Introduction Marketing Using Landing Pages
Sometime back in March 2016, Vancouver-based company Wishpond featured in 2016’s Ready to Rocket List. Ready to Rocket listing features the greatest British Columbia technology companies annually that have enough capacity to beat their peers. This year, Wishpond Technologies, that technical in marketing automation program , got featured. Marketing Using Landing Pages
The addition of Wishpond on the Ready to Rocket list is a nod to The way the character of electronic advertising is shifting, and Wishpond is positioned to capitalize on the growing need for improved lead generation and marketing automation tools ~ Ali Tajeskandar, CEO of Wishpond.
True to the hilt, Character of electronic marketing is evolving to acquire better and smarter. Wishpond fits perfectly in the present industry. As automation takes over the marketing business, Wishpond was nominated as High Performers in the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool that caters nearly all your marketing requirements. The highlight of this tool is lead generation and the following analytical procedure. Wishpond can help in building interactive landing pages and design contests, track prospects, send mails, and do so much more.
Wishpond Enables one to understand”where precisely” and”the way” to step ahead. To put it differently, it is”completely automated” and”free forever” marketing tool which catalyses the simplest procedure for generating and nurturing prospects.
In this website, I Will walk you through the minute details of the tool, write Wishpond review. Based on my user expertise, I believe Wishpond is a must-try for all marketers. With no much-a-do, here are the main characteristics of Wishpond. Marketing Using Landing Pages
Wishpond Review — Attribute Highlight
The features of Wishpond are classified under sub-headings — Landing Pages, Pop-ups and Forms, Contests and Promos, and Marketing Automation.
Pop-Ups and Forms
You can add customizable kinds to your landing page. There are numerous Flexible templates to select from. Form construction is quite easy with the drag and drop builder. Like landing pages, you may make multiple variations of your form and run A/B test. All these forms are simple to create, publish and discuss it (site, site, Facebook Page). You can also print on wishpond.com and share it. Here are few more add-ons you get-
File upload field on your form to accumulate files and files.
Drop down menu to get a very long list of options. This keeps your form short.
Multiple check boxes for prospects to opt for more than one alternative that Suits them.
Hidden areas to collect analytical data like supply and referrer.
Merge tags to customize your own forms.
Wishpond lets you create six Distinct types of well-timed pop-ups-
Exit purpose: This pop up is the final attempt to grab the attention of Those leads which are about to leave your site.
Page Scroll: When people scroll down your site, this popup appears.
Timed Pop-ups: You can time your popup to look after the visitor gets Spent a particular amount of time on your site.
Entrance pop-ups: The moment a visitor lands on your website, a popup appears.
Click popups: All these pop-ups turn any link or image to a 2-step opt-in process.
The drag and drop Editor makes pop-up construction an effortless task. Also, you get pre-designed templates to choose from. The pop up templates are both flexible and highly mobile responsive. You can aim your popups as you desire, for instance, you can choose on which pages the popups will look and at which it won’t. Marketing Using Landing Pages
A/B testing feature is available in popups too. You can test and determine which one is Giving you desired results before finalising one. Additional important attributes include Social Share Buttons. You can add social sharing buttons to your popups (for Facebook, Twitter( and G+).
Wishpond provides Another section for lead data management where you can see all your customers and their data. It may be sorted to different lists in accordance with the category you want. It’s five main regions:
Stats provides an international Summary of action taking Place within all your Wishpond campaigns via different links. The analytics supplies metric information to take note of the number of leads opening mails, switching on campaigns and page views.
Leads provide you with a comprehensive perspective of Different leads sorted by most recent activity. With every click on a direct result, you can receive all the specifics of the guide, such as their activities, profile data and which lists they are a part of.
Visitors include those that viewed the page but did Not convert on your form. With the usage of the system of collecting visitor information, it is possible to monitor even before they’ve converted. When they eventually fill out among your forms, all the monitoring data associated with their account unifies to their new lead profiles.
Lists Permit You to see which leads are a part of that lists. This is among the most important section and a place to come back and check for distinct list sections especially If You’re creating different clever lists and inactive lines with marketing automation
Lead Properties enables you to view All of the custom lead Properties across all of your Wishpond campaigns.
Wishpond has Beautiful templates to make your job easy. Together with the pre-built templates, you can just drag and drop elements to create your landing page. Elements such as text boxes, picture, video, social networking programs, forms, etc.. Testing is easy on Wishpond. The WYSIWYG editor lets you customize colors, font, and all other elements of the landing page. 1 slight issue which I faced while using the editor would be I needed to click many times to pick a text. You have to double click it to select and edit, but I guess that I double-clicked it for two or three times. However, what I got in the end is a thoroughly professional landing page. I guess with the result; I could manage to click few times extra! Each of the templates are mobile responsive. With over 100 templates, you can produce a high-definition landing page for virtually any business.
You can run A/B Evaluations for multiple variations of your landing page. Wishpond conducts the test for you and gives you comprehensive reports. Based on the precise findings, you can zero on the best version of your landing page. You’ll require no coding knowledge to create these interactive and all-device-compatible landing pages.
This is not all. You are able to do together with the landing Page builder on Wishpond.
Should you run your Blog or website on WordPress, you may use the WP plugin to build your landing page directly within WP dashboard. In the same way, it is simple to publish your landing page in your domain name and sub-domains.
You can add Auto-submit hyperlinks to your own emails. This lets your leads to register immediately for a training or marathon or enjoys of these by simply clicking on the link. They don’t have to give any other additional information.
Contests and Promotions
You can run Exciting competitions and promotions on Wishpond. You can collect email addresses . Afterwards, these email addresses can be used for email campaigns. Wishpond lets you promote social sharing. It provides an choice to use Facebook Like Buttons as vote methods. This facilitates likes and share. Another option is to add share buttons for Facebook, Twitter, and Google+. You can also encourage rewards for referrals. In these benefit contests, the entrants get rewarded when they refer their buddies to get into your contest. I’ve already discussed the customizable forms over. It’s possible to take advantage of this feature here as well.
To Assist You make Your contests interesting and far-fetched, Wishpond includes ten additional apps that help with creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can print and Run societal promotions on social networking platforms like Facebook, Twitter, or on your site. Be it any stage, your own promotions and competitions will look great on laptops, tablets and phones. It is possible to find more enjoys and follows by incorporating a Facebook Like button or a Twitter follow alternative. Marketing Using Landing Pages
Wishpond Integrations and API
Wishpond integrates with a host of tools, beginning with CRM tools to Email marketing applications, eCommerce tools, Webinar tools, plus much more. Below is the list of resources Wishpond integrates with:
CRM Integrations: Lead landing on a Web Site and Social Networking platforms Are going to be a cakewalk together –
Lead capturing is Followed by automobile syncing of leads involving your email marketing program and Wishpond account. This is facilitated by programs like:
Wishpond integrates With a help desk app UserVoice, and additionally with SurveyMonkey for effective surveys. Integrations using Webinar apps like ClickWebinar and GoToWebinar can allow you to run smooth webinars for your leads once they sign up on one of your own campaigns.
Other integrations include:
Team chat program: Slack; Twilio for telephone and SMS integration; LemonStand for customizable cloud-based eCommerce system; and Thankster, a greeting card card integration.
Wishpond also Integrates with Zapier, which in turns provides access to over 500 additional apps.
Wishpondlets you Build your integration using the Wishpond’s REST API.
Marketing automation is A boon for marketers, this I mentioned in this post — 7 Drip Mail Campaign Software. Wishpond has it covered. Whether you’re looking for drip email campaigns or wish to send personalized emails, Wishpond has all of the features prepared for you.
In Addition, you Can add dents to your own leads and section them according to their actions. Add to this; you get real time analytics that will assist you measure the performance of your automatic workflow. It is possible to use combine tags to customize your emails depending on the information you have in your database. Wishpond integrates with different email advertising tools like MailChimp and AWeber to make the jobs easier for you.
Wishpond: Pricing Plans
You Can choose from three distinct plans Wishpond offers — Basic, Pro and Growth. Apart from the typical features, the Basic program has a limitation on the prospects up to 1000, Email marketing a month up to 10,000 using one user that comes with a price tag of $45 for each month.
The Development Plan is for $129/month using 10000 maximum leads with unlimited customers and the rest of the notable features of Pro and Basic packages. In addition to all that, Priority Support and Implementation Coaching Program is also provided. And as always Customer Support is free for everybody. You can register for a FREE 14-Day trial for some of the plans before paying. Marketing Using Landing Pages
Special Benefits From Wishpond
Wishpond also Provides unique perks in most of the other services. If you are a customer, you can avail these offers:
30 Days free for Appointlet that’s a beneficial tool to reserve appointments with feedback directly from Wishpond;
Free Trial and reduction in 30xofAds that’s a thorough display and PPV advertising research tool that assesses competitor’s advertising strategy.
60 Days free service from AWeber
90 Days trial for Groove,
Complimentary 60 days of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Also provides affiliate benefits to website owners, owners or internet marketing experts. It provides a recurring 30% commission with no payment for your service. You get consistent online payouts that can be readily tracked through GetAmbassador. When you sign up as an affiliate, you’ll be provided with a exceptional tracking link. If Wishpond receives some visitor through your affiliate link, it will immediately link it with your own affiliate accounts; and when the visitor buys a subscription, either on the exact same visit or afterwards, you’ll be paid a 30% commission. The commission is revived if the subscription is renewed on a monthly or yearly basis.
As An affiliate at Wishpond, you receive a more than marginal access to ingenious marketing tools like GetAmbassador and Tracking Dashboard which permits you to track all your activities including clicks, commission, and revenue. Banner ads are easily posted on sites or websites. Case Studies and Testimonials are employed in websites, sites, and landing pages. You get access to affiliate a landing page wherein you can go via the templates, engage effectively in Wishpond’s official Academy and article Banner ads that can be embedded. You can Find the HTML code for Banner Ads directly on the Wishpond’s Affiliate page. But for Marketing Automation Banner ads, you will have to await a while!
Wishpond for Agencies
Wishpond supplies A simple software for bureaus . Agencies have multiple customers to deal with, and Wishpond fits perfectly in this situation. You can:
Manage multiple client accounts. You can use the templates and drag n’ Drop editor to create fine popup forms for your clients.
Collaborate easily with your group with multiple user accounts. The Governance option lets you limit users’ access to the customer accounts they are working on.
Show your customers superbly designed reports for all your marketing Campaigns.
Wishpond is praised And applauded by different startups and agencies throughout the globe. 1 such company is TrueCaller. A very common name, Truecaller lets you identify who’s calling you and from wherever. The success of TrueCaller is unmatched, and Wishpond has become a part of the success story.
TrueCaller wanted To collect tales of the users in a creative way. The main goal was to know how every user has got or never benefitted with TrueCaller. Every experience issues and TrueCaller desired to contact the consumers’ personal experiences. Wishpond became the catalyzing energy within this. TrueCaller ran a contest to collect all of the info, which is what occurred:
Over 70K+ participants
TrueCaller became the best keyword on social media throughout the contest
400 percent growth in Facebook followers
Another firm, World Fishing Network, additionally gained tremendously from Wishpond. There are numerous more awesome case studies that prove the merit of Wishpond as a instrument.
Wishpond: Competitive Analysis
No inspection is Complete without analyzing it against other powerful competitors. In cases like this, I think Rafflecopter, Strutta, and Shortstack have the potential to provide Wishpond a difficult competition. But here I shall only tell you why I will vote for Wishpond from those four apps:
Wishpond vs. Strutta
Strutta doesn’t Provide any free support, and their plans are rather expensive. The package of $249 $399 and $999 called Turnkey, Designer and Professional respectively. The amount of sharing programs is limited to Facebook, Instagram, microsite, website, iframe, and few different channels.
Struta Does not possess the site popups feature. The assortment of templates is also less. No marketing automation or lead information analyzer, unlike Wishpond. Strutta lacks app integration which is disappointing. There’s a lack of lead data analysis that may be used for turning leads to loyal clients. I think with Strutta, I had to invest more time. On the contrary, Wishpond did save a lot of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar attributes. But, I think Wishpond defeats Rafflecopter using its integrations. Though Rafflecopter provides Pinterest entry option and Facebook entry alternative, I’d still vouch for the numerous marketing apps from Wishpond. Wishpond offers marketing automation, which can be lacking in Rafflecopter.
Rafflecopter, on The other hand, has a FREE program that might entice users. But I am sure those that are reluctant to compromise with their marketing needs, will proceed and’buy’ a plan which suits their needs.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a full Stack advertising automation instrument with advanced automation features. Developed for SMBs largely, Aritic PinPoint shares All of the features within Wishpond. However, Aritic PinPoint exhibits a much richer feature list. For instance, Wishpond offers global stats for all the campaigns while Aritic PinPoint shows you region-wise or even country-wise reports. The marketing automation suite from Wishpond is also very basic. With Aritic PinPoint, marketing automation forms the center. You receive deep email segmentation based on lead behavior, events, period where the lead/customer is currently in with respect to the buyers’ travel, and demographics such as age, sex, linking date, etc.. Email campaigns are complex because of this comprehensive segmentation.
Additionally, Aritic PinPoint works on a multichannel approach towards marketing. You can connect and nurture your leads via mails, SMS campaigns, drive notifications, landing pages, cellular notifications, and societal media integrations. Wishpond has just SMS, landing pages, and emails. This brings us to the pricing department. Considering that Aritic PinPoint is much more advanced than Wishpond and has a great deal of attributes, it is more expensive. For an organization, Aritic PinPoint provides account-based marketing which is absent in Wishpond.
Update: Wishpond has updated their site with GDPR related information And today has all the detail available here to assist their European customers and European Subscribers.
Wishpond vs. Shortstack
I Was obviously lured towards Shortstack by simply taking a look at the price! Their services start from zero and move on to $29 for your basic plan. The Enterprise plan at $499 gives you access to all of the attributes. Shortstack provides just over 30 pre-design themes unlike the countless options from Wishpond. Another serious lapse is the deficiency of real-time testing for customized designs. Another point of difference is, together with Shortstack the amount of users or team members can also be strictly limited to one. In cases where multiple users are desired, a price of about $29 per each month is viable; unlike Wishpond that can provide multiple users with limited access to data.
This brings us to The end of the inspection of Wishpond. This instrument is perfect for a marketer, and I Must say it’s a very simple to use the application. Now That You’re aware of all the Features, pricing and perks plans, you must start using the application. You can Always begin with the 14-day trial period to the program that is appropriate for you. Let me Understand your views about the tool, and if you come across another better Alternative to Wishpond. Marketing Using Landing Pages