Introduction What Is A Landing Page Used For
Sometime back in March 2016, Vancouver-based firm Wishpond featured in 2016’s Ready to Rocket List. Ready to Rocket listing features the best British Columbia technology firms every year that have enough potential to conquer their peers. This past year, Wishpond Technologies, that specialized in marketing automation program , got featured. What Is A Landing Page Used For
The inclusion of Wishpond on the Ready to Rocket record is a testament to How the nature of digital marketing is changing, and Wishpond is positioned to capitalize on the growing need for enhanced lead generation and marketing automation instruments ~ Ali Tajeskandar, CEO of Wishpond.
Authentic to the hilt, Character of electronic advertising is evolving to acquire smarter and better. Wishpond fits perfectly in the present industry. As automation takes over the Advertising industry, Wishpond has been nominated as High Performers in the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool which caters almost all your advertising needs. The highlight of this tool is lead generation and the following analytical procedure. Wishpond can help in building interactive landing pages and design competitions, track prospects, send emails, and do much more.
Wishpond Enables one to know”where precisely” and”the way” to step forward. In other words, it is”completely automated” and”free forever” marketing tool that catalyses the simplest procedure for generating and nurturing leads.
In this website, I Will walk you through the second details of this tool, write Wishpond review. According to my user expertise, I believe Wishpond is a must-try for many marketers. Without much-a-do, here are the primary characteristics of Wishpond. What Is A Landing Page Used For
Wishpond Review — Features Highlight
The features of Wishpond are classified under sub-headings — Landing Pages, Pop-ups and Forms, Contests and Promos, and Marketing Automation.
Pop-Ups and Types
It’s possible to add customizable forms to your landing page. There are many Flexible templates to select from. Form building is very easy with the drag and drop builder. Like landing pages, you may make several versions of your own form and conduct A/B test. All these forms are easy to make , publish and discuss it (website, site, Facebook Page). You might even publish on wishpond.com and share it. Listed below are few more add-ons you get-
File upload field on your form to accumulate files and documents.
Drop down menu for a long list of options. This keeps your kind short.
Multiple check boxes for prospects to Go for more than 1 alternative that Suits them.
Hidden areas to collect analytical data like supply and referrer.
Merge tags to personalize your own forms.
Wishpond lets you create six different Kinds of well-timed pop-ups-
Exit intent: This pop up is the final attempt to grab the attention of Those leads that are just about to leave your website.
Page Scroll: When people scroll down your site, this popup appears.
Timed Pop-ups: You can time your popup to look after the visitor has Spent a particular quantity of time on your site.
Entrance pop-ups: The moment a visitor lands on your site, a popup appears.
Click on popups: All these pop-ups turn any link or image to some 2-step opt-in process.
The drag and drop Editor makes pop-up building an easy task. Also, you get pre-designed templates to choose from. The pop up templates are both flexible and highly mobile responsive. You can target your popups as you desire, for instance, you can choose on which pages the popups will look and at which it will not. What Is A Landing Page Used For
A/B testing feature can be found in popups too. You can examine and see which one is Giving you desired outcomes before finalising one. Other key attributes include Social Share Buttons. You can add social sharing buttons for your popups (such as Facebook, Twitter, and G+).
Wishpond supplies Another section for lead data direction where you can see all of your customers and their data. It may be sorted into different lists in accordance with the category you desire. It’s five main regions:
Stats provides a global overview of activity taking Place within all your Wishpond campaigns via different links. The analytics provides metric information to take note of the number of leads opening mails, switching on campaigns and page views.
Leads provide you with a detailed perspective of Various leads sorted by most recent action. With each click on a direct result, you can get all the specifics of the guide, such as their activities, profile data and which lists they’re part of.
Visitors include those who viewed the page but did Not convert on your form. With the usage of the system of collecting visitor data, it is possible to monitor even before they have converted. When they finally fill out one of your types, all the monitoring data associated with their account merges to their new lead profiles.
Lists Permit You to see which leads are part of which lists. This is among the most important part and also a place to come back and look for distinct list sections especially If You’re creating different smart lists and static lines with marketing automation
Lead Properties lets you see all the Customized lead Properties across all of your Wishpond campaigns.
Wishpond has Beautiful templates to get your task easy. Along with the pre-built templates, you can just drag and drop elements to make your landing page. Elements such as text boxes, image, video, social media buttons, forms, etc.. Editing is seamless on Wishpond. The WYSIWYG editor lets you customize colors, font, and all other elements of this landing page. 1 minor issue that I faced while using the editor isI had to click several times to pick a text. You have to double click it to select and edit, but I figure that I double-clicked it to get a couple of times. However, what I got at the end is a totally professional landing page. I guess with all the result; I could manage to click few times extra! All the templates are cellular responsive. With more than 100 templates, you may produce a high converting landing page for any business.
You can conduct A/B Tests for multiple variants of your landing page. Wishpond conducts the test for you and gives you detailed reports. Based on the accurate findings, you can zero on the best edition of your landing page. You’ll require no programming knowledge to make such interactive and all-device-compatible landing pages.
This isn’t all. You can do with the landing Page builder on Wishpond.
Should you run your Website or blog on WordPress, you can use the WP plugin to build your landing page directly within WP dashboard. Similarly, it is simple to publish your landing page in your domain name and sub-domains.
You can add Auto-submit hyperlinks to your emails. This allows your prospects to register immediately for a training or marathon or enjoys of these by just clicking on the hyperlink. They don’t have to provide any other additional information.
Events and Promotions
You can run Exciting contests and promotions on Wishpond. It’s possible to collect email addresses . Afterwards, these email addresses may be used for email campaigns. Wishpond lets you promote social sharing. It provides an choice to use Facebook Like Buttons as vote procedures. This eases share and likes. Another choice is to add share buttons for Facebook, Twitter, and Google+. You can also encourage benefits for referrals. In these benefit competitions, the entrants get rewarded when they refer their buddies to get into your contest. I have discussed the customizable types over. It’s possible to use this feature here as well.
To Assist You create Your contests interesting and far-fetched, Wishpond comprises ten other apps that assist in creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can publish and Run societal promotions on societal media platforms like Facebook, Twitter, or on your site. Be it any platform, your own promotions and contests will look great on laptops, tablets and phones. It is possible to find more enjoys and follows by incorporating a Facebook Like button or a Twitter follow option. What Is A Landing Page Used For
Wishpond Integrations and API
Wishpond integrates with a host of tools, beginning with CRM tools to Email advertising software, eCommerce tools, Webinar tools, plus much more. Below is the list of resources Wishpond integrates together:
CRM Integrations: Lead capturing on a website and social media platforms Are likely to be a cakewalk with-
Lead capturing is Followed by auto syncing of prospects involving your email marketing app and Wishpond account. This is facilitated by programs like:
Wishpond integrates Using a help desk program UserVoice, and additionally with SurveyMonkey for successful polls. Integrations using Webinar programs like ClickWebinar and GoToWebinar will help you conduct smooth webinars to your prospects once they sign up on a few of your campaigns.
Other integrations include:
Team chat program: Slack; Twilio for telephone and SMS integration; LemonStand for customizable cloud-based eCommerce system; and Thankster, a greeting card integration.
Wishpond also Integrates with Zapier, which in turn provides access to over 500 additional programs.
Wishpondlets you Construct your integration using the Wishpond’s REST API.
Marketing automation is A blessing for entrepreneurs, this I mentioned in this post — 7 Drip Mail Campaign Software. Wishpond has it covered. Whether you are seeking drip email campaigns or want to send personalized emails, Wishpond has all the features prepared for you.
Not only this, you Can add dents to your own leads and segment them based on their activities. Add to this; you get real time analytics to help you assess the performance of your automated workflow. You can use merge tags to customize your emails based on the info you’ve got in your database. Wishpond integrates with different email advertising tools like MailChimp and AWeber to make the jobs easier for you.
Wishpond: Pricing Plans
You Can choose from three different programs Wishpond provides — Basic, Pro and Development. Apart from the typical features, the fundamental program has a limit on the leads up to 1000, Email marketing a month up to 10,000 using a single user which comes with a price tag of $45 for monthly.
The Development Plan is for $129/month with 10000 maximum contributes with unlimited users and the rest of the notable features of Pro and Fundamental packages. Along with all of that, Priority Support and Implementation Coaching Program is also provided. And as always Customer Support is free for everybody. You may register for a FREE 14-Day trial for any of the plans before paying. What Is A Landing Page Used For
Special Benefits From Wishpond
Wishpond also Provides unique perks in most of their other services. If you are a client, you can avail those offers:
30 Days free of Appointlet that’s a helpful tool to book appointments with Leads straight from Wishpond;
Free Trial and reduction in 30xofAds which is a comprehensive screen and PPV advertising research tool that assesses competitor’s advertising strategy.
60 Days free support from AWeber
90 Days trial for Groove,
Free 60 times of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Additionally provides affiliate advantages to website owners, bloggers or online marketing experts. It supplies a recurring 30% commission with no payment for the service. You get consistent online payouts that can be easily tracked through GetAmbassador. When you join an affiliate, you will be provided with a exceptional tracking link. When Wishpond receives some visitor via your affiliate link, it will immediately link it with your own affiliate accounts; and when the visitor purchases a subscription, either on the exact same visit or later, you’ll be paid a 30% commission. The commission is renewed if the subscription is renewed on a monthly or yearly basis.
As An affiliate in Wishpond, you get a more than marginal access to innovative marketing tools such as GetAmbassador and Tracking Dashboard that permits you to track all of your tasks such as clicks, commission, and revenue. Banner ads can be easily posted on sites or websites. Case Studies and Testimonials are used in sites, blogs, and landing pages. You get access to affiliate a landing page wherein you are able to go through the templates, engage effectively in Wishpond’s official Academy and article Banner ads which may be embedded. You can get the HTML code for Banner Ads directly on the Wishpond’s Affiliate page. However, for Marketing Automation Banner Ads, you’ll have to await a short time!
Wishpond for Agencies
Wishpond provides A easy software for bureaus . Agencies have multiple clients to deal with, and Wishpond fits perfectly within this situation. You are able to:
Manage multiple customer accounts. You can use the templates and drag n’ Drop editor to create fine popup forms to your clientele.
Collaborate easily with your team with multiple user accounts. The Governance option lets you restrict users’ access to the client accounts they’re working on.
Show your customers superbly designed reports for your entire marketing Campaigns.
Wishpond is praised And applauded by different startups and agencies across the globe. One such firm is TrueCaller. A very common name, Truecaller lets you recognize who’s calling you and from wherever. The achievement of TrueCaller is unmatched, and Wishpond has been a part of the success story.
TrueCaller desired To gather tales of their users in a creative way. The most important goal was to know how each user has benefitted or not benefitted with TrueCaller. Every experience matters and TrueCaller wanted to get hold of those users’ personal experiences. Wishpond became the catalyzing energy in this. TrueCaller ran a competition to collect all of the info, and this is exactly what happened:
More than 70K+ participants
TrueCaller became the top keyword on social media throughout the competition
400 percent increase in Facebook followers
Another company, World Fishing Network, additionally gained tremendously from Wishpond. There are numerous more awesome case studies which show the merit of Wishpond as a instrument.
Wishpond: Competitive Analysis
No inspection is Complete without assessing it against other strong competitors. In this case, I think Rafflecopter, Strutta, and Shortstack possess the capability to give Wishpond a difficult competition. But here I will just tell you why I will vote for Wishpond from those four programs:
Wishpond vs. Strutta
Strutta doesn’t Supply any free support, and their strategies are quite pricey. The bundle of 249 $399 and $999 called Turnkey, Designer and Professional respectively. The number of sharing programs is limited to Facebook, Instagram, microsite, site, iframe, along with several other stations.
Struta Does not possess the website popups feature. The variety of templates is also less. No advertising automation or lead data analyzer, unlike Wishpond. Strutta lacks program integration which is disappointing. There’s a deficiency of lead data analysis that may be used for turning leads to loyal customers. I believe with Strutta, I needed to spend more time. To the contrary, Wishpond did help me save a great deal of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar attributes. However, I think Wishpond beats Rafflecopter with its integrations. Though Rafflecopter provides Pinterest entry option and Facebook entry option, I would vouch for the multiple advertising programs from Wishpond. Wishpond offers marketing automation, which is also lacking in Rafflecopter.
Rafflecopter, on The other hand, has a FREE plan which may attract users. But I am convinced those that are reluctant to compromise their advertising requirements, will go ahead and’buy’ a plan which suits their requirements.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a complete Stack advertising automation tool with advanced automation features. Developed for SMBs mainly, Aritic PinPoint shares All of the attributes present in Wishpond. However, Aritic PinPoint exhibits a much richer feature list. For instance, Wishpond offers international stats for all of the campaigns while Aritic PinPoint reveals you region-wise or even country-wise reports. The marketing automation suite from Wishpond is also very basic. With Aritic PinPoint, marketing automation forms the center. You receive deep e mail segmentation based on lead behavior, events, period where the lead/customer is currently in with respect to the buyers’ journey, and demographics such as age, gender, joining date, etc.. Email campaigns are complex because of this in-depth segmentation.
Additionally, Aritic PinPoint operates on a multichannel strategy towards promotion. It’s possible to join and nurture your leads via emails, SMS campaigns, drive notifications, landing pages, mobile notifications, and social media integrations. Wishpond has just SMS, landing pages, and mails. This brings us to the pricing department. Since Aritic PinPoint is quite a bit more advanced than Wishpond and contains a lot of features, it’s more expensive. For an organization, Aritic PinPoint provides account-based marketing which is absent in Wishpond.
Update: Wishpond has updated their site with GDPR related information And now has all of the detail available here to assist their European clients and European acquaintances.
Wishpond vs. Shortstack
I Was naturally lured towards Shortstack by just taking a look at the cost! Their services begin from zero and move on to $29 for the simple plan. The Enterprise plan at $499 gives you access to all of the features. Shortstack provides just over 30 pre-design topics unlike the countless options from Wishpond. Another serious lapse is the deficiency of real-time testing for customized layouts. Another point of difference is, with Shortstack the number of consumers or group members is also strictly restricted to one. In cases where multiple users are wanted, a cost of about $29 per each month is viable; unlike Wishpond which can provide a number of users with restricted access to data.
This brings us to The close of the inspection of Wishpond. This tool is perfect for a marketer, and that I Must say it is a really easy to use the tool. Now That You’re aware of each of the Features, perks and pricing strategies, you must begin using the tool. You can Always start with the 14-day trial period for the program that is appropriate for you. Let me Know your views about the particular tool, and if you come across another better Alternative to Wishpond. What Is A Landing Page Used For