Introduction Social Media Lead Generation Strategies
Sometime back in March 2016, Vancouver-based company Wishpond featured in 2016’s Ready to Rocket List. Ready to Rocket listing features the greatest British Columbia technology companies every year that have enough potential to beat their peers. This year, Wishpond Technologies, that specialized in marketing automation program , got showcased. Social Media Lead Generation Strategies
The inclusion of Wishpond on the Ready to Rocket record is a testament to How the character of digital advertising is changing, and Wishpond is positioned to capitalize on the growing demand for enhanced lead generation and marketing automation instruments ~ Ali Tajeskandar, CEO of Wishpond.
True to the hilt, Nature of digital marketing is evolving to get better and smarter. Wishpond fits perfectly in the current industry. As automation takes over the marketing business, Wishpond was nominated as High Performers in the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool which caters almost all your advertising requirements. The highlight of the tool is lead creation and the following analytical process. Wishpond can help in building interactive landing pages and layout competitions, track prospects, send mails, and do so much more.
Wishpond Enables you to understand”where exactly” and”how” to step forward. To put it differently, it’s”completely automated” and”free forever” advertising tool which catalyses the simplest procedure for nurturing and generating prospects.
In this website, I Will help you through the minute information of the tool, compose Wishpond review. Based on my user experience, I believe Wishpond is a must-try for all marketers. With no much-a-do, here are the main characteristics of Wishpond. Social Media Lead Generation Strategies
Wishpond Review — Features Highlight
The features of Wishpond are classified under sub-headings — Landing Pages, Pop-ups and Forms, Contests and Promos, and Marketing Automation.
Pop-Ups and Forms
You can add customizable forms for your landing page. There are numerous Flexible templates to choose from. Form construction is very easy with the drag and drop builder. Like landing pages, you may create multiple variations of your own form and conduct A/B test. All these forms are easy to make , print and share it (site, site, Facebook Page). You might even print on wishpond.com and share it. Listed below are a couple more add-ons you get-
File upload field in your form to accumulate files and documents.
Drop down menu for a long list of options. This keeps your form short.
Multiple check boxes for leads to Go for more than 1 option that Suits them.
Hidden fields to collect analytical data like supply and referrer.
Merge tags to personalize your own forms.
Wishpond lets you create six Distinct types of well-timed pop-ups-
Exit purpose: This pop up is the last attempt to catch the attention of Those prospects that are just about to leave your site.
Page Scroll: When visitors scroll down your site, this popup appears.
Timed Pop-ups: You can time your popup to look after the visitor gets Spent a particular amount of time on your website.
Entrance pop-ups: The moment a visitor lands on your site, a popup appears.
Click on popups: These pop-ups turn any link or picture to some 2-step opt-in process.
The drag and drop Editor makes pop-up building an effortless endeavor. Additionally, you get pre-designed templates to choose from. The pop up templates are flexible and highly mobile responsive. You can aim your popups as you desire, for example, you can decide on which pages the popups will look and at which it will not. Social Media Lead Generation Strategies
A/B testing feature is available in popups too. You can examine and determine which one is Giving you desirable results before finalising one. Additional important features include Social Share Buttons. It’s possible to add societal sharing buttons to your popups (for Facebook, Twitter, and G+).
Wishpond supplies Another section for direct data direction where you are able to see all your visitors and their information. It can be sorted to various lists as per the category you want. It has five main regions:
Stats provides a global overview of action taking Place within all your Wishpond campaigns through different links. The analytics supplies metric information to pay attention to the amount of prospects opening emails, switching on campaigns and page views.
Leads provide you with a detailed perspective of Various leads sorted by most recent action. With every click on a lead, you can get all the details of the guide, such as their activities, profile information and which lists they are a part of.
Visitors include those that viewed the page but did Not convert in your form. With the use of this system of collecting customer information, it is possible to monitor even before they have converted. When they finally fill out among your types, all of the tracking data associated with their account unifies to their new lead profiles.
Lists Permit You to see which leads are a part of that lists. This is among the most important part and also a place to come back and check for distinct listing segments especially if you are creating different smart lists and static lines with marketing automation
Lead Properties lets you view All of the custom lead Properties across all of your Wishpond campaigns.
Wishpond has Beautiful templates to get your job easy. Along with the pre-built templates, you can simply drag and drop elements to make your landing page. Elements such as text boxes, picture, video, social networking programs, forms, etc.. Testing is seamless on Wishpond. The WYSIWYG editor allows you customize colors, font, and all other elements of this landing page. One slight issue that I faced when using the editor isI had to click several times to pick a text. You need to double click it to select and edit, but I figure I double-clicked it for a couple of times. But what I got in the end is a thoroughly professional landing page. I guess with all the outcome; I could can click few times additional! All the templates are mobile responsive. With more than 100 templates, you can produce a high-definition landing page for any industry.
You can run A/B Evaluations for numerous variants of your landing page. Wishpond conducts the test for you and gives you detailed reports. Based on the precise findings, you can zero upon the best edition of your landing page. You will require no programming knowledge to make these interactive and all-device-compatible landing pages.
This is not all. You are able to do together with the landing Page builder on Wishpond.
If you run your Website or blog on WordPress, you can use the WP plugin to construct your landing page right within WP dashboard. Similarly, you can easily publish your landing page on your domain and sub-domains.
You can add Auto-submit hyperlinks to your own emails. This allows your leads to register immediately for a training or marathon or enjoys of these by just clicking on the link. They don’t need to provide any other additional information.
Contests and Marketing
You can conduct Exciting contests and promotions on Wishpond. It’s possible to collect email addresses . Afterwards, these email addresses may be used for email campaigns. Wishpond lets you encourage social sharing. It gives an choice to use Facebook Like Buttons as vote procedures. This eases likes and share. Another choice is to incorporate share buttons for Facebook, Twitter, and Google+. It is also possible to encourage benefits for referrals. In these benefit contests, the entrants get rewarded when they refer their friends to enter your contest. I’ve discussed the customizable forms above. It’s possible to take advantage of this feature here too.
To Assist You make Your contests interesting and far-fetched, Wishpond comprises ten additional programs that help in creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can print and Run social promotions on societal media platforms such as Facebook, Twitter, or in your site. Be it any platform, your own promotions and contests will look good on desktops, mobiles and tablets. It is possible to find more enjoys and follows by incorporating a Facebook Like a Twitter follow option. Social Media Lead Generation Strategies
Wishpond Integrations and API
Wishpond integrates with a host of tools, starting with CRM tools to Email marketing applications, eCommerce tools, Webinar tools, and much more. Below is the list of resources Wishpond integrates together:
CRM Integrations: Lead landing on a website and Social Networking platforms Are likely to be a cakewalk together –
Lead capturing is Followed by automobile syncing of prospects between your email marketing app and Wishpond account. This is eased by apps like:
Wishpond incorporates With a help desk app UserVoice, and additionally with SurveyMonkey for successful polls. Integrations using Webinar apps like ClickWebinar and GoToWebinar can allow you to conduct smooth webinars for your prospects as soon as they sign up on a few of your own campaigns.
Additional integrations include:
Team chat program: Slack; Twilio for phone and SMS integration; LemonStand for customizable cloud-based eCommerce platform; and Thankster, a greeting card integration.
Wishpond also Integrates with Zapier, which in turns supplies access to more than 500 additional programs.
Wishpondlets you Construct your integration using the Wishpond’s REST API.
Marketing automation is A boon for marketers, this I already mentioned in this informative article — 7 Drip Mail Campaign Software. Wishpond has it all covered. Whether you are looking for trickle email campaigns or want to send personalized mails, Wishpond has all the features ready for you.
Not only this, you Can add dents to your own leads and section them according to their actions. Add to this; you get real-time analytics that will assist you assess the performance of your automatic workflow. It is possible to use combine tags to customize your emails depending on the info you’ve got in your database. Wishpond integrates with various email marketing tools such as MailChimp and AWeber to make the tasks easier for you.
Wishpond: Pricing Plans
You Can pick from three different plans Wishpond offers — Basic, Pro and Growth. Apart from the common attributes, the Basic plan has a limit on the leads up to 1000, Email advertising per month up to 10,000 with a single user that has a price tag of $45 for each month.
The Growth Plan is for $129/month with 10000 maximum contributes with unlimited customers and all the other prominent features of Pro and Basic packages. In addition to all of that, Priority Support and Implementation Coaching Program is also provided. And as always Customer Service is free for everybody. You can sign up for a FREE 14-Day trial for any of the programs before paying. Social Media Lead Generation Strategies
Special Rewards From Wishpond
Wishpond also Provides special perks in most of their other services. If you are a customer, you can avail these offers:
30 Days free of Appointlet which is a helpful tool to book appointments with Leads straight from Wishpond;
Free Trial and reduction in 30xofAds that’s a thorough display and PPV advertising research tool that analyses competitor’s advertising strategy.
60 Days free service from AWeber
90 Days trial for Groove,
Complimentary 60 times of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Additionally provides affiliate benefits to site owners, bloggers or online marketing pros. It supplies a recurring 30% commission with no payment for your service. You receive consistent online payouts that will be easily monitored through GetAmbassador. When you sign up an affiliate, you will be given with a exceptional tracking link. When Wishpond receives any visitor through your affiliate link, it will directly link it with your own affiliate accounts; and if the visitor purchases a subscription, either on the same trip or afterwards, you will be paid a 30% commission. The commission is revived if the subscription is renewed on a monthly or annual basis.
As An affiliate in Wishpond, you receive a more than marginal access to innovative marketing tools such as GetAmbassador and Tracking Dashboard that permits you to monitor all of your tasks including clicks, commission, and earnings. Banner ads are easily posted on sites or websites. Case Studies and Testimonials are employed in sites, sites, and landing pages. You get access to affiliate a landing page in which you can go through the templates, engage effectively in Wishpond’s official Academy and article Banner ads which can be embedded. You can Find the HTML code for Banner Ads right on the Wishpond’s Affiliate page. But for Marketing Automation Banner Ads, you’ll have to await a short time!
Wishpond for Agencies
Wishpond supplies A simple software for agencies. Agencies have multiple customers to deal with, and Wishpond fits perfectly in this situation. You are able to:
Manage multiple client accounts. You can use the templates and drag n’ Drop editor to create fine popup forms to your clientele.
Collaborate easily with your group with multiple user accounts. The Governance option enables you to limit users’ access to the customer accounts they’re working on.
Show your clients beautifully designed reports for your entire marketing Campaigns.
Wishpond is praised And applauded by different startups and agencies throughout the world. One such firm is TrueCaller. A very common name, Truecaller lets you identify who is calling you and from where. The success of TrueCaller is unmatched, and Wishpond has become a part of the success story.
TrueCaller wanted To gather tales of the users in a creative manner. The main aim was to know how every user has benefitted or not benefitted with TrueCaller. Every experience issues and TrueCaller desired to contact those consumers’ personal experiences. Wishpond became the catalyzing energy within this. TrueCaller ran a competition to collect all of the info, and this is what occurred:
Over 70K+ participants
TrueCaller became the best keyword on social media during the contest
400 percent increase in Facebook followers
Another company, World Fishing Network, additionally benefited highly from Wishpond. There are many more awesome case studies that show the virtue of Wishpond as a tool.
Wishpond: Competitive Analysis
No review is Complete without analyzing it against other powerful opponents. In this case, I think Rafflecopter, Strutta, and Shortstack have the potential to provide Wishpond a difficult competition. But here I will only tell you why I’ll vote for Wishpond from those four programs:
Wishpond vs. Strutta
Strutta doesn’t Provide any free service, and their strategies are rather pricey. The bundle of 249 $399 and $999 called Turnkey, Designer and Professional respectively. The number of sharing programs is limited to Facebook, Instagram, microsite, site, iframe, along with few other stations.
Struta Does not possess the website popups feature. The variety of templates can also be less. No marketing automation or direct information analyzer, unlike Wishpond. Strutta lacks program integration that’s disappointing. There is a lack of lead data analysis that can be used for turning leads into loyal customers. I think with Strutta, I needed to spend more time. On the contrary, Wishpond did help me save a lot of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar attributes. But, I think Wishpond defeats Rafflecopter with its integrations. Though Rafflecopter supplies Pinterest entry option and Facebook entry alternative, I’d vouch for the numerous advertising programs from Wishpond. Wishpond offers marketing automation, which is also missing in Rafflecopter.
Rafflecopter, on The other hand, has a FREE plan which may entice users. But I am sure those who are unwilling to compromise with their marketing needs, will proceed and’buy’ a plan that suits their requirements.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a complete Stack marketing automation instrument with advanced automation features. Developed for SMBs largely, Aritic PinPoint shares All of the attributes within Wishpond. However, Aritic PinPoint displays a much richer attribute list. For example, Wishpond provides global stats for all of the campaigns while Aritic PinPoint shows you region-wise or country-wise reports. The marketing automation package from Wishpond is also very basic. Together with Aritic PinPoint, marketing automation forms the center. You receive deep e mail segmentation based on lead behavior, events, period in which the lead/customer is presently in with regards to the buyers’ journey, and demographics like location, age, sex, joining date, etc.. Email campaigns are complex due to this in-depth segmentation.
Also, Aritic PinPoint works on a multichannel strategy towards marketing. It’s possible to connect and nurture your leads via emails, SMS campaigns, push notifications, landing pages, cellular notifications, and social media integrations. Wishpond has just SMS, landing pages, and emails. This brings us to the pricing section. Since Aritic PinPoint is much more sophisticated than Wishpond and contains a lot of features, it’s costlier. For an enterprise, Aritic PinPoint offers account-based advertising that’s absent in Wishpond.
Update: Wishpond has updated their site with GDPR related Info And now has all of the detail available here to help their European customers and European acquaintances.
Wishpond vs. Shortstack
I Was naturally lured towards Shortstack by just looking at the price! Their services start from zero and move on to $29 for your basic plan. The Enterprise plan at $499 gives you access to all the attributes. Shortstack provides just over 30 pre-design themes unlike the countless options from Wishpond. Another severe lapse is the deficiency of real time testing for customized layouts. Another point of difference is, together with Shortstack the number of consumers or team members can also be strictly limited to one. In circumstances where multiple users are desired, a price of about $29 per each month is achievable; unlike Wishpond which may provide multiple users with limited access to info.
This brings us The close of the review of Wishpond. This tool Is Ideal for a marketer, and that I Must say it is a really simple to use the application. Now That You’re aware of each of the Features, perks and pricing strategies, you must begin using the tool. You can Always start with the 14-day trial period to the plan that suits you. Let me Understand your views about this particular tool, and if you happen across another better Alternative to Wishpond. Social Media Lead Generation Strategies