Introduction Lead Nurturing Email Strategy
Sometime back in March 2016, Vancouver-based company Wishpond showcased in 2016’s Ready to Rocket List. Ready to Rocket listing features the greatest British Columbia technology firms annually which have sufficient capacity to conquer their peers. This past year, Wishpond Technologies, that technical in marketing automation program , got showcased. Lead Nurturing Email Strategy
The inclusion of Wishpond on the Ready to Rocket record is a testament to How the nature of digital marketing is changing, and Wishpond is positioned to capitalize on the growing demand for enhanced lead generation and marketing automation instruments ~ Ali Tajeskandar, CEO of Wishpond.
Authentic to the hilt, Nature of digital marketing is evolving to get better and smarter. Wishpond fits perfectly in the current industry. As automation takes over the marketing industry, Wishpond has been nominated as High Performers in the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool that caters almost all your marketing needs. The highlight of the tool is lead generation and the next analytical process. Wishpond can help in building interactive landing pages and layout competitions, track prospects, send emails, and do much more.
Wishpond Enables one to know”where exactly” and”how” to step forward. In other words, it is”completely automated” and”free forever” advertising tool which catalyses the easiest process of generating and nurturing prospects.
In this blog, I Will walk you through the second information of the tool, compose Wishpond review. Based on my user experience, I believe Wishpond is a must-try for all marketers. With no much-a-do, here are the main features of Wishpond. Lead Nurturing Email Strategy
Wishpond Review — Features Highlight
The features of Wishpond are classified under sub-headings — Landing Pages, Pop-ups and Forms, Contests and Promos, and Marketing Automation.
Pop-Ups and Types
It’s possible to add customizable forms for your landing page. There are numerous Flexible templates to choose from. Form building is quite simple with the drag and drop builder. Like landing pages, you can create multiple versions of your form and run A/B test. All these forms are simple to make , print and discuss it (site, blog, Facebook Page). You might even print on wishpond.com and discuss it. Listed below are few more add-ons you get-
File upload field on your form to accumulate files and files.
Drop down menu for a very long list of options. This keeps your form short.
Multiple test boxes for prospects to Go for more than 1 option that Suits them.
Hidden areas to collect analytical information like source and referrer.
Merge tags to customize your forms.
Wishpond enables you to create six Distinct Kinds of well-timed pop-ups-
Exit intent: This pop up is the last attempt to grab the attention of Those leads which are about to leave your website.
Page Scroll: When visitors scroll down your site, this popup appears.
Timed Pop-ups: You are able to time your popup to appear after the visitor gets Spent a particular amount of time on your site.
Entrance pop-ups: The moment a visitor lands on your site, a popup appears.
Click on popups: All these pop-ups turn any link or picture to a 2-step opt-in process.
The drag and drop Editor makes pop-up construction an effortless task. Additionally, you get pre-designed templates to choose from. The pop up templates are flexible and extremely mobile responsive. You are able to target your popups as you desire, for example, you can decide on which pages the popups will appear and where it won’t. Lead Nurturing Email Strategy
A/B testing feature is available in popups as well. You can test and see which one is Giving you desired outcomes before finalising one. Other important attributes include Social Share Buttons. It’s possible to add societal sharing buttons for your popups (such as Facebook, Twitter, and G+).
Wishpond supplies A separate section for direct data direction where you can see all your customers and their data. It may be sorted into different lists as per the category you desire. It has five Chief regions:
Stats provides an international Summary of action taking Place within all your Wishpond campaigns through different links. The analytics supplies metric info to pay attention to the number of leads opening emails, switching on campaigns and page views.
Leads provide you with a detailed perspective of Various leads sorted by most recent activity. With each click on a lead, you can receive all the details of the guide, such as their actions, profile information and which lists they’re part of.
Visitors include those that viewed the page but did Not convert on your form. With the use of this system of collecting customer information, you can monitor even before they have converted. When they finally fill out among your forms, all of the tracking data related to their accounts unifies to their new lead profiles.
Lists Permit You to see which leads are part of that lists. This is one of the most important part and also a place to come back and look for different listing segments especially If You’re creating different smart lists and inactive lines using marketing automation
Lead Properties lets you see All of the Customized lead Properties across all of your Wishpond campaigns.
Wishpond has Beautiful templates to make your task simple. Along with the pre-built templates, you can just drag and drop elements to make your landing page. Elements such as text boxes, image, video, social media buttons, forms, etc.. Testing is seamless on Wishpond. The WYSIWYG editor allows you customize colors, font, and all other elements of the landing page. One minor issue that I faced when using the editor would be , I had to click many times to pick a text. You need to double click it to select and edit, but I guess I double-clicked it to get two or three times. But what I got in the end is a totally professional landing page. I guess with all the outcome; I could can click few times additional! All the templates are mobile responsive. With over 100 templates, you can create a high-definition landing page for virtually any industry.
You can conduct A/B Evaluations for multiple variations of your landing page. Wishpond runs the test for you and gives you comprehensive reports. Depending on the precise findings, you can zero on the very best version of your landing page. You will need no programming knowledge to create these interactive and all-device-compatible landing pages.
This isn’t all. You can do with the landing Page builder on Wishpond.
Should you run your Website or blog on WordPress, you may use the WP plugin to construct your landing page right within WP dashboard. Similarly, it is simple to publish your landing page in your domain name and sub-domains.
You can add Auto-submit hyperlinks to your own emails. This lets your prospects to register immediately for a training or marathon or likes of these by simply clicking on the link. They don’t need to give any other additional information.
Contests and Advertising
You can conduct Exciting competitions and promotions on Wishpond. It’s possible to collect email addresses . Later, these email addresses can be used for email campaigns. Wishpond lets you encourage social sharing. It gives an choice to use Facebook Like Buttons as vote procedures. This facilitates share and likes. Another choice is to incorporate share buttons for Facebook, Twitter, and Google+. It is also possible to promote rewards for referrals. In these benefit contests, the entrants get rewarded when they refer their buddies to enter your contest. I have already discussed the customizable forms above. It’s possible to take advantage of this feature here too.
To Assist You make Your contests interesting and far-fetched, Wishpond comprises ten other apps that assist with creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can publish and Run social promotions on societal media platforms such as Facebook, Twitter, or on your own site. Be it any stage, your own promotions and competitions will look good on laptops, mobiles and tablets. It is possible to get more enjoys and follows by adding a Facebook Like a Twitter follow alternative. Lead Nurturing Email Strategy
Wishpond Integrations and API
Wishpond integrates with a host of tools, starting with CRM tools to Email marketing applications, eCommerce tools, Webinar tools, plus a whole lot more. Below is the list of resources Wishpond integrates together:
CRM Integrations: Lead capturing on a Web Site and Social Networking platforms Are going to be a cakewalk with-
Lead capturing is Followed by auto syncing of prospects involving your email marketing app and Wishpond account. This is facilitated by programs like:
Wishpond incorporates Using a help desk program UserVoice, and also with SurveyMonkey for successful polls. Integrations with Webinar apps like ClickWebinar and GoToWebinar will allow you to run smooth webinars for your leads once they register on one of your campaigns.
Additional integrations include:
Team chat app: Slack; Twilio for phone and SMS integration; LemonStand for customizable cloud-based eCommerce system; and Thankster, a greeting card integration.
Wishpond also Integrates with Zapier, which in turns supplies access to more than 500 additional apps.
Wishpondlets you Build your integration employing the Wishpond’s REST API.
Marketing automation is A boon for entrepreneurs, this I already mentioned in this informative article — 7 Drip Email Campaign Software. Wishpond has it covered. Whether you’re seeking drip email campaigns or want to send customized emails, Wishpond has all the features ready for you.
In Addition, you Can add scores to your own leads and section them according to their actions. Add to the; you get real time analytics that will assist you measure the performance of your automatic workflow. It is possible to use combine tags to personalize your emails based on the info you’ve got on your database. Wishpond integrates with different email marketing tools like MailChimp and AWeber to make the jobs easier for you.
Wishpond: Pricing Plans
You Can pick from three different programs Wishpond provides — Basic, Pro and Development. Aside from the common features, the Basic program has a limit on the leads up to 1000, Email marketing per month up to 10,000 with one user which comes with a price tag of $45 for monthly.
The Growth Plan is for $129/month using 10000 maximum contributes with unlimited customers and the rest of the prominent features of Pro and Fundamental packages. Along with all of that, Priority Support and Training Training Program is also provided. And as consistently Customer Support is free for all. You may sign up for a FREE 14-Day trial for any of those programs before paying. Lead Nurturing Email Strategy
Special Rewards From Wishpond
Wishpond also Provides special perks in most of their other services. If you are a client, you can avail those offers:
30 Days free of Appointlet that’s a beneficial tool to book appointments with feedback directly from Wishpond;
Free Trial and reduction in 30xofAds that’s a thorough screen and PPV advertising research tool that assesses competitor’s advertising strategy.
60 Days free service from AWeber
90 Days trial for Groove,
Free 60 days of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Additionally provides affiliate benefits to site owners, bloggers or internet marketing experts. It provides a recurring 30% commission with no payment for the ceremony. You receive consistent online payouts which will be readily tracked through GetAmbassador. When you sign up as an affiliate, you will be given with a exceptional tracking link. If Wishpond receives any visitor via your affiliate link, it will directly link it with your affiliate account; and if the visitor purchases a subscription, either on the same trip or afterwards, you will be paid a 30 percent commission. The commission is revived if the subscription is renewed on a monthly or yearly basis.
As An affiliate in Wishpond, you get a more than marginal access to ingenious marketing tools like GetAmbassador and Tracking Dashboard that permits you to monitor all your tasks including clicks, commission, and revenue. Banner ads are easily posted on sites or sites. Case Studies and Testimonials are used in websites, sites, and landing pages. You get access to affiliate a landing page in which you can go through the templates, engage efficiently in Wishpond’s official Academy and post Banner ads which may be embedded. You can get the HTML code for Banner Ads directly on the Wishpond’s Affiliate page. However, for Marketing Automation Banner ads, you will need to await a short time!
Wishpond for Agencies
Wishpond provides A easy software for bureaus . Agencies have multiple customers to address, and Wishpond fits perfectly in this situation. You are able to:
Manage multiple customer accounts. You can use the templates and drag n’ Drop editor to create nice popup forms for your clientele.
Collaborate easily with your group with multiple user accounts. The Governance option enables you to limit users’ access to the customer accounts they are working on.
Show your clients beautifully designed reports for your entire advertising Campaigns.
Wishpond is praised And applauded by various startups and agencies throughout the globe. One such company is TrueCaller. A common name, Truecaller lets you recognize who is calling you and from wherever. The success of TrueCaller is unmatched, and Wishpond has been a part of the success story.
TrueCaller wanted To gather tales of the customers in a creative way. The most important aim was to know how every user has got or never benefitted with TrueCaller. Every experience issues and TrueCaller desired to get hold of the consumers’ personal experiences. Wishpond became the catalyzing energy within this. TrueCaller ran a competition to gather all of the information, which is exactly what happened:
Over 70K+ participants
TrueCaller became the top keyword on societal media during the competition
400 percent increase in Facebook followers
Another firm, World Fishing Network, additionally benefited highly from Wishpond. There are numerous more awesome case studies that prove the virtue of Wishpond as a tool.
Wishpond: Competitive Analysis
No review is Complete without assessing it against other strong opponents. In this case, I believe Rafflecopter, Strutta, and Shortstack possess the potential to give Wishpond a tough competition. But here I will just tell you why I’ll vote for Wishpond from these four programs:
Wishpond vs. Strutta
Strutta does not Supply any free service, and their plans are rather expensive. The bundle of 249 $399 and $999 named Turnkey, Designer and Professional respectively. The number of sharing programs is limited to Facebook, Instagram, microsite, website, iframe, along with several other stations.
Struta Doesn’t possess the site popups feature. The variety of templates can also be less. No advertising automation or direct information analyzer, unlike Wishpond. Strutta lacks program integration that’s disappointing. There is a deficiency of lead information analysis that may be used for turning leads to loyal customers. I think with Strutta, I had to invest more time. On the contrary, Wishpond did help me save a lot of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar features. However, I believe Wishpond beats Rafflecopter with its integrations. Though Rafflecopter provides Pinterest entry alternative and Facebook entry option, I would vouch for the numerous marketing programs from Wishpond. Wishpond offers marketing automation, which can be missing in Rafflecopter.
Rafflecopter, on The flip side, has a FREE plan that might entice users. But I am convinced those that are reluctant to compromise their advertising requirements, will proceed and’purchase’ a plan which suits their requirements.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a full Stack marketing automation instrument with advanced automation features. Developed for SMBs mainly, Aritic PinPoint shares all the features present in Wishpond. However, Aritic PinPoint exhibits a much richer attribute record. For example, Wishpond offers international stats for all the campaigns while Aritic PinPoint shows you region-wise or country-wise reports. The marketing automation suite from Wishpond is also quite basic. With Aritic PinPoint, marketing automation forms the core. You receive deep email segmentation based on lead behavior, events, stage where the lead/customer is currently in with respect to the buyers’ journey, and demographics like age, sex, linking date, etc.. Email campaigns are advanced because of this comprehensive segmentation.
Additionally, Aritic PinPoint works on a multichannel approach towards promotion. It’s possible to connect and nurture your prospects via emails, SMS campaigns, push notifications, landing pages, mobile notifications, and societal networking integrations. Wishpond has only SMS, landing pages, and emails. This brings us to the pricing department. Since Aritic PinPoint is much more sophisticated than Wishpond and has a great deal of features, it is costlier. For an enterprise, Aritic PinPoint offers account-based advertising which is sprinkled in Wishpond.
Update: Wishpond has updated their site with GDPR related information And today has all the detail available here to help their European clients and European Subscribers.
Wishpond vs. Shortstack
I Was naturally lured towards Shortstack by just looking at the price! Their services begin from zero and proceed on to $29 for your basic plan. The Enterprise plan at $499 gives you access to all the features. Shortstack provides just over 30 pre-design themes unlike the countless choices from Wishpond. Another serious lapse is the deficiency of real time testing for customized layouts. Another point of difference is, together with Shortstack the amount of consumers or group members is also strictly limited to one. In circumstances where multiple users are wanted, a price of about $29 per each month is viable; unlike Wishpond that can provide a number of users with limited access to info.
This brings us The close of the review of Wishpond. This tool is perfect for a marketer, and I Must say it’s a very simple to use the application. Now That You’re aware of all the Features, perks and pricing plans, you must begin using the application. You can Always begin with the 14-day trial period for the plan that suits you. Allow me to Understand your views about the tool, and also if you come across another better Alternative to Wishpond. Lead Nurturing Email Strategy