Overview One Page Site Builder
Instapage is a software dedicated to helping you produce better landing pages. One Page Site Builder
The first thing you Want to know is that it is 100 percent dedicated to landing Pages and landing pages only.
Like another good’s on the market, this software Provides the Subsequent:
A drag-and-drop editor
Integrations with important email and advertising tools like Marketo, MailChimp, etc..
Thorough landing page stats
Creation of mobile-responsive webpages
Publish pages quickly
A fresh user interface
accessibility to professional stock pictures
But these are only a few of the highlights. Let’s dig into what makes Instapage so great at what it does.
Once you’ve chosen your template, then you’ll be taken to the Instapage Template editor.
This is 1 place where Instapage truly shines. Its editor is one of the Best about, and with it you can fix the fonts, colours, and layouts to match your existing site or marketing materials.
The editor is completely drag and drop, so you can set any component Exactly where you want it to be within the webpage. With it, you can include:
Headlines & Paragraphs
Pictures and Videos
And it gets better.
Instapage’s editor is Pixel Perfect, so instead of having pre-defined Grids and positioning choices to haul your elements to, you can place them anywhere on the page you prefer.
As you drag your elements to different places, Instapage will display Guidelines that will help you distance and align all components accordingly.
And, because using a mobile-friendly layout is essential Nowadays, Instapage lets you easily switch between desktop and mobile view to make sure everything is placed and optimized so across all of the devices.
If need be, you can even edit your page directly from the cell view.
The Way to Create A Landing Page
Since this is the epitome of what Instapage does, I thought I would take you Through the process of producing a landing page.
If you initially log into, you’ll find a listing of All of the landing pages You’ve created. If this is your first, obviously, you won’t have much to pull from here.
Instead, choose Create a Standard Page.
This will give you three options: create a page in the template, an AMP page, or upload an Instapage file.
Most often, you’ll go the template path.
Do note that AMP pages are designed for mobile, and Might be a Good route to go if you are designing a webpage specifically for mobile use. All these are designed to load incredibly quickly, but you are going to find this option if you are signed up for the Enterprise program.
For our purposes, we are going using a template.
When you choose to utilize an Instapage template, then you’ll be presented with All accessible templates.
That is 194 options, to be exact.
To make it easier, it is possible to filter the templates by particular types Depending on the goal of your campaign: Lead generation, direct gen (two-step), click-through, webinar pages, mobile program, and also thank you page. One Page Site Builder
Publish Your Landing Page
When you’re ready to print your page, you have a few options.
You can publish it
A custom domain
A demo page
A customized domain name is pretty self-explanatory. Simply enter in the domain name You’d love to publish to. But beware, this one does require a little technical know-how. Fortunately, Instapage includes a video to walk you through the procedure.
If you host a site on WordPress and wish to publish your landing page There, Instapage has a plugin devoted to doing exactly that.
This makes the process incredibly easy. Just log into your Instapage Account in the WordPress website and print right there.
Publishing to Facebook is just as simple. Select the option and your Facebook page, and it’ll publish.
Or, If You Would like a full demo of your page until it goes live, publish it To Instapage’s demonstration domain .
As a bonus, you can download your landing pages directly to your computer for future use.
Now let us take a look at the whistles and bells.
Instapage comes with a few added features that help separate from The other applications on the market.
Included in these are:
Instablocks — these are useful for times when you have to create multiple landing pages, but do not wish to modify the fashion of the webpage. As opposed to recreating your entire webpage, it will save your elements for you to be reused. You’ll have access to cubes made by Instapage or you can create your own.
Heatmaps — this is a really cool analytics feature that gives you insight to just how users are interacting with your webpage. It tracks mouse movement, clicks, how far visitors scroll, and where they spend the most time on the page. Note: heatmaps are only available using the Optimizer plan
A/B testing — In case you would like to test different elements of your page, you can split test utilizing Instapage. Just copy your main copy and produce a second copy with any changes to the text, images, CTAs, etc.. When you print your page, some will see the control variant and others will see the variant. Information on how each performs will be kept on your Instapage analytics department.
Analytics And Reporting
Obviously, no leading Advertising software is complete with no committed analytics section.
Instapage is no exclusion, and this is actually one of its biggest Selling things.
The neat thing about Instapage is that it allows you to install Conversion goals directly in the editor, then track progress over time.
From the Editor, you’ll find segments called Conversion Goals and Analytics in the right-hand menu.
From the Conversion Goals segment, you can set Certain goals to monitor in Your analytics.
From the Analytics section, you can add Google Analytics, Facebook Pixel, Tag manager, etc..
Then, when you assess our Analytics section after you page is pushed Live, you will discover details about your page’s conversion rate based on the goals you set.
That is also where you’ll find information regarding the performance of Your split tests, and you may also tweak the visitors split between the two test variations here.
You’ll also find a section that gathers information on the leads each Page has collected.
Obviously, Instapage is not without its flaws, and it falls somewhat short Of its competitors in these regions:
The large one: cost. Instapage is more expensive than most of its competitors
Advanced features only available with costlier plans
Could have additional information, such as high performing pages
Here’s a rundown of Instapage’s most remarkable attributes:
Pixel Perfect editor, along with a drag-and-drop editor that’s extremely Simple and intuitive to use
accessibility to heatmaps
Collaboration attributes for teams
Excellent customer support and help attributes
Now for the part you’ve all been waiting for: the price.
Instapage includes three pricing tiers.
The first, the Core plan, starts at $69.99/month also comprises most basic Features like the mobile-responsive builder and Instablocks.
The next level, Optimizer, begins at $99/month and gives you access to Boundless A/B testing, heatmaps, and conversion goal tracking.
And finally, the Team & Agency plan begins at $179/month and Includes 15 private sub-accounts and branded lead notifications.
Instapage does include a free 14-day trial, so you can test the waters To see whether it is the fit for you.
Generally, most will benefit in the Optimizer program.
While you can eliminate the Fundamental Core plan for simply designing and Publishing (awesome) landing pages, the Optimizer gives you access to helpful tools like heatmaps and A/B testing, which may help your overall conversion rate in the future.
Overall, Instapage is a Fantastic option for those who need to put Jointly quick, landing pages that are professional.
It provides high-quality pages in a simple-to-use format, making ideal For beginners and more experienced webpage designers alike.
And though its additional features will cost more, they definitely add to the experience. The usage of A/B testing and heatmaps can help guide your production and strategy, and conversion target tracking will inform you whether you’re on track.
Bottom line: If your goal is better landing pages, you can’t go wrong with Instapage. One Page Site Builder