Introduction Lead Scoring Strategy
Sometime back in March 2016, Vancouver-based company Wishpond featured in 2016’s Ready to Rocket List. Ready to Rocket list features the greatest British Columbia technology firms every year that have enough capacity to beat their peers. This year, Wishpond Technologies, that technical in marketing automation program , got featured. Lead Scoring Strategy
The inclusion of Wishpond on the Ready to Rocket list is a nod to The way the nature of digital marketing is changing, and Wishpond is positioned to capitalize on the growing need for enhanced lead generation and marketing automation instruments ~ Ali Tajeskandar, CEO of Wishpond.
True to the hilt, Character of electronic marketing is evolving to get smarter and better. Wishpond fits perfectly in the present market. As automation takes over the marketing business, Wishpond has been nominated as High Performers from the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool that caters nearly all your marketing requirements. The highlight of the tool is lead generation and the next analytical process. Wishpond helps in creating interactive landing pages and layout contests, track leads, send emails, and do much more.
Wishpond Enables one to understand”where exactly” and”the way” to measure forward. In other words, it is”completely automated” and”free forever” advertising tool that catalyses the easiest procedure for nurturing and generating prospects.
In this blog, I Will help you through the second information of this tool, write Wishpond review. Based on my user experience, I think Wishpond is a must-try for many marketers. With no much-a-do, here are the main characteristics of Wishpond. Lead Scoring Strategy
Wishpond Review — Quality Highlight
The features of Wishpond are broadly categorized under sub-headings — Landing Pages, Pop-ups and Forms, Contests and Promos, and Marketing Automation.
Pop-Ups and Types
It’s possible to add customizable kinds to your landing page. There are many Flexible templates to choose from. Form construction is very easy with the drag and drop builder. Like landing pages, you can create several versions of your form and run A/B test. All these forms are simple to create, print and share it (website, site, Facebook Page). You might also print on wishpond.com and share it. Listed below are few more add-ons you get-
File upload field on your form to collect files and documents.
Drop down menu for a very long list of alternatives. This keeps your kind short.
Multiple check boxes for leads to opt for over one alternative that Suits them.
Hidden fields to collect analytical information like supply and referrer.
Merge tags to personalize your forms.
Wishpond lets you create six different types of well-timed pop-ups-
Exit purpose: This pop-up is the final attempt to grab the attention of Those prospects that are just about to leave your site.
Page Scroll: When people scroll down your site, this popup appears.
Timed Pop-ups: You can time your popup to appear after the visitor has Spent a specific amount of time on your website.
Entry pop-ups: The moment a visitor lands on your website, a popup appears.
Click popups: These pop-ups turn any link or picture to some 2-step opt-in process.
The drag and drop Editor makes pop-up building an easy endeavor. Additionally, you get pre-designed templates to choose from. The pop up templates are flexible and extremely mobile responsive. You can target your popups as you wish, for instance, you can choose on which pages the popups will look and at which it won’t. Lead Scoring Strategy
A/B testing feature can be found in popups too. You can test and see which one is Giving you desirable outcomes before finalising one. Other key features include Social Share Buttons. You can add social sharing buttons to your popups (for Facebook, Twitter, and G+).
Wishpond provides A separate section for lead data direction where you can see all of your visitors and their information. It can be sorted to different lists as per the category you desire. It has five Chief regions:
Stats provides an international Summary of activity taking Place within all your Wishpond campaigns through different links. The analytics supplies metric info to pay attention to the number of leads opening mails, converting on campaigns and page views.
Leads provide you with a comprehensive view of Different leads sorted by most recent activity. With each click on a direct result, you can get all the details of the lead, such as their actions, profile information and which lists they are part of.
Visitors include those who viewed the webpage but did Not convert on your form. With the use of the system of collecting customer data, you can monitor even before they have converted. When they finally fill out among your types, all the tracking data related to their accounts unifies into their new lead profiles.
Lists allow you to see which leads are part of which lists. This is among the most important part and a place to come back and check for distinct listing segments especially if you are creating different smart lists and static lines using marketing automation
Lead Properties enables you to view all the Customized lead Properties across all your Wishpond campaigns.
Wishpond has Beautiful templates to get your task easy. Along with the pre-built templates, you can just drag and drop elements to make your landing page. Elements such as text boxes, picture, video, social media buttons, forms, etc.. Testing is seamless on Wishpond. The WYSIWYG editor lets you customize colors, font, and the rest of the elements of the landing page. One slight issue that I faced while using the editor is, I had to click many times to pick a text. You have to double click it to select and edit, but I guess I double-clicked it for two or three times. But what I got in the end is a totally professional landing page. I guess with the outcome; I could can click few times extra! Each of the templates are mobile responsive. With over 100 templates, you may create a high converting landing page for any industry.
You can conduct A/B Tests for multiple variants of your landing page. Wishpond runs the test for you and gives you comprehensive reports. Based on the accurate findings, you can zero on the very best edition of your landing page. You’ll need no coding knowledge to create such interactive and all-device-compatible landing pages.
This isn’t all. You are able to do with the landing Page builder on Wishpond.
If you run your Blog or website on WordPress, you may use the WP plugin to build your landing page right within WP dashboard. Similarly, you can easily publish your landing page in your own domain name and sub-domains.
You can add Auto-submit links to your own emails. This lets your prospects to register instantly for a workshop or webinar or enjoys of such by just clicking on the hyperlink. They do not have to provide any other additional details.
Events and Marketing
You can run Exciting competitions and promotions on Wishpond. You can collect email addresses . Later, these email addresses can be used for email campaigns. Wishpond lets you promote social sharing. It gives an choice to use Facebook Like Buttons as vote procedures. This facilitates likes and share. Another option is to add share buttons for Facebook, Twitter, and Google+. It is also possible to encourage benefits for referrals. In these reward contests, the entrants get rewarded when they refer their buddies to get into your contest. I have discussed the customizable forms above. It’s possible to take advantage of this feature here too.
To help you make Your competitions interesting and far-fetched, Wishpond includes ten other programs that assist in creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can publish and Run social promotions on societal media platforms like Facebook, Twitter, or on your site. Be it any stage, your promotions and contests will look great on desktops, mobiles and tablets. It is possible to get more likes and follows by adding a Facebook Like a Twitter follow option. Lead Scoring Strategy
Wishpond Integrations and API
Wishpond integrates with a host of tools, beginning with CRM tools to Email marketing software, eCommerce tools, Webinar tools, plus a whole lot more. Below is the listing of tools Wishpond integrates together:
CRM Integrations: Lead landing on a Web Site and Social Networking platforms Are likely to be a cakewalk together –
Lead capturing is Followed by auto syncing of leads involving your email marketing program and Wishpond account. This is facilitated by apps like:
Wishpond incorporates Using a help desk app UserVoice, and also with SurveyMonkey for effective surveys. Integrations using Webinar programs like ClickWebinar and GoToWebinar will allow you to run smooth webinars to your prospects as soon as they sign up on a few of your own campaigns.
Other integrations include:
Team chat app: Slack; Twilio for phone and SMS integration; LemonStand for customizable cloud-based eCommerce platform; and Thankster, a greeting card card integration.
Wishpond also Integrates with Zapier, which in turn supplies access to more than 500 additional apps.
Wishpondlets you Construct your integration employing the Wishpond’s REST API.
Marketing automation is A boon for marketers, this I mentioned in this informative article — 7 Drip Mail Campaign Software. Wishpond has it covered. Whether you are looking for drip email campaigns or wish to send personalized mails, Wishpond has all the features ready for you.
In Addition, you Can add dents to your own leads and segment them according to their actions. Add to this; you get real-time analytics that will assist you assess the performance of your automated workflow. You can use merge tags to customize your emails based on the info you’ve got in your database. Wishpond integrates with different email advertising tools like MailChimp and AWeber to make the jobs easier for you.
Wishpond: Pricing Plans
You Can pick from three distinct programs Wishpond offers — Basic, Pro and Growth. Aside from the common attributes, the Basic program has a limit on the prospects up to 1000, Email marketing per month up to 10,000 with a single user that comes with a price tag of $45 for each month.
The Development program is for $129/month using 10000 greatest contributes with unlimited customers and all the other prominent features of Pro and Basic packages. Along with all of that, Priority Support and Training Training Program is also provided. And as always Customer Service is free for all. You may sign up for a FREE 14-Day trial for any of those plans before paying. Lead Scoring Strategy
Special Perks From Wishpond
Wishpond also Provides special perks in most of the other services. If you are a customer, you can avail these offers:
30 Days free for Appointlet that’s a helpful tool to book appointments with Leads straight from Wishpond;
Free Trial and reduction in 30xofAds that’s a thorough screen and PPV marketing research tool that assesses competitor’s advertising strategy.
60 Days free support from AWeber
90 Days trial for Groove,
Free 60 times of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Additionally provides affiliate advantages to website owners, bloggers or internet advertising pros. It provides a recurring 30% commission with no payment for the service. You receive consistent online payouts which can be easily monitored through GetAmbassador. When you sign up as an affiliate, you will be given with a unique tracking link. When Wishpond receives any visitor via your affiliate link, it will directly associate it with your affiliate accounts; and when the visitor purchases a subscription, either on the exact same visit or later, you’ll be paid a 30 percent commission. The commission is renewed if the subscription is renewed on a monthly or annual basis.
As An affiliate in Wishpond, you receive a more than marginal access to ingenious advertising tools like GetAmbassador and Tracking Dashboard that permits you to monitor all your activities including clicks, commission, and earnings. Banner ads can be easily posted on sites or sites. Case Studies and Testimonials are used in sites, sites, and landing pages. You get access to affiliate a landing page wherein you can go via the templates, participate effectively in Wishpond’s official Academy and article Banner ads that may be embedded. You can Find the HTML code for Banner Ads directly on the Wishpond’s Affiliate page. However, for Marketing Automation Banner ads, you will need to await a short time!
Wishpond for Agencies
Wishpond supplies A easy software for bureaus . Agencies have multiple customers to deal with, and Wishpond fits perfectly within this scenario. You can:
Manage multiple customer accounts. You can use the templates and drag n’ Drop editor to create nice popup forms for your clients.
Collaborate easily with your group with numerous user accounts. The Governance option enables you to restrict users’ access to the client accounts they’re working on.
Show your customers beautifully designed reports for your entire marketing Campaigns.
Wishpond is praised And applauded by different startups and agencies across the world. 1 such firm is TrueCaller. A very common title, Truecaller lets you recognize who’s calling you and from wherever. The achievement of TrueCaller is unmatched, and Wishpond has been a part of this success story.
TrueCaller desired To collect stories of the users in a creative manner. The main aim was to understand how every user has benefitted or never benefitted with TrueCaller. Every experience issues and TrueCaller wanted to get hold of those consumers’ personal experiences. Wishpond became the catalyzing power within this. TrueCaller ran a contest to collect all information, and this is what occurred:
More than 70K+ participants
TrueCaller became the best keyword on societal media during the competition
400 percent growth in Facebook followers
Another firm, World Fishing Network, additionally gained tremendously from Wishpond. There are numerous more awesome case studies that prove the merit of Wishpond as a tool.
Wishpond: Competitive Analysis
No review is Complete without assessing it against other strong opponents. In cases like this, I think Rafflecopter, Strutta, and Shortstack possess the capability to give Wishpond a tough competition. But here I shall just tell you why I will vote for Wishpond out of those four programs:
Wishpond vs. Strutta
Strutta doesn’t Supply any free service, and their strategies are rather pricey. The package of $249 $399 and $999 named Turnkey, Professional and Designer respectively. The number of sharing apps is limited to Facebook, Instagram, microsite, site, iframe, and several other channels.
Struta Does not possess the website popups feature. The assortment of templates is also less. No marketing automation or direct information analyzer, unlike Wishpond. Strutta lacks app integration which is disappointing. There’s a deficiency of lead information analysis that can be used for turning leads into loyal clients. I think with Strutta, I needed to invest more time. To the contrary, Wishpond did help me save a great deal of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar attributes. However, I think Wishpond defeats Rafflecopter with its integrations. Though Rafflecopter provides Pinterest entry alternative and Facebook entry option, I’d vouch for the multiple marketing apps from Wishpond. Wishpond offers marketing automation, which is also lacking in Rafflecopter.
Rafflecopter, on The other hand, has a FREE program which may entice users. But I am convinced those who are reluctant to compromise their marketing needs, will go ahead and’buy’ a plan which suits their requirements.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a complete Stack advertising automation tool with advanced automation features. Developed for SMBs largely, Aritic PinPoint shares All of the features within Wishpond. But, Aritic PinPoint displays a much richer feature list. For example, Wishpond provides global stats for all the campaigns while Aritic PinPoint shows you region-wise or even country-wise reports. The marketing automation package from Wishpond is also quite basic. With Aritic PinPoint, marketing automation forms the center. You receive deep e mail segmentation based on direct behavior, events, period in which the lead/customer is currently in with respect to the buyers’ travel, and demographics such as age, sex, linking date, etc.. Email campaigns are complex because of this in-depth segmentation.
Also, Aritic PinPoint works on a multichannel approach towards marketing. It’s possible to join and nurture your leads via emails, SMS campaigns, push notifications, landing pages, mobile notifications, and societal media integrations. Wishpond has just SMS, landing pages, and mails. This brings us to the pricing section. Since Aritic PinPoint is much more sophisticated than Wishpond and has a great deal of features, it’s more expensive. For an enterprise, Aritic PinPoint offers account-based marketing which is absent in Wishpond.
Update: Wishpond has updated their website with GDPR related information And now has all of the detail available here to help their European customers and European Subscribers.
Wishpond vs. Shortstack
I Was naturally lured towards Shortstack by just looking at the price! Their services begin from zero and proceed on to $29 for your simple plan. The Enterprise plan at $499 gives you access to all of the features. Shortstack provides just over 30 pre-design topics unlike the countless options from Wishpond. Another serious lapse is the deficiency of real time testing for customized layouts. Another point of difference is, together with Shortstack the amount of users or group members is also strictly limited to one. In cases where multiple users are desired, a cost of about $29 per each month is achievable; unlike Wishpond which may provide a number of users with limited access to info.
This brings us The close of the review of Wishpond. This tool is perfect for a marketer, also that I Must say it’s a really simple to use the tool. Now that you are aware of all the Attributes, perks and pricing strategies, you must start using the application. You can Always begin with the 14-day trial period for the program that suits you. Allow me to Know your views about the particular tool, and also if you happen across another better Option to Wishpond. Lead Scoring Strategy