Intro The Future Of Social Media Lead Management Pdf
Sometime back in March 2016, Vancouver-based company Wishpond featured in 2016’s Ready to Rocket List. Ready to Rocket listing features the best British Columbia technology firms annually that have sufficient potential to conquer their peers. This past year, Wishpond Technologies, that technical in marketing automation software, got showcased. The Future Of Social Media Lead Management Pdf
The inclusion of Wishpond on the Ready to Rocket list is a nod to How the character of digital advertising is changing, and Wishpond is set to capitalize on the growing demand for enhanced lead generation and marketing automation tools ~ Ali Tajeskandar, CEO of Wishpond.
True to the hilt, Character of digital marketing is evolving to get smarter and better. Wishpond fits perfectly in the current market. As automation takes over the Advertising business, Wishpond was nominated as High Performers from the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool which caters nearly all your advertising requirements. The highlight of the tool is lead generation and the next analytical procedure. Wishpond helps in creating interactive landing pages and design competitions, track leads, send emails, and do much more.
Wishpond Enables you to understand”where precisely” and”how” to step ahead. In other words, it’s”completely automated” and”free forever” marketing tool that catalyses the easiest procedure for generating and nurturing leads.
In this blog, I Will help you through the minute details of this tool, write Wishpond review. According to my user experience, I believe Wishpond is a must-try for many marketers. Without much-a-do, here are the main features of Wishpond. The Future Of Social Media Lead Management Pdf
Wishpond Review — Features Highlight
The Qualities of Wishpond are broadly categorized under sub-headings — Landing Pages, Pop-ups and Forms, Contests and Promos, and Marketing Automation.
Pop-Ups and Forms
It’s possible to add customizable kinds to your landing page. There are numerous Flexible templates to select from. Form construction is very easy with the drag and drop builder. Like landing pages, you can create several versions of your own form and run A/B test. All these forms are simple to make , print and share it (website, blog, Facebook Page). You might even print on wishpond.com and discuss it. Listed below are a couple more add-ons you get-
File upload field in your form to collect files and files.
Drop down menu to get a long list of alternatives. This keeps your kind short.
Multiple check boxes for prospects to Go for over 1 option that Suits them.
Hidden areas to collect analytical information like supply and referrer.
Merge tags to personalize your forms.
Wishpond lets you create six Distinct Kinds of well-timed pop-ups-
Exit intent: This pop up is the last attempt to grab the attention of Those prospects which are about to leave your site.
Page Scroll: When people scroll down your Website, this popup appears.
Timed Pop-ups: You can time your popup to look after the visitor gets Spent a particular amount of time on your website.
Entrance pop-ups: The moment a visitor lands on your website, a popup appears.
Click on popups: These pop-ups turn any link or picture to some 2-step opt-in process.
The drag and drop Editor makes pop-up building an easy task. Additionally, you get pre-designed templates to choose from. The pop up templates are flexible and highly mobile responsive. You are able to aim your popups as you wish, for example, you can choose on which pages the popups will look and at which it will not. The Future Of Social Media Lead Management Pdf
A/B testing feature is available in popups too. You can examine and determine which one is Giving you desirable results before finalising one. Other important attributes include Social Share Buttons. It’s possible to add societal sharing buttons to your popups (such as Facebook, Twitter( and G+).
Wishpond supplies A separate section for direct data direction where you are able to see all of your visitors and their information. It may be sorted to different lists as per the category you want. It’s five Chief regions:
Stats provides a global overview of activity taking Place within all your Wishpond campaigns via different links. The analytics provides metric information to pay attention to the number of prospects opening emails, switching on campaigns and page views.
Leads provide you with a comprehensive view of Different leads sorted by most recent action. With every click on a lead, you can receive all the specifics of the lead, such as their actions, profile data and which lists they are part of.
Visitors include those who viewed the webpage but did Not convert on your form. With the use of this system of collecting visitor data, it is possible to track even before they’ve converted. When they eventually fill out one of your forms, all of the tracking data associated with their account unifies to their new lead profiles.
Lists Permit You to see which leads are part of which lists. This is one of the most important part and a place to come back and look for distinct list segments especially If You’re creating different smart lists and inactive lines using marketing automation
Lead Properties enables you to view all the Customized lead Properties across all your Wishpond campaigns.
Wishpond has Beautiful templates to make your job simple. Along with the pre-built templates, you can simply drag and drop elements to make your landing page. Elements like text boxes, image, video, social networking programs, forms, etc.. Editing is easy on Wishpond. The WYSIWYG editor allows you customize colors, font, and the rest of the elements of the landing page. 1 slight issue that I faced when using the editor isI had to click several times to select a text. You have to double click it to select and edit, but I figure that I double-clicked it for a couple of times. But what I got in the end is a thoroughly professional landing page. I guess with the outcome; I could manage to click few times additional! Each of the templates are cellular responsive. With more than 100 templates, you may create a high converting landing page for virtually any industry.
You can run A/B Tests for multiple variants of your landing page. Wishpond runs the test for you and provides you comprehensive reports. Depending on the accurate findings, you can zero on the best edition of your landing page. You’ll need no programming knowledge to make these interactive and all-device-compatible landing pages.
This isn’t all. You are able to do together with the landing Page builder on Wishpond.
If you run your Website or blog on WordPress, you can use the WP plugin to build your landing page right within WP dashboard. Similarly, it is simple to publish your landing page in your own domain name and sub-domains.
You can add Auto-submit links to your own emails. This lets your leads to register instantly for a training or marathon or enjoys of such by just clicking on the hyperlink. They don’t need to provide any other additional details.
Events and Promotions
You can run Exciting competitions and promotions on Wishpond. You can collect email addresses . Afterwards, these email addresses may be used for email campaigns. Wishpond lets you promote social sharing. It gives an choice to use Facebook Like Buttons as vote methods. This eases share and likes. Another option is to incorporate share buttons for Facebook, Twitter, and Google+. You can also encourage benefits for referrals. In these benefit contests, the entrants get rewarded when they refer their buddies to get into your contest. I’ve discussed the customizable types above. It’s possible to use this feature here too.
To help you create Your competitions interesting and far-fetched, Wishpond comprises ten other programs that assist with creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can publish and Run social promotions on social networking platforms such as Facebook, Twitter, or on your own site. Be it any stage, your own promotions and competitions will look great on laptops, tablets and phones. It is possible to get more likes and follows by adding a Facebook Like a Twitter follow option. The Future Of Social Media Lead Management Pdf
Wishpond Integrations and API
Wishpond integrates with a host of tools, starting with CRM tools to Email marketing software, eCommerce tools, Webinar tools, and much more. Below is the listing of resources Wishpond integrates with:
CRM Integrations: Lead landing on a website and Social Networking platforms Are likely to be a cakewalk together –
Lead capturing is Followed by auto syncing of leads involving your email marketing app and Wishpond account. This is eased by apps like:
Wishpond integrates With a help desk app UserVoice, and additionally with SurveyMonkey for effective polls. Integrations using Webinar apps like ClickWebinar and GoToWebinar will help you conduct smooth webinars to your leads once they register on one of your own campaigns.
Other integrations include:
Team chat program: Slack; Twilio for telephone and SMS integration; LemonStand for customizable cloud-based eCommerce system; and Thankster, a greeting card integration.
Wishpond also Integrates with Zapier, which in turns supplies access to more than 500 other programs.
Wishpondlets you Build your integration using the Wishpond’s REST API.
Marketing automation is A blessing for marketers, this I mentioned in this informative article — 7 Drip Email Campaign Software. Wishpond has it covered. Whether you are seeking drip email campaigns or wish to send personalized mails, Wishpond has all the features ready for you.
In Addition, you Can add scores to your own leads and section them based on their actions. Add to this; you get real time analytics that will assist you measure the performance of your automatic workflow. It is possible to use combine tags to personalize your emails depending on the info you have in your database. Wishpond integrates with different email marketing tools such as MailChimp and AWeber to make the tasks easier for you.
Wishpond: Pricing Plans
You Can pick from three different plans Wishpond offers — Basic, Pro and Growth. Apart from the common attributes, the fundamental program has a limitation on the prospects up to 1000, Email advertising per month up to 10,000 with a single user that comes with a price tag of $45 for each month.
The Growth program is for $129/month with 10000 greatest contributes with unlimited users and all the other notable features of Pro and Fundamental packages. In addition to all of that, Priority Support and Implementation Coaching Program is also provided. And as consistently Customer Service is free for everybody. You may register for a FREE 14-Day trial for any of those plans before paying. The Future Of Social Media Lead Management Pdf
Special Perks From Wishpond
Wishpond also Provides unique perks in the majority of their other services. If you are a customer, you can avail those offers:
30 Days free for Appointlet which is a beneficial tool to book appointments with Leads straight from Wishpond;
Free Trial and discount in 30xofAds which is a comprehensive display and PPV marketing research tool which assesses competitor’s advertising strategy.
60 Days totally free service from AWeber
90 Days trial for Groove,
Free 60 times of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Additionally provides affiliate benefits to site owners, bloggers or internet advertising experts. It supplies a recurring 30% commission with no payment for the service. You receive consistent online payouts that can be easily monitored through GetAmbassador. When you join an affiliate, you will be given with a exceptional tracking link. When Wishpond receives any visitor through your affiliate link, it will directly associate it with your affiliate account; and if the visitor buys a subscription, either about the same trip or afterwards, you’ll be paid a 30 percent commission. The commission is renewed if the subscription is renewed on a monthly or yearly basis.
As An affiliate at Wishpond, you get a more than marginal access to ingenious marketing tools like GetAmbassador and Tracking Dashboard which allows you to track all your activities such as clicks, commission, and earnings. Banner ads are easily posted on sites or sites. Case Studies and Testimonials are used in websites, blogs, and landing pages. You get access to affiliate a landing page in which you are able to go via the templates, engage efficiently in Wishpond’s official Academy and post Banner ads that may be embedded. You can get the HTML code for Banner Ads directly on the Wishpond’s Affiliate page. But for Marketing Automation Banner Ads, you will need to wait for a while!
Wishpond for Agencies
Wishpond supplies A easy software for bureaus . Agencies have multiple customers to address, and Wishpond fits perfectly within this scenario. You are able to:
Manage multiple client accounts. You can use the templates and drag n’ Drop editor to create nice popup forms to your clientele.
Collaborate easily with your team with multiple user accounts. The Governance option lets you limit users’ access to the customer accounts they are working on.
Show your customers superbly designed reports for your entire advertising Campaigns.
Wishpond is praised And applauded by different startups and agencies throughout the world. One such firm is TrueCaller. A very common name, Truecaller lets you recognize who is calling you and from wherever. The success of TrueCaller is unmatched, and Wishpond has been a part of this success story.
TrueCaller wanted To gather stories of the customers in a creative manner. The main aim was to understand how every user has got or not benefitted with TrueCaller. Every experience matters and TrueCaller desired to contact the consumers’ personal experiences. Wishpond became the catalyzing power in this. TrueCaller ran a contest to gather all info, and this is exactly what occurred:
More than 70K+ participants
TrueCaller became the top keyword on social media during the competition
400 percent growth in Facebook followers
Another company, World Fishing Network, additionally benefited highly from Wishpond. There are numerous more awesome case studies which show the virtue of Wishpond as a instrument.
Wishpond: Competitive Analysis
No review is Complete without analyzing it against other powerful competitors. In cases like this, I believe Rafflecopter, Strutta, and Shortstack have the potential to provide Wishpond a difficult competition. But here I shall only tell you why I’ll vote for Wishpond out of those four apps:
Wishpond vs. Strutta
Strutta doesn’t Provide any free support, and their plans are quite pricey. The package of 249 $399 and $999 named Turnkey, Designer and Professional respectively. The amount of sharing programs is limited to Facebook, Instagram, microsite, website, iframe, along with several other stations.
Struta Does not have the website popups feature. The variety of templates can also be less. No marketing automation or lead information analyzer, unlike Wishpond. Strutta lacks app integration that’s disappointing. There’s a lack of lead information analysis which can be used for turning leads into loyal clients. I think with Strutta, I had to invest more time. To the contrary, Wishpond did help me save a great deal of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar attributes. However, I think Wishpond beats Rafflecopter with its integrations. Though Rafflecopter provides Pinterest entry option and Facebook entry option, I’d still vouch for the multiple marketing apps from Wishpond. Wishpond offers advertising automation, which is also lacking in Rafflecopter.
Rafflecopter, on The flip side, has a FREE plan that might attract users. But I am convinced those that are unwilling to compromise with their marketing needs, will proceed and’buy’ a plan that suits their needs.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a complete Stack advertising automation tool with advanced automation features. Designed for SMBs largely, Aritic PinPoint shares All of the attributes present in Wishpond. However, Aritic PinPoint exhibits a much richer attribute list. For example, Wishpond offers global stats for all the campaigns while Aritic PinPoint reveals you region-wise or country-wise reports. The marketing automation package from Wishpond is also quite basic. With Aritic PinPoint, marketing automation forms the core. You get deep email segmentation based on lead behaviour, events, period in which the lead/customer is currently in with regards to the buyers’ travel, and demographics such as age, gender, joining date, etc.. Email campaigns are advanced because of this comprehensive segmentation.
Also, Aritic PinPoint works on a multichannel strategy towards promotion. It’s possible to join and nurture your leads via mails, SMS campaigns, drive notifications, landing pages, mobile notifications, and societal media integrations. Wishpond has only SMS, landing pages, and mails. This brings us to the pricing section. Since Aritic PinPoint is much more advanced than Wishpond and has a lot of features, it’s costlier. For an enterprise, Aritic PinPoint provides account-based advertising which is absent in Wishpond.
Update: Wishpond has updated their website with GDPR related Info And today has all the detail available here to assist their European clients and European Subscribers.
Wishpond vs. Shortstack
I Was naturally lured towards Shortstack by just looking at the price! Their services begin from zero and move on to $29 for the basic plan. The Enterprise plan at $499 gives you access to all of the features. Shortstack provides just over 30 pre-design topics unlike the countless choices from Wishpond. Another serious lapse is the deficiency of real-time testing for customized layouts. Another point of difference is, with Shortstack the amount of users or team members can also be strictly limited to one. In cases where multiple users are desired, a price of about $29 per each month is viable; unlike Wishpond that can provide multiple users with restricted access to info.
This brings us to The end of the inspection of Wishpond. This tool is perfect for a marketer, also I Must say it is a really easy to use the tool. Now That You’re aware of all the Features, perks and pricing plans, you must start using the application. You can Always begin with the 14-day trial period for the program that is appropriate for you. Allow me to Understand your views about this particular tool, and if you happen across another better Alternative to Wishpond. The Future Of Social Media Lead Management Pdf