Intro The Sales Funnel
Instapage is a program dedicated to helping you create better landing pages. The Sales Funnel
The first thing you need to know is that it’s 100 percent dedicated to landing Landing and pages pages only.
Like another great’s on the market, this software offers the Subsequent:
A drag-and-drop editor
Integrations with important email and marketing tools like Marketo, MailChimp, etc..
Thorough landing page analytics
Generation of mobile-responsive pages
Publish pages fast
A clean user interface
Access to professional stock pictures
But these are just a couple of the highlights. Let’s dig into what makes Instapage so great at what it does.
As Soon as You’ve chosen your template, then you’ll be accepted to the Instapage Template editor.
This is one place where Instapage truly shines. Its editor is one of those Best around, and with it you can fix the fonts, colors, and designs to match your existing website or advertising materials.
The editor is completely drag and drop, so you can place any element Exactly where you want it to be within the page. Using this, you can include:
Headlines & Paragraphs
Images and Videos
And it gets better.
Instapage’s editor is Pixel Perfect, so instead of having pre-defined Grids and placement options to drag your components to, you can put them anywhere on the page you like.
As you drag your elements to various areas, Instapage will exhibit Guidelines that will assist you distance and align all elements accordingly.
And, because having a mobile-friendly layout is essential Nowadays, Instapage allows you to easily switch between mobile and desktop view to make sure everything is optimized and placed accordingly across all devices.
If need be, you could also edit your page straight from the mobile view.
How To Create A Landing Page
Because This is the epitome of that which Instapage does, I thought I would take you Through the process of creating a landing page.
When you initially log into, you’ll find a listing of All of the landing pages You’ve created. If this is your first, obviously, you won’t have a lot to pull from here.
Instead, choose Create a Standard Page.
This will Provide you three options: create a page in the template, an AMP page, or upload an Instapage file.
Most often, you’ll go the template route.
Do note that AMP pages are designed for mobile, and may be a Good path to go if you’re designing a page especially for mobile usage. These are designed to load incredibly quickly, but you’ll find this option if you are signed up for the Enterprise program.
For our purposes, we’re going using a template.
When you choose to use an Instapage template, then you’ll be presented with All accessible templates.
That’s 194 choices, to be exact.
To make it easier, you can filter out the templates by specific types Based upon the goal of your campaign: Lead generation, direct gen (two-step), click-through, webinar pages, cellular app, and thank you page. The Sales Funnel
Publish Your Landing Page
When you’re ready to print your page, you have a couple options.
You can publish it to:
A custom domain name
A demonstration page
A customized domain name is pretty self-explanatory. Just enter in the domain name You would like to publish to. But remember, that one does require a little technical know-how. Fortunately, Instapage comprises a video to help you through the procedure.
If you host a Website on WordPress and want to publish your landing page There, Instapage has a plugin devoted to doing exactly that.
This makes the process incredibly simple. Just log into your Instapage Account from your WordPress site and print right there.
Publishing to Facebook is just as simple. Pick the choice and your Facebook webpage, and it will publish.
Or, If You Would like a Complete presentation of your page until it goes live, print it To Instapage’s demo domain review.
As a bonus, you can download your landing pages directly to your computer for future use.
Now let’s take a look at the whistles and bells.
Instapage Includes a few additional features that help separate from The other applications out there.
Included in these are:
Instablocks — these are handy for times when you need to create multiple landing pages, but do not want to change the style of the webpage. Rather than recreating your entire page, it is going to save your components for you to be reused. You’ll have access to blocks produced by Instapage or you may make your own.
Heatmaps — this is a very trendy analytics attribute that provides you insight to how users are interacting with your page. It tracks mouse movement, clicks, how much visitors scroll, and in which they spend time on the page. Note: heatmaps are only available with the Optimizer program
A/B testing — In case you would like to test different elements of your page, it is possible to split test using Instapage. Just copy your primary copy and make another copy with any changes to the text, pictures, CTAs, etc.. When you publish your page, some will see the control version and others will see the variant. Info on how each performs will be stored on your Instapage analytics department.
Analytics And Reporting
Obviously, no leading marketing software is complete with no committed analytics section.
Instapage is no exception, and this is actually one of its biggest Selling points.
The neat thing about Instapage is that it allows you to install Conversion goals directly in the editor, then track progress over time.
In the Editor, you’ll find segments called Conversion Goals and Analytics at the right click menu.
In the Conversion Goals section, you can set Certain goals to monitor in Your own analytics.
In the Analytics segment, you can add Google Analytics, Facebook Pixel, Tag manager, etc..
Then, when you check our Analytics department after you page is pushed Live, you’ll discover details about your webpage’s conversion rate based on the goals you set.
That is also where you’ll find information Concerning the performance of Your split tests, and you can also tweak the traffic split between both test variations here.
You’ll also find a section that collects information on the prospects each Page has accumulated.
Naturally, Instapage isn’t without its defects, and it falls somewhat short Of its competitors in these regions:
The large one: price. Instapage is significantly more expensive than most of its competitors
Advanced features only available with costlier plans
may have more information, such as top performing pages
Here’s a rundown of Instapage’s most remarkable features:
Pixel Perfect editor, along with a drag-and-drop editor that’s extremely easy and intuitive to use
Access to heatmaps
Collaboration features for groups
Great customer service and help features
Now for the part you have all been waiting for: the price.
Instapage includes three pricing tiers.
The first, the Core plan, begins at $69.99/month and comprises most fundamental Features such as the mobile-responsive builder and Instablocks.
The next level, Optimizer, starts at $99/month and gives you access to Boundless A/B testing, heatmaps, and conversion goal monitoring.
And finally, the Team & Agency plan begins at $179/month and Includes 15 private sub-accounts and branded guide notifications.
Instapage does include a free 14-day trial, so you can test the waters To see if it’s the match for you.
Generally, most will benefit in the Optimizer program.
While you can get away with the basic Core plan for just designing and Publishing (awesome) landing pages, the Optimizer offers you access to useful tools like heatmaps and A/B testing, which may help your overall conversion speed in the future.
All in all, Instapage is a great option for People Who need to put Together fast, professional landing pages.
It provides high-quality pages at a simple-to-use format, making ideal For novices and more experienced webpage designers alike.
And though its extra features will cost more, they definitely add to the experience. The use of A/B testing and heatmaps will help guide your creation and strategy, and conversion goal monitoring will let you know if you’re on track.
Bottom line: If your Aim is better landing pages, then you can’t go wrong with Instapage. The Sales Funnel