Background The Landing Page
Instapage is a program dedicated to helping you produce better landing pages. The Landing Page
The first thing you need to know is that it is 100% Devoted to landing Pages and landing pages only.
Like another great’s out there, this software Provides the Following:
A drag-and-drop editor
Integrations with important email and marketing tools like Marketo, MailChimp, etc..
Thorough landing page analytics
Creation of mobile-responsive webpages
Publish pages quickly
A fresh user interface
Access to specialist stock images
But those are only a couple of the highlights. Let’s dig into what makes Instapage so great at what it does.
Once you’ve selected your template, you’ll be accepted to the Instapage Template editor.
This is one place where Instapage actually shines. Its editor is one of those Best around, and with it you can fix the fonts, colors, and designs to match your current website or marketing materials.
The editor Is Totally drag and drop, so you can place any component Exactly where you want it to be inside the page. Using this, you can add:
Headlines & Paragraphs
Images and Videos
And it gets better.
Instapage’s editor is Pixel Perfect, so instead of having pre-defined Grids and positioning options to haul your elements to, you can put them anywhere on the page you like.
As you drag your components to various areas, Instapage will display Guidelines that will help you distance and align all elements accordingly.
And, because using a mobile-friendly layout is essential Nowadays, Instapage lets you easily switch between desktop and mobile view to make sure everything is placed and optimized accordingly across all of the devices.
If need be, you can even edit your page straight from the cell view.
How To Create A Landing Page
Since this is the epitome of that which Instapage does, I thought I’d take you Through the procedure of creating a landing page.
When you initially log in, you’ll find a listing of All of the landing pages You’ve created. If this is the first, naturally, you won’t have much to pull from here.
Rather, select Create a Normal Page.
This will Provide you three options: create a page from a template, an AMP page, or upload an Instapage file.
Most often, you’ll go the template path.
Do note that AMP pages are designed for mobile, and may be a Fantastic path to go if you’re designing a page especially for mobile use. All these are made to load incredibly quickly, but you are going to get this choice if you are signed up for the Enterprise program.
For our purposes, we’re going using a template.
When You Decide to use an Instapage template, then you’ll be presented with All available templates.
That’s 194 options, to be exact.
To make it easier, it is possible to filter out the templates by particular types Based upon the objective of your effort: Lead generation, direct gen (two-step), click-through, webinar pages, mobile app, and thank you page. The Landing Page
Publish Your Landing Page
When you’re ready to print your page, you have a few choices.
You can publish it
A custom domain
A demonstration page
A custom domain is really self-explanatory. Just enter in the domain You would love to publish to. But remember, that one does require a modest technical know-how. Fortunately, Instapage comprises a video to help you through the process.
If you host a site on WordPress and wish to print your landing page There, Instapage has a plugin devoted to doing exactly that.
This makes the process incredibly simple. Just log into your Instapage Account from your WordPress website and publish right there.
Publishing to Facebook is just as easy. Pick the choice and your Facebook page, and it will publish.
Or, if you want a Complete presentation of your webpage before it goes live, publish it To Instapage’s demo domain .
As a bonus, you can download your landing pages straight to your computer for future use.
Now let’s take a look at the whistles and bells.
Instapage comes with a few additional features that help separate from Another applications out there.
Included in these are:
Instablocks — these are useful for times when you have to create multiple landing pages, but do not wish to modify the fashion of the webpage. Rather than recreating your complete page, it is going to save your elements for you to be reused. You’ll have access to blocks made by Instapage or you may make your own.
Heatmaps — this is a really trendy analytics feature that gives you insight to just how users are interacting with your webpage. It tracks mouse movement, clicks, how far visitors scroll, and in which they spend the most time on the webpage. Note: heatmaps are only available using the Optimizer plan
A/B testing — In case you want to examine different elements of your page, it is possible to split test utilizing Instapage. Just duplicate your main copy and produce a second copy with any changes to the text, pictures, CTAs, etc.. When you print your page, some will see the control variant and others are going to see the variation. Info on how each performs will be stored on your Instapage analytics section.
Analytics And Reporting
Obviously, no leading Advertising software is complete with no dedicated analytics section.
Instapage is no exception, and this is actually one of its greatest Selling things.
The cool thing about Instapage Is It Permits You to set up Conversion goals directly in the editor, and then track progress over time.
In the Editor, you’ll find sections called Conversion Goals and Analytics in the right click menu.
From the Conversion Goals section, you can set Certain goals to monitor in Your analytics.
From the Analytics section, you can add Google Analytics, Facebook Pixel, Tag manager, etc..
Then, when you check our Analytics department after you webpage is pushed Live, you’ll find information about your page’s conversion rate depending on the targets you set.
This is also where you’ll find information regarding the performance of Your split evaluations, and you can also tweak the traffic split between both test variations here.
You’ll also find a section that collects information on the prospects each Page has collected.
Obviously, Instapage is not without its flaws, and it falls a bit short Of its competitors in these areas:
The large one: price. Instapage is significantly more expensive than most of its rivals
Advanced features only available with costlier plans
may have additional analytics, such as high performing pages
Here’s a rundown of Instapage’s most remarkable attributes:
Pixel Perfect editor, and a drag-and-drop editor that’s extremely easy and intuitive to use
accessibility to heatmaps
Collaboration attributes for groups
Excellent customer support and help features
Now for the part you have all been waiting for: the cost.
Instapage includes three pricing tiers.
The first, the Core plan, starts at $69.99/month and comprises most fundamental Features such as the mobile-responsive builder and Instablocks.
The next level, Optimizer, starts at $99/month and gives you access to Unlimited A/B testing, heatmaps, and conversion target tracking.
And finally, the Team & Agency plan begins at $179/month and Includes 15 private sub-accounts and branded guide notifications.
Instapage does include a free 14-day trial, so you can test the waters To see if it is the fit for you.
In general, most will benefit from the Optimizer program.
While you can get away with the basic Core plan for simply designing and Publishing (amazing ) landing pages, the Optimizer offers you access to helpful tools like heatmaps and A/B testing, which may help your overall conversion speed later on.
Overall, Instapage is a Fantastic option for People Who need to put Jointly quick, professional landing pages.
It provides high-quality pages in a simple-to-use format, making ideal For novices and more experienced page designers alike.
And though its additional attributes will cost more, they definitely add to the experience. The use of A/B testing and heatmaps will help direct your creation and plan, and conversion goal tracking will let you know if you’re on track.
Bottom line: If your goal is better landing pages, then you can’t go wrong with Instapage. The Landing Page