Intro Webinar Landing Page Best Practices
Sometime back in March 2016, Vancouver-based firm Wishpond showcased in 2016’s Ready to Rocket List. Ready to Rocket listing features the greatest British Columbia technology firms every year that have sufficient potential to conquer their peers. This past year, Wishpond Technologies, that specialized in marketing automation program , got featured. Webinar Landing Page Best Practices
The inclusion of Wishpond on the Ready to Rocket record is a testament to How the character of digital marketing is shifting, and Wishpond is positioned to capitalize on the growing demand for enhanced lead generation and marketing automation instruments ~ Ali Tajeskandar, CEO of Wishpond.
True to the hilt, Character of digital marketing is evolving to get better and smarter. Wishpond fits perfectly in the present industry. As automation takes over the Advertising business, Wishpond has been nominated as High Performers in the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool that caters almost all of your marketing needs. The highlight of the tool is lead creation and the next analytical process. Wishpond helps in creating interactive landing pages and design contests, track leads, send mails, and do so much more.
Wishpond Enables one to know”where exactly” and”how” to step ahead. In other words, it’s”fully automated” and”free forever” advertising tool which catalyses the easiest process of generating and nurturing leads.
In this blog, I Will help you through the second information of this tool, compose Wishpond review. Based on my user experience, I believe Wishpond is a must-try for all marketers. With no much-a-do, here are the main characteristics of Wishpond. Webinar Landing Page Best Practices
Wishpond Review — Quality Highlight
The features of Wishpond are broadly categorized under sub-headings — Landing Pages, Pop-ups and Forms, Contests and Promos, and Marketing Automation.
Pop-Ups and Forms
You can add customizable forms for your landing page. There are many Flexible templates to select from. Form building is very simple with the drag and drop builder. Like landing pages, you may make multiple versions of your own form and run A/B test. All these forms are simple to create, print and share it (website, site, Facebook Page). You might even publish on wishpond.com and share it. Here are few more add-ons you get-
File upload field in your form to accumulate files and documents.
Drop down menu to get a very long list of options. This keeps your form short.
Multiple test boxes for prospects to opt for more than one option that Suits them.
Hidden fields to collect analytical data like source and referrer.
Merge tags to personalize your forms.
Wishpond lets you create six Distinct types of well-timed pop-ups-
Exit intent: This pop-up is the final attempt to grab the attention of Those prospects that are just about to leave your website.
Page Scroll: When people scroll down your site, this popup appears.
Timed Pop-ups: You can time your popup to appear after the visitor has Spent a specific amount of time on your site.
Entry pop-ups: The minute a visitor lands on your site, a popup appears.
Click popups: All these pop-ups turn any link or picture to some 2-step opt-in process.
The drag and drop Editor makes pop-up construction an effortless task. Also, you get pre-designed templates to pick from. The pop up templates are both flexible and extremely mobile responsive. You are able to aim your popups as you wish, for example, you can choose on which pages the popups will look and where it won’t. Webinar Landing Page Best Practices
A/B testing feature is available in popups as well. You can test and determine which one is Giving you desired outcomes before finalising one. Additional key attributes include Social Share Buttons. You can add social sharing buttons for your popups (for Facebook, Twitter( and G+).
Wishpond supplies A separate section for lead data management where you are able to see all of your customers and their data. It can be sorted to different lists as per the category you want. It’s five Chief areas:
Stats provides a global Summary of activity taking Place within all your Wishpond campaigns via different links. The analytics provides metric info to pay attention to the number of leads opening mails, switching on campaigns and page views.
Leads provide you with a comprehensive view of Different leads sorted by most recent activity. With each click on a direct result, you can get all the specifics of the guide, including their actions, profile data and which lists they are part of.
Visitors include those that viewed the webpage but did Not convert on your form. With the usage of this system of collecting customer information, it is possible to monitor even before they’ve converted. When they finally fill out one of your forms, all of the monitoring data related to their account merges into their new lead profiles.
Lists Permit You to see which leads are part of that lists. This is one of the most important part and a place to come back and check for distinct list segments especially if you are creating different smart lists and static lines using marketing automation
Lead Properties lets you view All of the custom lead Properties across all of your Wishpond campaigns.
Wishpond has Beautiful templates to get your task easy. Along with the pre-built templates, you can simply drag and drop elements to make your landing page. Elements like text boxes, image, video, social media programs, forms, etc.. Testing is seamless on Wishpond. The WYSIWYG editor lets you customize colors, font, and the rest of the elements of this landing page. One slight issue that I faced when using the editor isI had to click many times to select a text. You have to double click it to select and edit, but I guess that I double-clicked it to get a couple of times. But what I got at the end is a thoroughly professional landing page. I guess with all the result; I could can click few times additional! All the templates are mobile responsive. With over 100 templates, you may create a high-definition landing page for any business.
You can run A/B Tests for numerous variations of your landing page. Wishpond runs the test for you and provides you detailed reports. Depending on the precise findings, you can zero on the best edition of your landing page. You will require no programming knowledge to create these interactive and all-device-compatible landing pages.
This isn’t all. You can do with the landing Page builder on Wishpond.
Should you run your Blog or website on WordPress, you can use the WP plugin to construct your landing page directly within WP dashboard. Similarly, you can easily publish your landing page on your own domain name and sub-domains.
You can add Auto-submit links to your own emails. This allows your prospects to register immediately for a workshop or webinar or likes of these by just clicking on the link. They don’t have to give any other additional information.
Contests and Advertising
You can conduct Exciting competitions and promotions on Wishpond. You can collect email addresses . Later, these email addresses can be used for email campaigns. Wishpond lets you encourage social sharing. It provides an option to use Facebook Like Buttons as vote procedures. This facilitates likes and share. Another option is to incorporate share buttons for Facebook, Twitter, and Google+. You can also promote benefits for referrals. In these benefit competitions, the entrants get rewarded when they refer their friends to get into your contest. I’ve already discussed the customizable forms above. It’s possible to take advantage of this feature here as well.
To help you make Your competitions interesting and far-fetched, Wishpond comprises ten other programs that assist in creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can print and Run societal promotions on societal media platforms such as Facebook, Twitter, or on your own site. Be it any platform, your own promotions and contests will look great on laptops, tablets and phones. You can get more likes and follows by incorporating a Facebook Like button or a Twitter follow alternative. Webinar Landing Page Best Practices
Wishpond Integrations and API
Wishpond integrates with a host of tools, beginning with CRM tools to Email marketing applications, eCommerce tools, Webinar tools, plus much more. Below is the list of resources Wishpond integrates together:
CRM Integrations: Lead capturing on a Web Site and Social Networking platforms Are likely to be a cakewalk together –
Lead capturing is Followed by automobile syncing of prospects involving your email marketing app and Wishpond account. This is eased by programs like:
Wishpond integrates Using a help desk program UserVoice, and also with SurveyMonkey for effective polls. Integrations using Webinar programs like ClickWebinar and GoToWebinar can allow you to run smooth webinars for your leads as soon as they register on a few of your campaigns.
Other integrations include:
Team chat app: Slack; Twilio for phone and SMS integration; LemonStand for customizable cloud-based eCommerce platform; and Thankster, a greeting card card integration.
Wishpond also Integrates with Zapier, which in turn supplies access to over 500 additional programs.
Wishpondlets you Construct your integration using the Wishpond’s REST API.
Marketing automation is A boon for marketers, this I already mentioned in this post — 7 Drip Email Campaign Software. Wishpond has it covered. Whether you’re looking for drip email campaigns or want to send personalized emails, Wishpond has all of the features prepared for you.
In Addition, you Can add scores to your leads and section them based on their activities. Add to this; you get real time analytics to help you assess the performance of your automatic workflow. It is possible to use merge tags to personalize your emails based on the information you’ve got in your database. Wishpond integrates with various email advertising tools like MailChimp and AWeber to make the tasks easier for you.
Wishpond: Pricing Strategies
You Can choose from three different programs Wishpond offers — Basic, Pro and Growth. Aside from the common features, the fundamental program has a limit on the prospects up to 1000, Email advertising per month up to 10,000 with a single user which comes with a price tag of $45 for each month.
The Development Plan is for $129/month using 10000 greatest leads with unlimited users and all the other notable features of Pro and Basic packages. Along with all that, Priority Support and Implementation Coaching Program is also provided. And as consistently Customer Support is free for all. You can register for a FREE 14-Day trial for any of the plans before paying. Webinar Landing Page Best Practices
Special Rewards From Wishpond
Wishpond also Provides special perks in the majority of their other services. If you are a customer, you can avail those offers:
30 Days free of Appointlet which is a beneficial tool to book appointments with feedback directly from Wishpond;
Free Trial and discount in 30xofAds which is a thorough screen and PPV advertising research tool which analyses competitor’s advertising strategy.
60 Days totally free support from AWeber
90 Days trial for Groove,
Complimentary 60 times of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Additionally provides affiliate advantages to website owners, bloggers or online advertising pros. It supplies a recurring 30% commission with no payment for your ceremony. You get consistent online payouts that can be readily tracked through GetAmbassador. When you join an affiliate, you will be given with a unique tracking link. When Wishpond receives any visitor through your affiliate link, it will directly associate it with your own affiliate account; and if the visitor buys a subscription, either on precisely the exact same visit or later, you’ll be paid a 30% commission. The commission is revived if the subscription is renewed on a monthly or yearly basis.
As An affiliate at Wishpond, you get a more than marginal access to ingenious marketing tools like GetAmbassador and Tracking Dashboard that permits you to monitor all your activities such as clicks, commission, and revenue. Banner ads are easily posted on blogs or sites. Case Studies and Testimonials are used in websites, blogs, and landing pages. You get access to affiliate a landing page wherein you can go through the templates, participate efficiently in Wishpond’s official Academy and post Banner ads which may be embedded. You can Find the HTML code for Banner Ads directly on the Wishpond’s Affiliate page. However, for Marketing Automation Banner Ads, you’ll need to await a short time!
Wishpond for Agencies
Wishpond provides A easy software for agencies. Agencies have multiple clients to deal with, and Wishpond fits perfectly within this scenario. You are able to:
Manage multiple customer accounts. You can use the templates and drag n’ Drop editor to create fine popup forms for your clientele.
Collaborate easily with your team with multiple user accounts. The Governance option lets you limit users’ access to the customer accounts they are working on.
Show your customers beautifully designed reports for all your marketing Campaigns.
Wishpond is praised And applauded by different startups and agencies across the world. One such firm is TrueCaller. A common name, Truecaller lets you identify who is calling you and from wherever. The success of TrueCaller is unmatched, and Wishpond has become a component of the success story.
TrueCaller desired To gather stories of their users in a creative manner. The main aim was to know how each user has got or not benefitted with TrueCaller. Every experience matters and TrueCaller desired to contact the consumers’ personal experiences. Wishpond became the catalyzing power in this. TrueCaller ran a competition to gather all info, which is what happened:
More than 70K+ participants
TrueCaller became the best keyword on societal media during the competition
400 percent increase in Facebook followers
Another company, World Fishing Network, also benefited highly from Wishpond. There are many more awesome case studies that prove the virtue of Wishpond as a tool.
Wishpond: Competitive Analysis
No inspection is Complete without assessing it against other strong opponents. In this case, I believe Rafflecopter, Strutta, and Shortstack possess the potential to provide Wishpond a tough competition. But here I will just tell you why I will vote for Wishpond from those four programs:
Wishpond vs. Strutta
Strutta does not Provide any free support, and their plans are rather expensive. The package of 249 $399 and $999 called Turnkey, Professional and Designer respectively. The amount of sharing programs is limited to Facebook, Instagram, microsite, site, iframe, along with few other stations.
Struta Doesn’t have the site popups feature. The assortment of templates is also less. No marketing automation or lead data analyzer, unlike Wishpond. Strutta lacks program integration that’s disappointing. There is a deficiency of lead data analysis that may be used for turning leads to loyal customers. I think with Strutta, I needed to invest more time. To the contrary, Wishpond did save a lot of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar attributes. However, I believe Wishpond defeats Rafflecopter with its integrations. Though Rafflecopter supplies Pinterest entry alternative and Facebook entry option, I would still vouch for the multiple marketing programs from Wishpond. Wishpond offers advertising automation, which is also lacking in Rafflecopter.
Rafflecopter, on The other hand, has a FREE plan which may entice users. But I am sure those who are unwilling to compromise with their advertising needs, will go ahead and’buy’ a plan that suits their needs.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a complete Stack marketing automation instrument with advanced automation features. Developed for SMBs mainly, Aritic PinPoint shares All of the attributes present in Wishpond. But, Aritic PinPoint displays a much richer feature record. For instance, Wishpond provides global stats for all the campaigns while Aritic PinPoint shows you region-wise or country-wise reports. The marketing automation suite from Wishpond is also very basic. Together with Aritic PinPoint, marketing automation forms the center. You receive deep email segmentation based on lead behavior, events, period where the lead/customer is presently in with regards to the buyers’ travel, and demographics such as age, sex, linking date, etc.. Email campaigns are advanced due to this comprehensive segmentation.
Additionally, Aritic PinPoint works on a multichannel strategy towards promotion. It’s possible to connect and nurture your prospects via mails, SMS campaigns, drive notifications, landing pages, cellular notifications, and social networking integrations. Wishpond has just SMS, landing pages, and emails. This brings us to the pricing department. Since Aritic PinPoint is quite a bit more advanced than Wishpond and contains a great deal of features, it is costlier. For an organization, Aritic PinPoint offers account-based marketing that’s sprinkled in Wishpond.
Update: Wishpond has updated their site with GDPR related Info And today has all of the detail available here to help their European clients and European acquaintances.
Wishpond vs. Shortstack
I Was obviously lured towards Shortstack by simply looking at the cost! Their services start from zero and move on to $29 for your basic plan. The Enterprise plan at $499 gives you access to all of the features. Shortstack provides only over 30 pre-design themes unlike the countless options from Wishpond. Another severe lapse is the deficiency of real-time testing for customized layouts. Another point of difference is, with Shortstack the amount of consumers or team members can also be strictly restricted to one. In cases where multiple users are wanted, a price of about $29 per month is achievable; unlike Wishpond that can provide multiple users with restricted access to info.
This brings us The end of the inspection of Wishpond. This tool Is Ideal for a marketer, and that I Must say it is a really easy to use the tool. Now that you are aware of all the Attributes, perks and pricing plans, you must begin using the tool. You can Always start with the 14-day trial period to the program that is appropriate for you. Let me Know your views about this tool, and if you come across another better Alternative to Wishpond. Webinar Landing Page Best Practices