Intro Online Marketing
Sometime back in March 2016, Vancouver-based company Wishpond featured in 2016’s Ready to Rocket List. Ready to Rocket listing features the greatest British Columbia technology companies every year which have enough capacity to conquer their peers. This year, Wishpond Technologies, that technical in marketing automation program , got featured. Online Marketing
The inclusion of Wishpond on the Ready to Rocket record is a testament to How the nature of digital advertising is changing, and Wishpond is positioned to capitalize on the growing demand for improved lead generation and marketing automation tools ~ Ali Tajeskandar, CEO of Wishpond.
Authentic to the hilt, Nature of digital marketing is evolving to acquire smarter and better. Wishpond fits perfectly in the present industry. As automation takes over the Advertising business, Wishpond was nominated as High Performers in the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool which caters almost all of your advertising needs. The highlight of the tool is lead creation and the following analytical procedure. Wishpond helps in building interactive landing pages and design contests, track leads, send emails, and do so much more.
Wishpond Allows you to know”where exactly” and”the way” to step ahead. In other words, it is”completely automated” and”free forever” marketing tool that catalyses the simplest process of nurturing and generating leads.
In this website, I Will help you through the minute details of the tool, write Wishpond review. According to my user expertise, I believe Wishpond is a must-try for all marketers. Without much-a-do, here are the main characteristics of Wishpond. Online Marketing
Wishpond Review — Features Highlight
The features of Wishpond are broadly categorized under sub-headings — Landing Pages, Pop-ups and Forms, Contests and Promos, and Marketing Automation.
Pop-Ups and Forms
You can add customizable forms to your landing page. There are many Flexible templates to choose from. Form building is very simple with the drag and drop builder. Like landing pages, you may make several versions of your own form and run A/B test. All these forms are simple to create, publish and share it (site, blog, Facebook Page). You might also publish on wishpond.com and discuss it. Listed below are few more add-ons you get-
File upload field on your form to collect files and documents.
Drop down menu for a very long list of options. This keeps your form short.
Multiple check boxes for prospects to Go for more than 1 alternative that Suits them.
Hidden fields to collect analytical data like supply and referrer.
Merge tags to customize your own forms.
Wishpond lets you create six Distinct Kinds of well-timed pop-ups-
Exit intent: This pop up is the final attempt to catch the attention of Those prospects which are just about to leave your website.
Page Scroll: When visitors scroll down your Website, this popup appears.
Timed Pop-ups: You can time your popup to appear after the visitor has Spent a specific amount of time on your site.
Entrance pop-ups: The minute a visitor lands on your site, a popup appears.
Click on popups: All these pop-ups turn any link or picture to some 2-step opt-in process.
The drag and drop Editor makes pop-up building an easy endeavor. Additionally, you get pre-designed templates to choose from. The pop up templates are flexible and extremely mobile responsive. You can aim your popups as you wish, for instance, you can decide on which pages the popups will appear and where it won’t. Online Marketing
A/B testing feature is available in popups as well. You can test and determine which one is Giving you desired results before finalising one. Additional important features include Social Share Buttons. You can add social sharing buttons to your popups (such as Facebook, Twitter, and G+).
Wishpond supplies Another section for direct data management where you can see all of your customers and their data. It can be sorted into various lists as per the category you desire. It’s five main regions:
Stats provides an international Summary of action taking Place within all of your Wishpond campaigns via different links. The analytics supplies metric information to pay attention to the amount of prospects opening mails, switching on campaigns and page views.
Leads provide you with a comprehensive perspective of Different leads sorted by most recent activity. With each click on a lead, you can receive all the details of the guide, including their activities, profile data and which lists they are a part of.
Visitors include those that viewed the webpage but did Not convert on your form. With the usage of the system of collecting customer data, you can track even before they have converted. When they finally fill out among your types, all of the tracking data related to their account unifies to their new lead profiles.
Lists allow you to see which prospects are a part of that lists. This is among the most important section and a place to come back and check for distinct listing segments especially If You’re creating different smart lists and inactive lines using marketing automation
Lead Properties enables you to see All of the custom lead Properties across all of your Wishpond campaigns.
Wishpond has Beautiful templates to make your job easy. Together with the pre-built templates, you can simply drag and drop elements to make your landing page. Elements such as text boxes, image, video, social media buttons, forms, etc.. Editing is easy on Wishpond. The WYSIWYG editor lets you customize colors, font, and the rest of the elements of the landing page. 1 slight issue that I faced when using the editor is, I needed to click several times to select a text. You have to double click it to select and edit, but I figure I double-clicked it for two or three times. However, what I got in the end is a thoroughly professional landing page. I guess with the outcome; I could manage to click few times extra! Each of the templates are cellular responsive. With more than 100 templates, you can produce a high-definition landing page for virtually any business.
You can conduct A/B Evaluations for multiple variants of your landing page. Wishpond conducts the test for you and gives you comprehensive reports. Based on the precise findings, you can zero upon the best version of your landing page. You will require no coding knowledge to make such interactive and all-device-compatible landing pages.
This is not all. You are able to do with the landing Page builder on Wishpond.
If you run your Blog or website on WordPress, you can use the WP plugin to construct your landing page right within WP dashboard. In the same way, it is simple to publish your landing page on your own domain name and sub-domains.
You can add Auto-submit links to your emails. This lets your leads to register instantly for a training or marathon or likes of these by just clicking on the hyperlink. They do not need to give any other additional details.
Events and Promotions
You can conduct Exciting contests and promotions on Wishpond. It’s possible to collect email addresses through voting. Later, these email addresses may be used for email campaigns. Wishpond lets you encourage social sharing. It gives an choice to use Facebook Like Buttons as vote procedures. This facilitates share and likes. Another option is to incorporate share buttons for Facebook, Twitter, and Google+. You can also promote benefits for referrals. In these benefit competitions, the entrants get rewarded when they refer their buddies to enter your contest. I have discussed the customizable types above. You can use this feature here too.
To help you create Your contests interesting and far-fetched, Wishpond includes ten additional apps that assist with creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can print and Run societal promotions on social networking platforms like Facebook, Twitter, or in your own site. Be it any stage, your own promotions and contests will look good on laptops, mobiles and tablets. It is possible to find more likes and follows by incorporating a Facebook Like a Twitter follow alternative. Online Marketing
Wishpond Integrations and API
Wishpond integrates with a host of tools, beginning with CRM tools to Email marketing software, eCommerce tools, Webinar tools, and a whole lot more. Below is the listing of resources Wishpond integrates with:
CRM Integrations: Lead landing on a website and social media platforms Are going to be a cakewalk with-
Lead capturing is Followed by automobile syncing of leads between your email marketing app and Wishpond account. This is eased by apps like:
Wishpond integrates With a help desk program UserVoice, and also with SurveyMonkey for successful surveys. Integrations with Webinar apps like ClickWebinar and GoToWebinar can help you conduct smooth webinars to your prospects as soon as they sign up on one of your own campaigns.
Additional integrations include:
Team chat app: Slack; Twilio for phone and SMS integration; LemonStand for customizable cloud-based eCommerce system; and Thankster, a greeting card integration.
Wishpond also Integrates with Zapier, which in turns provides access to over 500 additional programs.
Wishpondlets you Build your integration employing the Wishpond’s REST API.
Marketing automation is A blessing for marketers, this I mentioned in this post — 7 Drip Email Campaign Software. Wishpond has it all covered. Whether you are looking for drip email campaigns or wish to send personalized mails, Wishpond has all of the features prepared for you.
In Addition, you Can add dents to your leads and section them based on their actions. Add to the; you get real time analytics that will help you measure the performance of your automatic workflow. It is possible to use combine tags to personalize your emails depending on the info you’ve got on your database. Wishpond integrates with various email marketing tools such as MailChimp and AWeber to make the tasks easier for you.
Wishpond: Pricing Strategies
You Can choose from three distinct programs Wishpond offers — Basic, Pro and Growth. Aside from the common attributes, the Basic program has a limitation on the prospects up to 1000, Email marketing a month up to 10,000 with a single user that comes with a price tag of $45 for each month.
The Growth Plan is for $129/month with 10000 maximum leads with unlimited users and all the other prominent features of Pro and Basic packages. Along with all that, Priority Support and Training Training Program is also provided. And as always Customer Service is free for everybody. You may register for a FREE 14-Day trial for some of those plans before paying. Online Marketing
Special Rewards From Wishpond
Wishpond also Provides unique perks in the majority of the other services. If you are a customer, you can avail these offers:
30 Days free of Appointlet that’s a beneficial tool to reserve appointments with Leads straight from Wishpond;
Free Trial and reduction in 30xofAds which is a thorough screen and PPV marketing research tool which assesses competitor’s ad strategy.
60 Days totally free service from AWeber
90 Days trial for Groove,
Free 60 days of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Also provides affiliate benefits to website owners, bloggers or internet advertising experts. It supplies a recurring 30% commission with no payment for the ceremony. You receive consistent online payouts that will be readily tracked through GetAmbassador. When you join as an affiliate, you’ll be given with a unique tracking link. If Wishpond receives any visitor through your affiliate link, it will directly link it with your own affiliate account; and if the visitor purchases a subscription, either on precisely the exact same trip or afterwards, you will be paid a 30 percent commission. The commission is renewed if the subscription is renewed on a monthly or annual basis.
As An affiliate at Wishpond, you get a more than marginal access to ingenious advertising tools such as GetAmbassador and Tracking Dashboard that permits you to monitor all your activities such as clicks, commission, and revenue. Banner ads can be easily posted on sites or websites. Case Studies and Testimonials are employed in websites, blogs, and landing pages. You get access to affiliate a landing page wherein you are able to go via the templates, engage efficiently in Wishpond’s official Academy and article Banner ads that can be embedded. You can get the HTML code for Banner Ads directly on the Wishpond’s Affiliate page. However, for Marketing Automation Banner Ads, you’ll need to await a short time!
Wishpond for Agencies
Wishpond provides A simple software for agencies. Agencies have multiple customers to deal with, and Wishpond fits perfectly within this situation. You can:
Manage multiple client accounts. You can use the templates and drag n’ Drop editor to create nice popup forms for your clients.
Collaborate easily with your group with multiple user accounts. The Governance option lets you restrict users’ access to the client accounts they’re working on.
Show your clients beautifully designed reports for all your advertising Campaigns.
Wishpond is praised And applauded by different startups and agencies throughout the world. 1 such company is TrueCaller. A common name, Truecaller lets you recognize who is calling you and from wherever. The achievement of TrueCaller is unmatched, and Wishpond has become a component of this success story.
TrueCaller desired To collect tales of the users in a creative way. The most important goal was to understand how every user has benefitted or not benefitted with TrueCaller. Every experience issues and TrueCaller desired to contact those users’ personal experiences. Wishpond became the catalyzing power within this. TrueCaller ran a competition to gather all of the info, and this is what occurred:
More than 70K+ participants
TrueCaller became the best keyword on social media throughout the contest
400 percent increase in Facebook followers
Another company, World Fishing Network, additionally gained tremendously from Wishpond. There are numerous more awesome case studies which show the merit of Wishpond as a instrument.
Wishpond: Competitive Analysis
No review is Complete without analyzing it against other strong opponents. In cases like this, I think Rafflecopter, Strutta, and Shortstack have the potential to give Wishpond a tough competition. But here I will just tell you why I will vote for Wishpond from those four apps:
Wishpond vs. Strutta
Strutta does not Supply any free service, and their strategies are rather pricey. The package of 249 $399 and $999 called Turnkey, Designer and Professional respectively. The amount of sharing programs is limited to Facebook, Instagram, microsite, site, iframe, and few other stations.
Struta Does not have the site popups feature. The variety of templates can also be less. No advertising automation or direct data analyzer, unlike Wishpond. Strutta lacks app integration which is disappointing. There is a lack of lead information analysis that may be used for turning leads into loyal customers. I believe with Strutta, I needed to spend more time. On the contrary, Wishpond did save a great deal of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar attributes. However, I think Wishpond beats Rafflecopter using its integrations. Though Rafflecopter provides Pinterest entry alternative and Facebook entry option, I’d vouch for the numerous advertising programs from Wishpond. Wishpond offers advertising automation, which is also missing in Rafflecopter.
Rafflecopter, on The other hand, has a FREE program which may entice users. But I am sure those that are reluctant to compromise their advertising needs, will go ahead and’buy’ a plan that suits their needs.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a full Stack marketing automation tool with advanced automation features. Developed for SMBs mainly, Aritic PinPoint shares All of the features within Wishpond. But, Aritic PinPoint displays a much richer feature record. For instance, Wishpond provides international stats for all of the campaigns while Aritic PinPoint shows you region-wise or even country-wise reports. The marketing automation package from Wishpond is also quite basic. With Aritic PinPoint, marketing automation forms the core. You get deep email segmentation based on direct behavior, events, stage where the lead/customer is currently in with regards to the buyers’ journey, and demographics such as location, age, sex, linking date, etc.. Email campaigns are complex because of this in-depth segmentation.
Additionally, Aritic PinPoint works on a multichannel approach towards marketing. It’s possible to join and nurture your prospects via mails, SMS campaigns, push notifications, landing pages, mobile notifications, and social media integrations. Wishpond has only SMS, landing pages, and emails. This brings us to the pricing department. Considering that Aritic PinPoint is quite a bit more advanced than Wishpond and has a lot of features, it is more expensive. For an organization, Aritic PinPoint provides account-based marketing which is absent in Wishpond.
Update: Wishpond has updated their site with GDPR related Info And today has all the detail available here to assist their European customers and European Subscribers.
Wishpond vs. Shortstack
I Was naturally lured towards Shortstack by simply looking at the cost! Their services begin from zero and move on to $29 for the basic plan. The Enterprise plan at $499 gives you access to all of the attributes. Shortstack provides only over 30 pre-design topics unlike the countless options from Wishpond. Another severe lapse is the deficiency of real time testing for customized designs. Another point of difference is, with Shortstack the number of users or team members is also strictly limited to one. In circumstances where multiple users are wanted, a price of about $29 per month is viable; unlike Wishpond that can provide a number of users with restricted access to data.
This brings us The end of the review of Wishpond. This tool Is Ideal for a marketer, and I Must say it’s a really easy to use the tool. Now That You’re aware of each of the Attributes, perks and pricing strategies, you must start using the application. You can Always start with the 14-day trial period to the plan that suits you. Let me Understand your views about this particular tool, and also if you happen across another better Option to Wishpond. Online Marketing