Background Sales Funnel Image
Instapage is a program dedicated to helping you produce better landing pages. Sales Funnel Image
The first thing you need to know is that it’s 100% dedicated to landing Pages and landing pages only.
Like another good’s out there, this program Provides the Following:
A drag-and-drop editor
Integrations with important email and advertising tools such as Marketo, MailChimp, etc..
Detailed landing page analytics
Creation of mobile-responsive webpages
Publish pages quickly
A fresh user interface
Access to professional stock pictures
But these are only a few of the highlights. Let’s dig into what makes Instapage so good at what it does.
As Soon as You’ve selected your template, then you’ll be accepted to the Instapage Template editor.
This is 1 place where Instapage actually shines. Its editor is one of those Best around, and with it you can fix the fonts, colors, and designs to match your existing website or advertising materials.
The editor is completely drag and drop, so you can place any element Exactly where you want it to be inside the page. With this, you can add:
Headlines & Paragraphs
Pictures and Videos
Plus it gets better.
Instapage’s editor is Pixel Perfect, so instead of having pre-defined Grids and positioning options to drag your elements to, you can put them anywhere on the page you prefer.
As you drag your elements to different areas, Instapage will display Guidelines to help you distance and align all components accordingly.
And, because using a mobile-friendly layout is essential these days, Instapage lets you easily switch between mobile and desktop view to be certain everything is placed and optimized so across all of the devices.
If need be, you could also edit your webpage directly from the cell view.
How To Create A Landing Page
Because This is the epitome of that which Instapage does, I thought I would take you Through the process of producing a landing page.
When you initially log into, you’ll find a list of all the landing pages You have created. If this is your first, obviously, you won’t have much to pull out of here.
Rather, choose Create a Standard Page.
This will give you three options: create a page in the template, an AMP page, or upload an Instapage file.
Most often, you’ll go the template route.
Do note that AMP pages are designed for mobile, and may be a Fantastic path to go if you are designing a page especially for mobile usage. These are designed to load incredibly quickly, but you’ll find this option if you are signed up for the Enterprise program.
For our purposes, we’re going with a template.
When You Decide to utilize an Instapage template, then you’ll be presented with All accessible templates.
That is 194 choices, to be exact.
To make it easier, you can filter the templates by particular types Depending on the goal of your effort: Lead generation, lead gen (two-step), click-through, webinar pages, mobile app, and also thank you page. Sales Funnel Image
Publish Your Landing Page
When you’re ready to print your webpage, you have a few options.
You can publish it to:
A Customized domain name
A demo page
A custom domain name is pretty self-explanatory. Just enter in the domain name You’d love to publish to. But beware, this one does need a modest technical know-how. Luckily, Instapage includes a video to help you through the procedure.
If you host a Website on WordPress and want to publish your landing page There, Instapage has a plugin dedicated to doing exactly that.
This makes the process incredibly simple. Just log in your Instapage Account from your WordPress site and print right there.
Publishing to Facebook is just as simple. Select the option and your Facebook page, and it will publish.
Or, if you want a full demo of your page before it goes live, publish it To Instapage’s demo domain review.
As a bonus, you can download your landing pages directly to your computer for future use.
Now let us take a look at the whistles and bells.
Instapage comes with a few additional features that assist separate from The other applications out there.
Instablocks — these are useful for times when you need to create multiple landing pages, but do not wish to change the style of the page. As opposed to recreating your entire webpage, it is going to save your elements for you to be reused. You will have access to cubes made by Instapage or you can create your own.
Heatmaps — this is a really cool analytics attribute that provides you insight to just how users are interacting with your page. It tracks mouse movement, clicks, how much visitors scroll, and in which they spend the most time on the page. Note: heatmaps are only available using the Optimizer program
A/B testing — In case you want to examine different elements of your page, you can divide test utilizing Instapage. Just duplicate your primary copy and produce a second copy with any changes to the text, pictures, CTAs, etc.. When you publish your page, some will see the controller variant and others are going to observe the variation. Information on how each performs will be stored in your Instapage analytics section.
Analytics And Reporting
Obviously, no top marketing software is complete with no dedicated analytics section.
Instapage is no exception, and this is actually one of its greatest Selling things.
The cool thing about Instapage Is It Permits You to set up Conversion goals directly in the editor, then track progress over time.
From the Editor, you’ll find segments called Conversion Goals and Analytics in the right click menu.
In the Conversion Goals section, you can set Certain goals to track in Your own analytics.
From the Analytics segment, you can add Google Analytics, Facebook Pixel, Tag manager, etc..
Then, when you assess our Analytics section after you webpage is pushed Live, you’ll find information about your page’s conversion rate based on the goals you set.
This is also where you’ll find information regarding the performance of Your split evaluations, and you may also tweak the visitors split between the two test variations here.
You will also find a section that collects information on the leads each Page has accumulated.
Obviously, Instapage isn’t without its defects, and it falls a bit short Of its rivals in these areas:
The large one: price. Instapage is more expensive than most of its competitors
Advanced features only available with costlier plans
Could have additional information, such as top performing webpages
Here’s a rundown of Instapage’s most impressive attributes:
Pixel Perfect editor, and a drag-and-drop editor that is extremely easy and intuitive to use
Access to heatmaps
Collaboration attributes for groups
Excellent customer support and help attributes
Now for the part you have all been waiting for: the cost.
Instapage comes with three pricing tiers.
The first, the Core plan, starts at $69.99/month and comprises most basic Features like the mobile-responsive builder and Instablocks.
The next level, Optimizer, starts at $99/month and provides you access to Boundless A/B testing, heatmaps, and conversion target tracking.
And finally, the Team & Agency plan begins at $179/month and Includes 15 personal sub-accounts and branded lead alarms.
Instapage does come with a free 14-day trial, so you can test the waters To see if it’s the fit for you.
Generally, most will benefit from the Optimizer program.
While you can get away with the basic Core plan for simply designing and Publishing (amazing ) landing pages, the Optimizer offers you access to useful tools such as heatmaps and A/B testing, which may help your overall conversion speed in the future.
Overall, Instapage is a Fantastic option for People Who need to put Together fast, landing pages that are professional.
It provides high-quality pages at a simple-to-use format, making perfect For novices and more experienced page designers alike.
And though its extra features will cost more, they definitely add to the experience. The use of A/B testing and heatmaps can help direct your production and plan, and conversion target tracking will inform you if you’re on track.
Bottom line: If your Aim is better landing pages, you can not go wrong with Instapage. Sales Funnel Image