Introduction Mortgage Landing Pages
Instapage is a program dedicated to helping you produce better landing pages. Mortgage Landing Pages
The first thing that you Want to know is that it is 100% dedicated to landing Pages and landing pages only.
Like the other good’s on the market, this software offers the Following:
A drag-and-drop editor
Integrations with major email and advertising tools such as Marketo, MailChimp, etc..
Thorough landing page analytics
Creation of mobile-responsive pages
Publish pages quickly
A clean user interface
Access to specialist stock pictures
But these are just a couple of the highlights. Let us dig into what constitutes Instapage so great at what it does.
Once you’ve selected your template, you’ll be accepted to the Instapage Template editor.
This is one place where Instapage actually shines. Its editor is one of those Best around, and with it you can fix the fonts, colours, and layouts to match your existing website or advertising materials.
The editor is completely drag and drop, so you can place any component Exactly where you want it to be inside the page. Using it, you can add:
Headlines & Paragraphs
Images and Videos
And it gets better.
Instapage’s editor is Pixel Perfect, so Rather than having pre-defined Grids and positioning choices to haul your components to, you can place them anywhere on the page you like.
As you drag your components to various places, Instapage will exhibit Guidelines to help you distance and align all components accordingly.
And, because using a mobile-friendly design is essential these days, Instapage lets you easily switch between mobile and desktop view to be certain everything is optimized and placed so across all devices.
If need be, you can also edit your page directly from the cell view.
How To Create A Landing Page
Since this is the epitome of that which Instapage does, I thought I’d take you Through the procedure of producing a landing page.
When you initially log into, you’ll find a list of all the landing pages You’ve created. If this is your first, naturally, you won’t have much to pull from here.
Rather, choose Create a Standard Page.
This will give you three choices: create a page in the template, an AMP page, or upload an Instapage file.
Most often, you are going to go the template route.
Do note that AMP pages are designed for mobile, and Might be a Good route to go if you are designing a webpage specifically for mobile usage. All these are made to load incredibly fast, but you are going to find this option if you are signed up for the Enterprise plan.
For our purposes, we are going with a template.
When You Decide to use an Instapage template, then you’ll be presented with All available templates.
That is 194 options, to be exact.
To make it easier, it is possible to filter the templates by particular types Based on the goal of your campaign: Lead generation, lead gen (two-step), click-through, webinar pages, mobile program, and thank you page. Mortgage Landing Pages
Publish Your Landing Page
When you’re ready to print your webpage, you have a few choices.
You can publish it
A Customized domain
A demonstration page
A customized domain name is really self-explanatory. Simply enter in the domain name You would love to publish to. But beware, this one does need a modest technical know-how. Luckily, Instapage includes a video to walk you through the process.
If you host a site on WordPress and wish to publish your landing page There, Instapage includes a plugin dedicated to doing just that.
This makes the process incredibly simple. Just log into your Instapage Account in the WordPress website and publish right there.
Publishing to Facebook is just as simple. Pick the option and your Facebook page, and it’ll publish.
Or, if you want a Complete presentation of your webpage before it goes live, publish it To Instapage’s demo domain review.
As a bonus, you can download your landing pages straight to your computer for future use.
Now let’s take a look at the bells and whistles.
Instapage Includes a few added features that help separate from The other applications out there.
Included in these are:
Instablocks — those are useful for times when you need to create multiple landing pages, but don’t wish to modify the fashion of the page. Rather than recreating your complete webpage, it will save your components for you to be reused. You’ll have access to cubes produced by Instapage or you may make your own.
Heatmaps — this is a really cool analytics attribute that provides you insight to how users are interacting with your webpage. It tracks mouse movement, clicks, how much visitors scroll, and in which they spend time on the page. Note: heatmaps are only available using the Optimizer program
A/B testing — In case you want to examine unique elements of your page, it is possible to split test using Instapage. Just duplicate your main copy and make another copy with any changes to the text, pictures, CTAs, etc.. When you print your page, some will see the control variant and others are going to observe the variant. Information about how each performs will be stored in your Instapage analytics section.
Analytics And Reporting
Obviously, no top Advertising software is complete without a dedicated analytics section.
Instapage is no exception, and this is actually one of its greatest Selling points.
The cool thing about Instapage is that it allows you to set up Conversion goals directly in the editor, then track progress over time.
From the Editor, you’ll find sections called Conversion Goals and Analytics at the right-hand menu.
From the Conversion Goals segment, you can set Certain goals to monitor in Your analytics.
In the Analytics section, you can add Google Analytics, Facebook Pixel, Tag manager, etc..
Then, when you check our Analytics section after you page is pushed Live, you will discover information about your page’s conversion rate based on the targets you set.
This is also where you’ll find information Concerning the performance of Your split tests, and you can also tweak the traffic split between the two test variations here.
You will also find a section that gathers information on the prospects each Page has accumulated.
Obviously, Instapage isn’t without its flaws, and it falls somewhat short Of its rivals in these regions:
The big one: price. Instapage is more expensive than many of its rivals
Advanced features only available with costlier plans
may have more information, such as high performing webpages
Here’s a rundown of all Instapage’s most remarkable attributes:
Pixel Perfect editor, along with a drag-and-drop editor that’s extremely Simple and intuitive to use
accessibility to heatmaps
Collaboration attributes for groups
Great customer support and help attributes
Now for the part you have all been waiting for: the price.
Instapage comes with three pricing tiers.
The first, the Core plan, starts at $69.99/month also includes most fundamental Features like the mobile-responsive builder and Instablocks.
The next degree, Optimizer, begins at $99/month and provides you access to Unlimited A/B testing, heatmaps, and conversion target tracking.
And finally, the Team & Agency plan begins at $179/month and Includes 15 personal sub-accounts and branded guide alarms.
Instapage does come with a free 14-day trial, so you can test the waters To see if it’s the fit for you.
Generally, most will benefit in the Optimizer plan.
While you can get away with the basic Core program for simply designing and Publishing (awesome) landing pages, the Optimizer offers you access to useful tools such as heatmaps and A/B testing, which may help your overall conversion rate in the future.
Overall, Instapage is a great option for those who need to put Together quick, landing pages that are professional.
It delivers high-quality pages at a simple-to-use format, making ideal For beginners and more experienced page designers alike.
And though its extra features will cost more, they definitely add to the experience. The use of A/B testing and heatmaps will help guide your production and plan, and conversion goal tracking will let you know whether you’re on track.
Bottom line: If your Aim is better landing pages, then you can’t go wrong with Instapage. Mortgage Landing Pages