Introduction What Is B2B Lead Generation
Sometime back in March 2016, Vancouver-based firm Wishpond featured in 2016’s Ready to Rocket List. Ready to Rocket listing features the best British Columbia technology companies annually which have enough potential to beat their peers. This year, Wishpond Technologies, that technical in marketing automation software, got showcased. What Is B2B Lead Generation
The inclusion of Wishpond on the Ready to Rocket list is a testament to The way the nature of electronic advertising is changing, and Wishpond is set to capitalize on the growing demand for enhanced lead generation and marketing automation instruments ~ Ali Tajeskandar, CEO of Wishpond.
Authentic to the hilt, Character of digital marketing is evolving to acquire better and smarter. Wishpond fits perfectly in the current industry. As automation takes over the Advertising industry, Wishpond has been nominated as High Performers from the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool that caters almost all of your advertising requirements. The highlight of this tool is lead generation and the following analytical process. Wishpond can help in creating interactive landing pages and layout contests, track leads, send emails, and do much more.
Wishpond Enables you to know”where precisely” and”the way” to measure ahead. In other words, it’s”completely automated” and”free forever” marketing tool that catalyses the easiest process of nurturing and generating leads.
In this blog, I Will walk you through the second details of the tool, compose Wishpond review. According to my user expertise, I believe Wishpond is a must-try for many marketers. Without much-a-do, here are the main characteristics of Wishpond. What Is B2B Lead Generation
Wishpond Review — Attribute Highlight
The features of Wishpond are classified under sub-headings — Landing Pages, Pop-ups and Types, Contests and Promos, and Marketing Automation.
Pop-Ups and Types
You can add customizable kinds to your landing page. There are numerous Flexible templates to choose from. Form building is very easy with the drag and drop builder. Like landing pages, you may make several versions of your own form and conduct A/B test. All these forms are easy to create, print and discuss it (site, site, Facebook Page). You can also publish on wishpond.com and discuss it. Here are a couple more add-ons you get-
File upload field on your form to collect files and files.
Drop down menu to get a long list of options. This keeps your form short.
Multiple check boxes for prospects to opt for more than 1 option that Suits them.
Hidden fields to collect analytical information like supply and referrer.
Merge tags to personalize your own forms.
Wishpond lets you create six Distinct Kinds of well-timed pop-ups-
Exit purpose: This pop up is the final attempt to catch the attention of Those leads that are just about to leave your website.
Page Scroll: When people scroll down your site, this popup appears.
Timed Pop-ups: You can time your popup to appear after the visitor gets Spent a specific quantity of time on your website.
Entry pop-ups: The minute a visitor lands on your site, a popup appears.
Click popups: These pop-ups turn any link or image to a 2-step opt-in process.
The drag and drop Editor makes pop-up building an easy task. Also, you get pre-designed templates to pick from. The pop up templates are both flexible and extremely mobile responsive. You are able to target your popups as you desire, for instance, you can decide on which pages the popups will look and where it will not. What Is B2B Lead Generation
A/B testing feature can be found in popups too. You can examine and see which one is Giving you desired outcomes before finalising one. Additional important attributes include Social Share Buttons. It’s possible to add societal sharing buttons to your popups (such as Facebook, Twitter, and G+).
Wishpond supplies A separate section for direct data direction where you can see all your visitors and their information. It may be sorted to various lists in accordance with the category you desire. It’s five Chief regions:
Stats provides a global overview of action taking Place within all your Wishpond campaigns through different links. The analytics supplies metric info to take note of the number of leads opening emails, converting on campaigns and page views.
Leads provide you with a comprehensive view of Different leads sorted by most recent action. With each click on a direct result, you can get all the details of the guide, such as their actions, profile data and which lists they are a part of.
Visitors include those who viewed the page but did Not convert on your form. With the use of the system of collecting customer data, it is possible to monitor even before they’ve converted. When they finally fill out one of your types, all the monitoring data associated with their accounts unifies to their new lead profiles.
Lists Permit You to see which prospects are part of which lists. This is among the most important part and also a place to come back and look for different list segments especially if you are creating different clever lists and inactive lines with marketing automation
Lead Properties enables you to see All of the Customized lead Properties across all of your Wishpond campaigns.
Wishpond has Beautiful templates to get your job simple. Together with the pre-built templates, you can just drag and drop elements to create your landing page. Elements such as text boxes, image, video, social media programs, forms, etc.. Testing is seamless on Wishpond. The WYSIWYG editor lets you customize colors, font, and the rest of the elements of this landing page. One minor issue that I faced when using the editor would be I needed to click several times to select a text. You need to double click it to select and edit, but I figure I double-clicked it for a couple of times. However, what I got in the end is a thoroughly professional landing page. I guess with the result; I could manage to click few times extra! All the templates are mobile responsive. With over 100 templates, you can create a high converting landing page for virtually any business.
You can conduct A/B Evaluations for multiple variations of your landing page. Wishpond runs the test for you and gives you comprehensive reports. Based on the precise findings, you can zero upon the best edition of your landing page. You’ll need no programming knowledge to make such interactive and all-device-compatible landing pages.
This isn’t all. You are able to do together with the landing Page builder on Wishpond.
If you run your Blog or website on WordPress, you can use the WP plugin to build your landing page directly within WP dashboard. Similarly, it is simple to publish your landing page on your own domain and sub-domains.
You can add Auto-submit links to your emails. This allows your leads to register instantly for a workshop or webinar or likes of such by just clicking on the hyperlink. They don’t have to give any other additional information.
Contests and Marketing
You can run Exciting contests and promotions on Wishpond. You can collect email addresses . Afterwards, these email addresses may be used for email campaigns. Wishpond lets you encourage social sharing. It provides an option to use Facebook Like Buttons as vote methods. This facilitates share and likes. Another option is to incorporate share buttons for Facebook, Twitter, and Google+. It is also possible to encourage rewards for referrals. In these benefit competitions, the entrants get rewarded when they refer their friends to enter your contest. I have discussed the customizable forms over. You can take advantage of this feature here too.
To help you create Your contests interesting and far-fetched, Wishpond includes ten other programs that help with creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can print and Run social promotions on societal networking platforms like Facebook, Twitter, or on your own site. Be it any stage, your promotions and competitions will look good on laptops, tablets and phones. You can find more enjoys and follows by incorporating a Facebook Like button or a Twitter follow option. What Is B2B Lead Generation
Wishpond Integrations and API
Wishpond integrates with a host of tools, starting with CRM tools to Email advertising software, eCommerce tools, Webinar tools, and much more. Below is the list of tools Wishpond integrates with:
CRM Integrations: Lead landing on a website and social media platforms Are going to be a cakewalk with-
Lead capturing is Followed by automobile syncing of leads between your email marketing program and Wishpond account. This is eased by programs like:
Wishpond integrates With a help desk app UserVoice, and also with SurveyMonkey for effective surveys. Integrations with Webinar programs like ClickWebinar and GoToWebinar can allow you to run smooth webinars for your leads as soon as they sign up on one of your campaigns.
Other integrations include:
Team chat app: Slack; Twilio for phone and SMS integration; LemonStand for customizable cloud-based eCommerce system; and Thankster, a greeting card card integration.
Wishpond also Integrates with Zapier, which in turn supplies access to over 500 other programs.
Wishpondlets you Build your integration using the Wishpond’s REST API.
Marketing automation is A boon for marketers, this I already mentioned in this post — 7 Drip Email Campaign Software. Wishpond has it covered. Whether you’re seeking trickle email campaigns or want to send personalized emails, Wishpond has all of the features ready for you.
Not only this, you Can add dents to your own leads and section them based on their actions. Add to the; you get real time analytics that will assist you measure the performance of your automated workflow. It is possible to use combine tags to personalize your emails depending on the info you have on your database. Wishpond integrates with different email advertising tools such as MailChimp and AWeber to make the jobs easier for you.
Wishpond: Pricing Plans
You Can choose from three different programs Wishpond provides — Basic, Pro and Growth. Apart from the common features, the Basic plan has a limit on the prospects up to 1000, Email advertising a month up to 10,000 using a single user which has a price tag of $45 for each month.
The Growth program is for $129/month using 10000 greatest leads with unlimited customers and the rest of the notable features of Pro and Basic packages. Along with all that, Priority Support and Training Training Program is also provided. And as always Customer Service is free for everybody. You can sign up for a FREE 14-Day trial for some of the programs before paying. What Is B2B Lead Generation
Special Rewards From Wishpond
Wishpond also Provides unique perks in the majority of the other services. If you are a customer, you can avail these offers:
30 Days free of Appointlet which is a beneficial tool to reserve appointments with Leads straight from Wishpond;
Free Trial and reduction in 30xofAds that’s a thorough screen and PPV advertising research tool that analyses competitor’s ad strategy.
60 Days totally free support from AWeber
90 Days trial for Groove,
Free 60 times of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Additionally provides affiliate benefits to site owners, owners or online advertising experts. It supplies a recurring 30% commission with no payment for your ceremony. You receive consistent online payouts that will be easily monitored through GetAmbassador. When you sign up as an affiliate, you’ll be given with a exceptional tracking link. When Wishpond receives any visitor through your affiliate link, it will directly link it with your own affiliate account; and when the visitor purchases a subscription, either on the same trip or afterwards, you will be paid a 30% commission. The commission is renewed if the subscription is renewed on a monthly or yearly basis.
As An affiliate in Wishpond, you get a more than marginal access to innovative marketing tools such as GetAmbassador and Tracking Dashboard which allows you to monitor all your tasks such as clicks, commission, and earnings. Banner ads are easily posted on sites or sites. Case Studies and Testimonials are used in sites, blogs, and landing pages. You get access to affiliate a landing page wherein you can go through the templates, engage effectively in Wishpond’s official Academy and post Banner ads which may be embedded. You can get the HTML code for Banner Ads directly on the Wishpond’s Affiliate page. But for Marketing Automation Banner ads, you’ll need to await a short time!
Wishpond for Agencies
Wishpond provides A easy software for bureaus . Agencies have multiple clients to address, and Wishpond fits perfectly in this situation. You can:
Manage multiple customer accounts. You can use the templates and drag n’ Drop editor to make fine popup forms for your clients.
Collaborate easily with your team with numerous user accounts. The Governance option lets you limit users’ access to the client accounts they’re working on.
Show your clients superbly designed reports for all your marketing Campaigns.
Wishpond is praised And applauded by various startups and agencies across the world. One such company is TrueCaller. A very common title, Truecaller lets you identify who is calling you and from wherever. The achievement of TrueCaller is unmatched, and Wishpond has been a component of the success story.
TrueCaller wanted To gather stories of the users in a creative manner. The most important aim was to know how each user has benefitted or not benefitted with TrueCaller. Every experience matters and TrueCaller desired to get hold of those users’ personal experiences. Wishpond became the catalyzing power in this. TrueCaller ran a contest to gather all of the information, which is exactly what happened:
More than 70K+ participants
TrueCaller became the top keyword on social media throughout the competition
400 percent increase in Facebook followers
Another firm, World Fishing Network, additionally gained tremendously from Wishpond. There are numerous more awesome case studies which prove the virtue of Wishpond as a instrument.
Wishpond: Competitive Analysis
No review is Complete without analyzing it against other powerful opponents. In this case, I believe Rafflecopter, Strutta, and Shortstack possess the potential to give Wishpond a tough competition. But here I shall just tell you why I will vote for Wishpond out of those four apps:
Wishpond vs. Strutta
Strutta does not Supply any free support, and their plans are quite expensive. The package of $249 $399 and $999 named Turnkey, Professional and Designer respectively. The amount of sharing apps is limited to Facebook, Instagram, microsite, site, iframe, and few other channels.
Struta Does not have the site popups feature. The assortment of templates is also less. No marketing automation or lead data analyzer, unlike Wishpond. Strutta lacks app integration which is disappointing. There is a lack of lead data analysis which can be used for turning leads into loyal clients. I believe with Strutta, I needed to spend more time. To the contrary, Wishpond did save a lot of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar attributes. But, I believe Wishpond beats Rafflecopter using its integrations. Though Rafflecopter supplies Pinterest entry option and Facebook entry alternative, I would vouch for the numerous advertising programs from Wishpond. Wishpond offers advertising automation, which is also missing in Rafflecopter.
Rafflecopter, on The other hand, has a FREE program which may attract users. But I am convinced those who are reluctant to compromise their marketing requirements, will go ahead and’purchase’ a plan that suits their needs.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a full Stack advertising automation instrument with advanced automation features. Developed for SMBs mainly, Aritic PinPoint shares all the features present in Wishpond. But, Aritic PinPoint exhibits a much richer feature record. For example, Wishpond provides global stats for all of the campaigns while Aritic PinPoint shows you region-wise or country-wise reports. The marketing automation package from Wishpond is also very basic. Together with Aritic PinPoint, marketing automation forms the core. You get deep email segmentation based on direct behaviour, events, stage in which the lead/customer is presently in with regards to the buyers’ travel, and demographics such as age, gender, linking date, etc.. Email campaigns are complex due to this comprehensive segmentation.
Additionally, Aritic PinPoint works on a multichannel approach towards marketing. You can join and nurture your leads via emails, SMS campaigns, drive notifications, landing pages, mobile notifications, and societal networking integrations. Wishpond has just SMS, landing pages, and mails. This brings us to the pricing section. Since Aritic PinPoint is quite a bit more advanced than Wishpond and has a great deal of attributes, it is more expensive. For an organization, Aritic PinPoint provides account-based advertising that’s sprinkled in Wishpond.
Update: Wishpond has updated their site with GDPR related information And today has all the detail available here to help their European customers and European Subscribers.
Wishpond vs. Shortstack
I Was naturally lured towards Shortstack by just looking at the price! Their services start from zero and move on to $29 for the simple plan. The Enterprise plan at $499 gives you access to all of the attributes. Shortstack provides just over 30 pre-design topics unlike the countless choices from Wishpond. Another severe lapse is the lack of real time testing for customized designs. Another point of difference is, with Shortstack the number of users or team members is also strictly limited to one. In cases where multiple users are wanted, a cost of about $29 per month is viable; unlike Wishpond that can provide multiple users with limited access to info.
This brings us The close of the inspection of Wishpond. This tool is perfect for a marketer, also that I Must say it is a really simple to use the application. Now that you are aware of each of the Attributes, pricing and perks strategies, you must start using the tool. You can Always start with the 14-day trial period to the program that is appropriate for you. Allow me to Know your views about the particular tool, and also if you come across another better Alternative to Wishpond. What Is B2B Lead Generation