Intro Ounce Online
Sometime back in March 2016, Vancouver-based company Wishpond showcased in 2016’s Ready to Rocket List. Ready to Rocket listing features the best British Columbia technology firms every year that have enough potential to beat their peers. This past year, Wishpond Technologies, that specialized in marketing automation software, got showcased. Ounce Online
The inclusion of Wishpond on the Ready to Rocket list is a nod to The way the nature of digital marketing is shifting, and Wishpond is set to capitalize on the growing need for improved lead generation and marketing automation instruments ~ Ali Tajeskandar, CEO of Wishpond.
Authentic to the hilt, Character of digital marketing is evolving to get smarter and better. Wishpond fits perfectly in the current market. As automation takes over the Advertising business, Wishpond has been nominated as High Performers from the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool that caters almost all of your marketing needs. The highlight of this tool is lead generation and the following analytical procedure. Wishpond helps in creating interactive landing pages and layout contests, track leads, send mails, and do much more.
Wishpond Allows one to know”where exactly” and”how” to step ahead. To put it differently, it’s”completely automated” and”free forever” advertising tool which catalyses the simplest process of generating and nurturing leads.
In this blog, I Will walk you through the second details of the tool, compose Wishpond review. Based on my user expertise, I think Wishpond is a must-try for many marketers. With no much-a-do, here are the primary features of Wishpond. Ounce Online
Wishpond Review — Attribute Highlight
The Qualities of Wishpond are classified under sub-headings — Landing Pages, Pop-ups and Forms, Contests and Promos, and Marketing Automation.
Pop-Ups and Types
You can add customizable forms to your landing page. There are numerous Flexible templates to select from. Form building is very simple with the drag and drop builder. Like landing pages, you can create multiple versions of your form and run A/B test. All these forms are simple to create, publish and share it (website, blog, Facebook Page). You might also publish on wishpond.com and discuss it. Here are a couple more add-ons you get-
File upload field in your form to accumulate files and files.
Drop down menu to get a long list of options. This keeps your form short.
Multiple check boxes for leads to Go for over one option that Suits them.
Hidden fields to collect analytical information like source and referrer.
Merge tags to customize your own forms.
Wishpond enables you to create six Distinct types of well-timed pop-ups-
Exit intent: This pop-up is the final attempt to catch the attention of Those prospects that are about to leave your site.
Page Scroll: When people scroll down your site, this popup appears.
Timed Pop-ups: You are able to time your popup to look after the visitor gets Spent a particular quantity of time on your website.
Entrance pop-ups: The moment a visitor lands on your website, a popup appears.
Click on popups: All these pop-ups turn any link or image to some 2-step opt-in process.
The drag and drop Editor makes pop-up construction an easy endeavor. Also, you get pre-designed templates to pick from. The pop up templates are flexible and highly mobile responsive. You are able to aim your popups as you desire, for instance, you can decide on which pages the popups will appear and at which it won’t. Ounce Online
A/B testing feature is available in popups as well. You can examine and see which one is Giving you desired results before finalising one. Other important attributes include Social Share Buttons. You can add social sharing buttons for your popups (for Facebook, Twitter( and G+).
Wishpond provides Another section for lead data management where you are able to see all your customers and their data. It can be sorted to various lists as per the category you want. It has five Chief areas:
Stats provides a global Summary of activity taking Place within all of your Wishpond campaigns through different links. The analytics supplies metric information to pay attention to the number of leads opening emails, switching on campaigns and page views.
Leads provide you with a comprehensive view of Various leads sorted by most recent activity. With every click on a direct result, you can receive all the details of the guide, including their activities, profile information and which lists they are part of.
Visitors include those who viewed the page but did Not convert in your form. With the use of this system of collecting customer information, you can track even before they have converted. When they finally fill out among your types, all of the tracking data associated with their accounts merges to their new lead profiles.
Lists Permit You to see which leads are a part of that lists. This is one of the most important part and a place to come back and look for distinct listing segments especially if you are creating different clever lists and inactive lines using marketing automation
Lead Properties enables you to view All of the Customized lead Properties across all of your Wishpond campaigns.
Wishpond has Beautiful templates to get your task simple. Along with the pre-built templates, you can just drag and drop elements to create your landing page. Elements like text boxes, picture, video, social networking programs, forms, etc.. Testing is seamless on Wishpond. The WYSIWYG editor lets you customize colors, font, and the rest of the elements of the landing page. 1 minor issue which I faced while using the editor is, I needed to click several times to pick a text. You need to double click it to select and edit, but I guess that I double-clicked it for a couple of times. However, what I got at the end is a thoroughly professional landing page. I guess with all the outcome; I could manage to click few times extra! All the templates are mobile responsive. With more than 100 templates, you can produce a high-definition landing page for any business.
You can conduct A/B Evaluations for multiple variants of your landing page. Wishpond conducts the exam for you and provides you detailed reports. Based on the precise findings, you can zero on the very best version of your landing page. You’ll require no coding knowledge to create these interactive and all-device-compatible landing pages.
This isn’t all. You can do together with the landing Page builder on Wishpond.
If you run your Website or blog on WordPress, you may use the WP plugin to build your landing page right within WP dashboard. Similarly, it is simple to publish your landing page on your own domain and sub-domains.
You can add Auto-submit hyperlinks to your emails. This allows your prospects to register immediately for a training or marathon or likes of these by just clicking on the link. They do not have to give any other additional details.
Contests and Marketing
You can run Exciting contests and promotions on Wishpond. You can collect email addresses . Afterwards, these email addresses can be used for email campaigns. Wishpond lets you promote social sharing. It gives an choice to use Facebook Like Buttons as vote methods. This eases likes and share. Another option is to incorporate share buttons for Facebook, Twitter, and Google+. It is also possible to encourage rewards for referrals. In these reward contests, the entrants get rewarded when they refer their friends to get into your contest. I’ve already discussed the customizable types above. It’s possible to take advantage of this feature here too.
To Assist You create Your competitions interesting and far-fetched, Wishpond comprises ten additional apps that assist with creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can publish and Run social promotions on social media platforms like Facebook, Twitter, or on your own site. Be it any platform, your own promotions and contests will look great on laptops, mobiles and tablets. You can find more enjoys and follows by adding a Facebook Like button or a Twitter follow option. Ounce Online
Wishpond Integrations and API
Wishpond integrates with a host of tools, beginning with CRM tools to Email marketing applications, eCommerce tools, Webinar tools, plus much more. Below is the listing of resources Wishpond integrates together:
CRM Integrations: Lead landing on a website and Social Networking platforms Are likely to be a cakewalk with-
Lead capturing is Followed by automobile syncing of leads between your email marketing app and Wishpond account. This is eased by apps like:
Wishpond integrates With a help desk app UserVoice, and also with SurveyMonkey for successful polls. Integrations with Webinar apps like ClickWebinar and GoToWebinar can allow you to run smooth webinars for your prospects once they sign up on one of your own campaigns.
Additional integrations include:
Team chat app: Slack; Twilio for telephone and SMS integration; LemonStand for customizable cloud-based eCommerce platform; and Thankster, a greeting card integration.
Wishpond also Integrates with Zapier, which in turns supplies access to more than 500 other programs.
Wishpondlets you Construct your integration employing the Wishpond’s REST API.
Marketing automation is A blessing for entrepreneurs, this I already mentioned in this informative article — 7 Drip Email Campaign Software. Wishpond has it all covered. Whether you are seeking drip email campaigns or want to send customized emails, Wishpond has all of the features ready for you.
Not only this, you Can add dents to your own leads and section them according to their actions. Add to the; you get real time analytics to help you measure the performance of your automated workflow. It is possible to use merge tags to customize your emails based on the info you have in your database. Wishpond integrates with various email marketing tools like MailChimp and AWeber to make the tasks easier for you.
Wishpond: Pricing Strategies
You Can choose from three different plans Wishpond offers — Basic, Pro and Growth. Aside from the common features, the fundamental program has a limit on the leads up to 1000, Email advertising a month up to 10,000 using a single user that comes with a price tag of $45 for monthly.
The Growth program is for $129/month using 10000 maximum contributes with unlimited customers and the rest of the notable features of Pro and Fundamental packages. Along with all of that, Priority Support and Training Training Program is also provided. And as always Customer Support is free for everybody. You may sign up for a FREE 14-Day trial for some of those plans before paying. Ounce Online
Special Perks From Wishpond
Wishpond also Provides unique perks in most of the other services. If you are a customer, you can avail those offers:
30 Days free of Appointlet that’s a beneficial tool to book appointments with Leads straight from Wishpond;
Free Trial and discount in 30xofAds that’s a comprehensive screen and PPV marketing research tool which assesses competitor’s advertising strategy.
60 Days totally free service from AWeber
90 Days trial for Groove,
Free 60 days of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Also provides affiliate advantages to site owners, owners or online marketing experts. It supplies a recurring 30% commission with no payment for your service. You receive consistent online payouts that can be easily monitored through GetAmbassador. When you sign up an affiliate, you will be provided with a unique tracking link. If Wishpond receives some visitor through your affiliate link, it will directly associate it with your own affiliate accounts; and when the visitor purchases a subscription, either on the same visit or afterwards, you will be paid a 30 percent commission. The commission is revived if the subscription is renewed on a monthly or yearly basis.
As An affiliate in Wishpond, you get a more than marginal access to innovative marketing tools like GetAmbassador and Tracking Dashboard which allows you to track all your activities such as clicks, commission, and earnings. Banner ads can be easily posted on blogs or sites. Case Studies and Testimonials are employed in sites, blogs, and landing pages. You get access to affiliate a landing page wherein you are able to go via the templates, engage efficiently in Wishpond’s official Academy and post Banner ads that can be embedded. You can Find the HTML code for Banner Ads right on the Wishpond’s Affiliate page. However, for Marketing Automation Banner Ads, you will have to await a while!
Wishpond for Agencies
Wishpond provides A simple software for bureaus . Agencies have multiple clients to address, and Wishpond fits perfectly in this scenario. You can:
Manage multiple customer accounts. You can use the templates and drag n’ Drop editor to make nice popup forms for your clientele.
Collaborate easily with your group with multiple user accounts. The Governance option enables you to limit users’ access to the customer accounts they are working on.
Show your clients superbly designed reports for all your marketing Campaigns.
Wishpond is praised And applauded by various startups and agencies across the globe. 1 such company is TrueCaller. A very common name, Truecaller lets you recognize who is calling you and from wherever. The success of TrueCaller is unmatched, and Wishpond has become a part of this success story.
TrueCaller desired To gather stories of their users in a creative manner. The most important aim was to understand how each user has got or never benefitted with TrueCaller. Every experience issues and TrueCaller desired to get hold of the users’ personal experiences. Wishpond became the catalyzing power in this. TrueCaller ran a contest to collect all of the info, which is what occurred:
More than 70K+ participants
TrueCaller became the best keyword on societal media throughout the competition
400 percent increase in Facebook followers
Another company, World Fishing Network, additionally gained tremendously from Wishpond. There are numerous more awesome case studies that show the merit of Wishpond as a tool.
Wishpond: Competitive Analysis
No inspection is Complete without assessing it against other strong competitors. In cases like this, I think Rafflecopter, Strutta, and Shortstack possess the capability to provide Wishpond a difficult competition. But here I will only tell you why I will vote for Wishpond from those four programs:
Wishpond vs. Strutta
Strutta does not Provide any free service, and their plans are quite pricey. The bundle of $249 $399 and $999 named Turnkey, Professional and Designer respectively. The number of sharing apps is limited to Facebook, Instagram, microsite, website, iframe, along with several other stations.
Struta Doesn’t possess the website popups feature. The assortment of templates can also be less. No marketing automation or lead information analyzer, unlike Wishpond. Strutta lacks program integration which is disappointing. There’s a deficiency of lead data analysis which may be used for turning leads to loyal clients. I think with Strutta, I had to invest more time. To the contrary, Wishpond did help me save a great deal of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar features. However, I believe Wishpond beats Rafflecopter using its integrations. Though Rafflecopter supplies Pinterest entry alternative and Facebook entry option, I’d vouch for the numerous marketing programs from Wishpond. Wishpond offers advertising automation, which can be missing in Rafflecopter.
Rafflecopter, on The flip side, has a FREE program which may attract users. But I am convinced those who are reluctant to compromise their advertising requirements, will proceed and’purchase’ a plan that suits their requirements.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a complete Stack advertising automation tool with advanced automation features. Developed for SMBs mainly, Aritic PinPoint shares All of the attributes present in Wishpond. However, Aritic PinPoint displays a much richer attribute list. For example, Wishpond provides international stats for all of the campaigns while Aritic PinPoint shows you region-wise or even country-wise reports. The marketing automation package from Wishpond is also quite basic. Together with Aritic PinPoint, marketing automation forms the core. You receive deep e mail segmentation based on lead behavior, events, stage where the lead/customer is currently in with regards to the buyers’ travel, and demographics like age, sex, linking date, etc.. Email campaigns are complex because of this comprehensive segmentation.
Additionally, Aritic PinPoint operates on a multichannel approach towards promotion. You can join and nurture your leads via emails, SMS campaigns, push notifications, landing pages, mobile notifications, and social media integrations. Wishpond has just SMS, landing pages, and emails. This brings us to the pricing department. Since Aritic PinPoint is much more sophisticated than Wishpond and has a lot of features, it’s more expensive. For an organization, Aritic PinPoint offers account-based advertising that’s absent in Wishpond.
Update: Wishpond has updated their site with GDPR related Info And today has all the detail available here to assist their European customers and European Subscribers.
Wishpond vs. Shortstack
I Was obviously lured towards Shortstack by simply taking a look at the price! Their services begin from zero and move on to $29 for the simple plan. The Enterprise program at $499 gives you access to all of the attributes. Shortstack provides only over 30 pre-design themes unlike the countless choices from Wishpond. Another severe lapse is the deficiency of real time testing for customized designs. Another point of difference is, with Shortstack the number of consumers or group members can also be strictly limited to one. In circumstances where multiple users are desired, a cost of about $29 per month is achievable; unlike Wishpond which may provide multiple users with restricted access to info.
This brings us to The close of the review of Wishpond. This tool Is Ideal for a marketer, and that I Must say it’s a really easy to use the tool. Now That You’re aware of each of the Features, perks and pricing strategies, you must start using the application. You can Always begin with the 14-day trial period to the program that suits you. Allow me to Understand your views about this tool, and if you happen across another better Option to Wishpond. Ounce Online