Overview What Is A Landing Page
Instapage is a software dedicated to helping you produce better landing pages. What Is A Landing Page
The first thing you need to know is that it’s 100% dedicated to landing Pages and landing pages only.
Like the other great’s on the market, this program offers the Subsequent:
A drag-and-drop editor
Integrations with major email and advertising tools such as Marketo, MailChimp, etc..
Detailed landing page stats
Generation of mobile-responsive webpages
Publish pages fast
A clean user interface
Access to specialist stock images
But these are just a few of the highlights. Let’s dig into what makes Instapage so good at what it does.
Once you’ve chosen your template, then you’ll be accepted to the Instapage Template editor.
This is one place where Instapage truly shines. Its editor is one of those Best around, and with it you can adjust the fonts, colors, and designs to match your existing website or marketing materials.
The editor Is Totally drag and drop, so you can set any component Exactly where you want it to be inside the webpage. Using it, you can add:
Headlines & Paragraphs
Pictures and Videos
And it gets better.
Instapage’s editor is Pixel Perfect, so instead of having pre-defined Grids and positioning choices to drag your components to, you can place them anywhere on the page you prefer.
As you drag your components to different areas, Instapage will display Guidelines to help you space and align all elements accordingly.
And, because having a mobile-friendly design is essential these days, Instapage lets you easily switch between mobile and desktop view to be certain everything is optimized and placed accordingly across all devices.
If need be, you could even edit your webpage directly from the mobile view.
How To Create A Landing Page
Since this is the epitome of that which Instapage does, I thought I’d take you Through the procedure of creating a landing page.
If you initially log into, you’ll find a listing of All of the landing pages You’ve created. If this is your first, obviously, you won’t have much to pull from here.
Rather, select Create a Normal Page.
This will Provide you three choices: create a page from a template, an AMP page, or upload an Instapage file.
Most often, you are going to go the template route.
Do note that AMP pages are designed for mobile, and may be a Good path to go if you are designing a webpage specifically for mobile usage. All these are made to load incredibly quickly, but you’ll get this option if you’re signed up for the Enterprise program.
For our purposes, we’re going using a template.
When you choose to utilize an Instapage template, you’ll be presented with All accessible templates.
That’s 194 choices, to be exact.
To make it easier, it is possible to filter out the templates by particular types Depending upon the objective of your campaign: Lead generation, lead gen (two-step), click-through, webinar pages, mobile program, and thank you page. What Is A Landing Page
Post Your Landing Page
When you are ready to print your page, you have a couple choices.
You can print it to:
A Customized domain name
A demo page
A custom domain is really self-explanatory. Simply enter in the domain You would love to print to. But remember, that one does need a little technical know-how. Luckily, Instapage comprises a video to help you through the process.
If you host a Website on WordPress and want to print your landing page There, Instapage includes a plugin dedicated to doing just that.
This makes the process incredibly simple. Just log in your Instapage Account in the WordPress site and publish right there.
Publishing to Facebook is just as easy. Pick the choice and your Facebook page, and it’ll publish.
Or, if you want a Complete demo of your webpage until it goes live, print it To Instapage’s demonstration domain .
As a bonus, you can download your landing pages straight to your computer for future use.
Now let’s take a look at the whistles and bells.
Instapage comes with a few additional features that assist separate from Another applications out there.
Included in these are:
Instablocks — these are handy for times when you need to create multiple landing pages, but do not want to change the style of the webpage. Rather than recreating your entire page, it is going to save your components for you to be reused. You’ll have access to cubes produced by Instapage or you may make your own.
Heatmaps — this is a really cool analytics attribute that gives you insight into just how users are interacting with your webpage. It tracks mouse movement, clicks, how far visitors scroll, and in which they spend time on the page. Notice: heatmaps are only available with the Optimizer program
A/B testing — If you would like to test different components of your page, it is possible to split test utilizing Instapage. Just duplicate your primary copy and produce another copy with any changes to the text, images, CTAs, etc.. When you publish your page, some will see the control variant and others are going to see the variant. Information about how each performs will be stored on your Instapage analytics section.
Analytics And Reporting
Of course, no top marketing software is complete with no dedicated analytics section.
Instapage is no exception, and this is actually one of its greatest Selling things.
The cool thing about Instapage Is It Permits You to install Conversion goals right in the editor, and then track progress over time.
From the Editor, you’ll find sections called Conversion Goals and Analytics at the right-hand menu.
From the Conversion Goals segment, you can set specific goals to track in Your analytics.
In the Analytics segment, you can add Google Analytics, Facebook Pixel, Tag supervisor, etc..
Then, when you assess our Analytics section after you page is pushed Live, you’ll find details about your page’s conversion rate based on the goals you establish.
That is also where you’ll find information Concerning the performance of Your split tests, and you can also tweak the visitors split between both test variations here.
You will also find a section that collects information on the leads each Page has accumulated.
Naturally, Instapage is not without its defects, and it falls a bit short Of its rivals in these regions:
The big one: price. Instapage is significantly more expensive than many of its rivals
Advanced features only available with more expensive plans
may have additional information, such as high performing webpages
Here’s a rundown of all Instapage’s most impressive attributes:
Pixel Perfect editor, along with a drag-and-drop editor that’s extremely easy and intuitive to use
accessibility to heatmaps
Collaboration attributes for teams
Great customer service and help features
Now for the part you’ve all been waiting for: the cost.
Instapage includes three pricing tiers.
The first, the Core plan, starts at $69.99/month also includes most fundamental Features such as the mobile-responsive builder and Instablocks.
The next level, Optimizer, starts at $99/month and gives you access to Unlimited A/B testing, heatmaps, and conversion goal tracking.
And finally, the Team & Agency plan begins at $179/month and Includes 15 private sub-accounts and branded lead notifications.
Instapage does include a free 14-day trial, so you can test the waters To see whether it’s the match for you.
In general, most will benefit in the Optimizer plan.
While you can get away with the basic Core plan for simply designing and Publishing (amazing ) landing pages, the Optimizer gives you access to helpful tools such as heatmaps and A/B testing, which can help your overall conversion speed later on.
Overall, Instapage is a great option for People Who need to put Together fast, landing pages that are professional.
It provides high-quality pages at a simple-to-use format, making perfect For beginners and more experienced webpage designers alike.
And though its extra attributes will cost more, they certainly add to the experience. The use of A/B testing and heatmaps will help guide your production and strategy, and conversion goal monitoring will inform you whether you’re on track.
Bottom line: If your goal is better landing pages, you can not go wrong with Instapage. What Is A Landing Page