Introduction Lead Scoring Guide
Sometime back in March 2016, Vancouver-based company Wishpond featured in 2016’s Ready to Rocket List. Ready to Rocket listing features the best British Columbia technology firms annually which have sufficient potential to beat their peers. This year, Wishpond Technologies, that specialized in marketing automation software, got featured. Lead Scoring Guide
The addition of Wishpond on the Ready to Rocket list is a testament to The way the character of digital marketing is shifting, and Wishpond is set to capitalize on the growing need for improved lead generation and marketing automation tools ~ Ali Tajeskandar, CEO of Wishpond.
True to the hilt, Character of digital marketing is evolving to get better and smarter. Wishpond fits perfectly in the present industry. As automation takes over the marketing business, Wishpond has been nominated as High Performers from the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool which caters almost all your advertising needs. The highlight of this tool is lead generation and the next analytical procedure. Wishpond helps in building interactive landing pages and design contests, track leads, send mails, and do so much more.
Wishpond Enables you to understand”where precisely” and”how” to measure forward. In other words, it’s”fully automated” and”free forever” marketing tool that catalyses the simplest procedure for nurturing and generating leads.
In this website, I Will walk you through the minute details of the tool, compose Wishpond review. According to my user experience, I believe Wishpond is a must-try for all marketers. Without much-a-do, here are the main features of Wishpond. Lead Scoring Guide
Wishpond Review — Attribute Highlight
The Qualities of Wishpond are broadly categorized under sub-headings — Landing Pages, Pop-ups and Types, Contests and Promos, and Marketing Automation.
Pop-Ups and Types
It’s possible to add customizable forms for your landing page. There are many Flexible templates to select from. Form building is very easy with the drag and drop builder. Like landing pages, you can make multiple versions of your form and run A/B test. These forms are easy to create, publish and share it (website, site, Facebook Page). You might also publish on wishpond.com and share it. Listed below are few more add-ons you get-
File upload field in your form to collect files and documents.
Drop down menu to get a long list of alternatives. This keeps your kind short.
Multiple test boxes for prospects to opt for over one option that Suits them.
Hidden areas to collect analytical information like supply and referrer.
Merge tags to personalize your forms.
Wishpond lets you create six different Kinds of well-timed pop-ups-
Exit intent: This pop up is the final attempt to grab the attention of Those prospects that are about to leave your site.
Page Scroll: When people scroll down your Website, this popup appears.
Timed Pop-ups: You can time your popup to appear after the visitor has Spent a particular amount of time on your website.
Entry pop-ups: The moment a visitor lands on your website, a popup appears.
Click on popups: All these pop-ups turn any link or picture to a 2-step opt-in process.
The drag and drop Editor makes pop-up construction an effortless endeavor. Additionally, you get pre-designed templates to choose from. The pop up templates are both flexible and extremely mobile responsive. You are able to target your popups as you wish, for instance, you can decide on which pages the popups will appear and where it will not. Lead Scoring Guide
A/B testing feature is available in popups too. You can examine and see which one is Giving you desired outcomes before finalising one. Other important features include Social Share Buttons. You can add social sharing buttons to your popups (for Facebook, Twitter, and G+).
Wishpond supplies A separate section for direct data direction where you can see all of your visitors and their data. It may be sorted into various lists in accordance with the category you want. It has five main regions:
Stats provides an international Summary of action taking Place within all of your Wishpond campaigns through different links. The analytics supplies metric info to pay attention to the number of prospects opening mails, converting on campaigns and page views.
Leads provide you with a comprehensive view of Various leads sorted by most recent activity. With every click on a lead, you can receive all the details of the guide, such as their actions, profile data and which lists they’re part of.
Visitors include those that viewed the webpage but did Not convert on your form. With the use of this system of collecting visitor information, you can track even before they’ve converted. When they eventually fill out one of your forms, all of the tracking data related to their accounts unifies to their new lead profiles.
Lists allow you to see which leads are a part of that lists. This is among the most important section and also a place to come back and check for distinct list segments especially If You’re creating different smart lists and static lines using marketing automation
Lead Properties lets you view all the Customized lead Properties across all your Wishpond campaigns.
Wishpond has Beautiful templates to make your task easy. Along with the pre-built templates, you can simply drag and drop elements to create your landing page. Elements such as text boxes, picture, video, social media programs, forms, etc.. Testing is seamless on Wishpond. The WYSIWYG editor lets you customize colors, font, and all other elements of this landing page. One minor issue that I faced when using the editor would be , I needed to click many times to pick a text. You have to double click it to select and edit, but I figure I double-clicked it to get two or three times. But what I got in the end is a thoroughly professional landing page. I guess with all the outcome; I could manage to click few times extra! Each of the templates are cellular responsive. With more than 100 templates, you may create a high converting landing page for any industry.
You can conduct A/B Tests for multiple variants of your landing page. Wishpond runs the exam for you and provides you detailed reports. Based on the precise findings, you can zero upon the best version of your landing page. You’ll require no coding knowledge to make these interactive and all-device-compatible landing pages.
This is not all. You can do with the landing Page builder on Wishpond.
If you run your Blog or website on WordPress, you may use the WP plugin to construct your landing page right within WP dashboard. Similarly, it is simple to publish your landing page on your domain and sub-domains.
You can add Auto-submit hyperlinks to your emails. This lets your prospects to register immediately for a training or marathon or likes of these by just clicking on the hyperlink. They do not need to give any other additional details.
Events and Promotions
You can run Exciting competitions and promotions on Wishpond. It’s possible to collect email addresses . Later, these email addresses may be used for email campaigns. Wishpond lets you promote social sharing. It gives an option to use Facebook Like Buttons as vote procedures. This facilitates share and likes. Another choice is to incorporate share buttons for Facebook, Twitter, and Google+. You can also encourage rewards for referrals. In these benefit competitions, the entrants get rewarded when they refer their friends to enter your contest. I’ve already discussed the customizable types above. It’s possible to use this feature here too.
To Assist You make Your contests interesting and far-fetched, Wishpond includes ten other programs that help in creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can publish and Run social promotions on social networking platforms like Facebook, Twitter, or in your site. Be it any stage, your own promotions and contests will look good on laptops, mobiles and tablets. You can find more likes and follows by adding a Facebook Like a Twitter follow alternative. Lead Scoring Guide
Wishpond Integrations and API
Wishpond integrates with a host of tools, beginning with CRM tools to Email marketing software, eCommerce tools, Webinar tools, plus a whole lot more. Below is the list of resources Wishpond integrates together:
CRM Integrations: Lead capturing on a Web Site and Social Networking platforms Are likely to be a cakewalk together –
Lead capturing is Followed by automobile syncing of prospects between your email marketing app and Wishpond account. This is facilitated by programs like:
Wishpond incorporates With a help desk program UserVoice, and additionally with SurveyMonkey for effective surveys. Integrations with Webinar apps like ClickWebinar and GoToWebinar will help you run smooth webinars for your prospects as soon as they register on a few of your campaigns.
Additional integrations include:
Team chat app: Slack; Twilio for phone and SMS integration; LemonStand for customizable cloud-based eCommerce system; and Thankster, a greeting card integration.
Wishpond also Integrates with Zapier, which in turn provides access to over 500 other programs.
Wishpondlets you Construct your integration using the Wishpond’s REST API.
Marketing automation is A blessing for marketers, this I already mentioned in this post — 7 Drip Mail Campaign Software. Wishpond has it covered. Whether you are seeking drip email campaigns or wish to send personalized emails, Wishpond has all of the features prepared for you.
In Addition, you Can add dents to your leads and segment them based on their activities. Add to this; you get real time analytics that will help you measure the performance of your automated workflow. It is possible to use merge tags to personalize your emails depending on the information you have in your database. Wishpond integrates with different email marketing tools like MailChimp and AWeber to make the tasks easier for you.
Wishpond: Pricing Plans
You Can choose from three different programs Wishpond offers — Basic, Pro and Development. Apart from the common features, the Basic program has a limitation on the prospects up to 1000, Email marketing per month up to 10,000 with a single user which has a price tag of $45 for monthly.
The Growth program is for $129/month using 10000 greatest leads with unlimited users and all the other prominent features of Pro and Fundamental packages. Along with all of that, Priority Support and Implementation Coaching Program is also provided. And as always Customer Service is free for all. You can sign up for a FREE 14-Day trial for some of the programs before paying. Lead Scoring Guide
Special Perks From Wishpond
Wishpond also Provides special perks in most of the other services. If you are a customer, you can avail these offers:
30 Days free of Appointlet which is a beneficial tool to book appointments with feedback directly from Wishpond;
Free Trial and discount in 30xofAds which is a thorough display and PPV advertising research tool which assesses competitor’s advertising strategy.
60 Days free service from AWeber
90 Days trial for Groove,
Free 60 times of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Additionally provides affiliate benefits to website owners, bloggers or internet marketing pros. It provides a recurring 30% commission with no payment for the service. You receive consistent online payouts which can be readily monitored through GetAmbassador. When you join an affiliate, you will be provided with a unique tracking link. When Wishpond receives any visitor through your affiliate link, it will immediately link it with your affiliate accounts; and if the visitor purchases a subscription, either about precisely the same visit or later, you’ll be paid a 30 percent commission. The commission is renewed if the subscription is renewed on a monthly or yearly basis.
As An affiliate in Wishpond, you get a more than marginal accessibility to innovative marketing tools like GetAmbassador and Tracking Dashboard which permits you to track all of your activities such as clicks, commission, and earnings. Banner ads are easily posted on sites or sites. Case Studies and Testimonials are employed in sites, sites, and landing pages. You get access to affiliate a landing page in which you can go via the templates, engage effectively in Wishpond’s official Academy and article Banner ads that may be embedded. You can get the HTML code for Banner Ads directly on the Wishpond’s Affiliate page. However, for Marketing Automation Banner ads, you will need to wait for a short time!
Wishpond for Agencies
Wishpond supplies A simple software for bureaus . Agencies have multiple customers to deal with, and Wishpond fits perfectly in this scenario. You are able to:
Manage multiple customer accounts. You can use the templates and drag n’ Drop editor to make nice popup forms to your clientele.
Collaborate easily with your group with numerous user accounts. The Governance option lets you limit users’ access to the client accounts they’re working on.
Show your customers superbly designed reports for your entire marketing Campaigns.
Wishpond is praised And applauded by different startups and agencies across the world. One such firm is TrueCaller. A very common title, Truecaller lets you recognize who is calling you and from wherever. The achievement of TrueCaller is unmatched, and Wishpond has been a component of the success story.
TrueCaller desired To gather tales of the customers in a creative way. The most important goal was to know how each user has benefitted or not benefitted with TrueCaller. Every experience matters and TrueCaller wanted to get hold of those consumers’ personal experiences. Wishpond became the catalyzing power within this. TrueCaller ran a competition to gather all of the information, and this is exactly what occurred:
More than 70K+ participants
TrueCaller became the best keyword on social media during the competition
400 percent increase in Facebook followers
Another company, World Fishing Network, also benefited highly from Wishpond. There are many more awesome case studies which prove the merit of Wishpond as a instrument.
Wishpond: Competitive Analysis
No review is Complete without assessing it against other strong competitors. In this case, I believe Rafflecopter, Strutta, and Shortstack have the potential to provide Wishpond a difficult competition. But here I will only tell you why I will vote for Wishpond out of those four programs:
Wishpond vs. Strutta
Strutta does not Supply any free support, and their plans are rather expensive. The bundle of 249 $399 and $999 called Turnkey, Professional and Designer respectively. The amount of sharing programs is limited to Facebook, Instagram, microsite, website, iframe, along with few different channels.
Struta Doesn’t have the site popups feature. The variety of templates is also less. No advertising automation or direct data analyzer, unlike Wishpond. Strutta lacks app integration which is disappointing. There is a deficiency of lead data analysis that can be used for turning leads into loyal customers. I believe with Strutta, I needed to spend more time. On the contrary, Wishpond did help me save a lot of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar attributes. However, I think Wishpond defeats Rafflecopter with its integrations. Though Rafflecopter provides Pinterest entry option and Facebook entry option, I’d still vouch for the multiple advertising apps from Wishpond. Wishpond offers marketing automation, which is also lacking in Rafflecopter.
Rafflecopter, on The other hand, has a FREE program that might attract users. But I am sure those who are unwilling to compromise their marketing requirements, will proceed and’purchase’ a plan which suits their requirements.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a complete Stack advertising automation tool with advanced automation features. Developed for SMBs largely, Aritic PinPoint shares All of the features within Wishpond. But, Aritic PinPoint displays a much richer attribute list. For instance, Wishpond offers global stats for all of the campaigns while Aritic PinPoint shows you region-wise or country-wise reports. The marketing automation suite from Wishpond is also very basic. With Aritic PinPoint, marketing automation forms the center. You receive deep e mail segmentation based on lead behavior, events, period where the lead/customer is presently in with regards to the buyers’ journey, and demographics like age, sex, joining date, etc.. Email campaigns are advanced because of this in-depth segmentation.
Additionally, Aritic PinPoint operates on a multichannel approach towards promotion. You can join and nurture your leads via emails, SMS campaigns, drive notifications, landing pages, mobile notifications, and social media integrations. Wishpond has just SMS, landing pages, and emails. This brings us to the pricing section. Considering that Aritic PinPoint is much more sophisticated than Wishpond and has a lot of attributes, it’s more expensive. For an organization, Aritic PinPoint offers account-based marketing which is absent in Wishpond.
Update: Wishpond has updated their site with GDPR related information And today has all of the detail available here to help their European clients and European Subscribers.
Wishpond vs. Shortstack
I Was naturally lured towards Shortstack by simply looking at the price! Their services start from zero and proceed on to $29 for the simple plan. The Enterprise program at $499 gives you access to all of the features. Shortstack provides just over 30 pre-design themes unlike the countless choices from Wishpond. Another severe lapse is the deficiency of real-time testing for customized designs. Another point of difference is, together with Shortstack the number of consumers or team members can also be strictly restricted to one. In cases where multiple users are desired, a price of around $29 per month is viable; unlike Wishpond that can provide a number of users with limited access to data.
This brings us to The close of the inspection of Wishpond. This instrument Is Ideal for a marketer, and that I Must say it’s a really easy to use the application. Now that you are aware of each of the Features, pricing and perks strategies, you must start using the application. You can Always begin with the 14-day trial period to the plan that is appropriate for you. Allow me to Know your views about this particular tool, and also if you happen across another better Alternative to Wishpond. Lead Scoring Guide