Intro Why Is My Landing Page Not Converting
Sometime back in March 2016, Vancouver-based company Wishpond featured in 2016’s Ready to Rocket List. Ready to Rocket listing features the best British Columbia technology firms every year which have sufficient potential to beat their peers. This year, Wishpond Technologies, that specialized in marketing automation software, got featured. Why Is My Landing Page Not Converting
The inclusion of Wishpond on the Ready to Rocket record is a nod to How the nature of electronic advertising is shifting, and Wishpond is set to capitalize on the growing need for enhanced lead generation and marketing automation instruments ~ Ali Tajeskandar, CEO of Wishpond.
True to the hilt, Nature of digital advertising is evolving to get smarter and better. Wishpond fits perfectly in the present industry. As automation takes over the Advertising business, Wishpond was nominated as High Performers in the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool which caters nearly all of your advertising requirements. The highlight of the tool is lead generation and the following analytical process. Wishpond can help in creating interactive landing pages and design competitions, track leads, send emails, and do much more.
Wishpond Enables one to understand”where exactly” and”the way” to measure ahead. In other words, it is”completely automated” and”free forever” marketing tool which catalyses the easiest procedure for nurturing and generating prospects.
In this blog, I Will walk you through the second information of this tool, compose Wishpond review. According to my user experience, I believe Wishpond is a must-try for all marketers. With no much-a-do, here are the primary features of Wishpond. Why Is My Landing Page Not Converting
Wishpond Review — Attribute Highlight
The features of Wishpond are broadly categorized under sub-headings — Landing Pages, Pop-ups and Types, Contests and Promos, and Marketing Automation.
Pop-Ups and Forms
You can add customizable kinds for your landing page. There are numerous Flexible templates to select from. Form construction is very easy with the drag and drop builder. Like landing pages, you may make multiple variations of your own form and conduct A/B test. All these forms are simple to create, print and share it (site, site, Facebook Page). You might also publish on wishpond.com and share it. Listed below are a couple more add-ons you get-
File upload field in your form to accumulate files and documents.
Drop down menu to get a long list of alternatives. This keeps your kind short.
Multiple check boxes for prospects to opt for more than 1 option that Suits them.
Hidden areas to collect analytical data like source and referrer.
Merge tags to personalize your forms.
Wishpond lets you create six Distinct Kinds of well-timed pop-ups-
Exit intent: This pop up is the final attempt to catch the attention of Those leads which are about to leave your site.
Page Scroll: When visitors scroll down your Website, this popup appears.
Timed Pop-ups: You can time your popup to look after the visitor gets Spent a specific amount of time on your site.
Entrance pop-ups: The moment a visitor lands on your site, a popup appears.
Click popups: All these pop-ups turn any link or image to a 2-step opt-in process.
The drag and drop Editor makes pop-up building an effortless endeavor. Additionally, you get pre-designed templates to pick from. The pop up templates are flexible and extremely mobile responsive. You can aim your popups as you wish, for instance, you can choose on which pages the popups will look and at which it won’t. Why Is My Landing Page Not Converting
A/B testing feature can be found in popups as well. You can examine and determine which one is Giving you desirable results before finalising one. Other key attributes include Social Share Buttons. You can add social sharing buttons to your popups (for Facebook, Twitter( and G+).
Wishpond provides Another section for lead data management where you can see all your visitors and their data. It can be sorted to various lists in accordance with the category you want. It’s five Chief areas:
Stats provides an international Summary of action taking Place within all your Wishpond campaigns through different links. The analytics supplies metric info to take note of the amount of leads opening mails, converting on campaigns and page views.
Leads provide you with a detailed view of Different leads sorted by most recent activity. With every click on a direct result, you can get all the specifics of the lead, including their activities, profile data and which lists they’re a part of.
Visitors include those that viewed the webpage but did Not convert in your form. With the usage of this system of collecting customer data, you can track even before they have converted. When they finally fill out among your types, all the tracking data associated with their accounts unifies into their new lead profiles.
Lists allow you to see which prospects are part of that lists. This is one of the most important part and a place to come back and check for distinct listing sections especially if you are creating different smart lists and static lines with marketing automation
Lead Properties enables you to view All of the custom lead Properties across all of your Wishpond campaigns.
Wishpond has Beautiful templates to make your task easy. Along with the pre-built templates, you can just drag and drop elements to make your landing page. Elements such as text boxes, picture, video, social media programs, forms, etc.. Testing is easy on Wishpond. The WYSIWYG editor lets you customize colors, font, and the rest of the elements of the landing page. One slight issue that I faced when using the editor isI needed to click several times to pick a text. You need to double click it to select and edit, but I guess that I double-clicked it to get two or three times. But what I got at the end is a totally professional landing page. I guess with all the outcome; I could manage to click few times extra! All the templates are cellular responsive. With more than 100 templates, you can create a high converting landing page for virtually any industry.
You can conduct A/B Tests for numerous variations of your landing page. Wishpond conducts the exam for you and provides you detailed reports. Based on the precise findings, you can zero on the very best edition of your landing page. You will need no programming knowledge to make such interactive and all-device-compatible landing pages.
This isn’t all. You can do together with the landing Page builder on Wishpond.
If you run your Blog or website on WordPress, you may use the WP plugin to build your landing page directly within WP dashboard. Similarly, you can easily publish your landing page in your domain and sub-domains.
You can add Auto-submit hyperlinks to your own emails. This lets your leads to register instantly for a workshop or webinar or likes of such by simply clicking on the link. They do not have to provide any other additional information.
Events and Advertising
You can conduct Exciting contests and promotions on Wishpond. You can collect email addresses . Later, these email addresses can be used for email campaigns. Wishpond lets you promote social sharing. It gives an option to use Facebook Like Buttons as vote procedures. This facilitates likes and share. Another choice is to add share buttons for Facebook, Twitter, and Google+. You can also encourage benefits for referrals. In these benefit contests, the entrants get rewarded when they refer their buddies to get into your contest. I have already discussed the customizable forms over. It’s possible to take advantage of this feature here too.
To Assist You create Your competitions interesting and far-fetched, Wishpond comprises ten other apps that assist in creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can publish and Run societal promotions on social networking platforms like Facebook, Twitter, or on your own site. Be it any stage, your promotions and competitions will look good on laptops, mobiles and tablets. It is possible to find more likes and follows by incorporating a Facebook Like a Twitter follow option. Why Is My Landing Page Not Converting
Wishpond Integrations and API
Wishpond integrates with a host of tools, beginning with CRM tools to Email marketing software, eCommerce tools, Webinar tools, plus much more. Below is the listing of tools Wishpond integrates together:
CRM Integrations: Lead landing on a Web Site and social media platforms Are likely to be a cakewalk with-
Lead capturing is Followed by auto syncing of prospects involving your email marketing app and Wishpond account. This is eased by programs like:
Wishpond integrates Using a help desk program UserVoice, and additionally with SurveyMonkey for effective surveys. Integrations with Webinar programs like ClickWebinar and GoToWebinar can allow you to conduct smooth webinars for your leads as soon as they register on one of your campaigns.
Additional integrations include:
Team chat app: Slack; Twilio for telephone and SMS integration; LemonStand for customizable cloud-based eCommerce platform; and Thankster, a greeting card card integration.
Wishpond also Integrates with Zapier, which in turn provides access to over 500 additional apps.
Wishpondlets you Construct your integration employing the Wishpond’s REST API.
Marketing automation is A boon for marketers, this I mentioned in this informative article — 7 Drip Email Campaign Software. Wishpond has it covered. Whether you are seeking trickle email campaigns or want to send customized emails, Wishpond has all the features ready for you.
Not only this, you Can add dents to your own leads and section them based on their activities. Add to the; you get real time analytics that will assist you assess the performance of your automatic workflow. You can use merge tags to personalize your emails based on the info you’ve got in your database. Wishpond integrates with different email advertising tools like MailChimp and AWeber to make the jobs easier for you.
Wishpond: Pricing Strategies
You Can pick from three different plans Wishpond offers — Basic, Pro and Development. Apart from the common features, the fundamental plan has a limit on the prospects up to 1000, Email advertising a month up to 10,000 with a single user which comes with a price tag of $45 for monthly.
The Development Plan is for $129/month with 10000 maximum contributes with unlimited customers and all the other notable features of Pro and Fundamental packages. Along with all of that, Priority Support and Training Training Program is also provided. And as consistently Customer Service is free for all. You may sign up for a FREE 14-Day trial for any of those plans before paying. Why Is My Landing Page Not Converting
Special Perks From Wishpond
Wishpond also Provides special perks in the majority of their other services. If you are a client, you can avail these offers:
30 Days free of Appointlet that’s a beneficial tool to book appointments with feedback directly from Wishpond;
Free Trial and reduction in 30xofAds that’s a thorough display and PPV advertising research tool that assesses competitor’s ad strategy.
60 Days totally free service from AWeber
90 Days trial for Groove,
Free 60 times of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Additionally provides affiliate benefits to website owners, bloggers or online advertising pros. It supplies a recurring 30% commission with no payment for the ceremony. You get consistent online payouts that will be readily tracked through GetAmbassador. When you sign up as an affiliate, you’ll be provided with a exceptional tracking link. When Wishpond receives any visitor through your affiliate link, it will immediately link it with your own affiliate accounts; and if the visitor purchases a subscription, either about the exact same trip or later, you’ll be paid a 30 percent commission. The commission is renewed if the subscription is renewed on a monthly or yearly basis.
As An affiliate in Wishpond, you get a more than marginal access to ingenious marketing tools such as GetAmbassador and Tracking Dashboard that permits you to track all of your activities such as clicks, commission, and earnings. Banner ads can be easily posted on blogs or websites. Case Studies and Testimonials are employed in sites, sites, and landing pages. You get access to affiliate a landing page wherein you can go via the templates, participate efficiently in Wishpond’s official Academy and article Banner ads which may be embedded. You can get the HTML code for Banner Ads right on the Wishpond’s Affiliate page. However, for Marketing Automation Banner Ads, you will need to await a while!
Wishpond for Agencies
Wishpond supplies A easy software for bureaus . Agencies have multiple customers to address, and Wishpond fits perfectly in this situation. You are able to:
Manage multiple client accounts. You can use the templates and drag n’ Drop editor to make fine popup forms to your clientele.
Collaborate easily with your group with numerous user accounts. The Governance option enables you to restrict users’ access to the client accounts they are working on.
Show your clients superbly designed reports for your entire marketing Campaigns.
Wishpond is praised And applauded by different startups and agencies throughout the globe. 1 such company is TrueCaller. A very common title, Truecaller lets you recognize who’s calling you and from where. The achievement of TrueCaller is unmatched, and Wishpond has been a part of this success story.
TrueCaller wanted To collect tales of their users in a creative manner. The main goal was to understand how every user has got or not benefitted with TrueCaller. Every experience issues and TrueCaller desired to get hold of those consumers’ personal experiences. Wishpond became the catalyzing power within this. TrueCaller ran a competition to gather all information, which is exactly what happened:
Over 70K+ participants
TrueCaller became the best keyword on social media throughout the competition
400 percent increase in Facebook followers
Another firm, World Fishing Network, additionally gained tremendously from Wishpond. There are numerous more awesome case studies that prove the merit of Wishpond as a instrument.
Wishpond: Competitive Analysis
No review is Complete without assessing it against other powerful competitors. In this case, I believe Rafflecopter, Strutta, and Shortstack possess the potential to provide Wishpond a difficult competition. But here I shall only tell you why I will vote for Wishpond from these four programs:
Wishpond vs. Strutta
Strutta does not Supply any free service, and their strategies are quite pricey. The package of 249 $399 and $999 named Turnkey, Professional and Designer respectively. The number of sharing programs is limited to Facebook, Instagram, microsite, site, iframe, along with several other stations.
Struta Doesn’t have the website popups feature. The variety of templates is also less. No advertising automation or direct data analyzer, unlike Wishpond. Strutta lacks app integration that’s disappointing. There is a deficiency of lead data analysis which can be used for turning leads to loyal clients. I believe with Strutta, I needed to spend more time. To the contrary, Wishpond did save a great deal of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar attributes. However, I think Wishpond beats Rafflecopter with its integrations. Though Rafflecopter supplies Pinterest entry alternative and Facebook entry alternative, I’d still vouch for the numerous marketing apps from Wishpond. Wishpond offers advertising automation, which is also missing in Rafflecopter.
Rafflecopter, on The other hand, has a FREE plan that might attract users. But I am sure those who are reluctant to compromise with their advertising requirements, will proceed and’purchase’ a plan that suits their requirements.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a complete Stack marketing automation tool with advanced automation features. Developed for SMBs largely, Aritic PinPoint shares All of the attributes within Wishpond. However, Aritic PinPoint exhibits a much richer attribute list. For instance, Wishpond provides international stats for all the campaigns while Aritic PinPoint shows you region-wise or country-wise reports. The marketing automation package from Wishpond is also very basic. Together with Aritic PinPoint, marketing automation forms the core. You get deep e mail segmentation based on lead behaviour, events, period where the lead/customer is presently in with regards to the buyers’ journey, and demographics like location, age, sex, joining date, etc.. Email campaigns are advanced because of this comprehensive segmentation.
Additionally, Aritic PinPoint works on a multichannel approach towards marketing. You can join and nurture your leads via mails, SMS campaigns, drive notifications, landing pages, mobile notifications, and social networking integrations. Wishpond has only SMS, landing pages, and mails. This brings us to the pricing section. Since Aritic PinPoint is quite a bit more advanced than Wishpond and has a great deal of attributes, it is more expensive. For an enterprise, Aritic PinPoint provides account-based advertising which is sprinkled in Wishpond.
Update: Wishpond has updated their website with GDPR related information And today has all the detail available here to assist their European customers and European acquaintances.
Wishpond vs. Shortstack
I Was naturally lured towards Shortstack by just looking at the cost! Their services begin from zero and proceed on to $29 for the basic plan. The Enterprise plan at $499 gives you access to all of the features. Shortstack provides just over 30 pre-design themes unlike the countless options from Wishpond. Another severe lapse is the lack of real-time testing for customized layouts. Another point of difference is, together with Shortstack the number of users or group members is also strictly limited to one. In circumstances where multiple users are wanted, a price of about $29 per month is achievable; unlike Wishpond which can provide multiple users with limited access to data.
This brings us The close of the review of Wishpond. This instrument is perfect for a marketer, also that I Must say it’s a really simple to use the application. Now that you are aware of all the Features, perks and pricing plans, you must begin using the application. You can Always begin with the 14-day trial period to the program that suits you. Allow me to Understand your views about this particular tool, and if you come across another better Alternative to Wishpond. Why Is My Landing Page Not Converting