For Less tech-savvy individuals, but developing a landing page from scratch isn’t feasible. You could say the same for entrepreneurs with little to no advertising dollars to spare.
That is where Leadpages comes in. As you’ll discover in this Leadpages review, the web-based platform promises to offer you the tools you’ll need to publish high-converting landing pages for your lead-generation campaigns.
Leadpages is designed to help its users create Beautiful landing pages — all without the need for design or coding experience. During these landing pages, users will be able to prompt customers to provide their email or other pertinent information.
In the Core of Leadpages is the Leadpage Editor, an easy-to-use Tool that permits users to work with templates and edit the information as needed. You’ll see later how the editor works.
On top of that, the organization also offers additional Features to help their users make the most of their lead generation campaigns.
There are many reasons why Leadpages, to this day, Remains a go-to resource for users who need landing pages quickly. Below are a few of the attributes the company has to offer you.
Leadpages (Landing Page Creator)
The Landing Page Creator makes use of drag-and-drop Functionality which makes it easier for clients to create custom landing pages that suits their needs.
To get you started, you will find over 100 templates to Select from and can be filtered by industry. The templates have been sorted by conversion rate that’s very helpful. It provides users with an chance to select a proven template according to Leadpages’ data.
Do note, however, that There Are Lots of factors that Influence conversion rate. Since the templates are customizable, it’s difficult to attribute conversion into the template alone. For what it is worth, Leadpages assert it as its most powerful and unique sorting feature.
The templates are a mixture of in-house and third party offerings. Any template that is not produced by Leadpages itself needs to be compensated to use. Hosting is included in your subscription.
You can do A/B testing so you can decide Which landing pages work best. You are able to evaluate your performance during the built-in analytics (you are able to integrate it with Facebook Pixel and Google Analytics).
You may see how Leadpages work later down the article.
If you’ve ever come across those pop-up boxes that Appear just as you’re going to leave a website, you’ve likely encountered Leadboxes.
This nifty box can either pop up automatically or Be triggered by a state you set. The most popular affliction is arguably the 2-step opt-in in which a visitor needs to click a button for the pop-up box to look.
If done correctly, Leadboxes could increase engagement And result in more leads for your business. As with the landing pages, there is a drag-and-drop editor for Leadboxes to make it much easier for users to get up and running in moments.
To create one, click on”Create a Leadbox.”
From here, it is possible to edit the leadbox in your Bidding. It has a drag-and-drop editor which makes coming up with a design for your leadbox very simple.
The Leadbox Layout enables you to fix the overall design Of the opt-in form. You may change the background picture, padding, timing control, and others to get the absolute most from your leadbox.
Leadbox Tracking lets you capture and analyze data of your chosen boxes to determine how it Performs over time. Join your Google Analytics or Visual Website Optimizer to gather information which can help you make sense of your own boxes.
Another Helpful feature should you need it, Leaddigits lets your audience opt-in to your email list through texting.
The reason for this one is build a text list. Thus, instead of just collecting email addresses, you can get people on a list with their phone numbers. This could be incredibly valuable particularly with the younger generation that is more likely to text than just email.
Leadlinks are links which you add into your Broadcast emails by your email service provider.
Once the recipient clicks on that linkthey are Instantly enrolled. They won’t have to enter additional info. This is particularly practical for webinar registration and so on.
After a quick registration process, you’ll enter The dashboard and be invited to create your first effort. By default, you’re taken to Leadpages at which you are able to create a landing page. You are able to get into the site’s other features throughout the navigation bar.
To Begin your initial landing page, click on the Let’s Do It button. The site will help you through the process by asking you questions about the nature of your landing page. You will be granted access to all of the available templates not long afterwards. As an alternative, you can access the templates directly through the navigation bar.
At this point, It’s important to note that there Are two types of templates out there. To begin with, you have drag-and-drop templates that are more customizable and modern. Then you’ve got your standard templates which are tried and tested to guarantee high conversion rates.
How you make a landing page will depend on which Kind of template you select (drag or standard).
Standard templates are simple with little Room for modification. You’ll have the ability to edit the text and substitute the sample pictures but won’t be able to move any of those elements around. You can opt to hide any element you don’t have any use for but users will need to do this with caution. Hiding elements can result in apparently empty spaces.
You can toggle the navigation buttons to preview What the landing page will look like on a single tablet computer or telephone.
To include SEO and monitoring info, simply click The Lead Page Options button located on the left-hand sidebar. Use this to include metadata information as well as monitoring codes.
Drag-and-drop templates operate somewhat differently. Right off the bat, you will notice that you have additional choices. The sidebar houses four buttons: widgets, page design, page design, and page tracking.
By dragging and dropping widgets to your landing Webpage, you are able to add new components to edit. It’s possible to add text, headlines, pictures, videos, buttons, and more. It’s here where you are going to encounter one of Leadpages’ most infamous kinks. The site’s drag-and-drop performance is faulty.
Putting elements where you need them can be a nuisance. For starters, you can only place them in areas that the template allows you to. There are grids where widgets could be inserted while other areas are off limits. Then there is the matter with precision. The widgets tend to snap into position. And as is the case throughout our testing, they end up nowhere close to its planned destination.
Editing the text and graphics, nevertheless, is a cinch. Click here on any placeholder text and substitute the present one with yours. You can resize and move elements around.
Page Layout lets you make changes to every part of your landing page. Here You can fine-tune the appearance of your page as you would through CSS just easier.
By Way of Example, clicking on the Page Layout icons Shows you the various section the page has. With this template, there are two sections — the content body and the footer.
If You Would like to change the background, click on “Section Style” and make the required changes out of here.
Page Style allows you to play your font as well as add custom CSS for much more Innovative users.
Page Tracking works the same manner as in regular templates. Just this time, you Can incorporate it using Facebook and Google Analytics.
You’ll find all your saved landing pages at the dashboard. You can return and make further edits, rename the document, produce a split evaluation (A/B testing), duplicate the landing page, or have it deleted.
Split testing is only available for Guru and Advanced plan members.
Customer support does exist but priority is given To innovative subscribers. They’ve got access to some 1-on-1 Quick Start Call in addition to free virtual workshops. Those under the standard plan will have to contend with chat service (9 AM to 5 PM Central time during weekdays) or start a support ticket.
You can publish your landing pages on their own or under your domain name. However, publishing under a Subdomain can potentially turn off your audience. It is advised that you publish under your own domainname.
To do that, click on the user icon on the top-right Part of the display to start the drop-down menu. Choose”Domains” to load the page where you can join your own domain.
From here, Leadpages will guide you to the process Of connecting your domainname.
The dynamic HTML options Allow You to publish the Landing page on any site. However, there are ways to incorporate the instrument in other CMS such as WordPress, Squarespace, and other popular content management systems.
Users can register on a monthly, annual, or Two-year basis with all the two-year strategy being the most cost-efficient provided you are in for the long haul. There are 3 tiers to pick from: standard, pro, as well as advanced.
At $25/month, Leadpages is affordable enough for startups and one-man showrunners. The benefits of being able to design and deploy landing pages for direct generation compensate for the cost. But $48/month could be a steep price to cover the tiny perks that you unlock at that level. Unless you have a true demand for internet sales and payments and A/B testing, then you are better off with the most elementary plan. It should also be sufficient to help you get more with your site or site.
Leadlinks and Leaddigits are also unavailable If you don’t subscribe to the pro or advanced plan that’s really a bummer.
Advantages and Pitfalls OF Selecting Leadpages
Benefit #1: Easy-to-Use
For the average consumer, Leadpages will be more than Enough to meet your lead generation goals. At the end of the day, all you will need is a searchable landing page which will wow your audience. Leadpages is much more than capable of getting the work done. It truly does not require any prior coding or design experience.
Benefit #2: number of available Templates
The sheer number of templates that are available will be More than sufficient to get you started on the ideal track. There’s a template for almost every circumstance. Alternatives vary from webinar pages, thank you pages, product launch pages, checkout pages, as well as 404 pages. Leadpages claim they have at least 160 free templates within their library.
Benefit #3: rapid and easy integration
You can use Leadpages no matter what CMS you are using. It can encourage WordPress, Joomla, Squarespace, and more.
Advantage #4:: Leadboxes
The Majority of the Leadpages inspection was focused on The landing page builder but let’s not forget that readers also get access to Leadboxes. There is no denying that pop-up boxes are effective and can result in conversions that would otherwise be overlooked if not for Leadboxes.
Weak Spot #1: issues with the Landing Page Builder
The drag-and-drop performance issues Will Need to be addressed. People that are very particular about their landing page layouts can struggle with the program’s interface. The instrument can also slow down every now and then which can be troublesome especially for individuals that are looking for a tight deadline.
Weak spot #2: restricted customization in standard templates
Leadpages themselves encourage users not utilize their standard templates. There is hardly any customization choices. The lack of drag-and-drop feature is unavailable for standard templates. So even in case you do locate a template worth using in their dated selections, you would be unable to personalize them as you see fit.
Weak place #3: A/B testing just for pro users and above
There’s no denying the importance of A/B testing. It’s the only way to see that pages are working and which ones require refinement. Regrettably, standard users have no access to A/B testing and will need to upgrade to a higher plan to make use of this attribute.
Leadpages is a Fantastic bargain for startups awarded the Reasonable $25 entry point. If you want sleek, responsive landing pages fast and will help you better your conversion funnel and earn more money, the tool will be more than capable of delivering just that. However, there are lots of choices out there that do pretty much the same thing. Not on the same degree, but you do have options.
Large-scale companies are likely to possess in-house Solutions to creating landing pages to their lead generation campaigns. The 199/month advanced plan appears too steep of a price point even for big corporations.