Instapage is a software dedicated to helping you create better landing pages. Pagewiz
The first thing you Want to know is that it’s 100 percent dedicated to landing Landing and pages pages only.
Like another good’s out there, this program offers the Following:
A drag-and-drop editor
Integrations with important email and marketing tools such as Marketo, MailChimp, etc..
Detailed landing page stats
Creation of mobile-responsive webpages
Publish webpages quickly
A fresh user interface
accessibility to specialist stock images
But these are just a couple of the highlights. Let us dig into what makes Instapage so good at what it does.
Once you’ve selected your template, then you’ll be accepted to the Instapage Template editor.
This is one place where Instapage actually shines. Its editor is one of those Best around, and with it you can fix the fonts, colors, and layouts to match your current site or marketing materials.
The editor is completely drag and drop, so you can set any element Exactly where you want it to be within the webpage. Using it, you can add:
Headlines & Paragraphs
Pictures and Videos
Plus it gets better.
Instapage’s editor is Pixel Perfect, so Rather than having pre-defined Grids and placement options to haul your components to, you can put them anywhere on the page you like.
As you drag your components to various areas, Instapage will display Guidelines to help you space and align all components accordingly.
And, because having a mobile-friendly design is essential these days, Instapage lets you easily switch between desktop and mobile view to make sure everything is placed and optimized so across all devices.
If need be, you could even edit your page straight from the cell view.
How To Create A Landing Page
Since this is the epitome of that which Instapage does, I thought I’d take you Through the process of creating a landing page.
When you initially log in, you’ll find a listing of all the landing pages You have created. If this is the first, obviously, you won’t have a lot to pull from here.
Rather, choose Create a Normal Page.
This will Provide you three choices: create a page from a template, an AMP page, or upload an Instapage file.
Most often, you are going to go the template route.
Do note that AMP webpages are designed for mobile, and may be a Fantastic path to go if you’re designing a page especially for mobile usage. All these are designed to load incredibly fast, but you are going to find this choice if you’re signed up for the Enterprise program.
For our purposes, we are going using a template.
When You Decide to use an Instapage template, then you’ll be presented with All available templates.
That’s 194 options, to be precise.
To make it easier, it is possible to filter the templates by particular types Based on the objective of your campaign: Lead generation, direct gen (two-step), click-through, webinar pages, cellular app, and also thank you page. Pagewiz
Post Your Landing Page
When you’re ready to publish your webpage, you have a few choices.
You can publish it to:
A Customized domain name
A demonstration page
A custom domain name is really self-explanatory. Just enter in the domain name You’d love to publish to. But remember, that one does need a modest technical know-how. Luckily, Instapage includes a video to help you through the process.
If you host a site on WordPress and want to publish your landing page There, Instapage has a plugin devoted to doing exactly that.
This makes the process incredibly simple. Just log in your Instapage Account in the WordPress site and publish right there.
Publishing to Facebook is just as easy. Select the choice and your Facebook webpage, and it will publish.
Or, If You Would like a Complete demo of your webpage until it goes live, print it To Instapage’s demonstration domain review.
As a bonus, you can download your landing pages directly to your computer for future use.
Now let’s take a look at the bells and whistles.
Instapage Includes a few additional features that help separate from The other applications out there.
Included in these are:
Instablocks — these are handy for times when you have to create multiple landing pages, but don’t wish to change the style of the page. Rather than recreating your entire page, it will save your elements for you to be reused. You’ll have access to blocks made by Instapage or you may make your own.
Heatmaps — this is a very cool analytics feature that gives you insight to just how users are interacting with your page. It tracks mouse movement, clicks, how far visitors scroll, and in which they spend the most time on the page. Note: heatmaps are only available using the Optimizer program
A/B testing — If you want to test different components of your page, it is possible to divide test utilizing Instapage. Just copy your main copy and produce a second copy with any changes to the text, pictures, CTAs, etc.. When you print your page, some will see the control variant and others are going to observe the variation. Info about how each performs will be stored on your Instapage analytics section.
Analytics And Reporting
Obviously, no leading marketing software is complete with no committed analytics section.
Instapage is no exception, and this is actually one of its biggest Selling things.
The cool thing about Instapage Is It Permits You to set up Conversion goals directly in the editor, and then track progress over time.
In the Editor, you’ll find segments called Conversion Goals and Analytics in the right click menu.
In the Conversion Goals segment, you can set specific goals to track in Your analytics.
From the Analytics segment, you can add Google Analytics, Facebook Pixel, Tag manager, etc..
Then, when you assess our Analytics department after you webpage is pushed Live, you will discover information about your webpage’s conversion rate depending on the goals you establish.
That is also where you’ll find information Concerning the performance of Your split tests, and you can also tweak the traffic split between both test versions here.
You will also find a section that collects information on the leads each Page has collected.
Naturally, Instapage is not without its defects, and it falls a bit short Of its rivals in these regions:
The big one: cost. Instapage is more expensive than most of its rivals
Advanced features only available with costlier plans
Could have additional analytics, such as top performing pages
Here’s a rundown of all Instapage’s most impressive features:
Pixel Perfect editor, along with a drag-and-drop editor that’s extremely Simple and intuitive to use
Access to heatmaps
Collaboration features for teams
Excellent customer service and help attributes
Now for the part you have all been waiting for: the price.
Instapage comes with three pricing tiers.
The first, the Core plan, begins at $69.99/month and comprises most fundamental Features such as the mobile-responsive builder and Instablocks.
The next level, Optimizer, starts at $99/month and provides you access to Boundless A/B testing, heatmaps, and conversion target tracking.
And finally, the Team & Agency plan starts at $179/month and Includes 15 private sub-accounts and branded lead notifications.
Instapage does include a free 14-day trial, so you can test the waters To see whether it is the match for you.
Generally, most will benefit in the Optimizer plan.
While you can get away with the Fundamental Core plan for simply designing and Publishing (amazing ) landing pages, the Optimizer offers you access to helpful tools like heatmaps and A/B testing, which may help your overall conversion speed in the future.
Overall, Instapage is a great option for those who need to place Jointly fast, professional landing pages.
It provides high-quality pages in a simple-to-use format, making perfect For beginners and more experienced page designers alike.
And though its extra features will cost more, they certainly add to the experience. The use of A/B testing and heatmaps will help direct your creation and plan, and conversion goal tracking will let you know if you’re on track.
Bottom line: If your goal is better landing pages, then you can not go wrong with Instapage. Pagewiz