Overview Siteorigin Page Builder Landing Page
Instapage is a software dedicated to helping you create better landing pages. Siteorigin Page Builder Landing Page
The first thing you need to know is that it is 100% Devoted to landing Landing and pages pages only.
Like the other good’s on the market, this program Provides the Following:
A drag-and-drop editor
Integrations with important email and marketing tools such as Marketo, MailChimp, etc..
Detailed landing page analytics
Generation of mobile-responsive webpages
Publish webpages fast
A fresh user interface
Access to professional stock pictures
But these are only a couple of the highlights. Let’s dig into what makes Instapage so good at what it does.
As Soon as You’ve chosen your template, you’ll be taken to the Instapage Template editor.
This is 1 place where Instapage truly shines. Its editor is one of the Best about, and with it you can fix the fonts, colours, and layouts to match your existing site or marketing materials.
The editor is completely drag and drop, so you can set any element Exactly where you want it to be within the page. With this, you can add:
Headlines & Paragraphs
Images and Videos
And it gets better.
Instapage’s editor is Pixel Perfect, so instead of having pre-defined Grids and placement choices to haul your components to, you can place them anywhere on the page you like.
As you drag your components to different places, Instapage will display Guidelines to help you space and align all elements accordingly.
And, because having a mobile-friendly design is essential these days, Instapage allows you to easily switch between desktop and mobile view to make sure everything is optimized and placed so across all devices.
If need be, you can also edit your webpage directly from the cell view.
How To Create A Landing Page
Because This is the epitome of that which Instapage does, I thought I’d take you Through the process of producing a landing page.
When you initially log into, you’ll find a listing of All of the landing pages You have created. If this is your first, naturally, you won’t have much to pull out of here.
Instead, select Create a Standard Page.
This will Provide you three choices: create a page in the template, an AMP page, or upload an Instapage file.
Most often, you are going to go the template route.
Do note that AMP webpages are designed for mobile, and Might be a Good path to go if you’re designing a page specifically for mobile use. All these are made to load incredibly quickly, but you are going to find this option if you’re signed up for the Enterprise plan.
For our purposes, we’re going using a template.
When You Decide to utilize an Instapage template, you’ll be presented with All available templates.
That’s 194 options, to be precise.
To make it easier, you can filter out the templates by specific types Based upon the objective of your campaign: Lead generation, direct gen (two-step), click-through, webinar pages, mobile app, and also thank you page. Siteorigin Page Builder Landing Page
Publish Your Landing Page
When you are ready to publish your webpage, you have a couple options.
You can print it
A custom domain name
A demonstration page
A custom domain is pretty self-explanatory. Simply enter in the domain You’d love to publish to. But remember, that one does need a modest technical know-how. Fortunately, Instapage comprises a video to walk you through the process.
If you host a Website on WordPress and want to publish your landing page There, Instapage includes a plugin dedicated to doing exactly that.
This makes the process incredibly simple. Just log in your Instapage Account in the WordPress website and print right there.
Publishing to Facebook is just as simple. Select the choice and your Facebook webpage, and it’ll publish.
Or, If You Would like a full presentation of your webpage until it goes live, publish it To Instapage’s demo domain .
As a bonus, you can download your landing pages directly to your computer for future use.
Now let us take a look at the bells and whistles.
Instapage Includes a few added features that help separate from Another applications out there.
Included in these are:
Instablocks — those are useful for times when you have to create multiple landing pages, but do not want to modify the fashion of the page. As opposed to recreating your entire page, it is going to save your elements for you to be reused. You will have access to cubes made by Instapage or you can create your own.
Heatmaps — this is a really trendy analytics feature that gives you insight to just how users are interacting with your webpage. It tracks mouse movement, clicks, how far visitors scroll, and in which they spend the most time on the page. Notice: heatmaps are only available using the Optimizer program
A/B testing — In case you would like to examine unique components of your page, it is possible to divide test using Instapage. Just duplicate your main copy and make another copy with any changes to the text, pictures, CTAs, etc.. When you print your page, some will see the control variant and others are going to observe the variant. Information on how each performs will be kept in your Instapage analytics section.
Analytics And Reporting
Obviously, no top marketing software is complete with no committed analytics section.
Instapage is no exclusion, and this is actually one of its biggest Selling points.
The neat thing about Instapage Is It Permits You to set up Conversion goals directly in the editor, and then track progress over time.
In the Editor, you’ll find segments called Conversion Goals and Analytics in the right-hand menu.
In the Conversion Goals section, you can set Certain goals to monitor in Your analytics.
From the Analytics segment, you can add Google Analytics, Facebook Pixel, Tag manager, etc..
Then, when you check our Analytics section after you page is pushed Live, you will discover information about your page’s conversion rate depending on the targets you establish.
This is also where you’ll find information Concerning the performance of Your split evaluations, and you can also tweak the traffic split between the two test variations here.
You will also find a section that gathers information on the prospects each Page has collected.
Obviously, Instapage is not without its defects, and it falls a bit short Of its rivals in these areas:
The big one: price. Instapage is more expensive than many of its rivals
Advanced features only available with more expensive plans
may have additional information, such as top performing pages
Here’s a rundown of all Instapage’s most remarkable features:
Pixel Perfect editor, along with a drag-and-drop editor that’s extremely Simple and intuitive to use
Access to heatmaps
Collaboration features for groups
Excellent customer service and help attributes
Now for the part you have all been waiting for: the price.
Instapage comes with three pricing tiers.
The first, the Core plan, begins at $69.99/month also comprises most fundamental Features such as the mobile-responsive builder and Instablocks.
The next level, Optimizer, begins at $99/month and gives you access to Unlimited A/B testing, heatmaps, and conversion target monitoring.
And finally, the Team & Agency plan begins at $179/month and Includes 15 personal sub-accounts and branded lead alarms.
Instapage does come with a free 14-day trial, so you can test the waters To see whether it is the fit for you.
Generally, most will benefit from the Optimizer plan.
While you can get away with the Fundamental Core program for simply designing and Publishing (amazing ) landing pages, the Optimizer gives you access to helpful tools such as heatmaps and A/B testing, which can help your overall conversion rate in the future.
Overall, Instapage is a great option for People Who need to place Together quick, landing pages that are professional.
It delivers high-quality pages in a simple-to-use format, making perfect For novices and more experienced webpage designers alike.
And though its extra attributes will cost more, they certainly add to the experience. The use of A/B testing and heatmaps can help guide your production and strategy, and conversion target tracking will let you know whether you’re on track.
Bottom line: If your Aim is better landing pages, then you can not go wrong with Instapage. Siteorigin Page Builder Landing Page