Introduction Social Media Lead Gen
Sometime back in March 2016, Vancouver-based company Wishpond featured in 2016’s Ready to Rocket List. Ready to Rocket list features the best British Columbia technology companies every year that have enough capacity to conquer their peers. This past year, Wishpond Technologies, that technical in marketing automation program , got showcased. Social Media Lead Gen
The inclusion of Wishpond on the Ready to Rocket record is a nod to How the nature of digital advertising is changing, and Wishpond is set to capitalize on the growing need for improved lead generation and marketing automation instruments ~ Ali Tajeskandar, CEO of Wishpond.
Authentic to the hilt, Nature of digital marketing is evolving to get better and smarter. Wishpond fits perfectly in the current industry. As automation takes over the Advertising industry, Wishpond was nominated as High Performers from the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool which caters nearly all your advertising needs. The highlight of this tool is lead creation and the next analytical process. Wishpond can help in building interactive landing pages and design competitions, track prospects, send emails, and do much more.
Wishpond Enables you to know”where precisely” and”how” to measure ahead. To put it differently, it is”completely automated” and”free forever” marketing tool which catalyses the easiest procedure for generating and nurturing prospects.
In this blog, I Will help you through the minute details of this tool, compose Wishpond review. Based on my user expertise, I think Wishpond is a must-try for many marketers. Without much-a-do, here are the main features of Wishpond. Social Media Lead Gen
Wishpond Review — Features Highlight
The Qualities of Wishpond are broadly categorized under sub-headings — Landing Pages, Pop-ups and Forms, Contests and Promos, and Marketing Automation.
Pop-Ups and Forms
It’s possible to add customizable kinds for your landing page. There are many Flexible templates to choose from. Form building is very simple with the drag and drop builder. Like landing pages, you can create several versions of your form and run A/B test. All these forms are easy to make , print and share it (website, site, Facebook Page). You might even print on wishpond.com and discuss it. Listed below are a couple more add-ons you get-
File upload field in your form to accumulate files and files.
Drop down menu for a long list of options. This keeps your kind short.
Multiple check boxes for leads to opt for over 1 alternative that Suits them.
Hidden fields to collect analytical information like supply and referrer.
Merge tags to customize your own forms.
Wishpond lets you create six Distinct Kinds of well-timed pop-ups-
Exit intent: This pop up is the final attempt to catch the attention of Those prospects which are just about to leave your website.
Page Scroll: When people scroll down your site, this popup appears.
Timed Pop-ups: You are able to time your popup to look after the visitor has Spent a particular quantity of time on your website.
Entry pop-ups: The minute a visitor lands on your site, a popup appears.
Click on popups: These pop-ups turn any link or picture to some 2-step opt-in process.
The drag and drop Editor makes pop-up building an easy task. Additionally, you get pre-designed templates to pick from. The pop up templates are flexible and highly mobile responsive. You can aim your popups as you wish, for example, you can decide on which pages the popups will look and at which it won’t. Social Media Lead Gen
A/B testing feature is available in popups as well. You can examine and see which one is Giving you desirable results before finalising one. Additional important features include Social Share Buttons. It’s possible to add societal sharing buttons for your popups (for Facebook, Twitter( and G+).
Wishpond supplies A separate section for direct data management where you can see all your customers and their information. It can be sorted to various lists in accordance with the category you desire. It’s five Chief areas:
Stats provides an international Summary of action taking Place within all of your Wishpond campaigns via different links. The analytics supplies metric information to pay attention to the amount of leads opening emails, switching on campaigns and page views.
Leads provide you with a comprehensive view of Different leads sorted by most recent activity. With every click on a lead, you can get all the specifics of the guide, including their activities, profile data and which lists they are a part of.
Visitors include those that viewed the page but did Not convert in your form. With the use of the system of collecting customer data, it is possible to track even before they have converted. When they finally fill out among your forms, all of the tracking data related to their accounts unifies to their new lead profiles.
Lists Permit You to see which leads are part of which lists. This is among the most important part and a place to come back and check for different listing sections especially if you are creating different clever lists and inactive lines with marketing automation
Lead Properties enables you to see all the custom lead Properties across all your Wishpond campaigns.
Wishpond has Beautiful templates to make your task easy. Along with the pre-built templates, you can just drag and drop elements to create your landing page. Elements such as text boxes, image, video, social media buttons, forms, etc.. Editing is easy on Wishpond. The WYSIWYG editor allows you customize colors, font, and all other elements of the landing page. One minor issue which I faced while using the editor is, I had to click several times to pick a text. You need to double click it to select and edit, but I guess I double-clicked it for a couple of times. However, what I got in the end is a totally professional landing page. I guess with all the result; I could can click few times additional! All the templates are cellular responsive. With more than 100 templates, you can create a high-definition landing page for virtually any industry.
You can run A/B Evaluations for numerous variations of your landing page. Wishpond conducts the test for you and provides you detailed reports. Depending on the accurate findings, you can zero on the very best version of your landing page. You’ll require no coding knowledge to create these interactive and all-device-compatible landing pages.
This is not all. You can do with the landing Page builder on Wishpond.
Should you run your Blog or website on WordPress, you may use the WP plugin to build your landing page directly within WP dashboard. Similarly, it is simple to publish your landing page on your domain and sub-domains.
You can add Auto-submit hyperlinks to your own emails. This allows your prospects to register instantly for a training or marathon or enjoys of such by simply clicking on the link. They don’t need to provide any other additional information.
Contests and Marketing
You can run Exciting contests and promotions on Wishpond. You can collect email addresses . Afterwards, these email addresses can be used for email campaigns. Wishpond lets you encourage social sharing. It gives an choice to use Facebook Like Buttons as vote methods. This eases likes and share. Another option is to add share buttons for Facebook, Twitter, and Google+. You can also promote rewards for referrals. In these reward contests, the entrants get rewarded when they refer their buddies to get into your contest. I’ve already discussed the customizable forms over. It’s possible to take advantage of this feature here as well.
To help you make Your competitions interesting and far-fetched, Wishpond comprises ten other apps that help with creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can publish and Run social promotions on societal networking platforms such as Facebook, Twitter, or on your own site. Be it any stage, your own promotions and competitions will look good on laptops, mobiles and tablets. It is possible to get more enjoys and follows by incorporating a Facebook Like button or a Twitter follow alternative. Social Media Lead Gen
Wishpond Integrations and API
Wishpond integrates with a host of tools, starting with CRM tools to Email advertising software, eCommerce tools, Webinar tools, plus a whole lot more. Below is the list of tools Wishpond integrates together:
CRM Integrations: Lead landing on a website and social media platforms Are likely to be a cakewalk with-
Lead capturing is Followed by auto syncing of prospects between your email marketing program and Wishpond account. This is facilitated by programs like:
Wishpond incorporates With a help desk app UserVoice, and additionally with SurveyMonkey for successful surveys. Integrations using Webinar apps like ClickWebinar and GoToWebinar will allow you to conduct smooth webinars to your leads as soon as they sign up on one of your own campaigns.
Additional integrations include:
Team chat app: Slack; Twilio for phone and SMS integration; LemonStand for customizable cloud-based eCommerce system; and Thankster, a greeting card card integration.
Wishpond also Integrates with Zapier, which in turn supplies access to more than 500 additional apps.
Wishpondlets you Build your integration using the Wishpond’s REST API.
Marketing automation is A blessing for entrepreneurs, this I already mentioned in this informative article — 7 Drip Email Campaign Software. Wishpond has it all covered. Whether you’re looking for trickle email campaigns or want to send personalized mails, Wishpond has all the features ready for you.
In Addition, you Can add scores to your leads and segment them according to their actions. Add to this; you get real-time analytics that will assist you measure the performance of your automatic workflow. It is possible to use merge tags to customize your emails depending on the info you’ve got on your database. Wishpond integrates with different email advertising tools like MailChimp and AWeber to make the tasks easier for you.
Wishpond: Pricing Strategies
You Can choose from three distinct programs Wishpond provides — Basic, Pro and Development. Apart from the typical features, the Basic plan has a limit on the leads up to 1000, Email advertising a month up to 10,000 with a single user which comes with a price tag of $45 for each month.
The Development Plan is for $129/month with 10000 greatest leads with unlimited users and the rest of the prominent features of Pro and Fundamental packages. In addition to all of that, Priority Support and Training Training Program is also provided. And as always Customer Service is free for everybody. You may register for a FREE 14-Day trial for any of those plans before paying. Social Media Lead Gen
Special Perks From Wishpond
Wishpond also Provides special perks in the majority of their other services. If you are a client, you can avail these offers:
30 Days free of Appointlet which is a beneficial tool to book appointments with feedback directly from Wishpond;
Free Trial and reduction in 30xofAds that’s a comprehensive screen and PPV advertising research tool that analyses competitor’s ad strategy.
60 Days free service from AWeber
90 Days trial for Groove,
Free 60 days of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Additionally provides affiliate advantages to website owners, owners or online advertising pros. It provides a recurring 30% commission with no payment for your service. You get consistent online payouts that can be easily tracked through GetAmbassador. When you sign up as an affiliate, you’ll be provided with a unique tracking link. If Wishpond receives some visitor via your affiliate link, it will directly link it with your affiliate accounts; and when the visitor buys a subscription, either on the exact same trip or afterwards, you will be paid a 30 percent commission. The commission is renewed if the subscription is renewed on a monthly or yearly basis.
As An affiliate in Wishpond, you get a more than marginal accessibility to ingenious advertising tools like GetAmbassador and Tracking Dashboard that allows you to monitor all of your tasks including clicks, commission, and earnings. Banner ads can be easily posted on blogs or sites. Case Studies and Testimonials are employed in websites, blogs, and landing pages. You get access to affiliate a landing page in which you are able to go through the templates, participate effectively in Wishpond’s official Academy and post Banner ads which can be embedded. You can Find the HTML code for Banner Ads directly on the Wishpond’s Affiliate page. However, for Marketing Automation Banner ads, you will need to await a short time!
Wishpond for Agencies
Wishpond provides A easy software for agencies. Agencies have multiple customers to deal with, and Wishpond fits perfectly within this scenario. You are able to:
Manage multiple customer accounts. You can use the templates and drag n’ Drop editor to create fine popup forms to your clientele.
Collaborate easily with your team with numerous user accounts. The Governance option lets you restrict users’ access to the client accounts they’re working on.
Show your clients beautifully designed reports for your entire advertising Campaigns.
Wishpond is praised And applauded by different startups and agencies across the globe. 1 such firm is TrueCaller. A common name, Truecaller lets you recognize who is calling you and from wherever. The achievement of TrueCaller is unmatched, and Wishpond has become a component of this success story.
TrueCaller wanted To collect stories of their users in a creative manner. The main aim was to know how every user has benefitted or not benefitted with TrueCaller. Every experience issues and TrueCaller wanted to get hold of the users’ personal experiences. Wishpond became the catalyzing power in this. TrueCaller ran a contest to gather all information, which is exactly what happened:
More than 70K+ participants
TrueCaller became the top keyword on societal media during the contest
400 percent increase in Facebook followers
Another firm, World Fishing Network, additionally gained tremendously from Wishpond. There are numerous more awesome case studies that show the virtue of Wishpond as a instrument.
Wishpond: Competitive Analysis
No inspection is Complete without analyzing it against other powerful competitors. In this case, I believe Rafflecopter, Strutta, and Shortstack possess the potential to give Wishpond a difficult competition. But here I shall just tell you why I’ll vote for Wishpond from these four programs:
Wishpond vs. Strutta
Strutta does not Provide any free support, and their plans are rather pricey. The package of $249 $399 and $999 named Turnkey, Professional and Designer respectively. The amount of sharing apps is limited to Facebook, Instagram, microsite, site, iframe, along with few different channels.
Struta Does not have the website popups feature. The variety of templates can also be less. No marketing automation or direct data analyzer, unlike Wishpond. Strutta lacks app integration which is disappointing. There is a deficiency of lead information analysis that may be used for turning leads into loyal customers. I believe with Strutta, I had to spend more time. On the contrary, Wishpond did save a lot of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar features. However, I think Wishpond defeats Rafflecopter using its integrations. Though Rafflecopter supplies Pinterest entry option and Facebook entry option, I’d still vouch for the numerous marketing apps from Wishpond. Wishpond offers marketing automation, which can be lacking in Rafflecopter.
Rafflecopter, on The other hand, has a FREE plan which may attract users. But I am convinced those who are unwilling to compromise their marketing needs, will proceed and’buy’ a plan that suits their needs.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a complete Stack marketing automation tool with advanced automation features. Designed for SMBs largely, Aritic PinPoint shares all the attributes within Wishpond. But, Aritic PinPoint exhibits a much richer feature record. For example, Wishpond offers international stats for all the campaigns while Aritic PinPoint shows you region-wise or even country-wise reports. The marketing automation suite from Wishpond is also very basic. Together with Aritic PinPoint, marketing automation forms the core. You get deep e mail segmentation based on direct behaviour, events, stage in which the lead/customer is currently in with respect to the buyers’ journey, and demographics like age, sex, linking date, etc.. Email campaigns are complex because of this in-depth segmentation.
Additionally, Aritic PinPoint operates on a multichannel approach towards marketing. It’s possible to connect and nurture your leads via emails, SMS campaigns, push notifications, landing pages, mobile notifications, and societal media integrations. Wishpond has just SMS, landing pages, and emails. This brings us to the pricing department. Considering that Aritic PinPoint is much more advanced than Wishpond and contains a lot of features, it is more expensive. For an organization, Aritic PinPoint offers account-based marketing that’s absent in Wishpond.
Update: Wishpond has updated their website with GDPR related information And today has all the detail available here to assist their European clients and European Subscribers.
Wishpond vs. Shortstack
I Was naturally lured towards Shortstack by just taking a look at the price! Their services begin from zero and proceed on to $29 for the simple plan. The Enterprise program at $499 gives you access to all of the features. Shortstack provides only over 30 pre-design themes unlike the countless options from Wishpond. Another serious lapse is the deficiency of real time testing for customized layouts. Another point of difference is, together with Shortstack the amount of users or team members can also be strictly limited to one. In circumstances where multiple users are wanted, a cost of around $29 per each month is viable; unlike Wishpond that can provide multiple users with limited access to data.
This brings us The close of the inspection of Wishpond. This tool is perfect for a marketer, and that I Must say it is a really easy to use the tool. Now that you are aware of each of the Features, perks and pricing plans, you must begin using the tool. You can Always start with the 14-day trial period for the program that is appropriate for you. Allow me to Know your views about this particular tool, and also if you happen across another better Option to Wishpond. Social Media Lead Gen