Intro Personalized Landing Pages
Sometime back in March 2016, Vancouver-based firm Wishpond featured in 2016’s Ready to Rocket List. Ready to Rocket list features the best British Columbia technology firms annually that have sufficient capacity to conquer their peers. This year, Wishpond Technologies, that technical in marketing automation program , got showcased. Personalized Landing Pages
The inclusion of Wishpond on the Ready to Rocket list is a testament to The way the nature of electronic marketing is changing, and Wishpond is set to capitalize on the growing need for improved lead generation and marketing automation instruments ~ Ali Tajeskandar, CEO of Wishpond.
Authentic to the hilt, Nature of electronic advertising is evolving to get better and smarter. Wishpond fits perfectly in the current market. As automation takes over the Advertising industry, Wishpond has been nominated as High Performers in the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool that caters almost all your marketing requirements. The highlight of the tool is lead generation and the next analytical procedure. Wishpond helps in building interactive landing pages and layout contests, track leads, send emails, and do so much more.
Wishpond Allows one to understand”where precisely” and”the way” to measure forward. To put it differently, it is”fully automated” and”free forever” advertising tool that catalyses the simplest procedure for nurturing and generating prospects.
In this blog, I Will help you through the minute information of this tool, compose Wishpond review. According to my user experience, I believe Wishpond is a must-try for all marketers. Without much-a-do, here are the main features of Wishpond. Personalized Landing Pages
Wishpond Review — Attribute Highlight
The features of Wishpond are classified under sub-headings — Landing Pages, Pop-ups and Types, Contests and Promos, and Marketing Automation.
Pop-Ups and Types
It’s possible to add customizable kinds to your landing page. There are numerous Flexible templates to choose from. Form building is quite simple with the drag and drop builder. Like landing pages, you may create multiple versions of your form and run A/B test. These forms are simple to make , print and share it (site, blog, Facebook Page). You might even publish on wishpond.com and share it. Listed below are few more add-ons you get-
File upload field in your form to collect files and files.
Drop down menu to get a long list of alternatives. This keeps your form short.
Multiple check boxes for leads to opt for more than one option that Suits them.
Hidden areas to collect analytical data like source and referrer.
Merge tags to personalize your forms.
Wishpond lets you create six Distinct Kinds of well-timed pop-ups-
Exit intent: This pop up is the final attempt to grab the attention of Those prospects which are about to leave your site.
Page Scroll: When visitors scroll down your site, this popup appears.
Timed Pop-ups: You can time your popup to look after the visitor gets Spent a specific amount of time on your website.
Entrance pop-ups: The minute a visitor lands on your website, a popup appears.
Click popups: These pop-ups turn any link or image to a 2-step opt-in process.
The drag and drop Editor makes pop-up building an effortless task. Also, you get pre-designed templates to pick from. The pop up templates are both flexible and highly mobile responsive. You can aim your popups as you wish, for example, you can decide on which pages the popups will appear and at which it will not. Personalized Landing Pages
A/B testing feature is available in popups as well. You can examine and see which one is Giving you desired results before finalising one. Other key attributes include Social Share Buttons. You can add social sharing buttons for your popups (such as Facebook, Twitter( and G+).
Wishpond provides Another section for lead data management where you are able to see all your customers and their information. It can be sorted to different lists in accordance with the category you desire. It has five main regions:
Stats provides an international overview of activity taking Place within all of your Wishpond campaigns through different links. The analytics provides metric information to take note of the number of prospects opening mails, switching on campaigns and page views.
Leads provide you with a detailed view of Different leads sorted by most recent action. With each click on a lead, you can receive all the details of the guide, such as their activities, profile information and which lists they are a part of.
Visitors include those that viewed the webpage but did Not convert in your form. With the use of this system of collecting visitor data, it is possible to track even before they’ve converted. When they eventually fill out one of your forms, all the tracking data associated with their accounts merges into their new lead profiles.
Lists allow you to see which prospects are a part of that lists. This is one of the most important part and also a place to come back and look for different listing segments especially If You’re creating different smart lists and inactive lines using marketing automation
Lead Properties lets you view all the Customized lead Properties across all your Wishpond campaigns.
Wishpond has Beautiful templates to get your job easy. Along with the pre-built templates, you can simply drag and drop elements to create your landing page. Elements such as text boxes, picture, video, social media programs, forms, etc.. Editing is seamless on Wishpond. The WYSIWYG editor lets you customize colors, font, and the rest of the elements of this landing page. One minor issue which I faced while using the editor would be I needed to click several times to pick a text. You need to double click it to select and edit, but I figure that I double-clicked it to get two or three times. However, what I got at the end is a totally professional landing page. I guess with all the result; I could can click few times additional! Each of the templates are cellular responsive. With over 100 templates, you can produce a high-definition landing page for virtually any business.
You can run A/B Evaluations for multiple variants of your landing page. Wishpond runs the test for you and provides you comprehensive reports. Depending on the accurate findings, you can zero upon the very best edition of your landing page. You will need no coding knowledge to create these interactive and all-device-compatible landing pages.
This isn’t all. You can do with the landing Page builder on Wishpond.
If you run your Website or blog on WordPress, you may use the WP plugin to construct your landing page directly within WP dashboard. Similarly, it is simple to publish your landing page on your own domain and sub-domains.
You can add Auto-submit hyperlinks to your own emails. This allows your leads to register immediately for a workshop or webinar or enjoys of these by just clicking on the hyperlink. They do not have to give any other additional details.
Events and Promotions
You can conduct Exciting competitions and promotions on Wishpond. You can collect email addresses . Afterwards, these email addresses can be used for email campaigns. Wishpond lets you encourage social sharing. It provides an choice to use Facebook Like Buttons as vote methods. This facilitates likes and share. Another choice is to incorporate share buttons for Facebook, Twitter, and Google+. You can also promote benefits for referrals. In these reward contests, the entrants get rewarded when they refer their buddies to get into your contest. I’ve already discussed the customizable types above. It’s possible to use this feature here as well.
To help you make Your competitions interesting and far-fetched, Wishpond includes ten other programs that assist with creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can print and Run social promotions on societal media platforms such as Facebook, Twitter, or in your own site. Be it any platform, your promotions and competitions will look great on laptops, mobiles and tablets. It is possible to find more likes and follows by adding a Facebook Like a Twitter follow option. Personalized Landing Pages
Wishpond Integrations and API
Wishpond integrates with a host of tools, starting with CRM tools to Email advertising applications, eCommerce tools, Webinar tools, and much more. Below is the list of tools Wishpond integrates with:
CRM Integrations: Lead landing on a website and social media platforms Are going to be a cakewalk together –
Lead capturing is Followed by automobile syncing of leads between your email marketing program and Wishpond account. This is eased by apps like:
Wishpond integrates Using a help desk app UserVoice, and also with SurveyMonkey for effective polls. Integrations using Webinar programs like ClickWebinar and GoToWebinar will allow you to conduct smooth webinars for your prospects once they register on one of your own campaigns.
Other integrations include:
Team chat program: Slack; Twilio for phone and SMS integration; LemonStand for customizable cloud-based eCommerce system; and Thankster, a greeting card card integration.
Wishpond also Integrates with Zapier, which in turns provides access to more than 500 other apps.
Wishpondlets you Build your integration using the Wishpond’s REST API.
Marketing automation is A boon for marketers, this I already mentioned in this informative article — 7 Drip Email Campaign Software. Wishpond has it covered. Whether you’re looking for trickle email campaigns or want to send customized mails, Wishpond has all of the features ready for you.
Not only this, you Can add scores to your own leads and segment them according to their actions. Add to the; you get real time analytics to help you measure the performance of your automatic workflow. It is possible to use merge tags to personalize your emails depending on the info you have in your database. Wishpond integrates with different email advertising tools such as MailChimp and AWeber to make the jobs easier for you.
Wishpond: Pricing Plans
You Can choose from three different plans Wishpond provides — Basic, Pro and Growth. Aside from the typical attributes, the fundamental program has a limitation on the leads up to 1000, Email marketing per month up to 10,000 with a single user which has a price tag of $45 for each month.
The Development program is for $129/month using 10000 maximum contributes with unlimited users and the rest of the prominent features of Pro and Basic packages. Along with all that, Priority Support and Training Training Program is also provided. And as consistently Customer Service is free for everybody. You may sign up for a FREE 14-Day trial for any of the plans before paying. Personalized Landing Pages
Special Rewards From Wishpond
Wishpond also Provides special perks in most of the other services. If you are a client, you can avail those offers:
30 Days free of Appointlet which is a helpful tool to book appointments with feedback directly from Wishpond;
Free Trial and reduction in 30xofAds that’s a comprehensive display and PPV advertising research tool which assesses competitor’s ad strategy.
60 Days free service from AWeber
90 Days trial for Groove,
Complimentary 60 times of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Also provides affiliate benefits to site owners, bloggers or online advertising pros. It provides a recurring 30% commission with no payment for the ceremony. You receive consistent online payouts that can be readily monitored through GetAmbassador. When you sign up as an affiliate, you’ll be provided with a unique tracking link. When Wishpond receives any visitor via your affiliate link, it will directly associate it with your affiliate account; and if the visitor buys a subscription, either about the same visit or afterwards, you’ll be paid a 30 percent commission. The commission is renewed if the subscription is renewed on a monthly or annual basis.
As An affiliate at Wishpond, you get a more than marginal access to ingenious marketing tools like GetAmbassador and Tracking Dashboard that allows you to track all of your tasks including clicks, commission, and revenue. Banner ads are easily posted on sites or websites. Case Studies and Testimonials are employed in sites, sites, and landing pages. You get access to affiliate a landing page in which you can go via the templates, engage effectively in Wishpond’s official Academy and article Banner ads that can be embedded. You can get the HTML code for Banner Ads right on the Wishpond’s Affiliate page. But for Marketing Automation Banner ads, you’ll have to wait for a short time!
Wishpond for Agencies
Wishpond provides A easy software for agencies. Agencies have multiple customers to deal with, and Wishpond fits perfectly in this situation. You can:
Manage multiple customer accounts. You can use the templates and drag n’ Drop editor to make fine popup forms to your clients.
Collaborate easily with your team with numerous user accounts. The Governance option lets you limit users’ access to the customer accounts they’re working on.
Show your customers beautifully designed reports for your entire advertising Campaigns.
Wishpond is praised And applauded by different startups and agencies across the world. 1 such company is TrueCaller. A common name, Truecaller lets you identify who is calling you and from wherever. The success of TrueCaller is unmatched, and Wishpond has been a part of the success story.
TrueCaller desired To collect tales of the users in a creative way. The most important goal was to understand how each user has benefitted or never benefitted with TrueCaller. Every experience matters and TrueCaller wanted to get hold of the users’ personal experiences. Wishpond became the catalyzing power within this. TrueCaller ran a competition to collect all of the info, and this is exactly what occurred:
More than 70K+ participants
TrueCaller became the top keyword on societal media during the contest
400 percent growth in Facebook followers
Another firm, World Fishing Network, also gained tremendously from Wishpond. There are many more awesome case studies that prove the merit of Wishpond as a tool.
Wishpond: Competitive Analysis
No inspection is Complete without analyzing it against other strong competitors. In this case, I think Rafflecopter, Strutta, and Shortstack have the capability to give Wishpond a tough competition. But here I shall only tell you why I will vote for Wishpond from those four programs:
Wishpond vs. Strutta
Strutta doesn’t Provide any free support, and their plans are rather expensive. The bundle of $249 $399 and $999 called Turnkey, Professional and Designer respectively. The number of sharing programs is limited to Facebook, Instagram, microsite, site, iframe, along with several other channels.
Struta Does not possess the site popups feature. The assortment of templates can also be less. No advertising automation or direct information analyzer, unlike Wishpond. Strutta lacks app integration that’s disappointing. There is a deficiency of lead data analysis which may be used for turning leads to loyal clients. I believe with Strutta, I had to invest more time. On the contrary, Wishpond did help me save a great deal of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar attributes. But, I think Wishpond beats Rafflecopter using its integrations. Though Rafflecopter provides Pinterest entry option and Facebook entry alternative, I would vouch for the multiple marketing programs from Wishpond. Wishpond offers marketing automation, which is also missing in Rafflecopter.
Rafflecopter, on The flip side, has a FREE plan that might entice users. But I am convinced those who are reluctant to compromise with their advertising needs, will go ahead and’purchase’ a plan which suits their needs.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a complete Stack marketing automation tool with advanced automation features. Developed for SMBs mainly, Aritic PinPoint shares all the features within Wishpond. But, Aritic PinPoint exhibits a much richer attribute list. For instance, Wishpond offers global stats for all the campaigns while Aritic PinPoint shows you region-wise or country-wise reports. The marketing automation package from Wishpond is also quite basic. Together with Aritic PinPoint, marketing automation forms the core. You get deep e mail segmentation based on lead behaviour, events, stage where the lead/customer is currently in with respect to the buyers’ travel, and demographics like location, age, gender, linking date, etc.. Email campaigns are complex due to this in-depth segmentation.
Additionally, Aritic PinPoint works on a multichannel strategy towards promotion. You can connect and nurture your prospects via mails, SMS campaigns, drive notifications, landing pages, cellular notifications, and societal networking integrations. Wishpond has only SMS, landing pages, and emails. This brings us to the pricing section. Since Aritic PinPoint is much more sophisticated than Wishpond and has a lot of features, it’s costlier. For an organization, Aritic PinPoint provides account-based marketing that’s sprinkled in Wishpond.
Update: Wishpond has updated their site with GDPR related information And now has all of the detail available here to assist their European clients and European Subscribers.
Wishpond vs. Shortstack
I Was obviously lured towards Shortstack by simply looking at the cost! Their services start from zero and proceed on to $29 for the basic plan. The Enterprise plan at $499 gives you access to all the attributes. Shortstack provides just over 30 pre-design topics unlike the countless choices from Wishpond. Another serious lapse is the deficiency of real time testing for customized layouts. Another point of difference is, with Shortstack the number of users or team members is also strictly limited to one. In cases where multiple users are desired, a price of about $29 per month is viable; unlike Wishpond which may provide a number of users with restricted access to info.
This brings us The close of the inspection of Wishpond. This tool Is Ideal for a marketer, also that I Must say it’s a very easy to use the application. Now that you are aware of all the Attributes, perks and pricing plans, you must start using the application. You can Always begin with the 14-day trial period for the plan that suits you. Let me Understand your views about this tool, and also if you happen across another better Option to Wishpond. Personalized Landing Pages