Overview Product Landing Page
Instapage is a program dedicated to helping you create better landing pages. Product Landing Page
The first thing that you Want to know is that it’s 100% Devoted to landing Pages and landing pages only.
Like the other great’s on the market, this software Provides the Following:
A drag-and-drop editor
Integrations with important email and advertising tools such as Marketo, MailChimp, etc..
Detailed landing page analytics
Creation of mobile-responsive webpages
Publish pages fast
A fresh user interface
Access to specialist stock pictures
But these are only a couple of the highlights. Let us dig into what makes Instapage so good at what it does.
As Soon as You’ve selected your template, you’ll be accepted to the Instapage Template editor.
This is 1 place where Instapage truly shines. Its editor is one of the Best about, and with it you can fix the fonts, colours, and layouts to match your existing site or marketing materials.
The editor is completely drag and drop, so you can place any element Exactly where you want it to be within the page. Using this, you can include:
Headlines & Paragraphs
Pictures and Videos
Plus it gets better.
Instapage’s editor is Pixel Perfect, so Rather than having pre-defined Grids and positioning choices to haul your elements to, you can place them anywhere on the page you like.
As you drag your components to various areas, Instapage will exhibit Guidelines to help you space and align all elements accordingly.
And, because using a mobile-friendly design is essential Nowadays, Instapage allows you to easily switch between mobile and desktop view to make sure everything is optimized and placed accordingly across all devices.
If need be, you could even edit your webpage straight from the mobile view.
How To Create A Landing Page
Since this is the epitome of that which Instapage does, I thought I’d take you Through the process of creating a landing page.
If you initially log into, you’ll find a listing of All of the landing pages You’ve created. If this is your first, naturally, you won’t have much to pull from here.
Rather, select Create a Standard Page.
This will Provide you three choices: create a page in the template, an AMP page, or upload an Instapage file.
Most often, you are going to go the template path.
Do note that AMP webpages are designed for mobile, and Might be a Good route to go if you’re designing a page specifically for mobile usage. All these are designed to load incredibly fast, but you’ll find this choice if you’re signed up for the Enterprise plan.
For our purposes, we’re going with a template.
When you choose to utilize an Instapage template, you’ll be presented with All accessible templates.
That’s 194 options, to be precise.
To make it easier, you can filter the templates by specific types Based upon the goal of your campaign: Lead generation, lead gen (two-step), click-through, webinar pages, mobile program, and also thank you page. Product Landing Page
Post Your Landing Page
When you’re ready to print your page, you have a few options.
You can publish it to:
A custom domain
A demo page
A custom domain is pretty self-explanatory. Simply enter in the domain You’d love to publish to. But remember, that one does need a little technical know-how. Fortunately, Instapage includes a video to help you through the procedure.
If you host a site on WordPress and wish to publish your landing page There, Instapage includes a plugin dedicated to doing just that.
This makes the process incredibly simple. Just log into your Instapage Account in the WordPress website and publish right there.
Publishing to Facebook is just as easy. Select the option and your Facebook page, and it’ll publish.
Or, if you want a full demo of your webpage until it goes live, publish it To Instapage’s demonstration domain .
As a bonus, you can download your landing pages directly to your computer for future use.
Now let’s take a look at the bells and whistles.
Instapage comes with a few added features that help separate from The other applications out there.
Included in these are:
Instablocks — these are useful for times when you have to create multiple landing pages, but do not want to modify the fashion of the page. As opposed to recreating your complete page, it will save your components for you to be reused. You will have access to cubes produced by Instapage or you can create your own.
Heatmaps — this is a really trendy analytics attribute that gives you insight into how users are interacting with your page. It tracks mouse movement, clicks, how far visitors scroll, and in which they spend time on the webpage. Note: heatmaps are only available with the Optimizer program
A/B testing — In case you would like to examine unique elements of your page, you can split test utilizing Instapage. Just duplicate your primary copy and produce another copy with any changes to the text, images, CTAs, etc.. When you publish your page, some will see the controller version and others will see the variation. Info about how each performs will be kept on your Instapage analytics section.
Analytics And Reporting
Of course, no top Advertising software is complete with no dedicated analytics section.
Instapage is no exclusion, and this is actually one of its biggest Selling points.
The cool thing about Instapage is that it allows you to set up Conversion goals right in the editor, then track progress over time.
From the Editor, you’ll find sections called Conversion Goals and Analytics in the right click menu.
From the Conversion Goals segment, you can set specific goals to track in Your analytics.
In the Analytics section, you can add Google Analytics, Facebook Pixel, Tag supervisor, etc..
Then, when you check our Analytics department after you webpage is pushed Live, you’ll discover details about your page’s conversion rate based on the goals you set.
That is also where you’ll find information Concerning the performance of Your split tests, and you can also tweak the visitors split between the two test variations here.
You will also find a section that collects information on the prospects each Page has collected.
Naturally, Instapage isn’t without its flaws, and it falls a bit short Of its rivals in these areas:
The big one: cost. Instapage is significantly more expensive than many of its rivals
Advanced features only available with more expensive plans
Could have additional information, such as high performing webpages
Here’s a rundown of all Instapage’s most remarkable features:
Pixel Perfect editor, along with a drag-and-drop editor that is extremely Simple and intuitive to use
accessibility to heatmaps
Collaboration attributes for teams
Excellent customer support and help features
Now for the part you have all been waiting for: the cost.
Instapage includes three pricing tiers.
The first, the Core plan, starts at $69.99/month also includes most basic Features like the mobile-responsive builder and Instablocks.
The next degree, Optimizer, begins at $99/month and gives you access to Boundless A/B testing, heatmaps, and conversion target tracking.
And finally, the Team & Agency plan begins at $179/month and Includes 15 private sub-accounts and branded lead alarms.
Instapage does come with a free 14-day trial, so you can test the waters To see if it is the match for you.
Generally, most will benefit in the Optimizer plan.
While you can eliminate the basic Core program for just designing and Publishing (amazing ) landing pages, the Optimizer gives you access to useful tools such as heatmaps and A/B testing, which may help your overall conversion rate later on.
All in all, Instapage is a great option for People Who need to place Jointly quick, landing pages that are professional.
It delivers high-quality pages at a simple-to-use format, making perfect For beginners and more experienced page designers alike.
And though its additional features will cost more, they certainly add to the experience. The use of A/B testing and heatmaps can help guide your production and strategy, and conversion target monitoring will let you know if you’re on track.
Bottom line: If your goal is better landing pages, then you can’t go wrong with Instapage. Product Landing Page