Introduction Microsite Landing Page
Instapage is a program dedicated to helping you produce better landing pages. Microsite Landing Page
The first thing that you Want to know is that it is 100% Devoted to landing Landing and pages pages only.
Like another great’s out there, this program offers the Following:
A drag-and-drop editor
Integrations with major email and marketing tools like Marketo, MailChimp, etc..
Detailed landing page stats
Creation of mobile-responsive webpages
Publish webpages quickly
A fresh user interface
Access to professional stock images
But those are just a couple of the highlights. Let us dig into what makes Instapage so great at what it does.
Once you’ve chosen your template, then you’ll be accepted to the Instapage Template editor.
This is one place where Instapage actually shines. Its editor is one of the Best about, and with it you can adjust the fonts, colors, and designs to match your current site or advertising materials.
The editor Is Totally drag and drop, so you can place any element Exactly where you want it to be within the webpage. With it, you can add:
Headlines & Paragraphs
Pictures and Videos
And it gets better.
Instapage’s editor is Pixel Perfect, so instead of having pre-defined Grids and placement options to drag your components to, you can put them anywhere on the page you like.
As you drag your elements to different areas, Instapage will display Guidelines that will help you distance and align all elements accordingly.
And, because using a mobile-friendly design is essential Nowadays, Instapage lets you easily switch between mobile and desktop view to be certain everything is placed and optimized so across all of the devices.
If need be, you could also edit your webpage directly from the mobile view.
The Way to Create A Landing Page
Since this is the epitome of that which Instapage does, I thought I would take you Through the process of producing a landing page.
If you initially log into, you’ll find a listing of All of the landing pages You have created. If this is your first, naturally, you won’t have a lot to pull from here.
Rather, select Create a Standard Page.
This will give you three options: create a page from a template, an AMP page, or upload an Instapage file.
Most often, you’ll go the template path.
Do note that AMP webpages are designed for mobile, and may be a Good path to go if you are designing a webpage especially for mobile usage. These are designed to load incredibly fast, but you’ll get this choice if you are signed up for the Enterprise plan.
For our purposes, we are going with a template.
When You Decide to use an Instapage template, then you’ll be presented with All accessible templates.
That’s 194 choices, to be precise.
To make it easier, it is possible to filter out the templates by particular types Based upon the objective of your campaign: Lead generation, lead gen (two-step), click-through, webinar pages, cellular program, and also thank you page. Microsite Landing Page
Post Your Landing Page
When you are ready to publish your page, you have a few options.
You can publish it to:
A custom domain name
A demo page
A customized domain name is really self-explanatory. Just enter in the domain name You’d love to publish to. But remember, that one does require a modest technical know-how. Luckily, Instapage comprises a video to walk you through the process.
If you host a Website on WordPress and want to print your landing page There, Instapage has a plugin dedicated to doing exactly that.
This makes the process incredibly easy. Just log into your Instapage Account in the WordPress website and publish right there.
Publishing to Facebook is just as simple. Pick the option and your Facebook page, and it will publish.
Or, if you want a full demo of your webpage until it goes live, publish it To Instapage’s demo domain .
As a bonus, you can download your landing pages straight to your computer for future use.
Now let’s take a look at the whistles and bells.
Instapage comes with a few additional features that assist separate from Another software out there.
Included in these are:
Instablocks — those are handy for times when you need to create multiple landing pages, but don’t wish to modify the fashion of the page. Rather than recreating your complete page, it will save your components for you to be reused. You will have access to cubes made by Instapage or you may make your own.
Heatmaps — this is a very cool analytics feature that provides you insight to just how users are interacting with your page. It tracks mouse movement, clicks, how much visitors scroll, and where they spend time on the webpage. Notice: heatmaps are only available with the Optimizer plan
A/B testing — If you want to test different components of your page, it is possible to divide test utilizing Instapage. Just copy your main copy and produce a second copy with any changes to the text, images, CTAs, etc.. When you print your page, some will see the control version and others will see the variant. Info about how each performs will be kept in your Instapage analytics section.
Analytics And Reporting
Of course, no leading marketing software is complete without a dedicated analytics section.
Instapage is no exception, and this is actually one of its biggest Selling things.
The neat thing about Instapage is that it Permits You to set up Conversion goals right in the editor, then track progress over time.
From the Editor, you’ll find segments called Conversion Goals and Analytics in the right click menu.
From the Conversion Goals segment, you can set specific goals to monitor in Your analytics.
In the Analytics segment, you can add Google Analytics, Facebook Pixel, Tag manager, etc..
Then, when you assess our Analytics department after you page is pushed Live, you’ll discover details about your page’s conversion rate based on the targets you set.
That is also where you’ll find information regarding the performance of Your split tests, and you may also tweak the traffic split between both test variations here.
You’ll also find a section that gathers information on the prospects each Page has accumulated.
Naturally, Instapage isn’t without its flaws, and it falls a bit short Of its rivals in these areas:
The big one: cost. Instapage is significantly more expensive than most of its competitors
Advanced features only available with more expensive plans
Could have more information, such as top performing webpages
Here’s a rundown of Instapage’s most remarkable attributes:
Pixel Perfect editor, along with a drag-and-drop editor that’s extremely easy and intuitive to use
Access to heatmaps
Collaboration attributes for teams
Excellent customer support and help attributes
Now for the part you have all been waiting for: the cost.
Instapage includes three pricing tiers.
The first, the Core plan, begins at $69.99/month also comprises most basic Features such as the mobile-responsive builder and Instablocks.
The next level, Optimizer, starts at $99/month and provides you access to Boundless A/B testing, heatmaps, and conversion target tracking.
And finally, the Team & Agency plan begins at $179/month and Includes 15 personal sub-accounts and branded guide notifications.
Instapage does include a free 14-day trial, so you can test the waters To see if it is the match for you.
In general, most will benefit from the Optimizer program.
While you can get away with the basic Core plan for just designing and Publishing (awesome) landing pages, the Optimizer gives you access to helpful tools like heatmaps and A/B testing, which may help your overall conversion speed in the future.
All in all, Instapage is a Fantastic option for those who need to place Together quick, professional landing pages.
It delivers high-quality pages at a simple-to-use format, making perfect For novices and more experienced page designers alike.
And though its additional features will cost more, they definitely add to the experience. The usage of A/B testing and heatmaps can help direct your creation and strategy, and conversion target tracking will inform you if you’re on track.
Bottom line: If your Aim is better landing pages, you can not go wrong with Instapage. Microsite Landing Page