Intro Social Media Lead Generation
Sometime back in March 2016, Vancouver-based firm Wishpond featured in 2016’s Ready to Rocket List. Ready to Rocket list features the best British Columbia technology firms every year which have sufficient capacity to beat their peers. This past year, Wishpond Technologies, that specialized in marketing automation software, got featured. Social Media Lead Generation
The inclusion of Wishpond on the Ready to Rocket list is a testament to How the nature of digital advertising is shifting, and Wishpond is positioned to capitalize on the growing demand for improved lead generation and marketing automation instruments ~ Ali Tajeskandar, CEO of Wishpond.
Authentic to the hilt, Nature of electronic advertising is evolving to acquire smarter and better. Wishpond fits perfectly in the present market. As automation takes over the Advertising industry, Wishpond has been nominated as High Performers in the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool that caters almost all of your marketing requirements. The highlight of this tool is lead generation and the following analytical procedure. Wishpond helps in building interactive landing pages and design competitions, track leads, send mails, and do much more.
Wishpond Allows you to understand”where exactly” and”how” to step forward. In other words, it’s”completely automated” and”free forever” marketing tool which catalyses the easiest procedure for generating and nurturing leads.
In this website, I Will walk you through the minute details of this tool, compose Wishpond review. According to my user experience, I believe Wishpond is a must-try for many marketers. Without much-a-do, here are the primary characteristics of Wishpond. Social Media Lead Generation
Wishpond Review — Quality Highlight
The Qualities of Wishpond are classified under sub-headings — Landing Pages, Pop-ups and Forms, Contests and Promos, and Marketing Automation.
Pop-Ups and Forms
You can add customizable forms for your landing page. There are numerous Flexible templates to choose from. Form building is quite easy with the drag and drop builder. Like landing pages, you may create several variations of your own form and conduct A/B test. All these forms are easy to create, publish and discuss it (site, blog, Facebook Page). You might also print on wishpond.com and share it. Here are a couple more add-ons you get-
File upload field in your form to collect files and files.
Drop down menu for a very long list of options. This keeps your form short.
Multiple test boxes for prospects to opt for more than one option that Suits them.
Hidden fields to collect analytical information like supply and referrer.
Merge tags to customize your forms.
Wishpond lets you create six different types of well-timed pop-ups-
Exit intent: This pop-up is the final attempt to grab the attention of Those prospects that are just about to leave your site.
Page Scroll: When people scroll down your site, this popup appears.
Timed Pop-ups: You can time your popup to appear after the visitor gets Spent a particular quantity of time on your site.
Entry pop-ups: The minute a visitor lands on your site, a popup appears.
Click on popups: These pop-ups turn any link or image to a 2-step opt-in process.
The drag and drop Editor makes pop-up building an effortless endeavor. Also, you get pre-designed templates to choose from. The pop up templates are flexible and extremely mobile responsive. You are able to target your popups as you wish, for instance, you can decide on which pages the popups will appear and at which it will not. Social Media Lead Generation
A/B testing feature can be found in popups as well. You can examine and see which one is Giving you desirable results before finalising one. Other important features include Social Share Buttons. You can add social sharing buttons for your popups (for Facebook, Twitter( and G+).
Wishpond provides A separate section for direct data direction where you can see all your customers and their information. It can be sorted to various lists in accordance with the category you desire. It’s five main regions:
Stats provides an international overview of activity taking Place within all your Wishpond campaigns through different links. The analytics supplies metric info to pay attention to the number of leads opening mails, converting on campaigns and page views.
Leads provide you with a comprehensive view of Various leads sorted by most recent activity. With every click on a direct result, you can get all the details of the lead, such as their activities, profile data and which lists they are part of.
Visitors include those who viewed the page but did Not convert in your form. With the use of the system of collecting visitor data, you can track even before they’ve converted. When they eventually fill out one of your forms, all of the tracking data associated with their account unifies to their new lead profiles.
Lists allow you to see which prospects are a part of which lists. This is among the most important part and a place to come back and look for different listing segments especially if you are creating different clever lists and inactive lines with marketing automation
Lead Properties lets you view All of the Customized lead Properties across all of your Wishpond campaigns.
Wishpond has Beautiful templates to get your job simple. Along with the pre-built templates, you can simply drag and drop elements to create your landing page. Elements such as text boxes, picture, video, social networking buttons, forms, etc.. Editing is seamless on Wishpond. The WYSIWYG editor lets you customize colors, font, and the rest of the elements of the landing page. 1 slight issue that I faced when using the editor is, I needed to click several times to select a text. You need to double click it to select and edit, but I figure I double-clicked it for a couple of times. However, what I got in the end is a totally professional landing page. I guess with the result; I could can click few times additional! Each of the templates are mobile responsive. With more than 100 templates, you can create a high-definition landing page for virtually any industry.
You can conduct A/B Evaluations for multiple variants of your landing page. Wishpond conducts the test for you and gives you comprehensive reports. Depending on the accurate findings, you can zero upon the very best edition of your landing page. You’ll require no coding knowledge to create such interactive and all-device-compatible landing pages.
This isn’t all. You can do with the landing Page builder on Wishpond.
Should you run your Blog or website on WordPress, you can use the WP plugin to construct your landing page right within WP dashboard. In the same way, it is simple to publish your landing page in your domain name and sub-domains.
You can add Auto-submit links to your emails. This lets your prospects to register immediately for a workshop or webinar or enjoys of such by simply clicking on the link. They do not need to give any other additional details.
Events and Advertising
You can conduct Exciting contests and promotions on Wishpond. It’s possible to collect email addresses . Later, these email addresses can be used for email campaigns. Wishpond lets you promote social sharing. It gives an choice to use Facebook Like Buttons as vote methods. This eases likes and share. Another option is to add share buttons for Facebook, Twitter, and Google+. It is also possible to encourage benefits for referrals. In these reward contests, the entrants get rewarded when they refer their buddies to enter your contest. I have discussed the customizable forms over. It’s possible to take advantage of this feature here as well.
To help you create Your contests interesting and far-fetched, Wishpond comprises ten other apps that assist with creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can publish and Run social promotions on societal media platforms such as Facebook, Twitter, or on your own site. Be it any stage, your promotions and contests will look great on desktops, tablets and phones. It is possible to get more enjoys and follows by adding a Facebook Like a Twitter follow option. Social Media Lead Generation
Wishpond Integrations and API
Wishpond integrates with a host of tools, beginning with CRM tools to Email advertising software, eCommerce tools, Webinar tools, and a whole lot more. Below is the list of tools Wishpond integrates with:
CRM Integrations: Lead landing on a Web Site and social media platforms Are going to be a cakewalk together –
Lead capturing is Followed by auto syncing of leads between your email marketing app and Wishpond account. This is facilitated by programs like:
Wishpond integrates Using a help desk program UserVoice, and also with SurveyMonkey for effective surveys. Integrations with Webinar apps like ClickWebinar and GoToWebinar will allow you to conduct smooth webinars to your prospects as soon as they register on one of your own campaigns.
Additional integrations include:
Team chat program: Slack; Twilio for phone and SMS integration; LemonStand for customizable cloud-based eCommerce system; and Thankster, a greeting card card integration.
Wishpond also Integrates with Zapier, which in turns provides access to over 500 additional apps.
Wishpondlets you Construct your integration employing the Wishpond’s REST API.
Marketing automation is A boon for marketers, this I already mentioned in this informative article — 7 Drip Mail Campaign Software. Wishpond has it covered. Whether you are seeking trickle email campaigns or want to send customized emails, Wishpond has all of the features ready for you.
Not only this, you Can add scores to your leads and segment them based on their actions. Add to the; you get real-time analytics to assist you measure the performance of your automatic workflow. You can use merge tags to customize your emails depending on the info you have on your database. Wishpond integrates with different email marketing tools like MailChimp and AWeber to make the jobs easier for you.
Wishpond: Pricing Plans
You Can pick from three distinct programs Wishpond offers — Basic, Pro and Development. Aside from the common features, the fundamental plan has a limit on the leads up to 1000, Email advertising a month up to 10,000 using a single user that has a price tag of $45 for each month.
The Growth Plan is for $129/month using 10000 greatest contributes with unlimited users and the rest of the prominent features of Pro and Fundamental packages. Along with all of that, Priority Support and Implementation Coaching Program is also provided. And as consistently Customer Support is free for all. You can sign up for a FREE 14-Day trial for any of those plans before paying. Social Media Lead Generation
Special Perks From Wishpond
Wishpond also Provides special perks in most of their other services. If you are a customer, you can avail those offers:
30 Days free for Appointlet which is a beneficial tool to reserve appointments with Leads straight from Wishpond;
Free Trial and reduction in 30xofAds that’s a thorough screen and PPV marketing research tool which analyses competitor’s ad strategy.
60 Days totally free support from AWeber
90 Days trial for Groove,
Free 60 days of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Also provides affiliate advantages to site owners, owners or internet marketing experts. It supplies a recurring 30% commission with no payment for the ceremony. You get consistent online payouts that can be readily monitored through GetAmbassador. When you sign up as an affiliate, you will be provided with a unique tracking link. When Wishpond receives some visitor via your affiliate link, it will directly associate it with your own affiliate account; and when the visitor buys a subscription, either about the same trip or later, you will be paid a 30 percent commission. The commission is renewed if the subscription is renewed on a monthly or yearly basis.
As An affiliate at Wishpond, you get a more than marginal access to ingenious advertising tools like GetAmbassador and Tracking Dashboard which permits you to monitor all of your activities such as clicks, commission, and earnings. Banner ads can be easily posted on blogs or sites. Case Studies and Testimonials are employed in websites, blogs, and landing pages. You get access to affiliate a landing page wherein you can go via the templates, participate efficiently in Wishpond’s official Academy and article Banner ads that can be embedded. You can get the HTML code for Banner Ads right on the Wishpond’s Affiliate page. But for Marketing Automation Banner Ads, you will need to wait for a short time!
Wishpond for Agencies
Wishpond provides A simple software for agencies. Agencies have multiple customers to deal with, and Wishpond fits perfectly within this situation. You are able to:
Manage multiple client accounts. You can use the templates and drag n’ Drop editor to create fine popup forms to your clients.
Collaborate easily with your group with numerous user accounts. The Governance option enables you to limit users’ access to the client accounts they are working on.
Show your clients superbly designed reports for your entire marketing Campaigns.
Wishpond is praised And applauded by various startups and agencies throughout the world. 1 such firm is TrueCaller. A common title, Truecaller lets you recognize who is calling you and from where. The success of TrueCaller is unmatched, and Wishpond has become a component of this success story.
TrueCaller wanted To collect stories of the users in a creative way. The main aim was to understand how each user has got or never benefitted with TrueCaller. Every experience issues and TrueCaller desired to get hold of those users’ personal experiences. Wishpond became the catalyzing energy in this. TrueCaller ran a competition to collect all of the info, and this is what occurred:
More than 70K+ participants
TrueCaller became the top keyword on social media during the contest
400 percent growth in Facebook followers
Another firm, World Fishing Network, also gained tremendously from Wishpond. There are numerous more awesome case studies which prove the merit of Wishpond as a tool.
Wishpond: Competitive Analysis
No review is Complete without assessing it against other powerful competitors. In cases like this, I think Rafflecopter, Strutta, and Shortstack possess the potential to provide Wishpond a tough competition. But here I shall only tell you why I’ll vote for Wishpond from these four apps:
Wishpond vs. Strutta
Strutta doesn’t Provide any free support, and their strategies are quite expensive. The package of $249 $399 and $999 called Turnkey, Professional and Designer respectively. The number of sharing programs is limited to Facebook, Instagram, microsite, website, iframe, along with few other channels.
Struta Doesn’t have the website popups feature. The assortment of templates can also be less. No advertising automation or direct information analyzer, unlike Wishpond. Strutta lacks program integration which is disappointing. There’s a deficiency of lead information analysis that may be used for turning leads to loyal customers. I believe with Strutta, I had to invest more time. On the contrary, Wishpond did save a great deal of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar features. But, I think Wishpond beats Rafflecopter using its integrations. Though Rafflecopter provides Pinterest entry alternative and Facebook entry option, I’d vouch for the multiple marketing apps from Wishpond. Wishpond offers advertising automation, which can be lacking in Rafflecopter.
Rafflecopter, on The flip side, has a FREE plan that might attract users. But I am sure those who are unwilling to compromise with their advertising requirements, will go ahead and’buy’ a plan that suits their requirements.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a complete Stack marketing automation tool with advanced automation features. Designed for SMBs largely, Aritic PinPoint shares All of the attributes present in Wishpond. But, Aritic PinPoint displays a much richer feature record. For instance, Wishpond offers international stats for all of the campaigns while Aritic PinPoint shows you region-wise or even country-wise reports. The marketing automation package from Wishpond is also very basic. With Aritic PinPoint, marketing automation forms the core. You receive deep e mail segmentation based on lead behavior, events, period in which the lead/customer is currently in with regards to the buyers’ journey, and demographics such as age, sex, joining date, etc.. Email campaigns are complex due to this comprehensive segmentation.
Also, Aritic PinPoint operates on a multichannel strategy towards marketing. You can connect and nurture your prospects via emails, SMS campaigns, push notifications, landing pages, cellular notifications, and social networking integrations. Wishpond has just SMS, landing pages, and mails. This brings us to the pricing section. Considering that Aritic PinPoint is quite a bit more sophisticated than Wishpond and contains a great deal of features, it’s costlier. For an enterprise, Aritic PinPoint offers account-based marketing that’s sprinkled in Wishpond.
Update: Wishpond has updated their site with GDPR related information And now has all the detail available here to assist their European clients and European acquaintances.
Wishpond vs. Shortstack
I Was naturally lured towards Shortstack by just taking a look at the price! Their services start from zero and move on to $29 for the simple plan. The Enterprise program at $499 gives you access to all of the features. Shortstack provides only over 30 pre-design themes unlike the countless choices from Wishpond. Another serious lapse is the deficiency of real time testing for customized designs. Another point of difference is, together with Shortstack the amount of consumers or team members is also strictly limited to one. In circumstances where multiple users are desired, a cost of around $29 per month is achievable; unlike Wishpond which may provide a number of users with limited access to data.
This brings us to The end of the review of Wishpond. This tool is perfect for a marketer, and that I Must say it is a really easy to use the tool. Now That You’re aware of each of the Attributes, perks and pricing plans, you must start using the tool. You can Always begin with the 14-day trial period for the program that is appropriate for you. Allow me to Know your views about this tool, and if you come across another better Alternative to Wishpond. Social Media Lead Generation