Background Professional Landing Page
Instapage is a software dedicated to helping you produce better landing pages. Professional Landing Page
The first thing that you Want to know is that it’s 100% dedicated to landing Pages and landing pages only.
Like another great’s out there, this program offers the Following:
A drag-and-drop editor
Integrations with major email and advertising tools such as Marketo, MailChimp, etc..
Detailed landing page analytics
Generation of mobile-responsive webpages
Publish webpages fast
A clean user interface
Access to professional stock images
But these are just a couple of the highlights. Let us dig into what makes Instapage so great at what it does.
Once you’ve selected your template, you’ll be taken to the Instapage Template editor.
This is one place where Instapage actually shines. Its editor is one of the Best around, and with it you can fix the fonts, colors, and layouts to match your current site or advertising materials.
The editor Is Totally drag and drop, so you can set any element Exactly where you want it to be inside the page. Using it, you can include:
Headlines & Paragraphs
Images and Videos
And it gets better.
Instapage’s editor is Pixel Perfect, so instead of having pre-defined Grids and placement choices to drag your components to, you can put them anywhere on the page you like.
As you drag your components to various places, Instapage will display Guidelines to help you space and align all components so.
And, because having a mobile-friendly layout is essential these days, Instapage allows you to easily switch between desktop and mobile view to make sure everything is optimized and placed accordingly across all devices.
If need be, you could even edit your page straight from the cell view.
The Way to Create A Landing Page
Because This is the epitome of what Instapage does, I thought I’d take you Through the procedure of producing a landing page.
If you initially log into, you’ll find a listing of All of the landing pages You’ve created. If this is the first, obviously, you won’t have much to pull from here.
Rather, choose Create a Normal Page.
This will give you three choices: create a page in the template, an AMP page, or upload an Instapage file.
Most often, you’ll go the template route.
Do note that AMP webpages are designed for mobile, and may be a Good route to go if you are designing a page specifically for mobile use. These are designed to load incredibly quickly, but you are going to find this option if you’re signed up for the Enterprise program.
For our purposes, we are going using a template.
When you choose to use an Instapage template, then you’ll be presented with All available templates.
That’s 194 options, to be exact.
To make it easier, it is possible to filter out the templates by specific types Depending upon the objective of your effort: Lead generation, lead gen (two-step), click-through, webinar pages, mobile program, and also thank you page. Professional Landing Page
Post Your Landing Page
When you’re ready to print your page, you have a couple choices.
You can print it to:
A Customized domain
A demonstration page
A customized domain name is really self-explanatory. Simply enter in the domain name You would like to publish to. But beware, this one does require a little technical know-how. Fortunately, Instapage comprises a video to help you through the process.
If you host a Website on WordPress and want to publish your landing page There, Instapage has a plugin dedicated to doing exactly that.
This makes the process incredibly simple. Just log in your Instapage Account in the WordPress website and print right there.
Publishing to Facebook is just as easy. Select the choice and your Facebook page, and it’ll publish.
Or, if you want a Complete demo of your page before it goes live, publish it To Instapage’s demonstration domain .
As a bonus, you can download your landing pages straight to your computer for future use.
Now let us take a look at the whistles and bells.
Instapage comes with a few added features that assist separate from The other software out there.
Included in these are:
Instablocks — those are handy for times when you have to create multiple landing pages, but do not wish to modify the fashion of the webpage. As opposed to recreating your complete page, it is going to save your elements for you to be reused. You’ll have access to blocks made by Instapage or you may make your own.
Heatmaps — this is a very cool analytics feature that gives you insight to how users are interacting with your page. It tracks mouse movement, clicks, how much visitors scroll, and where they spend time on the webpage. Note: heatmaps are only available with the Optimizer plan
A/B testing — In case you would like to test unique elements of your page, it is possible to split test utilizing Instapage. Just duplicate your main copy and produce a second copy with any changes to the text, images, CTAs, etc.. When you print your page, some will see the control variant and others will observe the variant. Information on how each performs will be stored in your Instapage analytics section.
Analytics And Reporting
Obviously, no leading Advertising software is complete with no dedicated analytics section.
Instapage is no exclusion, and this is actually one of its biggest Selling things.
The neat thing about Instapage is that it Permits You to set up Conversion goals directly in the editor, and then track progress over time.
From the Editor, you’ll find segments called Conversion Goals and Analytics at the right-hand menu.
From the Conversion Goals section, you can set Certain goals to monitor in Your own analytics.
In the Analytics section, you can add Google Analytics, Facebook Pixel, Tag manager, etc..
Then, when you assess our Analytics section after you webpage is pushed Live, you will find details about your webpage’s conversion rate depending on the goals you set.
That is also where you’ll find information Concerning the performance of Your split tests, and you can also tweak the traffic split between the two test variations here.
You will also find a section that collects information on the leads each Page has collected.
Obviously, Instapage isn’t without its defects, and it falls somewhat short Of its rivals in these areas:
The big one: price. Instapage is more expensive than most of its competitors
Advanced features only available with costlier plans
may have more analytics, such as top performing webpages
Here’s a rundown of Instapage’s most remarkable attributes:
Pixel Perfect editor, along with a drag-and-drop editor that’s extremely Simple and intuitive to use
Access to heatmaps
Collaboration features for groups
Great customer service and help features
Now for the part you’ve all been waiting for: the cost.
Instapage includes three pricing tiers.
The first, the Core plan, begins at $69.99/month and comprises most basic Features such as the mobile-responsive builder and Instablocks.
The next degree, Optimizer, starts at $99/month and gives you access to Boundless A/B testing, heatmaps, and conversion goal monitoring.
And finally, that the Team & Agency plan begins at $179/month and Includes 15 personal sub-accounts and branded guide notifications.
Instapage does include a free 14-day trial, so you can test the waters To see if it’s the fit for you.
In general, most will benefit in the Optimizer plan.
While you can get away with the basic Core plan for just designing and Publishing (awesome) landing pages, the Optimizer gives you access to useful tools such as heatmaps and A/B testing, which can help your overall conversion speed later on.
All in all, Instapage is a great option for People Who need to place Together fast, professional landing pages.
It provides high-quality pages at a simple-to-use format, making perfect For novices and more experienced page designers alike.
And though its extra features will cost more, they definitely add to the experience. The usage of A/B testing and heatmaps will help direct your production and strategy, and conversion target monitoring will let you know if you’re on track.
Bottom line: If your Aim is better landing pages, then you can’t go wrong with Instapage. Professional Landing Page