Sometime back in March 2016, Vancouver-based firm Wishpond showcased in 2016’s Ready to Rocket List. Ready to Rocket listing features the best British Columbia technology companies annually which have enough capacity to conquer their peers. This past year, Wishpond Technologies, that technical in marketing automation software, got featured. Mailchimp
The inclusion of Wishpond on the Ready to Rocket list is a testament to The way the character of electronic marketing is shifting, and Wishpond is positioned to capitalize on the growing need for enhanced lead generation and marketing automation tools ~ Ali Tajeskandar, CEO of Wishpond.
True to the hilt, Nature of digital advertising is evolving to get smarter and better. Wishpond fits perfectly in the present market. As automation takes over the Advertising business, Wishpond has been nominated as High Performers in the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool which caters almost all of your marketing needs. The highlight of the tool is lead generation and the next analytical procedure. Wishpond can help in creating interactive landing pages and layout competitions, track prospects, send mails, and do so much more.
Wishpond Allows one to know”where precisely” and”how” to step ahead. In other words, it’s”completely automated” and”free forever” advertising tool which catalyses the simplest process of generating and nurturing prospects.
In this blog, I Will help you through the second details of this tool, write Wishpond review. Based on my user experience, I believe Wishpond is a must-try for all marketers. With no much-a-do, here are the main characteristics of Wishpond. Mailchimp
Wishpond Review — Attribute Highlight
The features of Wishpond are classified under sub-headings — Landing Pages, Pop-ups and Forms, Contests and Promos, and Marketing Automation.
Pop-Ups and Forms
You can add customizable forms for your landing page. There are many Flexible templates to choose from. Form building is very easy with the drag and drop builder. Like landing pages, you can make multiple versions of your own form and run A/B test. All these forms are simple to make , publish and share it (website, blog, Facebook Page). You can also publish on wishpond.com and discuss it. Listed below are a couple more add-ons you get-
File upload field on your form to accumulate files and files.
Drop down menu for a long list of options. This keeps your form short.
Multiple check boxes for leads to opt for more than 1 alternative that Suits them.
Hidden areas to collect analytical data like supply and referrer.
Merge tags to customize your own forms.
Wishpond enables you to create six Distinct types of well-timed pop-ups-
Exit intent: This pop-up is the final attempt to grab the attention of Those leads which are about to leave your website.
Page Scroll: When people scroll down your Website, this popup appears.
Timed Pop-ups: You can time your popup to look after the visitor gets Spent a particular quantity of time on your site.
Entry pop-ups: The moment a visitor lands on your site, a popup appears.
Click on popups: All these pop-ups turn any link or picture to some 2-step opt-in process.
The drag and drop Editor makes pop-up building an easy task. Also, you get pre-designed templates to pick from. The pop up templates are flexible and highly mobile responsive. You are able to target your popups as you wish, for example, you can choose on which pages the popups will appear and at which it won’t. Mailchimp
A/B testing feature is available in popups too. You can test and determine which one is Giving you desired outcomes before finalising one. Additional important features include Social Share Buttons. It’s possible to add social sharing buttons to your popups (such as Facebook, Twitter( and G+).
Wishpond provides A separate section for lead data direction where you can see all your customers and their data. It may be sorted into various lists as per the category you want. It’s five Chief regions:
Stats provides a global Summary of action taking Place within all of your Wishpond campaigns through different links. The analytics supplies metric information to pay attention to the number of prospects opening emails, switching on campaigns and page views.
Leads provide you with a comprehensive view of Different leads sorted by most recent action. With every click on a lead, you can receive all the specifics of the guide, including their activities, profile information and which lists they’re part of.
Visitors include those who viewed the page but did Not convert on your form. With the use of the system of collecting visitor data, it is possible to monitor even before they have converted. When they eventually fill out among your types, all of the tracking data related to their accounts unifies into their new lead profiles.
Lists allow you to see which leads are part of which lists. This is one of the most important part and also a place to come back and check for distinct listing segments especially if you are creating different smart lists and inactive lines using marketing automation
Lead Properties lets you see all the Customized lead Properties across all your Wishpond campaigns.
Wishpond has Beautiful templates to make your job easy. Together with the pre-built templates, you can just drag and drop elements to make your landing page. Elements like text boxes, image, video, social networking programs, forms, etc.. Testing is seamless on Wishpond. The WYSIWYG editor allows you customize colors, font, and all other elements of this landing page. 1 minor issue that I faced when using the editor would be I had to click many times to select a text. You need to double click it to select and edit, but I figure I double-clicked it to get two or three times. However, what I got at the end is a thoroughly professional landing page. I guess with the result; I could manage to click few times additional! All the templates are mobile responsive. With more than 100 templates, you may create a high-definition landing page for virtually any industry.
You can run A/B Evaluations for multiple variants of your landing page. Wishpond conducts the exam for you and provides you detailed reports. Depending on the accurate findings, you can zero on the very best edition of your landing page. You’ll need no coding knowledge to create these interactive and all-device-compatible landing pages.
This isn’t all. You can do together with the landing Page builder on Wishpond.
If you run your Website or blog on WordPress, you can use the WP plugin to build your landing page right within WP dashboard. Similarly, you can easily publish your landing page on your domain and sub-domains.
You can add Auto-submit hyperlinks to your own emails. This allows your leads to register instantly for a training or marathon or likes of these by simply clicking on the link. They do not have to provide any other additional details.
Contests and Advertising
You can run Exciting competitions and promotions on Wishpond. It’s possible to collect email addresses . Later, these email addresses may be used for email campaigns. Wishpond lets you promote social sharing. It gives an choice to use Facebook Like Buttons as vote procedures. This facilitates likes and share. Another choice is to add share buttons for Facebook, Twitter, and Google+. You can also promote benefits for referrals. In these benefit competitions, the entrants get rewarded when they refer their buddies to enter your contest. I have discussed the customizable forms over. You can use this feature here too.
To Assist You create Your contests interesting and far-fetched, Wishpond includes ten other apps that assist with creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can print and Run social promotions on social networking platforms like Facebook, Twitter, or on your site. Be it any platform, your promotions and competitions will look good on desktops, mobiles and tablets. You can get more likes and follows by incorporating a Facebook Like button or a Twitter follow option. Mailchimp
Wishpond Integrations and API
Wishpond integrates with a host of tools, starting with CRM tools to Email advertising software, eCommerce tools, Webinar tools, and much more. Below is the listing of resources Wishpond integrates with:
CRM Integrations: Lead landing on a Web Site and social media platforms Are going to be a cakewalk together –
Lead capturing is Followed by automobile syncing of prospects between your email marketing app and Wishpond account. This is facilitated by programs like:
Wishpond integrates Using a help desk program UserVoice, and additionally with SurveyMonkey for effective surveys. Integrations with Webinar apps like ClickWebinar and GoToWebinar will help you conduct smooth webinars for your prospects once they register on a few of your campaigns.
Other integrations include:
Team chat program: Slack; Twilio for telephone and SMS integration; LemonStand for customizable cloud-based eCommerce system; and Thankster, a greeting card card integration.
Wishpond also Integrates with Zapier, which in turns supplies access to over 500 additional apps.
Wishpondlets you Build your integration using the Wishpond’s REST API.
Marketing automation is A boon for entrepreneurs, this I already mentioned in this informative article — 7 Drip Email Campaign Software. Wishpond has it all covered. Whether you are seeking drip email campaigns or wish to send personalized emails, Wishpond has all of the features prepared for you.
In Addition, you Can add dents to your own leads and segment them according to their activities. Add to the; you get real time analytics to assist you measure the performance of your automatic workflow. It is possible to use combine tags to personalize your emails depending on the information you have on your database. Wishpond integrates with different email advertising tools like MailChimp and AWeber to make the jobs easier for you.
Wishpond: Pricing Strategies
You Can choose from three distinct programs Wishpond offers — Basic, Pro and Development. Apart from the typical features, the Basic program has a limitation on the prospects up to 1000, Email marketing a month up to 10,000 with one user which comes with a price tag of $45 for each month.
The Development program is for $129/month with 10000 maximum leads with unlimited users and the rest of the notable features of Pro and Fundamental packages. In addition to all that, Priority Support and Training Training Program is also provided. And as consistently Customer Support is free for everybody. You can register for a FREE 14-Day trial for any of those plans before paying. Mailchimp
Special Benefits From Wishpond
Wishpond also Provides unique perks in most of their other services. If you are a customer, you can avail these offers:
30 Days free for Appointlet that’s a beneficial tool to reserve appointments with Leads straight from Wishpond;
Free Trial and reduction in 30xofAds that’s a comprehensive screen and PPV advertising research tool that assesses competitor’s advertising strategy.
60 Days totally free support from AWeber
90 Days trial for Groove,
Free 60 days of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Additionally provides affiliate benefits to website owners, owners or online advertising pros. It provides a recurring 30% commission with no payment for your ceremony. You get consistent online payouts which will be readily monitored through GetAmbassador. When you sign up as an affiliate, you will be given with a exceptional tracking link. If Wishpond receives any visitor through your affiliate link, it will directly link it with your own affiliate account; and when the visitor purchases a subscription, either about the same visit or afterwards, you will be paid a 30% commission. The commission is revived if the subscription is renewed on a monthly or annual basis.
As An affiliate in Wishpond, you receive a more than marginal accessibility to ingenious marketing tools such as GetAmbassador and Tracking Dashboard which allows you to track all of your activities such as clicks, commission, and earnings. Banner ads are easily posted on sites or websites. Case Studies and Testimonials are used in sites, sites, and landing pages. You get access to affiliate a landing page in which you are able to go via the templates, engage efficiently in Wishpond’s official Academy and post Banner ads that may be embedded. You can Find the HTML code for Banner Ads directly on the Wishpond’s Affiliate page. However, for Marketing Automation Banner Ads, you will have to await a while!
Wishpond for Agencies
Wishpond supplies A simple software for bureaus . Agencies have multiple customers to address, and Wishpond fits perfectly within this scenario. You are able to:
Manage multiple customer accounts. You can use the templates and drag n’ Drop editor to create nice popup forms for your clients.
Collaborate easily with your team with multiple user accounts. The Governance option enables you to limit users’ access to the client accounts they are working on.
Show your clients superbly designed reports for your entire marketing Campaigns.
Wishpond is praised And applauded by various startups and agencies across the world. 1 such company is TrueCaller. A very common name, Truecaller lets you recognize who is calling you and from where. The achievement of TrueCaller is unmatched, and Wishpond has become a part of this success story.
TrueCaller wanted To collect tales of their customers in a creative manner. The most important goal was to understand how every user has benefitted or never benefitted with TrueCaller. Every experience matters and TrueCaller wanted to contact the users’ personal experiences. Wishpond became the catalyzing energy within this. TrueCaller ran a contest to gather all information, which is what happened:
Over 70K+ participants
TrueCaller became the top keyword on social media throughout the contest
400 percent growth in Facebook followers
Another firm, World Fishing Network, also gained tremendously from Wishpond. There are numerous more awesome case studies which prove the merit of Wishpond as a instrument.
Wishpond: Competitive Analysis
No inspection is Complete without assessing it against other strong competitors. In this case, I think Rafflecopter, Strutta, and Shortstack possess the capability to provide Wishpond a difficult competition. But here I will only tell you why I will vote for Wishpond from those four apps:
Wishpond vs. Strutta
Strutta does not Provide any free support, and their strategies are quite expensive. The bundle of 249 $399 and $999 named Turnkey, Designer and Professional respectively. The number of sharing apps is limited to Facebook, Instagram, microsite, site, iframe, along with few different channels.
Struta Does not possess the site popups feature. The assortment of templates is also less. No advertising automation or direct information analyzer, unlike Wishpond. Strutta lacks program integration that’s disappointing. There is a lack of lead information analysis which can be used for turning leads into loyal clients. I think with Strutta, I needed to invest more time. To the contrary, Wishpond did save a lot of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar attributes. However, I think Wishpond defeats Rafflecopter with its integrations. Though Rafflecopter supplies Pinterest entry option and Facebook entry alternative, I’d vouch for the numerous marketing apps from Wishpond. Wishpond offers advertising automation, which can be missing in Rafflecopter.
Rafflecopter, on The flip side, has a FREE plan that might entice users. But I am convinced those who are unwilling to compromise with their advertising needs, will go ahead and’purchase’ a plan that suits their requirements.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a full Stack marketing automation instrument with advanced automation features. Designed for SMBs mainly, Aritic PinPoint shares all the features present in Wishpond. However, Aritic PinPoint displays a much richer feature list. For instance, Wishpond offers global stats for all the campaigns while Aritic PinPoint reveals you region-wise or even country-wise reports. The marketing automation suite from Wishpond is also quite basic. With Aritic PinPoint, marketing automation forms the core. You receive deep e mail segmentation based on lead behavior, events, period where the lead/customer is currently in with regards to the buyers’ travel, and demographics like location, age, sex, joining date, etc.. Email campaigns are advanced due to this in-depth segmentation.
Also, Aritic PinPoint works on a multichannel approach towards marketing. You can join and nurture your leads via mails, SMS campaigns, push notifications, landing pages, cellular notifications, and social networking integrations. Wishpond has only SMS, landing pages, and mails. This brings us to the pricing section. Considering that Aritic PinPoint is much more sophisticated than Wishpond and has a lot of features, it is more expensive. For an organization, Aritic PinPoint provides account-based advertising which is sprinkled in Wishpond.
Update: Wishpond has updated their site with GDPR related information And now has all the detail available here to help their European customers and European Subscribers.
Wishpond vs. Shortstack
I Was naturally lured towards Shortstack by simply looking at the price! Their services start from zero and proceed on to $29 for the simple plan. The Enterprise program at $499 gives you access to all of the attributes. Shortstack provides just over 30 pre-design topics unlike the countless choices from Wishpond. Another severe lapse is the lack of real-time testing for customized layouts. Another point of difference is, with Shortstack the number of users or team members is also strictly restricted to one. In cases where multiple users are desired, a price of around $29 per each month is viable; unlike Wishpond which can provide multiple users with restricted access to info.
This brings us to The close of the inspection of Wishpond. This instrument is perfect for a marketer, also that I Must say it’s a very easy to use the application. Now That You’re aware of all the Features, perks and pricing strategies, you must start using the tool. You can Always begin with the 14-day trial period for the plan that suits you. Let me Understand your views about this particular tool, and also if you happen across another better Option to Wishpond. Mailchimp