Intro Purpose Of Landing Page
Sometime back in March 2016, Vancouver-based firm Wishpond featured in 2016’s Ready to Rocket List. Ready to Rocket list features the best British Columbia technology companies every year which have sufficient potential to beat their peers. This past year, Wishpond Technologies, that technical in marketing automation program , got showcased. Purpose Of Landing Page
The inclusion of Wishpond on the Ready to Rocket list is a testament to The way the character of electronic marketing is changing, and Wishpond is set to capitalize on the growing need for enhanced lead generation and marketing automation tools ~ Ali Tajeskandar, CEO of Wishpond.
True to the hilt, Character of digital advertising is evolving to get better and smarter. Wishpond fits perfectly in the present market. As automation takes over the marketing business, Wishpond was nominated as High Performers in the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool which caters nearly all of your advertising requirements. The highlight of the tool is lead generation and the following analytical procedure. Wishpond can help in creating interactive landing pages and design competitions, track leads, send mails, and do so much more.
Wishpond Enables one to know”where precisely” and”how” to step ahead. In other words, it is”fully automated” and”free forever” marketing tool which catalyses the easiest process of generating and nurturing prospects.
In this website, I Will walk you through the second details of the tool, compose Wishpond review. According to my user expertise, I believe Wishpond is a must-try for many marketers. With no much-a-do, here are the main characteristics of Wishpond. Purpose Of Landing Page
Wishpond Review — Quality Highlight
The features of Wishpond are classified under sub-headings — Landing Pages, Pop-ups and Types, Contests and Promos, and Marketing Automation.
Pop-Ups and Types
You can add customizable kinds to your landing page. There are many Flexible templates to choose from. Form building is quite easy with the drag and drop builder. Like landing pages, you can create several versions of your form and run A/B test. These forms are simple to make , print and discuss it (website, blog, Facebook Page). You might even print on wishpond.com and discuss it. Here are few more add-ons you get-
File upload field in your form to collect files and documents.
Drop down menu for a very long list of options. This keeps your form short.
Multiple check boxes for prospects to opt for over 1 alternative that Suits them.
Hidden fields to collect analytical data like supply and referrer.
Merge tags to personalize your own forms.
Wishpond enables you to create six Distinct types of well-timed pop-ups-
Exit purpose: This pop up is the last attempt to catch the attention of Those prospects that are just about to leave your site.
Page Scroll: When visitors scroll down your site, this popup appears.
Timed Pop-ups: You can time your popup to look after the visitor gets Spent a specific quantity of time on your site.
Entrance pop-ups: The moment a visitor lands on your site, a popup appears.
Click on popups: All these pop-ups turn any link or image to some 2-step opt-in process.
The drag and drop Editor makes pop-up construction an easy task. Additionally, you get pre-designed templates to pick from. The pop up templates are flexible and highly mobile responsive. You can aim your popups as you wish, for instance, you can choose on which pages the popups will look and at which it won’t. Purpose Of Landing Page
A/B testing feature is available in popups too. You can test and see which one is Giving you desirable outcomes before finalising one. Other key features include Social Share Buttons. You can add social sharing buttons to your popups (for Facebook, Twitter( and G+).
Wishpond supplies A separate section for direct data management where you are able to see all of your customers and their information. It may be sorted to different lists as per the category you desire. It has five main regions:
Stats provides a global overview of action taking Place within all of your Wishpond campaigns through different links. The analytics supplies metric info to pay attention to the number of leads opening emails, converting on campaigns and page views.
Leads provide you with a comprehensive view of Different leads sorted by most recent action. With every click on a lead, you can get all the specifics of the guide, including their actions, profile information and which lists they are part of.
Visitors include those who viewed the page but did Not convert in your form. With the use of this system of collecting customer data, it is possible to track even before they have converted. When they finally fill out among your forms, all the monitoring data associated with their account unifies into their new lead profiles.
Lists Permit You to see which prospects are a part of which lists. This is one of the most important section and a place to come back and look for distinct list sections especially If You’re creating different smart lists and static lines with marketing automation
Lead Properties lets you view all the Customized lead Properties across all your Wishpond campaigns.
Wishpond has Beautiful templates to make your task simple. Along with the pre-built templates, you can simply drag and drop elements to make your landing page. Elements like text boxes, image, video, social media programs, forms, etc.. Editing is easy on Wishpond. The WYSIWYG editor lets you customize colors, font, and the rest of the elements of this landing page. 1 slight issue which I faced when using the editor is, I needed to click several times to select a text. You need to double click it to select and edit, but I figure that I double-clicked it to get two or three times. However, what I got in the end is a totally professional landing page. I guess with the result; I could manage to click few times extra! Each of the templates are cellular responsive. With more than 100 templates, you may create a high-definition landing page for virtually any industry.
You can run A/B Evaluations for numerous variations of your landing page. Wishpond runs the exam for you and gives you detailed reports. Based on the accurate findings, you can zero on the very best edition of your landing page. You will need no programming knowledge to make these interactive and all-device-compatible landing pages.
This is not all. You can do with the landing Page builder on Wishpond.
Should you run your Website or blog on WordPress, you may use the WP plugin to construct your landing page right within WP dashboard. In the same way, you can easily publish your landing page in your domain name and sub-domains.
You can add Auto-submit links to your own emails. This lets your prospects to register instantly for a training or marathon or enjoys of these by just clicking on the hyperlink. They do not need to provide any other additional details.
Events and Promotions
You can conduct Exciting contests and promotions on Wishpond. You can collect email addresses through voting. Later, these email addresses may be used for email campaigns. Wishpond lets you encourage social sharing. It provides an choice to use Facebook Like Buttons as vote procedures. This facilitates likes and share. Another option is to incorporate share buttons for Facebook, Twitter, and Google+. You can also promote benefits for referrals. In these benefit contests, the entrants get rewarded when they refer their friends to get into your contest. I have discussed the customizable forms above. It’s possible to take advantage of this feature here as well.
To help you create Your contests interesting and far-fetched, Wishpond includes ten additional programs that assist in creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can print and Run social promotions on social media platforms like Facebook, Twitter, or on your own site. Be it any stage, your own promotions and competitions will look great on laptops, mobiles and tablets. You can find more likes and follows by adding a Facebook Like button or a Twitter follow alternative. Purpose Of Landing Page
Wishpond Integrations and API
Wishpond integrates with a host of tools, beginning with CRM tools to Email marketing software, eCommerce tools, Webinar tools, plus much more. Below is the list of resources Wishpond integrates together:
CRM Integrations: Lead landing on a website and social media platforms Are going to be a cakewalk with-
Lead capturing is Followed by automobile syncing of prospects involving your email marketing program and Wishpond account. This is eased by programs like:
Wishpond incorporates With a help desk program UserVoice, and additionally with SurveyMonkey for effective polls. Integrations using Webinar programs like ClickWebinar and GoToWebinar will help you conduct smooth webinars for your prospects once they register on one of your campaigns.
Other integrations include:
Team chat program: Slack; Twilio for telephone and SMS integration; LemonStand for customizable cloud-based eCommerce platform; and Thankster, a greeting card card integration.
Wishpond also Integrates with Zapier, which in turn supplies access to more than 500 additional programs.
Wishpondlets you Construct your integration employing the Wishpond’s REST API.
Marketing automation is A boon for marketers, this I already mentioned in this informative article — 7 Drip Email Campaign Software. Wishpond has it covered. Whether you are seeking trickle email campaigns or want to send customized emails, Wishpond has all of the features prepared for you.
Not only this, you Can add scores to your own leads and segment them based on their activities. Add to this; you get real-time analytics to help you measure the performance of your automated workflow. You can use merge tags to customize your emails depending on the information you’ve got in your database. Wishpond integrates with various email marketing tools such as MailChimp and AWeber to make the jobs easier for you.
Wishpond: Pricing Strategies
You Can pick from three distinct plans Wishpond offers — Basic, Pro and Development. Apart from the common features, the Basic program has a limit on the prospects up to 1000, Email advertising a month up to 10,000 with one user which comes with a price tag of $45 for monthly.
The Development Plan is for $129/month using 10000 greatest contributes with unlimited customers and all the other prominent features of Pro and Basic packages. In addition to all of that, Priority Support and Implementation Coaching Program is also provided. And as always Customer Service is free for everybody. You may register for a FREE 14-Day trial for some of the programs before paying. Purpose Of Landing Page
Special Rewards From Wishpond
Wishpond also Provides special perks in most of their other services. If you are a customer, you can avail those offers:
30 Days free of Appointlet that’s a beneficial tool to reserve appointments with feedback directly from Wishpond;
Free Trial and discount in 30xofAds that’s a thorough display and PPV marketing research tool which analyses competitor’s advertising strategy.
60 Days free support from AWeber
90 Days trial for Groove,
Complimentary 60 days of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Additionally provides affiliate advantages to website owners, bloggers or online marketing experts. It provides a recurring 30% commission with no payment for the ceremony. You receive consistent online payouts which will be easily monitored through GetAmbassador. When you sign up an affiliate, you will be given with a unique tracking link. If Wishpond receives some visitor via your affiliate link, it will immediately associate it with your affiliate account; and when the visitor buys a subscription, either on the same trip or afterwards, you will be paid a 30% commission. The commission is renewed if the subscription is renewed on a monthly or annual basis.
As An affiliate at Wishpond, you get a more than marginal access to ingenious marketing tools like GetAmbassador and Tracking Dashboard that permits you to monitor all your activities such as clicks, commission, and revenue. Banner ads can be easily posted on blogs or websites. Case Studies and Testimonials are used in sites, sites, and landing pages. You get access to affiliate a landing page wherein you can go through the templates, participate effectively in Wishpond’s official Academy and article Banner ads which may be embedded. You can Find the HTML code for Banner Ads right on the Wishpond’s Affiliate page. However, for Marketing Automation Banner Ads, you will have to await a while!
Wishpond for Agencies
Wishpond supplies A easy software for agencies. Agencies have multiple clients to deal with, and Wishpond fits perfectly within this scenario. You can:
Manage multiple customer accounts. You can use the templates and drag n’ Drop editor to create fine popup forms for your clientele.
Collaborate easily with your team with multiple user accounts. The Governance option lets you restrict users’ access to the customer accounts they are working on.
Show your clients superbly designed reports for your entire advertising Campaigns.
Wishpond is praised And applauded by different startups and agencies across the world. 1 such company is TrueCaller. A common name, Truecaller lets you identify who is calling you and from where. The success of TrueCaller is unmatched, and Wishpond has been a component of this success story.
TrueCaller wanted To collect stories of their users in a creative way. The most important goal was to know how every user has benefitted or never benefitted with TrueCaller. Every experience matters and TrueCaller wanted to contact those users’ personal experiences. Wishpond became the catalyzing power within this. TrueCaller ran a competition to collect all of the information, and this is what occurred:
More than 70K+ participants
TrueCaller became the top keyword on social media throughout the competition
400 percent growth in Facebook followers
Another company, World Fishing Network, additionally gained tremendously from Wishpond. There are numerous more awesome case studies which prove the merit of Wishpond as a instrument.
Wishpond: Competitive Analysis
No review is Complete without assessing it against other powerful opponents. In cases like this, I think Rafflecopter, Strutta, and Shortstack have the potential to provide Wishpond a tough competition. But here I will only tell you why I’ll vote for Wishpond out of these four programs:
Wishpond vs. Strutta
Strutta doesn’t Provide any free service, and their strategies are quite pricey. The bundle of 249 $399 and $999 named Turnkey, Professional and Designer respectively. The amount of sharing apps is limited to Facebook, Instagram, microsite, site, iframe, and few other stations.
Struta Doesn’t have the website popups feature. The assortment of templates is also less. No marketing automation or lead data analyzer, unlike Wishpond. Strutta lacks program integration which is disappointing. There’s a lack of lead information analysis that can be used for turning leads into loyal customers. I think with Strutta, I had to spend more time. On the contrary, Wishpond did save a great deal of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar attributes. However, I think Wishpond beats Rafflecopter using its integrations. Though Rafflecopter supplies Pinterest entry option and Facebook entry alternative, I would still vouch for the multiple marketing apps from Wishpond. Wishpond offers marketing automation, which is also lacking in Rafflecopter.
Rafflecopter, on The flip side, has a FREE program which may entice users. But I am convinced those who are unwilling to compromise their marketing requirements, will proceed and’purchase’ a plan that suits their needs.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a full Stack advertising automation instrument with advanced automation features. Designed for SMBs mainly, Aritic PinPoint shares all the features present in Wishpond. But, Aritic PinPoint exhibits a much richer feature list. For instance, Wishpond offers global stats for all of the campaigns while Aritic PinPoint reveals you region-wise or country-wise reports. The marketing automation package from Wishpond is also very basic. Together with Aritic PinPoint, marketing automation forms the center. You get deep email segmentation based on lead behaviour, events, stage where the lead/customer is presently in with respect to the buyers’ journey, and demographics like location, age, gender, joining date, etc.. Email campaigns are advanced because of this in-depth segmentation.
Also, Aritic PinPoint works on a multichannel approach towards promotion. You can join and nurture your leads via mails, SMS campaigns, push notifications, landing pages, mobile notifications, and social networking integrations. Wishpond has just SMS, landing pages, and emails. This brings us to the pricing section. Since Aritic PinPoint is quite a bit more sophisticated than Wishpond and has a lot of features, it’s more expensive. For an organization, Aritic PinPoint provides account-based marketing that’s sprinkled in Wishpond.
Update: Wishpond has updated their site with GDPR related information And now has all of the detail available here to help their European clients and European acquaintances.
Wishpond vs. Shortstack
I Was naturally lured towards Shortstack by just taking a look at the cost! Their services begin from zero and move on to $29 for the basic plan. The Enterprise plan at $499 gives you access to all the features. Shortstack provides just over 30 pre-design topics unlike the countless options from Wishpond. Another severe lapse is the deficiency of real-time testing for customized designs. Another point of difference is, together with Shortstack the number of consumers or group members is also strictly restricted to one. In cases where multiple users are wanted, a price of about $29 per each month is viable; unlike Wishpond which can provide multiple users with restricted access to data.
This brings us to The end of the review of Wishpond. This tool is perfect for a marketer, and that I Must say it’s a very easy to use the application. Now that you are aware of each of the Attributes, pricing and perks strategies, you must start using the application. You can Always begin with the 14-day trial period to the program that suits you. Allow me to Understand your views about this particular tool, and also if you happen across another better Alternative to Wishpond. Purpose Of Landing Page