Introduction Web Design Landing Page Best Practices
Sometime back in March 2016, Vancouver-based firm Wishpond showcased in 2016’s Ready to Rocket List. Ready to Rocket list features the greatest British Columbia technology firms annually which have sufficient capacity to conquer their peers. This year, Wishpond Technologies, that specialized in marketing automation software, got showcased. Web Design Landing Page Best Practices
The inclusion of Wishpond on the Ready to Rocket list is a testament to How the nature of electronic advertising is shifting, and Wishpond is positioned to capitalize on the growing demand for enhanced lead generation and marketing automation tools ~ Ali Tajeskandar, CEO of Wishpond.
Authentic to the hilt, Nature of electronic advertising is evolving to acquire smarter and better. Wishpond fits perfectly in the present industry. As automation takes over the Advertising business, Wishpond has been nominated as High Performers from the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool which caters nearly all of your marketing requirements. The highlight of this tool is lead generation and the following analytical process. Wishpond helps in creating interactive landing pages and design contests, track leads, send emails, and do much more.
Wishpond Enables you to understand”where precisely” and”the way” to step ahead. To put it differently, it is”fully automated” and”free forever” marketing tool which catalyses the simplest process of generating and nurturing prospects.
In this blog, I Will help you through the second details of the tool, write Wishpond review. According to my user expertise, I believe Wishpond is a must-try for all marketers. Without much-a-do, here are the main characteristics of Wishpond. Web Design Landing Page Best Practices
Wishpond Review — Quality Highlight
The Qualities of Wishpond are classified under sub-headings — Landing Pages, Pop-ups and Forms, Contests and Promos, and Marketing Automation.
Pop-Ups and Types
You can add customizable kinds for your landing page. There are many Flexible templates to select from. Form building is very easy with the drag and drop builder. Like landing pages, you can create several versions of your own form and conduct A/B test. All these forms are easy to create, publish and share it (website, blog, Facebook Page). You can even print on wishpond.com and share it. Here are few more add-ons you get-
File upload field on your form to accumulate files and files.
Drop down menu to get a very long list of alternatives. This keeps your kind short.
Multiple test boxes for prospects to Go for more than one option that Suits them.
Hidden fields to collect analytical information like supply and referrer.
Merge tags to customize your own forms.
Wishpond lets you create six Distinct types of well-timed pop-ups-
Exit purpose: This pop-up is the final attempt to grab the attention of Those prospects that are about to leave your website.
Page Scroll: When visitors scroll down your site, this popup appears.
Timed Pop-ups: You can time your popup to look after the visitor has Spent a particular amount of time on your website.
Entry pop-ups: The minute a visitor lands on your site, a popup appears.
Click on popups: All these pop-ups turn any link or picture to some 2-step opt-in process.
The drag and drop Editor makes pop-up building an effortless endeavor. Additionally, you get pre-designed templates to choose from. The pop up templates are flexible and highly mobile responsive. You are able to aim your popups as you wish, for example, you can choose on which pages the popups will appear and at which it won’t. Web Design Landing Page Best Practices
A/B testing feature can be found in popups as well. You can examine and determine which one is Giving you desirable outcomes before finalising one. Additional key attributes include Social Share Buttons. You can add social sharing buttons to your popups (such as Facebook, Twitter( and G+).
Wishpond supplies A separate section for lead data management where you can see all of your visitors and their information. It can be sorted into various lists as per the category you want. It’s five Chief regions:
Stats provides an international Summary of activity taking Place within all your Wishpond campaigns through different links. The analytics supplies metric info to take note of the amount of leads opening mails, switching on campaigns and page views.
Leads provide you with a comprehensive view of Various leads sorted by most recent action. With each click on a lead, you can get all the specifics of the guide, such as their activities, profile data and which lists they’re part of.
Visitors include those who viewed the page but did Not convert on your form. With the use of this system of collecting customer data, you can track even before they’ve converted. When they eventually fill out among your forms, all the tracking data related to their accounts merges into their new lead profiles.
Lists Permit You to see which leads are a part of which lists. This is among the most important section and a place to come back and check for different listing segments especially If You’re creating different clever lists and static lines using marketing automation
Lead Properties lets you see All of the Customized lead Properties across all your Wishpond campaigns.
Wishpond has Beautiful templates to make your task simple. Together with the pre-built templates, you can simply drag and drop elements to create your landing page. Elements like text boxes, image, video, social networking buttons, forms, etc.. Editing is seamless on Wishpond. The WYSIWYG editor allows you customize colors, font, and all other elements of the landing page. One minor issue that I faced when using the editor would be I had to click several times to select a text. You need to double click it to select and edit, but I figure I double-clicked it to get a couple of times. However, what I got at the end is a thoroughly professional landing page. I guess with the result; I could manage to click few times extra! All the templates are cellular responsive. With over 100 templates, you can produce a high converting landing page for any business.
You can conduct A/B Evaluations for numerous variations of your landing page. Wishpond conducts the test for you and gives you comprehensive reports. Depending on the accurate findings, you can zero upon the very best edition of your landing page. You’ll require no coding knowledge to make such interactive and all-device-compatible landing pages.
This is not all. You can do together with the landing Page builder on Wishpond.
If you run your Website or blog on WordPress, you may use the WP plugin to construct your landing page right within WP dashboard. In the same way, you can easily publish your landing page on your own domain and sub-domains.
You can add Auto-submit hyperlinks to your emails. This allows your leads to register instantly for a workshop or webinar or likes of these by just clicking on the link. They don’t have to give any other additional details.
Contests and Advertising
You can run Exciting competitions and promotions on Wishpond. It’s possible to collect email addresses . Later, these email addresses can be used for email campaigns. Wishpond lets you encourage social sharing. It provides an option to use Facebook Like Buttons as vote procedures. This eases likes and share. Another option is to add share buttons for Facebook, Twitter, and Google+. You can also encourage benefits for referrals. In these reward competitions, the entrants get rewarded when they refer their buddies to enter your contest. I have discussed the customizable forms above. You can use this feature here as well.
To Assist You make Your contests interesting and far-fetched, Wishpond includes ten other apps that help in creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can print and Run societal promotions on social media platforms such as Facebook, Twitter, or in your site. Be it any platform, your promotions and competitions will look good on laptops, mobiles and tablets. It is possible to get more likes and follows by incorporating a Facebook Like button or a Twitter follow option. Web Design Landing Page Best Practices
Wishpond Integrations and API
Wishpond integrates with a host of tools, beginning with CRM tools to Email marketing applications, eCommerce tools, Webinar tools, plus a whole lot more. Below is the list of tools Wishpond integrates with:
CRM Integrations: Lead capturing on a Web Site and Social Networking platforms Are going to be a cakewalk together –
Lead capturing is Followed by auto syncing of leads between your email marketing app and Wishpond account. This is eased by programs like:
Wishpond incorporates With a help desk app UserVoice, and also with SurveyMonkey for successful polls. Integrations using Webinar programs like ClickWebinar and GoToWebinar will allow you to conduct smooth webinars to your leads once they sign up on a few of your campaigns.
Other integrations include:
Team chat program: Slack; Twilio for phone and SMS integration; LemonStand for customizable cloud-based eCommerce platform; and Thankster, a greeting card integration.
Wishpond also Integrates with Zapier, which in turn provides access to over 500 other programs.
Wishpondlets you Construct your integration using the Wishpond’s REST API.
Marketing automation is A boon for entrepreneurs, this I mentioned in this informative article — 7 Drip Mail Campaign Software. Wishpond has it all covered. Whether you’re seeking drip email campaigns or want to send customized emails, Wishpond has all the features ready for you.
Not only this, you Can add scores to your own leads and segment them based on their actions. Add to this; you get real time analytics that will help you measure the performance of your automatic workflow. You can use combine tags to customize your emails based on the information you have on your database. Wishpond integrates with various email advertising tools like MailChimp and AWeber to make the jobs easier for you.
Wishpond: Pricing Plans
You Can pick from three distinct programs Wishpond offers — Basic, Pro and Growth. Apart from the typical features, the Basic program has a limit on the leads up to 1000, Email marketing a month up to 10,000 with one user that comes with a price tag of $45 for each month.
The Development Plan is for $129/month with 10000 greatest leads with unlimited users and the rest of the prominent features of Pro and Basic packages. Along with all that, Priority Support and Implementation Coaching Program is also provided. And as always Customer Service is free for everybody. You can sign up for a FREE 14-Day trial for any of the programs before paying. Web Design Landing Page Best Practices
Special Benefits From Wishpond
Wishpond also Provides special perks in the majority of their other services. If you are a customer, you can avail these offers:
30 Days free of Appointlet that’s a helpful tool to reserve appointments with Leads straight from Wishpond;
Free Trial and reduction in 30xofAds that’s a thorough screen and PPV marketing research tool which assesses competitor’s advertising strategy.
60 Days totally free support from AWeber
90 Days trial for Groove,
Free 60 days of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Additionally provides affiliate benefits to website owners, bloggers or online advertising pros. It provides a recurring 30% commission with no payment for your service. You receive consistent online payouts which can be easily tracked through GetAmbassador. When you join an affiliate, you will be provided with a unique tracking link. When Wishpond receives any visitor through your affiliate link, it will directly associate it with your affiliate account; and when the visitor purchases a subscription, either on the same trip or afterwards, you will be paid a 30% commission. The commission is renewed if the subscription is renewed on a monthly or annual basis.
As An affiliate at Wishpond, you receive a more than marginal access to ingenious marketing tools like GetAmbassador and Tracking Dashboard which allows you to monitor all of your tasks including clicks, commission, and revenue. Banner ads can be easily posted on sites or sites. Case Studies and Testimonials are used in sites, blogs, and landing pages. You get access to affiliate a landing page in which you are able to go through the templates, engage efficiently in Wishpond’s official Academy and article Banner ads that may be embedded. You can get the HTML code for Banner Ads right on the Wishpond’s Affiliate page. However, for Marketing Automation Banner ads, you will need to await a short time!
Wishpond for Agencies
Wishpond supplies A simple software for agencies. Agencies have multiple clients to deal with, and Wishpond fits perfectly within this situation. You are able to:
Manage multiple customer accounts. You can use the templates and drag n’ Drop editor to create nice popup forms for your clients.
Collaborate easily with your group with numerous user accounts. The Governance option enables you to restrict users’ access to the client accounts they’re working on.
Show your customers beautifully designed reports for all your marketing Campaigns.
Wishpond is praised And applauded by different startups and agencies across the globe. One such firm is TrueCaller. A very common name, Truecaller lets you identify who is calling you and from wherever. The success of TrueCaller is unmatched, and Wishpond has been a part of the success story.
TrueCaller wanted To gather tales of the users in a creative manner. The most important goal was to understand how each user has benefitted or not benefitted with TrueCaller. Every experience issues and TrueCaller desired to get hold of those consumers’ personal experiences. Wishpond became the catalyzing energy within this. TrueCaller ran a contest to gather all of the info, which is what happened:
Over 70K+ participants
TrueCaller became the best keyword on societal media during the competition
400 percent increase in Facebook followers
Another company, World Fishing Network, also gained tremendously from Wishpond. There are numerous more awesome case studies which show the virtue of Wishpond as a instrument.
Wishpond: Competitive Analysis
No review is Complete without assessing it against other strong competitors. In cases like this, I think Rafflecopter, Strutta, and Shortstack possess the potential to give Wishpond a tough competition. But here I shall just tell you why I’ll vote for Wishpond from those four programs:
Wishpond vs. Strutta
Strutta does not Supply any free service, and their plans are rather expensive. The package of $249 $399 and $999 named Turnkey, Professional and Designer respectively. The amount of sharing programs is limited to Facebook, Instagram, microsite, website, iframe, and several different channels.
Struta Doesn’t have the website popups feature. The variety of templates is also less. No marketing automation or direct information analyzer, unlike Wishpond. Strutta lacks app integration that’s disappointing. There’s a deficiency of lead information analysis that can be used for turning leads to loyal customers. I think with Strutta, I needed to spend more time. On the contrary, Wishpond did help me save a lot of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar features. However, I believe Wishpond defeats Rafflecopter using its integrations. Though Rafflecopter supplies Pinterest entry option and Facebook entry option, I’d vouch for the multiple advertising apps from Wishpond. Wishpond offers marketing automation, which is also lacking in Rafflecopter.
Rafflecopter, on The flip side, has a FREE program which may entice users. But I am convinced those who are unwilling to compromise with their advertising needs, will go ahead and’buy’ a plan which suits their requirements.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a complete Stack advertising automation instrument with advanced automation features. Developed for SMBs largely, Aritic PinPoint shares All of the attributes within Wishpond. But, Aritic PinPoint exhibits a much richer attribute list. For instance, Wishpond provides international stats for all the campaigns while Aritic PinPoint shows you region-wise or country-wise reports. The marketing automation suite from Wishpond is also quite basic. Together with Aritic PinPoint, marketing automation forms the center. You receive deep e mail segmentation based on lead behaviour, events, stage where the lead/customer is currently in with respect to the buyers’ journey, and demographics like age, gender, joining date, etc.. Email campaigns are complex because of this in-depth segmentation.
Additionally, Aritic PinPoint operates on a multichannel approach towards marketing. It’s possible to connect and nurture your leads via emails, SMS campaigns, drive notifications, landing pages, mobile notifications, and societal media integrations. Wishpond has only SMS, landing pages, and mails. This brings us to the pricing section. Since Aritic PinPoint is quite a bit more sophisticated than Wishpond and contains a lot of attributes, it is more expensive. For an enterprise, Aritic PinPoint offers account-based marketing which is absent in Wishpond.
Update: Wishpond has updated their site with GDPR related information And now has all of the detail available here to help their European clients and European Subscribers.
Wishpond vs. Shortstack
I Was obviously lured towards Shortstack by simply looking at the cost! Their services start from zero and proceed on to $29 for your basic plan. The Enterprise program at $499 gives you access to all the features. Shortstack provides just over 30 pre-design topics unlike the countless options from Wishpond. Another severe lapse is the lack of real time testing for customized designs. Another point of difference is, together with Shortstack the number of consumers or team members can also be strictly limited to one. In cases where multiple users are desired, a price of about $29 per each month is viable; unlike Wishpond that may provide multiple users with restricted access to data.
This brings us to The end of the review of Wishpond. This instrument Is Ideal for a marketer, also that I Must say it’s a really easy to use the tool. Now That You’re aware of all the Features, pricing and perks plans, you must start using the application. You can Always begin with the 14-day trial period for the plan that suits you. Allow me to Understand your views about this particular tool, and also if you come across another better Option to Wishpond. Web Design Landing Page Best Practices