Introduction Why Landing Page
Instapage is a program dedicated to helping you produce better landing pages. Why Landing Page
The first thing that you need to know is that it’s 100 percent dedicated to landing Landing and pages pages only.
Like the other good’s on the market, this software offers the Following:
A drag-and-drop editor
Integrations with major email and marketing tools such as Marketo, MailChimp, etc..
Detailed landing page analytics
Generation of mobile-responsive webpages
Publish webpages quickly
A clean user interface
Access to professional stock pictures
But those are just a few of the highlights. Let’s dig into what constitutes Instapage so good at what it does.
Once you’ve chosen your template, you’ll be taken to the Instapage Template editor.
This is one place where Instapage truly shines. Its editor is one of those Best around, and with it you can fix the fonts, colors, and designs to match your current website or marketing materials.
The editor is completely drag and drop, so you can set any component Exactly where you want it to be within the page. Using this, you can add:
Headlines & Paragraphs
Pictures and Videos
And it gets better.
Instapage’s editor is Pixel Perfect, so Rather than having pre-defined Grids and placement options to haul your elements to, you can put them anywhere on the page you like.
As you drag your elements to various areas, Instapage will exhibit Guidelines to assist you distance and align all elements so.
And, because using a mobile-friendly design is essential Nowadays, Instapage allows you to easily switch between mobile and desktop view to make sure everything is placed and optimized so across all devices.
If need be, you can also edit your page straight from the mobile view.
How To Create A Landing Page
Since this is the epitome of that which Instapage does, I thought I’d take you Through the process of creating a landing page.
If you initially log into, you’ll find a listing of All of the landing pages You’ve created. If this is the first, naturally, you won’t have much to pull out of here.
Rather, select Create a Standard Page.
This will Provide you three choices: create a page in the template, an AMP page, or upload an Instapage file.
Most often, you’ll go the template route.
Do note that AMP webpages are designed for mobile, and Might be a Good route to go if you are designing a page specifically for mobile use. These are made to load incredibly quickly, but you’ll find this option if you are signed up for the Enterprise plan.
For our purposes, we’re going with a template.
When You Decide to use an Instapage template, you’ll be presented with All accessible templates.
That is 194 options, to be precise.
To make it easier, you can filter out the templates by particular types Based on the goal of your campaign: Lead generation, direct gen (two-step), click-through, webinar pages, mobile app, and thank you page. Why Landing Page
Post Your Landing Page
When you are ready to publish your page, you have a couple choices.
You can publish it to:
A Customized domain
A demo page
A custom domain is really self-explanatory. Just enter in the domain You would love to print to. But remember, that one does need a little technical know-how. Luckily, Instapage includes a video to walk you through the procedure.
If you host a Website on WordPress and want to print your landing page There, Instapage has a plugin devoted to doing exactly that.
This makes the process incredibly easy. Just log into your Instapage Account in the WordPress site and publish right there.
Publishing to Facebook is just as simple. Pick the option and your Facebook webpage, and it will publish.
Or, if you want a Complete demo of your page before it goes live, print it To Instapage’s demonstration domain .
As a bonus, you can download your landing pages directly to your computer for future use.
Now let’s take a look at the whistles and bells.
Instapage comes with a few additional features that help separate from The other software out there.
Included in these are:
Instablocks — those are useful for times when you have to create multiple landing pages, but do not want to change the style of the page. As opposed to recreating your entire page, it is going to save your elements for you to be reused. You will have access to cubes produced by Instapage or you may make your own.
Heatmaps — this is a very cool analytics attribute that provides you insight to just how users are interacting with your webpage. It tracks mouse movement, clicks, how far visitors scroll, and where they spend time on the page. Note: heatmaps are only available with the Optimizer program
A/B testing — In case you want to test different components of your page, it is possible to split test using Instapage. Just duplicate your primary copy and make another copy with any changes to the text, pictures, CTAs, etc.. When you publish your page, some will see the controller version and others are going to see the variant. Information on how each performs will be kept on your Instapage analytics section.
Analytics And Reporting
Obviously, no top marketing software is complete without a committed analytics section.
Instapage is no exclusion, and this is actually one of its greatest Selling things.
The cool thing about Instapage is that it Permits You to set up Conversion goals directly in the editor, and then track progress over time.
From the Editor, you’ll find sections called Conversion Goals and Analytics in the right click menu.
In the Conversion Goals segment, you can set specific goals to monitor in Your analytics.
In the Analytics section, you can add Google Analytics, Facebook Pixel, Tag manager, etc..
Then, when you check our Analytics department after you webpage is pushed Live, you will discover information about your page’s conversion rate based on the goals you set.
This is also where you’ll find information Concerning the performance of Your split tests, and you may also tweak the visitors split between both test variations here.
You will also find a section that collects information on the prospects each Page has collected.
Obviously, Instapage is not without its defects, and it falls a bit short Of its rivals in these areas:
The large one: price. Instapage is more expensive than many of its rivals
Advanced features only available with more expensive plans
may have additional analytics, such as top performing pages
Here’s a rundown of all Instapage’s most remarkable features:
Pixel Perfect editor, along with a drag-and-drop editor that is extremely Simple and intuitive to use
accessibility to heatmaps
Collaboration attributes for groups
Great customer support and help attributes
Now for the part you have all been waiting for: the price.
Instapage includes three pricing tiers.
The first, the Core plan, begins at $69.99/month and includes most fundamental Features such as the mobile-responsive builder and Instablocks.
The next level, Optimizer, starts at $99/month and provides you access to Unlimited A/B testing, heatmaps, and conversion goal monitoring.
And finally, the Team & Agency plan begins at $179/month and Includes 15 private sub-accounts and branded lead alarms.
Instapage does include a free 14-day trial, so you can test the waters To see if it is the fit for you.
Generally, most will benefit in the Optimizer plan.
While you can eliminate the basic Core program for just designing and Publishing (awesome) landing pages, the Optimizer offers you access to helpful tools like heatmaps and A/B testing, which may help your overall conversion speed in the future.
All in all, Instapage is a Fantastic option for People Who need to put Jointly quick, professional landing pages.
It delivers high-quality pages at a simple-to-use format, making perfect For novices and more experienced page designers alike.
And though its additional features will cost more, they definitely add to the experience. The usage of A/B testing and heatmaps can help guide your creation and strategy, and conversion goal monitoring will inform you if you’re on track.
Bottom line: If your goal is better landing pages, then you can’t go wrong with Instapage. Why Landing Page