Sometime back in March 2016, Vancouver-based firm Wishpond showcased in 2016’s Ready to Rocket List. Ready to Rocket listing features the best British Columbia technology firms every year that have enough potential to conquer their peers. This year, Wishpond Technologies, that specialized in marketing automation program , got featured. Optimonk
The addition of Wishpond on the Ready to Rocket list is a testament to How the nature of electronic advertising is shifting, and Wishpond is positioned to capitalize on the growing need for enhanced lead generation and marketing automation instruments ~ Ali Tajeskandar, CEO of Wishpond.
True to the hilt, Character of digital marketing is evolving to get better and smarter. Wishpond fits perfectly in the current industry. As automation takes over the Advertising business, Wishpond has been nominated as High Performers in the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool which caters nearly all your advertising requirements. The highlight of this tool is lead creation and the following analytical process. Wishpond helps in building interactive landing pages and design competitions, track leads, send mails, and do much more.
Wishpond Allows you to understand”where exactly” and”how” to step ahead. In other words, it is”fully automated” and”free forever” marketing tool that catalyses the easiest procedure for nurturing and generating prospects.
In this blog, I Will walk you through the second details of this tool, write Wishpond review. According to my user expertise, I think Wishpond is a must-try for all marketers. Without much-a-do, here are the primary features of Wishpond. Optimonk
Wishpond Review — Attribute Highlight
The Qualities of Wishpond are broadly categorized under sub-headings — Landing Pages, Pop-ups and Forms, Contests and Promos, and Marketing Automation.
Pop-Ups and Types
It’s possible to add customizable forms for your landing page. There are many Flexible templates to choose from. Form building is quite easy with the drag and drop builder. Like landing pages, you can create multiple versions of your form and conduct A/B test. All these forms are easy to make , publish and discuss it (site, blog, Facebook Page). You can even publish on wishpond.com and discuss it. Listed below are few more add-ons you get-
File upload field in your form to accumulate files and documents.
Drop down menu for a long list of options. This keeps your kind short.
Multiple test boxes for prospects to Go for more than one option that Suits them.
Hidden areas to collect analytical information like source and referrer.
Merge tags to customize your own forms.
Wishpond enables you to create six Distinct Kinds of well-timed pop-ups-
Exit intent: This pop up is the last attempt to catch the attention of Those leads that are just about to leave your site.
Page Scroll: When people scroll down your Website, this popup appears.
Timed Pop-ups: You can time your popup to look after the visitor has Spent a specific amount of time on your site.
Entrance pop-ups: The minute a visitor lands on your website, a popup appears.
Click popups: All these pop-ups turn any link or image to a 2-step opt-in process.
The drag and drop Editor makes pop-up building an effortless task. Also, you get pre-designed templates to choose from. The pop up templates are both flexible and highly mobile responsive. You are able to aim your popups as you wish, for instance, you can choose on which pages the popups will appear and at which it will not. Optimonk
A/B testing feature can be found in popups too. You can test and determine which one is Giving you desirable results before finalising one. Other key features include Social Share Buttons. It’s possible to add societal sharing buttons for your popups (such as Facebook, Twitter( and G+).
Wishpond supplies Another section for lead data direction where you are able to see all of your visitors and their data. It may be sorted to different lists in accordance with the category you desire. It has five Chief regions:
Stats provides a global overview of action taking Place within all of your Wishpond campaigns via different links. The analytics supplies metric information to take note of the amount of prospects opening emails, switching on campaigns and page views.
Leads provide you with a detailed view of Different leads sorted by most recent action. With each click on a direct result, you can get all the details of the guide, including their activities, profile information and which lists they are part of.
Visitors include those who viewed the webpage but did Not convert on your form. With the use of this system of collecting visitor information, you can track even before they’ve converted. When they finally fill out one of your forms, all the tracking data related to their account merges into their new lead profiles.
Lists Permit You to see which prospects are part of that lists. This is one of the most important part and a place to come back and look for distinct list sections especially if you are creating different smart lists and inactive lines using marketing automation
Lead Properties enables you to view all the custom lead Properties across all your Wishpond campaigns.
Wishpond has Beautiful templates to make your job easy. Together with the pre-built templates, you can just drag and drop elements to make your landing page. Elements like text boxes, picture, video, social media buttons, forms, etc.. Testing is seamless on Wishpond. The WYSIWYG editor lets you customize colors, font, and all other elements of the landing page. One minor issue that I faced when using the editor would be , I had to click many times to select a text. You need to double click it to select and edit, but I guess that I double-clicked it to get a couple of times. But what I got at the end is a totally professional landing page. I guess with all the outcome; I could can click few times additional! Each of the templates are cellular responsive. With over 100 templates, you may create a high-definition landing page for virtually any business.
You can conduct A/B Evaluations for multiple variations of your landing page. Wishpond runs the exam for you and provides you detailed reports. Depending on the precise findings, you can zero on the very best edition of your landing page. You will require no coding knowledge to make these interactive and all-device-compatible landing pages.
This isn’t all. You are able to do with the landing Page builder on Wishpond.
If you run your Website or blog on WordPress, you may use the WP plugin to build your landing page directly within WP dashboard. In the same way, it is simple to publish your landing page in your domain name and sub-domains.
You can add Auto-submit links to your emails. This lets your prospects to register immediately for a workshop or webinar or enjoys of such by just clicking on the link. They don’t need to provide any other additional information.
Events and Promotions
You can run Exciting competitions and promotions on Wishpond. It’s possible to collect email addresses through voting. Afterwards, these email addresses may be used for email campaigns. Wishpond lets you encourage social sharing. It gives an option to use Facebook Like Buttons as vote methods. This eases likes and share. Another choice is to incorporate share buttons for Facebook, Twitter, and Google+. You can also promote rewards for referrals. In these benefit competitions, the entrants get rewarded when they refer their friends to get into your contest. I’ve discussed the customizable forms above. You can use this feature here as well.
To Assist You make Your contests interesting and far-fetched, Wishpond includes ten additional programs that assist in creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can publish and Run social promotions on social media platforms like Facebook, Twitter, or in your site. Be it any stage, your promotions and contests will look great on desktops, tablets and phones. You can find more enjoys and follows by adding a Facebook Like a Twitter follow alternative. Optimonk
Wishpond Integrations and API
Wishpond integrates with a host of tools, starting with CRM tools to Email advertising software, eCommerce tools, Webinar tools, and a whole lot more. Below is the list of resources Wishpond integrates together:
CRM Integrations: Lead capturing on a website and Social Networking platforms Are likely to be a cakewalk with-
Lead capturing is Followed by auto syncing of leads between your email marketing program and Wishpond account. This is facilitated by apps like:
Wishpond integrates With a help desk program UserVoice, and also with SurveyMonkey for successful polls. Integrations with Webinar programs like ClickWebinar and GoToWebinar can help you conduct smooth webinars for your leads as soon as they sign up on one of your own campaigns.
Additional integrations include:
Team chat program: Slack; Twilio for phone and SMS integration; LemonStand for customizable cloud-based eCommerce system; and Thankster, a greeting card integration.
Wishpond also Integrates with Zapier, which in turns supplies access to over 500 other programs.
Wishpondlets you Build your integration employing the Wishpond’s REST API.
Marketing automation is A boon for entrepreneurs, this I already mentioned in this post — 7 Drip Mail Campaign Software. Wishpond has it all covered. Whether you are looking for drip email campaigns or want to send customized emails, Wishpond has all of the features ready for you.
In Addition, you Can add scores to your leads and section them based on their actions. Add to the; you get real-time analytics to assist you measure the performance of your automated workflow. You can use combine tags to customize your emails depending on the info you’ve got in your database. Wishpond integrates with different email marketing tools such as MailChimp and AWeber to make the jobs easier for you.
Wishpond: Pricing Plans
You Can choose from three distinct plans Wishpond offers — Basic, Pro and Growth. Apart from the common attributes, the fundamental program has a limit on the prospects up to 1000, Email advertising a month up to 10,000 with one user that has a price tag of $45 for monthly.
The Growth program is for $129/month with 10000 greatest contributes with unlimited users and the rest of the prominent features of Pro and Basic packages. In addition to all that, Priority Support and Training Training Program is also provided. And as always Customer Service is free for everybody. You can register for a FREE 14-Day trial for any of those plans before paying. Optimonk
Special Benefits From Wishpond
Wishpond also Provides special perks in the majority of their other services. If you are a client, you can avail these offers:
30 Days free of Appointlet which is a helpful tool to reserve appointments with Leads straight from Wishpond;
Free Trial and reduction in 30xofAds that’s a comprehensive display and PPV advertising research tool which analyses competitor’s ad strategy.
60 Days free support from AWeber
90 Days trial for Groove,
Complimentary 60 days of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Also provides affiliate advantages to website owners, owners or online advertising experts. It supplies a recurring 30% commission with no payment for the ceremony. You receive consistent online payouts which can be easily tracked through GetAmbassador. When you sign up an affiliate, you’ll be given with a unique tracking link. If Wishpond receives some visitor via your affiliate link, it will directly associate it with your affiliate account; and if the visitor buys a subscription, either on the exact same trip or later, you’ll be paid a 30 percent commission. The commission is revived if the subscription is renewed on a monthly or annual basis.
As An affiliate at Wishpond, you receive a more than marginal access to innovative advertising tools like GetAmbassador and Tracking Dashboard which allows you to track all your tasks including clicks, commission, and earnings. Banner ads can be easily posted on sites or websites. Case Studies and Testimonials are employed in websites, blogs, and landing pages. You get access to affiliate a landing page wherein you can go through the templates, participate effectively in Wishpond’s official Academy and article Banner ads which may be embedded. You can Find the HTML code for Banner Ads right on the Wishpond’s Affiliate page. But for Marketing Automation Banner Ads, you will have to await a short time!
Wishpond for Agencies
Wishpond provides A easy software for agencies. Agencies have multiple customers to deal with, and Wishpond fits perfectly within this situation. You are able to:
Manage multiple client accounts. You can use the templates and drag n’ Drop editor to create nice popup forms to your clients.
Collaborate easily with your group with numerous user accounts. The Governance option enables you to limit users’ access to the customer accounts they are working on.
Show your customers beautifully designed reports for all your advertising Campaigns.
Wishpond is praised And applauded by different startups and agencies across the world. 1 such company is TrueCaller. A common name, Truecaller lets you recognize who is calling you and from wherever. The success of TrueCaller is unmatched, and Wishpond has been a part of this success story.
TrueCaller wanted To collect tales of their customers in a creative way. The main goal was to understand how each user has got or never benefitted with TrueCaller. Every experience matters and TrueCaller wanted to get hold of those consumers’ personal experiences. Wishpond became the catalyzing energy within this. TrueCaller ran a competition to collect all information, which is exactly what occurred:
More than 70K+ participants
TrueCaller became the top keyword on societal media during the competition
400 percent growth in Facebook followers
Another company, World Fishing Network, additionally benefited highly from Wishpond. There are numerous more awesome case studies which show the virtue of Wishpond as a instrument.
Wishpond: Competitive Analysis
No review is Complete without assessing it against other strong opponents. In this case, I believe Rafflecopter, Strutta, and Shortstack possess the potential to provide Wishpond a difficult competition. But here I shall just tell you why I will vote for Wishpond from these four programs:
Wishpond vs. Strutta
Strutta doesn’t Provide any free service, and their strategies are quite pricey. The bundle of 249 $399 and $999 called Turnkey, Professional and Designer respectively. The number of sharing programs is limited to Facebook, Instagram, microsite, website, iframe, and few different channels.
Struta Does not have the site popups feature. The assortment of templates can also be less. No advertising automation or lead information analyzer, unlike Wishpond. Strutta lacks program integration that’s disappointing. There’s a deficiency of lead data analysis which can be used for turning leads to loyal customers. I believe with Strutta, I had to invest more time. On the contrary, Wishpond did save a great deal of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar features. However, I think Wishpond beats Rafflecopter with its integrations. Though Rafflecopter provides Pinterest entry option and Facebook entry alternative, I’d still vouch for the multiple advertising programs from Wishpond. Wishpond offers advertising automation, which can be lacking in Rafflecopter.
Rafflecopter, on The flip side, has a FREE program which may entice users. But I am convinced those that are unwilling to compromise with their marketing needs, will go ahead and’purchase’ a plan that suits their requirements.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a full Stack marketing automation tool with advanced automation features. Designed for SMBs largely, Aritic PinPoint shares all the features within Wishpond. But, Aritic PinPoint exhibits a much richer attribute record. For example, Wishpond provides global stats for all the campaigns while Aritic PinPoint shows you region-wise or country-wise reports. The marketing automation suite from Wishpond is also very basic. Together with Aritic PinPoint, marketing automation forms the core. You get deep email segmentation based on direct behaviour, events, stage where the lead/customer is currently in with respect to the buyers’ travel, and demographics like location, age, gender, joining date, etc.. Email campaigns are advanced because of this in-depth segmentation.
Additionally, Aritic PinPoint operates on a multichannel approach towards promotion. It’s possible to join and nurture your leads via mails, SMS campaigns, push notifications, landing pages, mobile notifications, and social networking integrations. Wishpond has just SMS, landing pages, and emails. This brings us to the pricing department. Considering that Aritic PinPoint is quite a bit more sophisticated than Wishpond and has a lot of features, it’s costlier. For an organization, Aritic PinPoint offers account-based advertising that’s absent in Wishpond.
Update: Wishpond has updated their site with GDPR related Info And now has all the detail available here to assist their European clients and European acquaintances.
Wishpond vs. Shortstack
I Was obviously lured towards Shortstack by just taking a look at the cost! Their services begin from zero and move on to $29 for your basic plan. The Enterprise plan at $499 gives you access to all the features. Shortstack provides just over 30 pre-design themes unlike the countless options from Wishpond. Another serious lapse is the deficiency of real-time testing for customized layouts. Another point of difference is, together with Shortstack the amount of users or group members is also strictly restricted to one. In cases where multiple users are desired, a cost of around $29 per month is achievable; unlike Wishpond that may provide a number of users with limited access to info.
This brings us to The end of the review of Wishpond. This tool is perfect for a marketer, also that I Must say it’s a really simple to use the application. Now That You’re aware of all the Attributes, pricing and perks strategies, you must start using the tool. You can Always start with the 14-day trial period for the plan that suits you. Let me Know your views about the particular tool, and also if you happen across another better Alternative to Wishpond. Optimonk