Wishpond has updated their site with GDPR related information And now has all the detail available here to assist their European clients and European Subscribers.
Wishpond vs. Shortstack
I Was naturally lured towards Shortstack by simply looking at the price! Their services begin from zero and move on to $29 for your simple plan. The Enterprise plan at $499 gives you access to all the attributes. Shortstack provides just over 30 pre-design themes unlike the countless options from Wishpond. Another severe lapse is the deficiency of real time testing for customized layouts. Another point of difference is, with Shortstack the amount of users or team members can also be strictly restricted to one. In circumstances where multiple users are wanted, a price of about $29 per month is viable; unlike Wishpond which may provide multiple users with limited access to info.
This brings us to The end of the review of Wishpond. This tool Is Ideal for a marketer, and that I Must say it is a really simple to use the application. Now That You’re aware of all the Features, perks and pricing plans, you must begin using the tool. You can Always begin with the 14-day trial period to the program that suits you. Allow me to Know your views about this tool, and also if you happen across another better Option to Wishpond. Lead Nurturing Campaign Examples