Introduction Lead Nurturing Campaign
Sometime back in March 2016, Vancouver-based firm Wishpond featured in 2016’s Ready to Rocket List. Ready to Rocket list features the greatest British Columbia technology companies annually that have sufficient potential to beat their peers. This year, Wishpond Technologies, that technical in marketing automation software, got showcased. Lead Nurturing Campaign
The addition of Wishpond on the Ready to Rocket record is a testament to The way the character of digital advertising is changing, and Wishpond is set to capitalize on the growing need for enhanced lead generation and marketing automation instruments ~ Ali Tajeskandar, CEO of Wishpond.
True to the hilt, Character of digital marketing is evolving to get better and smarter. Wishpond fits perfectly in the present industry. As automation takes over the Advertising industry, Wishpond has been nominated as High Performers from the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool which caters almost all of your advertising needs. The highlight of the tool is lead creation and the following analytical procedure. Wishpond can help in building interactive landing pages and layout contests, track prospects, send emails, and do so much more.
Wishpond Allows you to know”where exactly” and”how” to measure forward. To put it differently, it’s”completely automated” and”free forever” marketing tool which catalyses the easiest procedure for generating and nurturing leads.
In this blog, I Will help you through the second information of the tool, write Wishpond review. Based on my user expertise, I think Wishpond is a must-try for many marketers. Without much-a-do, here are the main characteristics of Wishpond. Lead Nurturing Campaign
Wishpond Review — Quality Highlight
The features of Wishpond are classified under sub-headings — Landing Pages, Pop-ups and Forms, Contests and Promos, and Marketing Automation.
Pop-Ups and Forms
It’s possible to add customizable forms for your landing page. There are numerous Flexible templates to select from. Form building is quite easy with the drag and drop builder. Like landing pages, you can create several variations of your form and conduct A/B test. All these forms are simple to create, publish and share it (website, blog, Facebook Page). You might even publish on wishpond.com and discuss it. Listed below are few more add-ons you get-
File upload field in your form to accumulate files and files.
Drop down menu to get a very long list of alternatives. This keeps your kind short.
Multiple check boxes for leads to Go for more than one option that Suits them.
Hidden areas to collect analytical data like source and referrer.
Merge tags to personalize your forms.
Wishpond lets you create six Distinct Kinds of well-timed pop-ups-
Exit purpose: This pop-up is the final attempt to catch the attention of Those leads which are just about to leave your site.
Page Scroll: When people scroll down your Website, this popup appears.
Timed Pop-ups: You are able to time your popup to appear after the visitor has Spent a particular amount of time on your website.
Entry pop-ups: The moment a visitor lands on your website, a popup appears.
Click popups: All these pop-ups turn any link or image to a 2-step opt-in process.
The drag and drop Editor makes pop-up building an effortless task. Additionally, you get pre-designed templates to pick from. The pop up templates are both flexible and extremely mobile responsive. You can aim your popups as you wish, for instance, you can choose on which pages the popups will look and where it will not. Lead Nurturing Campaign
A/B testing feature can be found in popups as well. You can test and see which one is Giving you desired outcomes before finalising one. Additional important features include Social Share Buttons. It’s possible to add societal sharing buttons for your popups (such as Facebook, Twitter, and G+).
Wishpond provides Another section for direct data direction where you can see all your visitors and their information. It can be sorted to different lists in accordance with the category you desire. It’s five Chief areas:
Stats provides a global overview of activity taking Place within all your Wishpond campaigns via different links. The analytics supplies metric info to take note of the amount of prospects opening mails, converting on campaigns and page views.
Leads provide you with a comprehensive view of Various leads sorted by most recent activity. With each click on a lead, you can receive all the details of the lead, such as their actions, profile information and which lists they’re part of.
Visitors include those that viewed the page but did Not convert in your form. With the usage of the system of collecting customer information, it is possible to monitor even before they’ve converted. When they eventually fill out among your types, all the tracking data related to their accounts merges into their new lead profiles.
Lists allow you to see which prospects are a part of that lists. This is among the most important section and a place to come back and look for distinct list segments especially if you are creating different clever lists and inactive lines with marketing automation
Lead Properties lets you view All of the custom lead Properties across all your Wishpond campaigns.
Wishpond has Beautiful templates to make your job easy. Together with the pre-built templates, you can simply drag and drop elements to make your landing page. Elements such as text boxes, picture, video, social media buttons, forms, etc.. Testing is seamless on Wishpond. The WYSIWYG editor lets you customize colors, font, and all other elements of this landing page. One minor issue which I faced when using the editor would be , I had to click many times to pick a text. You have to double click it to select and edit, but I guess I double-clicked it for a couple of times. However, what I got in the end is a thoroughly professional landing page. I guess with all the result; I could manage to click few times additional! All the templates are cellular responsive. With over 100 templates, you can create a high-definition landing page for any business.
You can conduct A/B Evaluations for numerous variants of your landing page. Wishpond runs the test for you and gives you comprehensive reports. Depending on the accurate findings, you can zero on the very best version of your landing page. You will require no programming knowledge to make these interactive and all-device-compatible landing pages.
This is not all. You can do with the landing Page builder on Wishpond.
If you run your Blog or website on WordPress, you may use the WP plugin to construct your landing page right within WP dashboard. Similarly, it is simple to publish your landing page in your own domain name and sub-domains.
You can add Auto-submit links to your emails. This allows your prospects to register immediately for a training or marathon or enjoys of such by just clicking on the hyperlink. They don’t have to provide any other additional information.
Contests and Marketing
You can run Exciting contests and promotions on Wishpond. It’s possible to collect email addresses through voting. Later, these email addresses may be used for email campaigns. Wishpond lets you promote social sharing. It gives an choice to use Facebook Like Buttons as vote methods. This facilitates likes and share. Another choice is to incorporate share buttons for Facebook, Twitter, and Google+. You can also promote rewards for referrals. In these benefit competitions, the entrants get rewarded when they refer their friends to enter your contest. I have already discussed the customizable types over. You can take advantage of this feature here as well.
To help you make Your competitions interesting and far-fetched, Wishpond includes ten additional apps that assist with creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can publish and Run societal promotions on societal networking platforms like Facebook, Twitter, or on your site. Be it any stage, your own promotions and contests will look great on laptops, mobiles and tablets. It is possible to get more likes and follows by adding a Facebook Like button or a Twitter follow option. Lead Nurturing Campaign
Wishpond Integrations and API
Wishpond integrates with a host of tools, beginning with CRM tools to Email marketing software, eCommerce tools, Webinar tools, plus a whole lot more. Below is the list of resources Wishpond integrates with:
CRM Integrations: Lead landing on a Web Site and Social Networking platforms Are going to be a cakewalk with-
Lead capturing is Followed by automobile syncing of prospects between your email marketing program and Wishpond account. This is eased by programs like:
Wishpond integrates With a help desk program UserVoice, and additionally with SurveyMonkey for effective polls. Integrations with Webinar apps like ClickWebinar and GoToWebinar can allow you to run smooth webinars for your leads once they register on a few of your own campaigns.
Additional integrations include:
Team chat program: Slack; Twilio for phone and SMS integration; LemonStand for customizable cloud-based eCommerce system; and Thankster, a greeting card card integration.
Wishpond also Integrates with Zapier, which in turns provides access to over 500 other programs.
Wishpondlets you Build your integration using the Wishpond’s REST API.
Marketing automation is A boon for marketers, this I mentioned in this post — 7 Drip Mail Campaign Software. Wishpond has it all covered. Whether you’re seeking drip email campaigns or wish to send customized emails, Wishpond has all the features prepared for you.
In Addition, you Can add scores to your leads and segment them based on their actions. Add to this; you get real-time analytics that will assist you measure the performance of your automatic workflow. It is possible to use merge tags to customize your emails depending on the information you’ve got in your database. Wishpond integrates with various email advertising tools such as MailChimp and AWeber to make the jobs easier for you.
Wishpond: Pricing Plans
You Can pick from three different plans Wishpond offers — Basic, Pro and Development. Aside from the common attributes, the Basic plan has a limit on the prospects up to 1000, Email advertising per month up to 10,000 using one user which comes with a price tag of $45 for monthly.
The Development Plan is for $129/month using 10000 greatest contributes with unlimited users and all the other prominent features of Pro and Fundamental packages. Along with all that, Priority Support and Implementation Coaching Program is also provided. And as always Customer Support is free for everybody. You can sign up for a FREE 14-Day trial for some of those programs before paying. Lead Nurturing Campaign
Special Benefits From Wishpond
Wishpond also Provides unique perks in most of the other services. If you are a client, you can avail those offers:
30 Days free of Appointlet that’s a helpful tool to book appointments with Leads straight from Wishpond;
Free Trial and reduction in 30xofAds that’s a comprehensive screen and PPV marketing research tool that analyses competitor’s advertising strategy.
60 Days free service from AWeber
90 Days trial for Groove,
Free 60 days of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Also provides affiliate advantages to site owners, owners or internet advertising pros. It provides a recurring 30% commission with no payment for your service. You receive consistent online payouts which can be readily tracked through GetAmbassador. When you sign up an affiliate, you’ll be given with a unique tracking link. When Wishpond receives some visitor through your affiliate link, it will directly associate it with your own affiliate accounts; and if the visitor buys a subscription, either about the exact same visit or afterwards, you’ll be paid a 30% commission. The commission is renewed if the subscription is renewed on a monthly or annual basis.
As An affiliate in Wishpond, you receive a more than marginal accessibility to ingenious advertising tools like GetAmbassador and Tracking Dashboard which permits you to monitor all your activities including clicks, commission, and earnings. Banner ads are easily posted on blogs or sites. Case Studies and Testimonials are employed in websites, blogs, and landing pages. You get access to affiliate a landing page wherein you can go via the templates, participate efficiently in Wishpond’s official Academy and post Banner ads which can be embedded. You can get the HTML code for Banner Ads directly on the Wishpond’s Affiliate page. But for Marketing Automation Banner Ads, you will have to wait for a while!
Wishpond for Agencies
Wishpond provides A simple software for bureaus . Agencies have multiple customers to address, and Wishpond fits perfectly in this scenario. You can:
Manage multiple customer accounts. You can use the templates and drag n’ Drop editor to make fine popup forms to your clients.
Collaborate easily with your team with numerous user accounts. The Governance option lets you limit users’ access to the client accounts they’re working on.
Show your clients beautifully designed reports for your entire advertising Campaigns.
Wishpond is praised And applauded by different startups and agencies throughout the globe. 1 such firm is TrueCaller. A very common title, Truecaller lets you identify who’s calling you and from where. The success of TrueCaller is unmatched, and Wishpond has become a part of the success story.
TrueCaller desired To gather stories of their customers in a creative way. The most important aim was to know how every user has got or never benefitted with TrueCaller. Every experience matters and TrueCaller desired to contact those consumers’ personal experiences. Wishpond became the catalyzing power within this. TrueCaller ran a competition to gather all information, and this is exactly what happened:
More than 70K+ participants
TrueCaller became the best keyword on social media throughout the competition
400 percent growth in Facebook followers
Another company, World Fishing Network, additionally benefited highly from Wishpond. There are numerous more awesome case studies which prove the merit of Wishpond as a instrument.
Wishpond: Competitive Analysis
No review is Complete without assessing it against other powerful competitors. In this case, I think Rafflecopter, Strutta, and Shortstack possess the potential to give Wishpond a difficult competition. But here I will only tell you why I’ll vote for Wishpond out of these four programs:
Wishpond vs. Strutta
Strutta does not Provide any free support, and their plans are rather pricey. The package of $249 $399 and $999 called Turnkey, Designer and Professional respectively. The amount of sharing programs is limited to Facebook, Instagram, microsite, site, iframe, along with few other channels.
Struta Doesn’t possess the site popups feature. The assortment of templates is also less. No advertising automation or lead information analyzer, unlike Wishpond. Strutta lacks app integration that’s disappointing. There’s a deficiency of lead data analysis that can be used for turning leads into loyal clients. I believe with Strutta, I needed to spend more time. To the contrary, Wishpond did help me save a great deal of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar features. However, I think Wishpond beats Rafflecopter with its integrations. Though Rafflecopter supplies Pinterest entry alternative and Facebook entry alternative, I would vouch for the multiple marketing apps from Wishpond. Wishpond offers advertising automation, which can be lacking in Rafflecopter.
Rafflecopter, on The flip side, has a FREE program that might attract users. But I am sure those who are unwilling to compromise their marketing requirements, will proceed and’buy’ a plan which suits their requirements.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a full Stack marketing automation instrument with advanced automation features. Designed for SMBs mainly, Aritic PinPoint shares all the attributes present in Wishpond. However, Aritic PinPoint exhibits a much richer feature record. For instance, Wishpond provides global stats for all of the campaigns while Aritic PinPoint reveals you region-wise or country-wise reports. The marketing automation suite from Wishpond is also very basic. Together with Aritic PinPoint, marketing automation forms the core. You receive deep e mail segmentation based on direct behaviour, events, period where the lead/customer is presently in with respect to the buyers’ journey, and demographics such as age, sex, joining date, etc.. Email campaigns are complex because of this in-depth segmentation.
Additionally, Aritic PinPoint operates on a multichannel approach towards marketing. You can connect and nurture your prospects via mails, SMS campaigns, push notifications, landing pages, mobile notifications, and social networking integrations. Wishpond has just SMS, landing pages, and emails. This brings us to the pricing section. Considering that Aritic PinPoint is quite a bit more advanced than Wishpond and contains a lot of features, it is more expensive. For an organization, Aritic PinPoint offers account-based marketing that’s sprinkled in Wishpond.
Update: Wishpond has updated their website with GDPR related Info And now has all the detail available here to help their European clients and European acquaintances.
Wishpond vs. Shortstack
I Was naturally lured towards Shortstack by simply looking at the price! Their services start from zero and proceed on to $29 for the simple plan. The Enterprise plan at $499 gives you access to all the attributes. Shortstack provides only over 30 pre-design topics unlike the countless choices from Wishpond. Another severe lapse is the deficiency of real-time testing for customized layouts. Another point of difference is, together with Shortstack the amount of users or group members can also be strictly limited to one. In cases where multiple users are desired, a cost of around $29 per month is viable; unlike Wishpond that may provide a number of users with restricted access to data.
This brings us to The close of the review of Wishpond. This instrument is perfect for a marketer, and I Must say it’s a really simple to use the application. Now that you are aware of each of the Features, perks and pricing strategies, you must start using the application. You can Always begin with the 14-day trial period for the plan that suits you. Let me Know your views about this particular tool, and if you happen across another better Option to Wishpond. Lead Nurturing Campaign