Intro Lead Nurturing Process Flow
Sometime back in March 2016, Vancouver-based firm Wishpond featured in 2016’s Ready to Rocket List. Ready to Rocket listing features the best British Columbia technology companies annually which have enough capacity to beat their peers. This past year, Wishpond Technologies, that specialized in marketing automation software, got featured. Lead Nurturing Process Flow
The inclusion of Wishpond on the Ready to Rocket list is a nod to How the character of digital advertising is shifting, and Wishpond is positioned to capitalize on the growing demand for enhanced lead generation and marketing automation instruments ~ Ali Tajeskandar, CEO of Wishpond.
Authentic to the hilt, Nature of digital advertising is evolving to acquire smarter and better. Wishpond fits perfectly in the present industry. As automation takes over the Advertising business, Wishpond has been nominated as High Performers in the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool that caters almost all of your marketing needs. The highlight of the tool is lead generation and the following analytical process. Wishpond helps in building interactive landing pages and design contests, track prospects, send emails, and do so much more.
Wishpond Allows one to understand”where precisely” and”the way” to step ahead. To put it differently, it’s”completely automated” and”free forever” marketing tool which catalyses the easiest procedure for generating and nurturing prospects.
In this website, I Will help you through the minute information of this tool, write Wishpond review. According to my user expertise, I believe Wishpond is a must-try for all marketers. Without much-a-do, here are the primary features of Wishpond. Lead Nurturing Process Flow
Wishpond Review — Features Highlight
The Qualities of Wishpond are broadly categorized under sub-headings — Landing Pages, Pop-ups and Types, Contests and Promos, and Marketing Automation.
Pop-Ups and Forms
You can add customizable kinds for your landing page. There are numerous Flexible templates to choose from. Form construction is quite easy with the drag and drop builder. Like landing pages, you may make multiple versions of your form and run A/B test. All these forms are simple to create, print and discuss it (site, site, Facebook Page). You can even publish on wishpond.com and discuss it. Listed below are a couple more add-ons you get-
File upload field on your form to collect files and files.
Drop down menu for a long list of options. This keeps your kind short.
Multiple check boxes for prospects to opt for more than 1 alternative that Suits them.
Hidden areas to collect analytical information like supply and referrer.
Merge tags to personalize your own forms.
Wishpond lets you create six Distinct types of well-timed pop-ups-
Exit intent: This pop up is the last attempt to grab the attention of Those prospects which are about to leave your website.
Page Scroll: When people scroll down your site, this popup appears.
Timed Pop-ups: You can time your popup to appear after the visitor has Spent a particular amount of time on your website.
Entrance pop-ups: The moment a visitor lands on your site, a popup appears.
Click on popups: These pop-ups turn any link or image to a 2-step opt-in process.
The drag and drop Editor makes pop-up building an effortless endeavor. Also, you get pre-designed templates to pick from. The pop up templates are both flexible and extremely mobile responsive. You can target your popups as you wish, for example, you can decide on which pages the popups will look and at which it will not. Lead Nurturing Process Flow
A/B testing feature can be found in popups as well. You can test and determine which one is Giving you desirable results before finalising one. Other important features include Social Share Buttons. It’s possible to add societal sharing buttons for your popups (for Facebook, Twitter( and G+).
Wishpond provides A separate section for lead data direction where you are able to see all your customers and their information. It may be sorted to different lists in accordance with the category you desire. It has five main areas:
Stats provides an international Summary of activity taking Place within all of your Wishpond campaigns through different links. The analytics provides metric info to pay attention to the number of prospects opening mails, converting on campaigns and page views.
Leads provide you with a detailed view of Various leads sorted by most recent activity. With every click on a lead, you can get all the details of the guide, such as their activities, profile information and which lists they are part of.
Visitors include those that viewed the page but did Not convert on your form. With the use of the system of collecting visitor data, it is possible to monitor even before they’ve converted. When they eventually fill out among your types, all of the monitoring data associated with their account merges to their new lead profiles.
Lists Permit You to see which prospects are a part of that lists. This is one of the most important section and also a place to come back and check for distinct listing segments especially If You’re creating different smart lists and inactive lines with marketing automation
Lead Properties enables you to see All of the Customized lead Properties across all your Wishpond campaigns.
Wishpond has Beautiful templates to make your job easy. Together with the pre-built templates, you can simply drag and drop elements to make your landing page. Elements like text boxes, picture, video, social media programs, forms, etc.. Editing is seamless on Wishpond. The WYSIWYG editor lets you customize colors, font, and all other elements of this landing page. 1 minor issue that I faced when using the editor would be I had to click several times to pick a text. You need to double click it to select and edit, but I figure that I double-clicked it for two or three times. However, what I got at the end is a totally professional landing page. I guess with the outcome; I could manage to click few times additional! Each of the templates are mobile responsive. With more than 100 templates, you can create a high converting landing page for any business.
You can conduct A/B Evaluations for multiple variants of your landing page. Wishpond conducts the test for you and provides you comprehensive reports. Based on the accurate findings, you can zero upon the best edition of your landing page. You’ll need no programming knowledge to make such interactive and all-device-compatible landing pages.
This is not all. You are able to do together with the landing Page builder on Wishpond.
If you run your Website or blog on WordPress, you can use the WP plugin to construct your landing page directly within WP dashboard. Similarly, it is simple to publish your landing page on your own domain and sub-domains.
You can add Auto-submit hyperlinks to your emails. This allows your leads to register instantly for a training or marathon or likes of such by just clicking on the hyperlink. They don’t have to provide any other additional information.
Contests and Advertising
You can run Exciting competitions and promotions on Wishpond. It’s possible to collect email addresses . Later, these email addresses may be used for email campaigns. Wishpond lets you promote social sharing. It provides an option to use Facebook Like Buttons as vote procedures. This facilitates likes and share. Another option is to add share buttons for Facebook, Twitter, and Google+. You can also encourage rewards for referrals. In these reward competitions, the entrants get rewarded when they refer their buddies to get into your contest. I have discussed the customizable types above. It’s possible to take advantage of this feature here too.
To Assist You create Your contests interesting and far-fetched, Wishpond comprises ten other apps that assist with creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can print and Run societal promotions on societal networking platforms such as Facebook, Twitter, or on your own site. Be it any platform, your own promotions and contests will look good on laptops, mobiles and tablets. It is possible to get more enjoys and follows by adding a Facebook Like a Twitter follow option. Lead Nurturing Process Flow
Wishpond Integrations and API
Wishpond integrates with a host of tools, beginning with CRM tools to Email marketing software, eCommerce tools, Webinar tools, and much more. Below is the listing of resources Wishpond integrates with:
CRM Integrations: Lead capturing on a Web Site and Social Networking platforms Are going to be a cakewalk with-
Lead capturing is Followed by automobile syncing of prospects involving your email marketing app and Wishpond account. This is eased by apps like:
Wishpond incorporates Using a help desk program UserVoice, and additionally with SurveyMonkey for successful surveys. Integrations with Webinar apps like ClickWebinar and GoToWebinar will allow you to run smooth webinars for your prospects as soon as they register on one of your campaigns.
Additional integrations include:
Team chat app: Slack; Twilio for phone and SMS integration; LemonStand for customizable cloud-based eCommerce platform; and Thankster, a greeting card card integration.
Wishpond also Integrates with Zapier, which in turns supplies access to over 500 additional apps.
Wishpondlets you Build your integration employing the Wishpond’s REST API.
Marketing automation is A boon for entrepreneurs, this I mentioned in this informative article — 7 Drip Email Campaign Software. Wishpond has it covered. Whether you are seeking drip email campaigns or want to send personalized mails, Wishpond has all the features prepared for you.
In Addition, you Can add dents to your own leads and segment them based on their actions. Add to the; you get real time analytics that will assist you assess the performance of your automatic workflow. You can use merge tags to personalize your emails based on the info you have on your database. Wishpond integrates with different email advertising tools like MailChimp and AWeber to make the jobs easier for you.
Wishpond: Pricing Strategies
You Can choose from three different plans Wishpond offers — Basic, Pro and Development. Apart from the common features, the Basic program has a limit on the leads up to 1000, Email advertising per month up to 10,000 using a single user which comes with a price tag of $45 for monthly.
The Development program is for $129/month with 10000 maximum contributes with unlimited customers and the rest of the notable features of Pro and Basic packages. In addition to all that, Priority Support and Implementation Coaching Program is also provided. And as consistently Customer Support is free for all. You can sign up for a FREE 14-Day trial for some of those programs before paying. Lead Nurturing Process Flow
Special Rewards From Wishpond
Wishpond also Provides unique perks in most of the other services. If you are a customer, you can avail those offers:
30 Days free of Appointlet that’s a beneficial tool to reserve appointments with feedback directly from Wishpond;
Free Trial and discount in 30xofAds which is a comprehensive display and PPV advertising research tool which assesses competitor’s advertising strategy.
60 Days totally free support from AWeber
90 Days trial for Groove,
Free 60 days of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Also provides affiliate advantages to site owners, bloggers or internet marketing experts. It provides a recurring 30% commission with no payment for the ceremony. You get consistent online payouts which can be readily tracked through GetAmbassador. When you sign up as an affiliate, you’ll be given with a unique tracking link. When Wishpond receives any visitor through your affiliate link, it will immediately link it with your own affiliate accounts; and when the visitor buys a subscription, either on the same visit or later, you’ll be paid a 30 percent commission. The commission is renewed if the subscription is renewed on a monthly or yearly basis.
As An affiliate at Wishpond, you get a more than marginal accessibility to innovative marketing tools like GetAmbassador and Tracking Dashboard which allows you to monitor all of your activities such as clicks, commission, and revenue. Banner ads can be easily posted on sites or sites. Case Studies and Testimonials are used in sites, blogs, and landing pages. You get access to affiliate a landing page in which you can go through the templates, participate effectively in Wishpond’s official Academy and post Banner ads that may be embedded. You can Find the HTML code for Banner Ads directly on the Wishpond’s Affiliate page. But for Marketing Automation Banner Ads, you will have to await a while!
Wishpond for Agencies
Wishpond supplies A easy software for agencies. Agencies have multiple customers to address, and Wishpond fits perfectly within this situation. You can:
Manage multiple customer accounts. You can use the templates and drag n’ Drop editor to make fine popup forms for your clientele.
Collaborate easily with your group with numerous user accounts. The Governance option lets you restrict users’ access to the customer accounts they are working on.
Show your customers beautifully designed reports for all your marketing Campaigns.
Wishpond is praised And applauded by different startups and agencies throughout the globe. 1 such company is TrueCaller. A very common name, Truecaller lets you identify who is calling you and from where. The success of TrueCaller is unmatched, and Wishpond has become a part of the success story.
TrueCaller desired To gather tales of their users in a creative manner. The main aim was to understand how each user has benefitted or never benefitted with TrueCaller. Every experience issues and TrueCaller desired to get hold of the users’ personal experiences. Wishpond became the catalyzing energy in this. TrueCaller ran a competition to collect all info, and this is exactly what occurred:
Over 70K+ participants
TrueCaller became the best keyword on social media during the contest
400 percent increase in Facebook followers
Another company, World Fishing Network, additionally gained tremendously from Wishpond. There are many more awesome case studies which prove the merit of Wishpond as a instrument.
Wishpond: Competitive Analysis
No inspection is Complete without analyzing it against other powerful opponents. In this case, I believe Rafflecopter, Strutta, and Shortstack have the capability to provide Wishpond a difficult competition. But here I shall just tell you why I will vote for Wishpond out of these four programs:
Wishpond vs. Strutta
Strutta does not Supply any free service, and their strategies are rather pricey. The bundle of $249 $399 and $999 called Turnkey, Designer and Professional respectively. The number of sharing apps is limited to Facebook, Instagram, microsite, site, iframe, along with several different stations.
Struta Doesn’t possess the site popups feature. The variety of templates is also less. No marketing automation or lead data analyzer, unlike Wishpond. Strutta lacks app integration that’s disappointing. There’s a lack of lead information analysis which can be used for turning leads into loyal clients. I believe with Strutta, I had to invest more time. To the contrary, Wishpond did save a lot of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar features. But, I believe Wishpond beats Rafflecopter with its integrations. Though Rafflecopter supplies Pinterest entry option and Facebook entry alternative, I’d vouch for the multiple advertising programs from Wishpond. Wishpond offers marketing automation, which is also missing in Rafflecopter.
Rafflecopter, on The flip side, has a FREE program which may entice users. But I am sure those who are unwilling to compromise their advertising needs, will go ahead and’buy’ a plan that suits their needs.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a full Stack marketing automation tool with advanced automation features. Developed for SMBs largely, Aritic PinPoint shares All of the attributes within Wishpond. However, Aritic PinPoint exhibits a much richer feature record. For example, Wishpond provides international stats for all of the campaigns while Aritic PinPoint shows you region-wise or country-wise reports. The marketing automation suite from Wishpond is also very basic. Together with Aritic PinPoint, marketing automation forms the core. You receive deep email segmentation based on lead behaviour, events, stage in which the lead/customer is currently in with respect to the buyers’ journey, and demographics like location, age, gender, joining date, etc.. Email campaigns are advanced due to this in-depth segmentation.
Also, Aritic PinPoint operates on a multichannel strategy towards marketing. You can join and nurture your leads via mails, SMS campaigns, drive notifications, landing pages, mobile notifications, and social networking integrations. Wishpond has only SMS, landing pages, and emails. This brings us to the pricing section. Since Aritic PinPoint is much more advanced than Wishpond and contains a great deal of features, it is costlier. For an enterprise, Aritic PinPoint offers account-based marketing that’s absent in Wishpond.
Update: Wishpond has updated their site with GDPR related Info And today has all of the detail available here to help their European clients and European acquaintances.
Wishpond vs. Shortstack
I Was obviously lured towards Shortstack by just looking at the cost! Their services start from zero and move on to $29 for your simple plan. The Enterprise program at $499 gives you access to all the attributes. Shortstack provides only over 30 pre-design topics unlike the countless options from Wishpond. Another serious lapse is the lack of real time testing for customized designs. Another point of difference is, with Shortstack the number of consumers or group members is also strictly restricted to one. In circumstances where multiple users are wanted, a cost of around $29 per each month is viable; unlike Wishpond that may provide multiple users with restricted access to data.
This brings us to The close of the inspection of Wishpond. This tool is perfect for a marketer, and that I Must say it’s a really simple to use the application. Now that you are aware of all the Attributes, perks and pricing plans, you must start using the tool. You can Always start with the 14-day trial period to the program that suits you. Let me Know your views about this particular tool, and also if you come across another better Option to Wishpond. Lead Nurturing Process Flow