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Sometime back in March 2016, Vancouver-based company Wishpond featured in 2016’s Ready to Rocket List. Ready to Rocket list features the greatest British Columbia technology companies annually which have sufficient capacity to beat their peers. This past year, Wishpond Technologies, that specialized in marketing automation program , got showcased. Social Media Leaderboard
The addition of Wishpond on the Ready to Rocket list is a testament to The way the nature of digital marketing is shifting, and Wishpond is set to capitalize on the growing demand for improved lead generation and marketing automation tools ~ Ali Tajeskandar, CEO of Wishpond.
True to the hilt, Character of digital marketing is evolving to acquire better and smarter. Wishpond fits perfectly in the current market. As automation takes over the marketing business, Wishpond was nominated as High Performers in the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool which caters nearly all of your marketing needs. The highlight of the tool is lead generation and the following analytical process. Wishpond can help in building interactive landing pages and design contests, track leads, send mails, and do much more.
Wishpond Enables you to know”where exactly” and”how” to measure ahead. In other words, it is”fully automated” and”free forever” advertising tool which catalyses the simplest procedure for nurturing and generating leads.
In this blog, I Will help you through the second details of the tool, compose Wishpond review. According to my user expertise, I think Wishpond is a must-try for all marketers. With no much-a-do, here are the primary features of Wishpond. Social Media Leaderboard
Wishpond Review — Attribute Highlight
The features of Wishpond are classified under sub-headings — Landing Pages, Pop-ups and Forms, Contests and Promos, and Marketing Automation.
Pop-Ups and Types
It’s possible to add customizable forms to your landing page. There are many Flexible templates to select from. Form building is quite simple with the drag and drop builder. Like landing pages, you may make several variations of your form and conduct A/B test. These forms are simple to make , publish and share it (site, blog, Facebook Page). You can even print on wishpond.com and share it. Here are a couple more add-ons you get-
File upload field on your form to collect files and documents.
Drop down menu to get a very long list of alternatives. This keeps your kind short.
Multiple check boxes for prospects to opt for more than 1 alternative that Suits them.
Hidden fields to collect analytical data like source and referrer.
Merge tags to customize your forms.
Wishpond enables you to create six Distinct types of well-timed pop-ups-
Exit intent: This pop up is the last attempt to catch the attention of Those leads that are about to leave your website.
Page Scroll: When visitors scroll down your site, this popup appears.
Timed Pop-ups: You are able to time your popup to look after the visitor has Spent a particular amount of time on your site.
Entrance pop-ups: The moment a visitor lands on your site, a popup appears.
Click on popups: All these pop-ups turn any link or picture to some 2-step opt-in process.
The drag and drop Editor makes pop-up building an easy endeavor. Also, you get pre-designed templates to pick from. The pop up templates are flexible and highly mobile responsive. You can aim your popups as you wish, for instance, you can decide on which pages the popups will appear and where it won’t. Social Media Leaderboard
A/B testing feature can be found in popups as well. You can examine and determine which one is Giving you desired outcomes before finalising one. Additional key features include Social Share Buttons. It’s possible to add societal sharing buttons to your popups (for Facebook, Twitter, and G+).
Wishpond provides Another section for direct data direction where you are able to see all of your customers and their data. It may be sorted into different lists as per the category you desire. It has five main areas:
Stats provides a global overview of activity taking Place within all your Wishpond campaigns through different links. The analytics provides metric info to take note of the amount of leads opening mails, converting on campaigns and page views.
Leads provide you with a detailed perspective of Different leads sorted by most recent action. With every click on a direct result, you can get all the details of the lead, such as their actions, profile data and which lists they are part of.
Visitors include those that viewed the webpage but did Not convert in your form. With the use of this system of collecting customer data, it is possible to monitor even before they’ve converted. When they eventually fill out one of your types, all of the monitoring data associated with their accounts merges to their new lead profiles.
Lists Permit You to see which prospects are a part of that lists. This is among the most important part and a place to come back and look for different listing sections especially if you are creating different smart lists and inactive lines using marketing automation
Lead Properties lets you see All of the custom lead Properties across all your Wishpond campaigns.
Wishpond has Beautiful templates to make your job simple. Together with the pre-built templates, you can simply drag and drop elements to make your landing page. Elements like text boxes, image, video, social media programs, forms, etc.. Editing is seamless on Wishpond. The WYSIWYG editor lets you customize colors, font, and all other elements of the landing page. One slight issue that I faced while using the editor would be , I had to click many times to pick a text. You have to double click it to select and edit, but I guess that I double-clicked it for two or three times. But what I got in the end is a totally professional landing page. I guess with the result; I could can click few times additional! All the templates are mobile responsive. With more than 100 templates, you may create a high-definition landing page for virtually any business.
You can conduct A/B Evaluations for numerous variants of your landing page. Wishpond runs the exam for you and gives you detailed reports. Depending on the accurate findings, you can zero upon the best edition of your landing page. You’ll need no coding knowledge to create these interactive and all-device-compatible landing pages.
This isn’t all. You are able to do with the landing Page builder on Wishpond.
If you run your Website or blog on WordPress, you can use the WP plugin to construct your landing page directly within WP dashboard. Similarly, it is simple to publish your landing page in your own domain name and sub-domains.
You can add Auto-submit links to your emails. This lets your prospects to register instantly for a training or marathon or enjoys of such by simply clicking on the hyperlink. They don’t have to provide any other additional information.
Events and Advertising
You can run Exciting contests and promotions on Wishpond. It’s possible to collect email addresses through voting. Later, these email addresses may be used for email campaigns. Wishpond lets you encourage social sharing. It provides an option to use Facebook Like Buttons as vote methods. This facilitates likes and share. Another option is to incorporate share buttons for Facebook, Twitter, and Google+. It is also possible to encourage rewards for referrals. In these reward competitions, the entrants get rewarded when they refer their buddies to get into your contest. I’ve already discussed the customizable forms over. It’s possible to take advantage of this feature here too.
To help you create Your competitions interesting and far-fetched, Wishpond includes ten additional programs that assist in creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can publish and Run social promotions on social media platforms like Facebook, Twitter, or on your site. Be it any platform, your own promotions and contests will look good on laptops, tablets and phones. It is possible to get more enjoys and follows by incorporating a Facebook Like a Twitter follow option. Social Media Leaderboard
Wishpond Integrations and API
Wishpond integrates with a host of tools, beginning with CRM tools to Email advertising applications, eCommerce tools, Webinar tools, and much more. Below is the listing of tools Wishpond integrates together:
CRM Integrations: Lead landing on a Web Site and Social Networking platforms Are likely to be a cakewalk with-
Lead capturing is Followed by automobile syncing of leads involving your email marketing app and Wishpond account. This is eased by apps like:
Wishpond incorporates With a help desk program UserVoice, and additionally with SurveyMonkey for effective surveys. Integrations with Webinar programs like ClickWebinar and GoToWebinar can help you conduct smooth webinars for your prospects as soon as they register on a few of your campaigns.
Other integrations include:
Team chat program: Slack; Twilio for phone and SMS integration; LemonStand for customizable cloud-based eCommerce platform; and Thankster, a greeting card card integration.
Wishpond also Integrates with Zapier, which in turns provides access to over 500 other apps.
Wishpondlets you Construct your integration using the Wishpond’s REST API.
Marketing automation is A boon for marketers, this I mentioned in this post — 7 Drip Mail Campaign Software. Wishpond has it all covered. Whether you’re seeking trickle email campaigns or wish to send customized emails, Wishpond has all the features prepared for you.
In Addition, you Can add dents to your own leads and section them according to their activities. Add to the; you get real-time analytics that will help you assess the performance of your automatic workflow. You can use merge tags to personalize your emails depending on the info you have in your database. Wishpond integrates with various email advertising tools such as MailChimp and AWeber to make the tasks easier for you.
Wishpond: Pricing Strategies
You Can choose from three different plans Wishpond offers — Basic, Pro and Development. Apart from the common features, the Basic program has a limitation on the leads up to 1000, Email marketing per month up to 10,000 using one user which has a price tag of $45 for monthly.
The Growth Plan is for $129/month with 10000 maximum contributes with unlimited customers and the rest of the prominent features of Pro and Fundamental packages. Along with all of that, Priority Support and Training Training Program is also provided. And as always Customer Support is free for all. You may register for a FREE 14-Day trial for some of those plans before paying. Social Media Leaderboard
Special Rewards From Wishpond
Wishpond also Provides special perks in most of their other services. If you are a client, you can avail these offers:
30 Days free for Appointlet that’s a beneficial tool to book appointments with feedback directly from Wishpond;
Free Trial and discount in 30xofAds which is a thorough display and PPV marketing research tool which assesses competitor’s ad strategy.
60 Days free support from AWeber
90 Days trial for Groove,
Complimentary 60 times of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Additionally provides affiliate advantages to website owners, owners or internet marketing pros. It provides a recurring 30% commission with no payment for the ceremony. You get consistent online payouts that will be easily tracked through GetAmbassador. When you sign up as an affiliate, you’ll be provided with a exceptional tracking link. When Wishpond receives any visitor via your affiliate link, it will immediately link it with your affiliate accounts; and when the visitor purchases a subscription, either about the exact same visit or later, you will be paid a 30 percent commission. The commission is revived if the subscription is renewed on a monthly or yearly basis.
As An affiliate at Wishpond, you get a more than marginal accessibility to innovative marketing tools like GetAmbassador and Tracking Dashboard which permits you to track all your activities including clicks, commission, and revenue. Banner ads can be easily posted on blogs or sites. Case Studies and Testimonials are used in websites, sites, and landing pages. You get access to affiliate a landing page in which you are able to go via the templates, engage efficiently in Wishpond’s official Academy and article Banner ads that may be embedded. You can get the HTML code for Banner Ads directly on the Wishpond’s Affiliate page. But for Marketing Automation Banner Ads, you’ll have to await a short time!
Wishpond for Agencies
Wishpond provides A simple software for bureaus . Agencies have multiple customers to deal with, and Wishpond fits perfectly in this scenario. You can:
Manage multiple client accounts. You can use the templates and drag n’ Drop editor to create nice popup forms to your clientele.
Collaborate easily with your team with numerous user accounts. The Governance option enables you to restrict users’ access to the customer accounts they are working on.
Show your clients superbly designed reports for all your marketing Campaigns.
Wishpond is praised And applauded by various startups and agencies throughout the globe. One such company is TrueCaller. A common name, Truecaller lets you identify who’s calling you and from where. The success of TrueCaller is unmatched, and Wishpond has become a component of this success story.
TrueCaller wanted To gather tales of the users in a creative way. The main aim was to understand how each user has got or not benefitted with TrueCaller. Every experience matters and TrueCaller desired to get hold of those consumers’ personal experiences. Wishpond became the catalyzing energy within this. TrueCaller ran a contest to collect all of the info, and this is exactly what happened:
More than 70K+ participants
TrueCaller became the top keyword on social media during the contest
400 percent growth in Facebook followers
Another firm, World Fishing Network, additionally gained tremendously from Wishpond. There are numerous more awesome case studies which prove the merit of Wishpond as a instrument.
Wishpond: Competitive Analysis
No review is Complete without analyzing it against other powerful opponents. In this case, I believe Rafflecopter, Strutta, and Shortstack have the capability to provide Wishpond a tough competition. But here I will just tell you why I will vote for Wishpond from these four apps:
Wishpond vs. Strutta
Strutta doesn’t Supply any free service, and their plans are rather expensive. The bundle of 249 $399 and $999 called Turnkey, Professional and Designer respectively. The number of sharing programs is limited to Facebook, Instagram, microsite, site, iframe, and few other channels.
Struta Doesn’t possess the website popups feature. The variety of templates is also less. No marketing automation or lead information analyzer, unlike Wishpond. Strutta lacks program integration that’s disappointing. There is a deficiency of lead data analysis which can be used for turning leads into loyal clients. I think with Strutta, I had to invest more time. On the contrary, Wishpond did save a great deal of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar features. But, I think Wishpond beats Rafflecopter with its integrations. Though Rafflecopter provides Pinterest entry option and Facebook entry alternative, I would vouch for the multiple advertising programs from Wishpond. Wishpond offers advertising automation, which can be missing in Rafflecopter.
Rafflecopter, on The other hand, has a FREE plan which may entice users. But I am sure those who are unwilling to compromise their marketing needs, will proceed and’purchase’ a plan that suits their needs.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a complete Stack marketing automation instrument with advanced automation features. Designed for SMBs largely, Aritic PinPoint shares All of the attributes present in Wishpond. However, Aritic PinPoint displays a much richer attribute record. For example, Wishpond provides international stats for all of the campaigns while Aritic PinPoint reveals you region-wise or even country-wise reports. The marketing automation suite from Wishpond is also very basic. Together with Aritic PinPoint, marketing automation forms the center. You get deep email segmentation based on lead behavior, events, stage in which the lead/customer is currently in with respect to the buyers’ travel, and demographics like age, gender, joining date, etc.. Email campaigns are complex because of this in-depth segmentation.
Also, Aritic PinPoint operates on a multichannel strategy towards promotion. You can join and nurture your prospects via emails, SMS campaigns, drive notifications, landing pages, cellular notifications, and societal media integrations. Wishpond has just SMS, landing pages, and emails. This brings us to the pricing department. Since Aritic PinPoint is quite a bit more sophisticated than Wishpond and contains a lot of attributes, it is costlier. For an organization, Aritic PinPoint provides account-based marketing which is absent in Wishpond.
Update: Wishpond has updated their site with GDPR related Info And now has all of the detail available here to help their European customers and European acquaintances.
Wishpond vs. Shortstack
I Was obviously lured towards Shortstack by simply taking a look at the price! Their services start from zero and move on to $29 for your simple plan. The Enterprise program at $499 gives you access to all of the features. Shortstack provides only over 30 pre-design topics unlike the countless choices from Wishpond. Another severe lapse is the lack of real time testing for customized layouts. Another point of difference is, with Shortstack the amount of consumers or group members can also be strictly limited to one. In circumstances where multiple users are wanted, a price of around $29 per each month is achievable; unlike Wishpond which may provide a number of users with limited access to data.
This brings us to The end of the inspection of Wishpond. This tool is perfect for a marketer, and I Must say it’s a very easy to use the application. Now That You’re aware of all the Features, perks and pricing strategies, you must begin using the application. You can Always begin with the 14-day trial period to the program that suits you. Allow me to Know your views about this particular tool, and if you come across another better Option to Wishpond. Social Media Leaderboard