Intro Scotiabank Wishpond
Sometime back in March 2016, Vancouver-based firm Wishpond featured in 2016’s Ready to Rocket List. Ready to Rocket list features the greatest British Columbia technology companies annually that have enough capacity to conquer their peers. This year, Wishpond Technologies, that technical in marketing automation program , got featured. Scotiabank Wishpond
The addition of Wishpond on the Ready to Rocket list is a testament to How the nature of digital marketing is shifting, and Wishpond is positioned to capitalize on the growing demand for enhanced lead generation and marketing automation instruments ~ Ali Tajeskandar, CEO of Wishpond.
True to the hilt, Character of digital marketing is evolving to acquire smarter and better. Wishpond fits perfectly in the present market. As automation takes over the Advertising industry, Wishpond has been nominated as High Performers from the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool that caters nearly all of your marketing needs. The highlight of the tool is lead generation and the next analytical procedure. Wishpond helps in creating interactive landing pages and design competitions, track prospects, send mails, and do so much more.
Wishpond Enables you to understand”where precisely” and”how” to measure ahead. In other words, it is”completely automated” and”free forever” marketing tool which catalyses the simplest procedure for generating and nurturing leads.
In this blog, I Will walk you through the minute information of the tool, write Wishpond review. Based on my user experience, I think Wishpond is a must-try for many marketers. Without much-a-do, here are the main features of Wishpond. Scotiabank Wishpond
Wishpond Review — Features Highlight
The features of Wishpond are classified under sub-headings — Landing Pages, Pop-ups and Types, Contests and Promos, and Marketing Automation.
Pop-Ups and Forms
You can add customizable kinds for your landing page. There are many Flexible templates to choose from. Form building is very easy with the drag and drop builder. Like landing pages, you can create multiple variations of your form and conduct A/B test. All these forms are easy to create, publish and discuss it (website, site, Facebook Page). You can even publish on wishpond.com and share it. Here are a couple more add-ons you get-
File upload field on your form to collect files and documents.
Drop down menu to get a long list of alternatives. This keeps your kind short.
Multiple check boxes for prospects to opt for over one alternative that Suits them.
Hidden areas to collect analytical information like supply and referrer.
Merge tags to personalize your forms.
Wishpond lets you create six Distinct types of well-timed pop-ups-
Exit intent: This pop-up is the last attempt to grab the attention of Those prospects which are just about to leave your website.
Page Scroll: When visitors scroll down your site, this popup appears.
Timed Pop-ups: You can time your popup to appear after the visitor gets Spent a particular amount of time on your website.
Entry pop-ups: The moment a visitor lands on your site, a popup appears.
Click on popups: These pop-ups turn any link or image to a 2-step opt-in process.
The drag and drop Editor makes pop-up building an effortless endeavor. Also, you get pre-designed templates to pick from. The pop up templates are flexible and extremely mobile responsive. You are able to aim your popups as you wish, for example, you can choose on which pages the popups will appear and where it will not. Scotiabank Wishpond
A/B testing feature is available in popups too. You can test and determine which one is Giving you desired results before finalising one. Additional important features include Social Share Buttons. It’s possible to add societal sharing buttons to your popups (for Facebook, Twitter( and G+).
Wishpond provides A separate section for direct data management where you are able to see all of your customers and their information. It may be sorted to different lists in accordance with the category you desire. It has five Chief regions:
Stats provides a global overview of activity taking Place within all of your Wishpond campaigns via different links. The analytics supplies metric information to take note of the amount of prospects opening emails, switching on campaigns and page views.
Leads provide you with a detailed view of Different leads sorted by most recent action. With every click on a lead, you can receive all the details of the lead, such as their actions, profile data and which lists they are part of.
Visitors include those that viewed the page but did Not convert in your form. With the use of the system of collecting visitor data, you can monitor even before they’ve converted. When they finally fill out one of your types, all of the tracking data related to their accounts merges to their new lead profiles.
Lists Permit You to see which prospects are part of which lists. This is among the most important section and a place to come back and check for different listing segments especially If You’re creating different smart lists and static lines using marketing automation
Lead Properties lets you see All of the Customized lead Properties across all your Wishpond campaigns.
Wishpond has Beautiful templates to make your task easy. Together with the pre-built templates, you can just drag and drop elements to create your landing page. Elements such as text boxes, picture, video, social networking programs, forms, etc.. Testing is seamless on Wishpond. The WYSIWYG editor allows you customize colors, font, and all other elements of this landing page. One slight issue that I faced while using the editor would be , I needed to click several times to select a text. You have to double click it to select and edit, but I figure that I double-clicked it to get two or three times. However, what I got in the end is a totally professional landing page. I guess with all the result; I could can click few times additional! Each of the templates are mobile responsive. With over 100 templates, you can produce a high converting landing page for any industry.
You can run A/B Tests for numerous variations of your landing page. Wishpond conducts the exam for you and provides you comprehensive reports. Based on the accurate findings, you can zero upon the best edition of your landing page. You will need no coding knowledge to make these interactive and all-device-compatible landing pages.
This isn’t all. You are able to do with the landing Page builder on Wishpond.
If you run your Website or blog on WordPress, you may use the WP plugin to build your landing page right within WP dashboard. Similarly, you can easily publish your landing page on your domain name and sub-domains.
You can add Auto-submit hyperlinks to your emails. This lets your leads to register instantly for a training or marathon or enjoys of these by just clicking on the hyperlink. They do not have to provide any other additional information.
Events and Marketing
You can conduct Exciting contests and promotions on Wishpond. You can collect email addresses . Afterwards, these email addresses can be used for email campaigns. Wishpond lets you encourage social sharing. It provides an option to use Facebook Like Buttons as vote methods. This facilitates likes and share. Another choice is to add share buttons for Facebook, Twitter, and Google+. It is also possible to encourage rewards for referrals. In these reward competitions, the entrants get rewarded when they refer their friends to get into your contest. I have already discussed the customizable forms above. You can take advantage of this feature here too.
To Assist You create Your contests interesting and far-fetched, Wishpond comprises ten other programs that help in creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can print and Run societal promotions on social networking platforms such as Facebook, Twitter, or on your site. Be it any stage, your own promotions and contests will look great on desktops, mobiles and tablets. It is possible to find more likes and follows by incorporating a Facebook Like button or a Twitter follow option. Scotiabank Wishpond
Wishpond Integrations and API
Wishpond integrates with a host of tools, starting with CRM tools to Email marketing software, eCommerce tools, Webinar tools, and much more. Below is the list of resources Wishpond integrates with:
CRM Integrations: Lead capturing on a website and social media platforms Are likely to be a cakewalk together –
Lead capturing is Followed by automobile syncing of prospects between your email marketing program and Wishpond account. This is eased by programs like:
Wishpond integrates With a help desk program UserVoice, and additionally with SurveyMonkey for successful surveys. Integrations with Webinar programs like ClickWebinar and GoToWebinar will allow you to conduct smooth webinars to your leads once they register on one of your campaigns.
Additional integrations include:
Team chat program: Slack; Twilio for phone and SMS integration; LemonStand for customizable cloud-based eCommerce system; and Thankster, a greeting card integration.
Wishpond also Integrates with Zapier, which in turn supplies access to more than 500 other programs.
Wishpondlets you Construct your integration employing the Wishpond’s REST API.
Marketing automation is A blessing for entrepreneurs, this I mentioned in this informative article — 7 Drip Email Campaign Software. Wishpond has it covered. Whether you are looking for trickle email campaigns or wish to send personalized emails, Wishpond has all of the features prepared for you.
Not only this, you Can add dents to your leads and segment them according to their activities. Add to the; you get real time analytics to help you assess the performance of your automatic workflow. You can use combine tags to customize your emails depending on the info you have on your database. Wishpond integrates with different email advertising tools such as MailChimp and AWeber to make the jobs easier for you.
Wishpond: Pricing Plans
You Can pick from three different programs Wishpond provides — Basic, Pro and Growth. Aside from the typical attributes, the fundamental plan has a limit on the leads up to 1000, Email marketing a month up to 10,000 with one user that has a price tag of $45 for each month.
The Development program is for $129/month with 10000 greatest leads with unlimited users and the rest of the notable features of Pro and Fundamental packages. Along with all that, Priority Support and Implementation Coaching Program is also provided. And as always Customer Support is free for all. You may register for a FREE 14-Day trial for any of those programs before paying. Scotiabank Wishpond
Special Benefits From Wishpond
Wishpond also Provides unique perks in most of the other services. If you are a client, you can avail those offers:
30 Days free of Appointlet which is a beneficial tool to book appointments with feedback directly from Wishpond;
Free Trial and discount in 30xofAds that’s a comprehensive display and PPV advertising research tool that assesses competitor’s ad strategy.
60 Days free support from AWeber
90 Days trial for Groove,
Complimentary 60 days of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Also provides affiliate advantages to website owners, bloggers or online advertising pros. It provides a recurring 30% commission with no payment for your service. You get consistent online payouts which can be readily monitored through GetAmbassador. When you join an affiliate, you will be given with a unique tracking link. When Wishpond receives any visitor through your affiliate link, it will directly associate it with your affiliate accounts; and if the visitor purchases a subscription, either on the same visit or afterwards, you’ll be paid a 30 percent commission. The commission is renewed if the subscription is renewed on a monthly or yearly basis.
As An affiliate in Wishpond, you receive a more than marginal access to innovative marketing tools such as GetAmbassador and Tracking Dashboard that allows you to track all of your activities including clicks, commission, and earnings. Banner ads can be easily posted on blogs or websites. Case Studies and Testimonials are used in sites, sites, and landing pages. You get access to affiliate a landing page wherein you are able to go through the templates, engage efficiently in Wishpond’s official Academy and post Banner ads which can be embedded. You can Find the HTML code for Banner Ads directly on the Wishpond’s Affiliate page. But for Marketing Automation Banner Ads, you will have to wait for a short time!
Wishpond for Agencies
Wishpond supplies A easy software for agencies. Agencies have multiple customers to address, and Wishpond fits perfectly within this situation. You are able to:
Manage multiple client accounts. You can use the templates and drag n’ Drop editor to make fine popup forms for your clientele.
Collaborate easily with your team with numerous user accounts. The Governance option lets you restrict users’ access to the client accounts they’re working on.
Show your customers beautifully designed reports for all your marketing Campaigns.
Wishpond is praised And applauded by different startups and agencies throughout the globe. One such firm is TrueCaller. A common name, Truecaller lets you identify who is calling you and from where. The success of TrueCaller is unmatched, and Wishpond has become a component of this success story.
TrueCaller wanted To gather stories of their customers in a creative manner. The main goal was to know how each user has got or never benefitted with TrueCaller. Every experience issues and TrueCaller wanted to get hold of those users’ personal experiences. Wishpond became the catalyzing power within this. TrueCaller ran a contest to collect all info, which is exactly what happened:
More than 70K+ participants
TrueCaller became the best keyword on societal media throughout the contest
400 percent increase in Facebook followers
Another company, World Fishing Network, additionally benefited highly from Wishpond. There are numerous more awesome case studies that show the virtue of Wishpond as a instrument.
Wishpond: Competitive Analysis
No review is Complete without analyzing it against other strong opponents. In cases like this, I think Rafflecopter, Strutta, and Shortstack have the capability to give Wishpond a tough competition. But here I will just tell you why I will vote for Wishpond from those four apps:
Wishpond vs. Strutta
Strutta does not Supply any free service, and their plans are quite expensive. The bundle of 249 $399 and $999 called Turnkey, Professional and Designer respectively. The amount of sharing programs is limited to Facebook, Instagram, microsite, website, iframe, along with several other channels.
Struta Doesn’t have the website popups feature. The variety of templates can also be less. No advertising automation or direct information analyzer, unlike Wishpond. Strutta lacks app integration that’s disappointing. There’s a deficiency of lead information analysis that may be used for turning leads to loyal clients. I think with Strutta, I had to invest more time. On the contrary, Wishpond did save a lot of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar attributes. However, I think Wishpond defeats Rafflecopter with its integrations. Though Rafflecopter provides Pinterest entry alternative and Facebook entry alternative, I’d vouch for the multiple advertising apps from Wishpond. Wishpond offers advertising automation, which can be missing in Rafflecopter.
Rafflecopter, on The other hand, has a FREE program that might attract users. But I am sure those who are unwilling to compromise with their marketing requirements, will go ahead and’purchase’ a plan that suits their needs.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a complete Stack marketing automation tool with advanced automation features. Designed for SMBs mainly, Aritic PinPoint shares All of the attributes within Wishpond. But, Aritic PinPoint exhibits a much richer feature record. For instance, Wishpond offers international stats for all the campaigns while Aritic PinPoint reveals you region-wise or country-wise reports. The marketing automation suite from Wishpond is also very basic. Together with Aritic PinPoint, marketing automation forms the core. You receive deep e mail segmentation based on direct behavior, events, period in which the lead/customer is currently in with regards to the buyers’ travel, and demographics such as age, sex, joining date, etc.. Email campaigns are advanced due to this comprehensive segmentation.
Also, Aritic PinPoint operates on a multichannel approach towards marketing. It’s possible to join and nurture your leads via emails, SMS campaigns, push notifications, landing pages, cellular notifications, and societal media integrations. Wishpond has only SMS, landing pages, and mails. This brings us to the pricing section. Since Aritic PinPoint is much more advanced than Wishpond and has a lot of attributes, it is costlier. For an organization, Aritic PinPoint offers account-based marketing that’s absent in Wishpond.
Update: Wishpond has updated their site with GDPR related information And now has all the detail available here to help their European customers and European acquaintances.
Wishpond vs. Shortstack
I Was naturally lured towards Shortstack by just looking at the price! Their services start from zero and proceed on to $29 for the basic plan. The Enterprise program at $499 gives you access to all of the features. Shortstack provides only over 30 pre-design themes unlike the countless options from Wishpond. Another serious lapse is the deficiency of real-time testing for customized layouts. Another point of difference is, with Shortstack the amount of consumers or team members can also be strictly restricted to one. In circumstances where multiple users are wanted, a cost of about $29 per each month is achievable; unlike Wishpond that can provide multiple users with restricted access to info.
This brings us to The close of the inspection of Wishpond. This instrument Is Ideal for a marketer, also that I Must say it’s a really easy to use the tool. Now That You’re aware of all the Features, perks and pricing plans, you must start using the tool. You can Always begin with the 14-day trial period for the plan that is appropriate for you. Let me Know your views about the tool, and if you come across another better Option to Wishpond. Scotiabank Wishpond