Intro Lead Technology Ltd
Sometime back in March 2016, Vancouver-based company Wishpond showcased in 2016’s Ready to Rocket List. Ready to Rocket list features the best British Columbia technology firms annually that have enough potential to conquer their peers. This year, Wishpond Technologies, that technical in marketing automation program , got featured. Lead Technology Ltd
The inclusion of Wishpond on the Ready to Rocket list is a testament to How the nature of digital marketing is shifting, and Wishpond is positioned to capitalize on the growing need for enhanced lead generation and marketing automation instruments ~ Ali Tajeskandar, CEO of Wishpond.
True to the hilt, Character of electronic marketing is evolving to acquire better and smarter. Wishpond fits perfectly in the present market. As automation takes over the Advertising industry, Wishpond was nominated as High Performers in the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool which caters nearly all your marketing requirements. The highlight of the tool is lead creation and the following analytical process. Wishpond helps in building interactive landing pages and design contests, track prospects, send mails, and do much more.
Wishpond Enables you to understand”where precisely” and”how” to measure ahead. To put it differently, it’s”completely automated” and”free forever” advertising tool that catalyses the simplest procedure for generating and nurturing prospects.
In this blog, I Will walk you through the second details of the tool, compose Wishpond review. According to my user experience, I think Wishpond is a must-try for all marketers. With no much-a-do, here are the main characteristics of Wishpond. Lead Technology Ltd
Wishpond Review — Attribute Highlight
The features of Wishpond are broadly categorized under sub-headings — Landing Pages, Pop-ups and Forms, Contests and Promos, and Marketing Automation.
Pop-Ups and Forms
It’s possible to add customizable kinds for your landing page. There are many Flexible templates to select from. Form building is very simple with the drag and drop builder. Like landing pages, you may create multiple versions of your own form and run A/B test. These forms are simple to create, print and discuss it (website, site, Facebook Page). You might also print on wishpond.com and discuss it. Listed below are a couple more add-ons you get-
File upload field on your form to collect files and files.
Drop down menu for a very long list of alternatives. This keeps your kind short.
Multiple test boxes for prospects to opt for over 1 option that Suits them.
Hidden areas to collect analytical information like supply and referrer.
Merge tags to customize your own forms.
Wishpond enables you to create six Distinct types of well-timed pop-ups-
Exit purpose: This pop up is the last attempt to grab the attention of Those prospects which are just about to leave your website.
Page Scroll: When visitors scroll down your Website, this popup appears.
Timed Pop-ups: You are able to time your popup to look after the visitor gets Spent a specific quantity of time on your site.
Entry pop-ups: The minute a visitor lands on your site, a popup appears.
Click popups: These pop-ups turn any link or image to some 2-step opt-in process.
The drag and drop Editor makes pop-up construction an easy task. Also, you get pre-designed templates to pick from. The pop up templates are flexible and highly mobile responsive. You can aim your popups as you wish, for instance, you can choose on which pages the popups will appear and where it will not. Lead Technology Ltd
A/B testing feature is available in popups as well. You can test and determine which one is Giving you desirable outcomes before finalising one. Other key attributes include Social Share Buttons. You can add societal sharing buttons to your popups (such as Facebook, Twitter( and G+).
Wishpond provides Another section for lead data management where you can see all of your customers and their data. It can be sorted to various lists in accordance with the category you desire. It’s five main regions:
Stats provides an international overview of action taking Place within all of your Wishpond campaigns via different links. The analytics supplies metric information to take note of the amount of prospects opening emails, switching on campaigns and page views.
Leads provide you with a comprehensive view of Different leads sorted by most recent activity. With every click on a direct result, you can receive all the details of the lead, including their actions, profile information and which lists they are a part of.
Visitors include those that viewed the webpage but did Not convert in your form. With the usage of this system of collecting customer data, it is possible to monitor even before they’ve converted. When they finally fill out among your types, all of the monitoring data related to their account unifies to their new lead profiles.
Lists allow you to see which leads are a part of that lists. This is one of the most important part and a place to come back and check for different listing sections especially if you are creating different clever lists and static lines with marketing automation
Lead Properties lets you view All of the Customized lead Properties across all your Wishpond campaigns.
Wishpond has Beautiful templates to get your task easy. Together with the pre-built templates, you can just drag and drop elements to create your landing page. Elements such as text boxes, image, video, social media buttons, forms, etc.. Editing is seamless on Wishpond. The WYSIWYG editor lets you customize colors, font, and all other elements of the landing page. One slight issue which I faced while using the editor would be , I had to click many times to select a text. You need to double click it to select and edit, but I figure I double-clicked it to get two or three times. But what I got at the end is a totally professional landing page. I guess with the outcome; I could manage to click few times additional! All the templates are mobile responsive. With over 100 templates, you can produce a high-definition landing page for any industry.
You can run A/B Tests for numerous variants of your landing page. Wishpond conducts the exam for you and gives you comprehensive reports. Depending on the accurate findings, you can zero on the very best version of your landing page. You will need no programming knowledge to make such interactive and all-device-compatible landing pages.
This isn’t all. You are able to do together with the landing Page builder on Wishpond.
If you run your Blog or website on WordPress, you can use the WP plugin to build your landing page directly within WP dashboard. Similarly, it is simple to publish your landing page in your domain and sub-domains.
You can add Auto-submit hyperlinks to your emails. This lets your leads to register immediately for a workshop or webinar or enjoys of such by just clicking on the link. They don’t have to provide any other additional information.
Contests and Marketing
You can run Exciting competitions and promotions on Wishpond. It’s possible to collect email addresses . Later, these email addresses can be used for email campaigns. Wishpond lets you encourage social sharing. It provides an choice to use Facebook Like Buttons as vote procedures. This eases likes and share. Another choice is to incorporate share buttons for Facebook, Twitter, and Google+. You can also encourage rewards for referrals. In these benefit contests, the entrants get rewarded when they refer their friends to enter your contest. I’ve discussed the customizable types above. You can take advantage of this feature here too.
To Assist You make Your competitions interesting and far-fetched, Wishpond includes ten other programs that help with creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can publish and Run societal promotions on societal media platforms such as Facebook, Twitter, or on your own site. Be it any platform, your promotions and competitions will look great on desktops, mobiles and tablets. It is possible to get more enjoys and follows by incorporating a Facebook Like a Twitter follow option. Lead Technology Ltd
Wishpond Integrations and API
Wishpond integrates with a host of tools, starting with CRM tools to Email marketing applications, eCommerce tools, Webinar tools, plus a whole lot more. Below is the list of resources Wishpond integrates together:
CRM Integrations: Lead capturing on a Web Site and Social Networking platforms Are going to be a cakewalk with-
Lead capturing is Followed by automobile syncing of prospects involving your email marketing app and Wishpond account. This is facilitated by programs like:
Wishpond integrates Using a help desk program UserVoice, and additionally with SurveyMonkey for successful polls. Integrations with Webinar apps like ClickWebinar and GoToWebinar will help you conduct smooth webinars to your prospects as soon as they sign up on a few of your own campaigns.
Other integrations include:
Team chat app: Slack; Twilio for phone and SMS integration; LemonStand for customizable cloud-based eCommerce platform; and Thankster, a greeting card card integration.
Wishpond also Integrates with Zapier, which in turn supplies access to over 500 other apps.
Wishpondlets you Construct your integration using the Wishpond’s REST API.
Marketing automation is A blessing for marketers, this I already mentioned in this post — 7 Drip Email Campaign Software. Wishpond has it covered. Whether you’re seeking trickle email campaigns or wish to send customized emails, Wishpond has all of the features ready for you.
Not only this, you Can add dents to your own leads and segment them according to their activities. Add to this; you get real time analytics to help you assess the performance of your automatic workflow. It is possible to use combine tags to customize your emails depending on the information you have in your database. Wishpond integrates with different email marketing tools such as MailChimp and AWeber to make the tasks easier for you.
Wishpond: Pricing Strategies
You Can choose from three different programs Wishpond offers — Basic, Pro and Growth. Aside from the common features, the Basic plan has a limit on the leads up to 1000, Email advertising per month up to 10,000 with a single user that has a price tag of $45 for each month.
The Growth program is for $129/month with 10000 maximum contributes with unlimited users and the rest of the prominent features of Pro and Fundamental packages. In addition to all of that, Priority Support and Training Training Program is also provided. And as consistently Customer Service is free for all. You may register for a FREE 14-Day trial for any of those programs before paying. Lead Technology Ltd
Special Benefits From Wishpond
Wishpond also Provides unique perks in the majority of the other services. If you are a client, you can avail these offers:
30 Days free of Appointlet which is a beneficial tool to book appointments with Leads straight from Wishpond;
Free Trial and reduction in 30xofAds which is a comprehensive display and PPV advertising research tool that analyses competitor’s ad strategy.
60 Days free support from AWeber
90 Days trial for Groove,
Free 60 times of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Additionally provides affiliate benefits to website owners, bloggers or internet marketing experts. It supplies a recurring 30% commission with no payment for your service. You get consistent online payouts that can be readily monitored through GetAmbassador. When you join an affiliate, you’ll be provided with a exceptional tracking link. If Wishpond receives some visitor via your affiliate link, it will immediately associate it with your own affiliate accounts; and when the visitor buys a subscription, either on the exact same trip or afterwards, you’ll be paid a 30% commission. The commission is revived if the subscription is renewed on a monthly or yearly basis.
As An affiliate in Wishpond, you receive a more than marginal accessibility to ingenious advertising tools like GetAmbassador and Tracking Dashboard that allows you to track all your activities such as clicks, commission, and earnings. Banner ads are easily posted on sites or sites. Case Studies and Testimonials are used in sites, sites, and landing pages. You get access to affiliate a landing page wherein you can go through the templates, participate efficiently in Wishpond’s official Academy and article Banner ads that can be embedded. You can get the HTML code for Banner Ads right on the Wishpond’s Affiliate page. However, for Marketing Automation Banner ads, you will have to await a short time!
Wishpond for Agencies
Wishpond supplies A simple software for agencies. Agencies have multiple customers to deal with, and Wishpond fits perfectly within this situation. You are able to:
Manage multiple customer accounts. You can use the templates and drag n’ Drop editor to create nice popup forms to your clientele.
Collaborate easily with your team with numerous user accounts. The Governance option enables you to limit users’ access to the client accounts they are working on.
Show your clients superbly designed reports for all your marketing Campaigns.
Wishpond is praised And applauded by different startups and agencies throughout the globe. 1 such company is TrueCaller. A very common name, Truecaller lets you identify who’s calling you and from where. The success of TrueCaller is unmatched, and Wishpond has been a part of this success story.
TrueCaller wanted To gather stories of their customers in a creative way. The main goal was to understand how every user has got or never benefitted with TrueCaller. Every experience issues and TrueCaller desired to get hold of the users’ personal experiences. Wishpond became the catalyzing power within this. TrueCaller ran a contest to gather all of the information, and this is exactly what occurred:
More than 70K+ participants
TrueCaller became the top keyword on societal media throughout the competition
400 percent increase in Facebook followers
Another firm, World Fishing Network, also gained tremendously from Wishpond. There are numerous more awesome case studies that show the virtue of Wishpond as a instrument.
Wishpond: Competitive Analysis
No inspection is Complete without analyzing it against other powerful opponents. In cases like this, I think Rafflecopter, Strutta, and Shortstack have the potential to provide Wishpond a difficult competition. But here I shall just tell you why I will vote for Wishpond out of these four apps:
Wishpond vs. Strutta
Strutta does not Supply any free support, and their plans are quite expensive. The package of 249 $399 and $999 called Turnkey, Designer and Professional respectively. The amount of sharing programs is limited to Facebook, Instagram, microsite, site, iframe, and few different stations.
Struta Does not possess the site popups feature. The assortment of templates can also be less. No marketing automation or direct data analyzer, unlike Wishpond. Strutta lacks program integration that’s disappointing. There’s a lack of lead information analysis that may be used for turning leads into loyal clients. I think with Strutta, I had to spend more time. On the contrary, Wishpond did save a great deal of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar features. But, I believe Wishpond defeats Rafflecopter using its integrations. Though Rafflecopter provides Pinterest entry alternative and Facebook entry option, I’d vouch for the multiple advertising programs from Wishpond. Wishpond offers marketing automation, which can be lacking in Rafflecopter.
Rafflecopter, on The other hand, has a FREE program which may attract users. But I am sure those who are reluctant to compromise their marketing requirements, will go ahead and’buy’ a plan which suits their requirements.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a complete Stack marketing automation instrument with advanced automation features. Designed for SMBs largely, Aritic PinPoint shares all the attributes within Wishpond. However, Aritic PinPoint exhibits a much richer feature list. For example, Wishpond provides global stats for all the campaigns while Aritic PinPoint shows you region-wise or country-wise reports. The marketing automation suite from Wishpond is also very basic. With Aritic PinPoint, marketing automation forms the center. You get deep email segmentation based on direct behavior, events, period where the lead/customer is currently in with respect to the buyers’ travel, and demographics like location, age, sex, joining date, etc.. Email campaigns are complex due to this in-depth segmentation.
Also, Aritic PinPoint works on a multichannel approach towards promotion. It’s possible to join and nurture your prospects via mails, SMS campaigns, drive notifications, landing pages, mobile notifications, and societal media integrations. Wishpond has just SMS, landing pages, and mails. This brings us to the pricing department. Considering that Aritic PinPoint is much more advanced than Wishpond and has a great deal of attributes, it is costlier. For an enterprise, Aritic PinPoint provides account-based marketing which is absent in Wishpond.
Update: Wishpond has updated their site with GDPR related information And today has all the detail available here to assist their European clients and European acquaintances.
Wishpond vs. Shortstack
I Was obviously lured towards Shortstack by just taking a look at the price! Their services start from zero and move on to $29 for your simple plan. The Enterprise program at $499 gives you access to all of the attributes. Shortstack provides just over 30 pre-design topics unlike the countless options from Wishpond. Another serious lapse is the deficiency of real time testing for customized layouts. Another point of difference is, together with Shortstack the amount of consumers or group members can also be strictly restricted to one. In circumstances where multiple users are desired, a price of around $29 per month is achievable; unlike Wishpond which can provide a number of users with limited access to data.
This brings us to The close of the inspection of Wishpond. This instrument is perfect for a marketer, also I Must say it’s a very simple to use the tool. Now that you are aware of each of the Attributes, perks and pricing strategies, you must start using the tool. You can Always begin with the 14-day trial period for the program that suits you. Let me Understand your views about this tool, and if you happen across another better Option to Wishpond. Lead Technology Ltd