Introduction What Is The Purpose Of A Landing Page
Sometime back in March 2016, Vancouver-based company Wishpond showcased in 2016’s Ready to Rocket List. Ready to Rocket list features the greatest British Columbia technology firms every year which have enough potential to conquer their peers. This past year, Wishpond Technologies, that specialized in marketing automation program , got showcased. What Is The Purpose Of A Landing Page
The inclusion of Wishpond on the Ready to Rocket list is a testament to How the character of digital marketing is shifting, and Wishpond is positioned to capitalize on the growing demand for improved lead generation and marketing automation instruments ~ Ali Tajeskandar, CEO of Wishpond.
True to the hilt, Nature of electronic marketing is evolving to acquire better and smarter. Wishpond fits perfectly in the current market. As automation takes over the marketing industry, Wishpond was nominated as High Performers from the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool which caters nearly all your marketing needs. The highlight of this tool is lead generation and the following analytical procedure. Wishpond can help in creating interactive landing pages and layout competitions, track leads, send mails, and do so much more.
Wishpond Allows one to know”where precisely” and”the way” to step ahead. In other words, it is”fully automated” and”free forever” advertising tool which catalyses the easiest process of nurturing and generating prospects.
In this website, I Will walk you through the minute details of the tool, write Wishpond review. According to my user expertise, I believe Wishpond is a must-try for many marketers. Without much-a-do, here are the main characteristics of Wishpond. What Is The Purpose Of A Landing Page
Wishpond Review — Attribute Highlight
The features of Wishpond are classified under sub-headings — Landing Pages, Pop-ups and Types, Contests and Promos, and Marketing Automation.
Pop-Ups and Forms
You can add customizable forms for your landing page. There are many Flexible templates to choose from. Form building is quite simple with the drag and drop builder. Like landing pages, you may make several variations of your form and run A/B test. These forms are simple to make , print and discuss it (site, blog, Facebook Page). You might even print on wishpond.com and discuss it. Listed below are few more add-ons you get-
File upload field in your form to collect files and documents.
Drop down menu to get a very long list of alternatives. This keeps your form short.
Multiple check boxes for prospects to Go for over one alternative that Suits them.
Hidden areas to collect analytical data like supply and referrer.
Merge tags to customize your own forms.
Wishpond enables you to create six different types of well-timed pop-ups-
Exit intent: This pop up is the final attempt to grab the attention of Those prospects that are about to leave your website.
Page Scroll: When people scroll down your Website, this popup appears.
Timed Pop-ups: You are able to time your popup to appear after the visitor has Spent a specific quantity of time on your website.
Entry pop-ups: The minute a visitor lands on your site, a popup appears.
Click popups: These pop-ups turn any link or image to some 2-step opt-in process.
The drag and drop Editor makes pop-up building an effortless task. Also, you get pre-designed templates to choose from. The pop up templates are flexible and extremely mobile responsive. You are able to target your popups as you desire, for example, you can decide on which pages the popups will appear and at which it will not. What Is The Purpose Of A Landing Page
A/B testing feature is available in popups as well. You can test and see which one is Giving you desired outcomes before finalising one. Additional key features include Social Share Buttons. You can add societal sharing buttons to your popups (such as Facebook, Twitter, and G+).
Wishpond provides A separate section for lead data management where you can see all your visitors and their information. It may be sorted into various lists as per the category you want. It has five Chief areas:
Stats provides an international Summary of action taking Place within all your Wishpond campaigns through different links. The analytics supplies metric info to pay attention to the amount of prospects opening emails, converting on campaigns and page views.
Leads provide you with a detailed view of Different leads sorted by most recent activity. With every click on a lead, you can receive all the details of the guide, such as their activities, profile data and which lists they are a part of.
Visitors include those that viewed the webpage but did Not convert on your form. With the use of the system of collecting customer data, you can track even before they’ve converted. When they finally fill out among your types, all of the tracking data related to their account merges into their new lead profiles.
Lists Permit You to see which prospects are part of which lists. This is among the most important section and a place to come back and check for distinct list segments especially if you are creating different clever lists and inactive lines with marketing automation
Lead Properties enables you to view all the custom lead Properties across all your Wishpond campaigns.
Wishpond has Beautiful templates to make your task simple. Together with the pre-built templates, you can just drag and drop elements to create your landing page. Elements such as text boxes, image, video, social networking buttons, forms, etc.. Testing is seamless on Wishpond. The WYSIWYG editor lets you customize colors, font, and all other elements of the landing page. One slight issue that I faced when using the editor is, I had to click several times to select a text. You have to double click it to select and edit, but I guess that I double-clicked it to get a couple of times. However, what I got at the end is a thoroughly professional landing page. I guess with the result; I could can click few times additional! Each of the templates are mobile responsive. With more than 100 templates, you may create a high-definition landing page for any industry.
You can run A/B Tests for multiple variants of your landing page. Wishpond conducts the test for you and gives you comprehensive reports. Based on the precise findings, you can zero upon the very best version of your landing page. You will need no coding knowledge to make these interactive and all-device-compatible landing pages.
This isn’t all. You are able to do together with the landing Page builder on Wishpond.
If you run your Blog or website on WordPress, you can use the WP plugin to build your landing page directly within WP dashboard. Similarly, you can easily publish your landing page on your domain and sub-domains.
You can add Auto-submit links to your emails. This allows your leads to register immediately for a training or marathon or likes of such by simply clicking on the link. They don’t need to provide any other additional information.
Events and Marketing
You can conduct Exciting contests and promotions on Wishpond. You can collect email addresses . Afterwards, these email addresses can be used for email campaigns. Wishpond lets you encourage social sharing. It gives an choice to use Facebook Like Buttons as vote procedures. This facilitates likes and share. Another choice is to incorporate share buttons for Facebook, Twitter, and Google+. It is also possible to promote rewards for referrals. In these reward competitions, the entrants get rewarded when they refer their buddies to enter your contest. I have discussed the customizable types over. It’s possible to take advantage of this feature here as well.
To help you create Your competitions interesting and far-fetched, Wishpond comprises ten additional apps that assist in creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can print and Run societal promotions on societal media platforms like Facebook, Twitter, or on your site. Be it any stage, your promotions and competitions will look good on laptops, tablets and phones. It is possible to get more likes and follows by incorporating a Facebook Like button or a Twitter follow alternative. What Is The Purpose Of A Landing Page
Wishpond Integrations and API
Wishpond integrates with a host of tools, starting with CRM tools to Email marketing applications, eCommerce tools, Webinar tools, and a whole lot more. Below is the listing of resources Wishpond integrates together:
CRM Integrations: Lead landing on a website and Social Networking platforms Are likely to be a cakewalk together –
Lead capturing is Followed by auto syncing of leads involving your email marketing program and Wishpond account. This is facilitated by programs like:
Wishpond incorporates Using a help desk app UserVoice, and additionally with SurveyMonkey for successful surveys. Integrations using Webinar apps like ClickWebinar and GoToWebinar will allow you to run smooth webinars to your prospects as soon as they register on a few of your own campaigns.
Additional integrations include:
Team chat program: Slack; Twilio for phone and SMS integration; LemonStand for customizable cloud-based eCommerce system; and Thankster, a greeting card integration.
Wishpond also Integrates with Zapier, which in turns supplies access to over 500 other apps.
Wishpondlets you Build your integration employing the Wishpond’s REST API.
Marketing automation is A boon for marketers, this I already mentioned in this post — 7 Drip Email Campaign Software. Wishpond has it all covered. Whether you’re looking for trickle email campaigns or wish to send personalized emails, Wishpond has all the features ready for you.
In Addition, you Can add dents to your own leads and section them based on their actions. Add to the; you get real time analytics that will help you measure the performance of your automatic workflow. You can use merge tags to customize your emails depending on the info you’ve got in your database. Wishpond integrates with various email advertising tools like MailChimp and AWeber to make the jobs easier for you.
Wishpond: Pricing Plans
You Can choose from three different programs Wishpond offers — Basic, Pro and Growth. Aside from the common attributes, the fundamental plan has a limit on the prospects up to 1000, Email advertising per month up to 10,000 using a single user that comes with a price tag of $45 for each month.
The Development Plan is for $129/month with 10000 greatest contributes with unlimited customers and all the other prominent features of Pro and Basic packages. In addition to all of that, Priority Support and Implementation Coaching Program is also provided. And as consistently Customer Service is free for all. You can sign up for a FREE 14-Day trial for any of those plans before paying. What Is The Purpose Of A Landing Page
Special Benefits From Wishpond
Wishpond also Provides unique perks in most of their other services. If you are a customer, you can avail those offers:
30 Days free of Appointlet that’s a beneficial tool to book appointments with Leads straight from Wishpond;
Free Trial and reduction in 30xofAds which is a comprehensive screen and PPV advertising research tool that assesses competitor’s ad strategy.
60 Days totally free service from AWeber
90 Days trial for Groove,
Complimentary 60 days of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Additionally provides affiliate advantages to website owners, bloggers or internet advertising experts. It supplies a recurring 30% commission with no payment for your ceremony. You receive consistent online payouts which can be easily monitored through GetAmbassador. When you sign up as an affiliate, you’ll be provided with a unique tracking link. When Wishpond receives some visitor through your affiliate link, it will immediately associate it with your own affiliate account; and if the visitor buys a subscription, either about precisely the exact same visit or later, you will be paid a 30 percent commission. The commission is renewed if the subscription is renewed on a monthly or yearly basis.
As An affiliate in Wishpond, you get a more than marginal accessibility to innovative marketing tools like GetAmbassador and Tracking Dashboard that permits you to track all of your tasks including clicks, commission, and revenue. Banner ads are easily posted on sites or websites. Case Studies and Testimonials are used in sites, sites, and landing pages. You get access to affiliate a landing page in which you can go via the templates, participate effectively in Wishpond’s official Academy and article Banner ads that may be embedded. You can get the HTML code for Banner Ads right on the Wishpond’s Affiliate page. But for Marketing Automation Banner ads, you’ll need to await a short time!
Wishpond for Agencies
Wishpond supplies A easy software for bureaus . Agencies have multiple customers to deal with, and Wishpond fits perfectly within this situation. You are able to:
Manage multiple customer accounts. You can use the templates and drag n’ Drop editor to create nice popup forms to your clients.
Collaborate easily with your team with numerous user accounts. The Governance option lets you restrict users’ access to the customer accounts they’re working on.
Show your clients beautifully designed reports for your entire marketing Campaigns.
Wishpond is praised And applauded by different startups and agencies across the globe. One such company is TrueCaller. A common title, Truecaller lets you recognize who is calling you and from where. The success of TrueCaller is unmatched, and Wishpond has become a component of this success story.
TrueCaller desired To gather stories of the users in a creative way. The most important goal was to know how every user has got or never benefitted with TrueCaller. Every experience matters and TrueCaller desired to contact the users’ personal experiences. Wishpond became the catalyzing power in this. TrueCaller ran a competition to collect all information, which is what happened:
Over 70K+ participants
TrueCaller became the top keyword on societal media throughout the contest
400 percent increase in Facebook followers
Another company, World Fishing Network, also benefited highly from Wishpond. There are many more awesome case studies which show the virtue of Wishpond as a instrument.
Wishpond: Competitive Analysis
No review is Complete without assessing it against other powerful competitors. In this case, I believe Rafflecopter, Strutta, and Shortstack have the potential to provide Wishpond a tough competition. But here I will just tell you why I’ll vote for Wishpond out of those four programs:
Wishpond vs. Strutta
Strutta doesn’t Provide any free service, and their strategies are rather pricey. The package of 249 $399 and $999 called Turnkey, Designer and Professional respectively. The amount of sharing apps is limited to Facebook, Instagram, microsite, site, iframe, along with several different stations.
Struta Doesn’t have the website popups feature. The variety of templates is also less. No marketing automation or lead information analyzer, unlike Wishpond. Strutta lacks app integration which is disappointing. There is a deficiency of lead data analysis which can be used for turning leads to loyal customers. I think with Strutta, I had to invest more time. To the contrary, Wishpond did save a great deal of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar features. However, I think Wishpond beats Rafflecopter with its integrations. Though Rafflecopter supplies Pinterest entry alternative and Facebook entry alternative, I would vouch for the numerous advertising apps from Wishpond. Wishpond offers advertising automation, which is also missing in Rafflecopter.
Rafflecopter, on The other hand, has a FREE plan which may attract users. But I am convinced those who are unwilling to compromise their advertising requirements, will go ahead and’purchase’ a plan which suits their requirements.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a full Stack marketing automation tool with advanced automation features. Developed for SMBs mainly, Aritic PinPoint shares all the attributes present in Wishpond. However, Aritic PinPoint exhibits a much richer attribute record. For example, Wishpond provides international stats for all of the campaigns while Aritic PinPoint shows you region-wise or country-wise reports. The marketing automation package from Wishpond is also quite basic. Together with Aritic PinPoint, marketing automation forms the center. You receive deep email segmentation based on lead behavior, events, period where the lead/customer is currently in with regards to the buyers’ journey, and demographics like age, sex, joining date, etc.. Email campaigns are advanced because of this in-depth segmentation.
Also, Aritic PinPoint works on a multichannel strategy towards promotion. You can connect and nurture your prospects via mails, SMS campaigns, drive notifications, landing pages, cellular notifications, and social media integrations. Wishpond has just SMS, landing pages, and mails. This brings us to the pricing section. Since Aritic PinPoint is quite a bit more sophisticated than Wishpond and contains a great deal of features, it is more expensive. For an organization, Aritic PinPoint provides account-based advertising which is sprinkled in Wishpond.
Update: Wishpond has updated their site with GDPR related Info And today has all of the detail available here to assist their European customers and European acquaintances.
Wishpond vs. Shortstack
I Was naturally lured towards Shortstack by simply looking at the price! Their services begin from zero and move on to $29 for the simple plan. The Enterprise plan at $499 gives you access to all the features. Shortstack provides just over 30 pre-design topics unlike the countless choices from Wishpond. Another serious lapse is the lack of real-time testing for customized layouts. Another point of difference is, together with Shortstack the number of consumers or team members can also be strictly limited to one. In cases where multiple users are wanted, a cost of around $29 per each month is viable; unlike Wishpond which can provide multiple users with limited access to data.
This brings us to The end of the inspection of Wishpond. This tool Is Ideal for a marketer, also I Must say it is a very easy to use the tool. Now That You’re aware of all the Features, pricing and perks strategies, you must start using the tool. You can Always start with the 14-day trial period to the program that suits you. Let me Know your views about the particular tool, and also if you happen across another better Option to Wishpond. What Is The Purpose Of A Landing Page