Introduction My Landing Page
Instapage is a software dedicated to helping you create better landing pages. My Landing Page
The first thing that you Want to know is that it is 100% dedicated to landing Landing and pages pages only.
Like another great’s on the market, this program Provides the Following:
A drag-and-drop editor
Integrations with major email and marketing tools such as Marketo, MailChimp, etc..
Thorough landing page analytics
Generation of mobile-responsive webpages
Publish webpages quickly
A clean user interface
Access to specialist stock images
But these are only a few of the highlights. Let us dig into what constitutes Instapage so great at what it does.
Once you’ve chosen your template, you’ll be taken to the Instapage Template editor.
This is 1 place where Instapage actually shines. Its editor is one of those Best around, and with it you can adjust the fonts, colours, and designs to match your current site or advertising materials.
The editor is completely drag and drop, so you can place any component Exactly where you want it to be within the webpage. With it, you can add:
Headlines & Paragraphs
Pictures and Videos
And it gets better.
Instapage’s editor is Pixel Perfect, so Rather than having pre-defined Grids and placement options to drag your elements to, you can place them anywhere on the page you prefer.
As you drag your elements to different places, Instapage will exhibit Guidelines to assist you space and align all elements so.
And, because having a mobile-friendly layout is essential these days, Instapage allows you to easily switch between mobile and desktop view to be certain everything is placed and optimized accordingly across all devices.
If need be, you could also edit your webpage directly from the cell view.
The Way to Create A Landing Page
Because This is the epitome of what Instapage does, I thought I’d take you Through the procedure of creating a landing page.
When you initially log into, you’ll find a listing of all the landing pages You’ve created. If this is the first, naturally, you won’t have much to pull from here.
Instead, select Create a Normal Page.
This will give you three choices: create a page from a template, an AMP page, or upload an Instapage file.
Most often, you are going to go the template route.
Do note that AMP pages are designed for mobile, and may be a Fantastic route to go if you are designing a webpage specifically for mobile usage. These are made to load incredibly quickly, but you’ll find this option if you’re signed up for the Enterprise plan.
For our purposes, we are going with a template.
When you choose to use an Instapage template, then you’ll be presented with All available templates.
That is 194 options, to be exact.
To make it easier, you can filter out the templates by specific types Depending upon the goal of your campaign: Lead generation, direct gen (two-step), click-through, webinar pages, cellular program, and also thank you page. My Landing Page
Post Your Landing Page
When you are ready to publish your webpage, you have a couple options.
You can publish it
A Customized domain name
A demonstration page
A custom domain name is really self-explanatory. Simply enter in the domain name You’d like to publish to. But beware, this one does require a modest technical know-how. Luckily, Instapage comprises a video to walk you through the procedure.
If you host a site on WordPress and wish to print your landing page There, Instapage includes a plugin dedicated to doing exactly that.
This makes the process incredibly simple. Just log in your Instapage Account in the WordPress site and print right there.
Publishing to Facebook is just as simple. Select the option and your Facebook webpage, and it’ll publish.
Or, if you want a Complete demo of your page before it goes live, publish it To Instapage’s demonstration domain .
As a bonus, you can download your landing pages directly to your computer for future use.
Now let us take a look at the whistles and bells.
Instapage Includes a few added features that help separate from Another applications out there.
Instablocks — these are useful for times when you have to create multiple landing pages, but don’t wish to modify the style of the page. Rather than recreating your entire page, it is going to save your components for you to be reused. You will have access to cubes made by Instapage or you may make your own.
Heatmaps — this is a really cool analytics attribute that provides you insight into how users are interacting with your webpage. It tracks mouse movement, clicks, how far visitors scroll, and in which they spend the most time on the page. Note: heatmaps are only available using the Optimizer plan
A/B testing — In case you would like to examine different elements of your page, it is possible to split test utilizing Instapage. Just duplicate your primary copy and produce a second copy with any changes to the text, images, CTAs, etc.. When you publish your page, some will see the controller version and others are going to observe the variation. Info about how each performs will be kept on your Instapage analytics section.
Analytics And Reporting
Of course, no leading marketing software is complete with no committed analytics section.
Instapage is no exception, and this is actually one of its greatest Selling points.
The cool thing about Instapage is that it Permits You to set up Conversion goals directly in the editor, and then track progress over time.
From the Editor, you’ll find segments called Conversion Goals and Analytics in the right-hand menu.
From the Conversion Goals section, you can set specific goals to track in Your analytics.
In the Analytics section, you can add Google Analytics, Facebook Pixel, Tag manager, etc..
Then, when you assess our Analytics section after you webpage is pushed Live, you’ll discover information about your webpage’s conversion rate depending on the targets you establish.
That is also where you’ll find information regarding the performance of Your split tests, and you may also tweak the visitors split between the two test variations here.
You will also find a section that gathers information on the leads each Page has collected.
Obviously, Instapage is not without its flaws, and it falls a bit short Of its rivals in these areas:
The big one: price. Instapage is more expensive than most of its competitors
Advanced features only available with more expensive plans
may have more analytics, such as top performing pages
Here’s a rundown of all Instapage’s most impressive attributes:
Pixel Perfect editor, along with a drag-and-drop editor that is extremely easy and intuitive to use
Access to heatmaps
Collaboration attributes for teams
Excellent customer support and help features
Now for the part you have all been waiting for: the price.
Instapage comes with three pricing tiers.
The first, the Core plan, starts at $69.99/month also includes most fundamental Features such as the mobile-responsive builder and Instablocks.
The next level, Optimizer, starts at $99/month and provides you access to Unlimited A/B testing, heatmaps, and conversion goal tracking.
And finally, the Team & Agency plan starts at $179/month and Includes 15 private sub-accounts and branded lead alarms.
Instapage does come with a free 14-day trial, so you can test the waters To see if it’s the fit for you.
In general, most will benefit from the Optimizer plan.
While you can eliminate the basic Core plan for simply designing and Publishing (awesome) landing pages, the Optimizer offers you access to helpful tools like heatmaps and A/B testing, which can help your overall conversion speed in the future.
All in all, Instapage is a great option for People Who need to put Jointly quick, professional landing pages.
It provides high-quality pages in a simple-to-use format, making perfect For beginners and more experienced page designers alike.
And though its additional attributes will cost more, they definitely add to the experience. The usage of A/B testing and heatmaps will help direct your creation and plan, and conversion goal tracking will inform you if you’re on track.
Bottom line: If your goal is better landing pages, then you can’t go wrong with Instapage. My Landing Page