Intro Why Use Landing Pages
Sometime back in March 2016, Vancouver-based firm Wishpond featured in 2016’s Ready to Rocket List. Ready to Rocket list features the best British Columbia technology firms annually which have sufficient potential to conquer their peers. This past year, Wishpond Technologies, that specialized in marketing automation software, got featured. Why Use Landing Pages
The inclusion of Wishpond on the Ready to Rocket list is a nod to The way the nature of electronic advertising is shifting, and Wishpond is positioned to capitalize on the growing need for improved lead generation and marketing automation tools ~ Ali Tajeskandar, CEO of Wishpond.
True to the hilt, Nature of digital marketing is evolving to get better and smarter. Wishpond fits perfectly in the current market. As automation takes over the Advertising industry, Wishpond was nominated as High Performers in the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool which caters almost all your marketing requirements. The highlight of the tool is lead creation and the following analytical process. Wishpond can help in creating interactive landing pages and layout contests, track prospects, send emails, and do so much more.
Wishpond Allows one to know”where exactly” and”how” to measure ahead. To put it differently, it is”fully automated” and”free forever” marketing tool that catalyses the simplest procedure for generating and nurturing leads.
In this blog, I Will walk you through the minute details of this tool, compose Wishpond review. According to my user expertise, I think Wishpond is a must-try for all marketers. With no much-a-do, here are the main features of Wishpond. Why Use Landing Pages
Wishpond Review — Quality Highlight
The features of Wishpond are broadly categorized under sub-headings — Landing Pages, Pop-ups and Forms, Contests and Promos, and Marketing Automation.
Pop-Ups and Types
You can add customizable kinds to your landing page. There are numerous Flexible templates to select from. Form building is quite simple with the drag and drop builder. Like landing pages, you may create several variations of your own form and run A/B test. All these forms are simple to make , print and share it (site, blog, Facebook Page). You can also print on wishpond.com and share it. Listed below are few more add-ons you get-
File upload field in your form to accumulate files and documents.
Drop down menu to get a long list of options. This keeps your kind short.
Multiple check boxes for prospects to opt for over one option that Suits them.
Hidden fields to collect analytical data like source and referrer.
Merge tags to customize your forms.
Wishpond enables you to create six different Kinds of well-timed pop-ups-
Exit intent: This pop up is the last attempt to grab the attention of Those leads which are about to leave your site.
Page Scroll: When visitors scroll down your Website, this popup appears.
Timed Pop-ups: You are able to time your popup to look after the visitor has Spent a specific amount of time on your website.
Entry pop-ups: The moment a visitor lands on your site, a popup appears.
Click on popups: These pop-ups turn any link or picture to a 2-step opt-in process.
The drag and drop Editor makes pop-up construction an easy endeavor. Also, you get pre-designed templates to pick from. The pop up templates are flexible and highly mobile responsive. You can target your popups as you desire, for example, you can decide on which pages the popups will appear and at which it won’t. Why Use Landing Pages
A/B testing feature can be found in popups too. You can examine and determine which one is Giving you desirable results before finalising one. Additional important features include Social Share Buttons. You can add social sharing buttons for your popups (for Facebook, Twitter( and G+).
Wishpond supplies Another section for direct data management where you can see all your visitors and their data. It can be sorted into different lists as per the category you want. It’s five main regions:
Stats provides an international overview of action taking Place within all your Wishpond campaigns through different links. The analytics provides metric info to pay attention to the number of prospects opening mails, switching on campaigns and page views.
Leads provide you with a comprehensive perspective of Different leads sorted by most recent action. With each click on a lead, you can receive all the specifics of the lead, including their actions, profile data and which lists they’re a part of.
Visitors include those who viewed the page but did Not convert in your form. With the usage of this system of collecting customer data, you can monitor even before they have converted. When they eventually fill out one of your types, all the monitoring data related to their accounts unifies into their new lead profiles.
Lists allow you to see which leads are a part of that lists. This is one of the most important section and a place to come back and check for distinct listing segments especially If You’re creating different clever lists and inactive lines using marketing automation
Lead Properties lets you view all the Customized lead Properties across all your Wishpond campaigns.
Wishpond has Beautiful templates to get your task easy. Along with the pre-built templates, you can simply drag and drop elements to create your landing page. Elements such as text boxes, image, video, social media programs, forms, etc.. Editing is easy on Wishpond. The WYSIWYG editor allows you customize colors, font, and all other elements of the landing page. One minor issue that I faced when using the editor would be , I had to click several times to pick a text. You need to double click it to select and edit, but I figure that I double-clicked it to get two or three times. However, what I got in the end is a totally professional landing page. I guess with the outcome; I could manage to click few times extra! Each of the templates are cellular responsive. With over 100 templates, you can produce a high-definition landing page for virtually any industry.
You can run A/B Evaluations for multiple variants of your landing page. Wishpond runs the exam for you and gives you detailed reports. Depending on the precise findings, you can zero on the best version of your landing page. You’ll require no coding knowledge to create these interactive and all-device-compatible landing pages.
This is not all. You are able to do with the landing Page builder on Wishpond.
If you run your Website or blog on WordPress, you may use the WP plugin to construct your landing page directly within WP dashboard. Similarly, it is simple to publish your landing page in your own domain and sub-domains.
You can add Auto-submit hyperlinks to your own emails. This allows your prospects to register instantly for a workshop or webinar or likes of such by simply clicking on the hyperlink. They don’t have to provide any other additional information.
Events and Promotions
You can conduct Exciting competitions and promotions on Wishpond. It’s possible to collect email addresses through voting. Later, these email addresses may be used for email campaigns. Wishpond lets you encourage social sharing. It gives an choice to use Facebook Like Buttons as vote procedures. This eases likes and share. Another choice is to add share buttons for Facebook, Twitter, and Google+. You can also promote rewards for referrals. In these benefit contests, the entrants get rewarded when they refer their buddies to enter your contest. I have discussed the customizable forms over. It’s possible to take advantage of this feature here as well.
To Assist You create Your competitions interesting and far-fetched, Wishpond comprises ten additional programs that assist with creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can print and Run social promotions on social media platforms like Facebook, Twitter, or on your site. Be it any stage, your own promotions and competitions will look great on desktops, mobiles and tablets. It is possible to get more likes and follows by adding a Facebook Like button or a Twitter follow option. Why Use Landing Pages
Wishpond Integrations and API
Wishpond integrates with a host of tools, beginning with CRM tools to Email marketing software, eCommerce tools, Webinar tools, and much more. Below is the listing of tools Wishpond integrates with:
CRM Integrations: Lead capturing on a Web Site and Social Networking platforms Are likely to be a cakewalk together –
Lead capturing is Followed by automobile syncing of leads involving your email marketing app and Wishpond account. This is facilitated by apps like:
Wishpond integrates With a help desk app UserVoice, and additionally with SurveyMonkey for effective surveys. Integrations using Webinar programs like ClickWebinar and GoToWebinar will help you conduct smooth webinars to your prospects as soon as they register on one of your own campaigns.
Other integrations include:
Team chat app: Slack; Twilio for phone and SMS integration; LemonStand for customizable cloud-based eCommerce platform; and Thankster, a greeting card integration.
Wishpond also Integrates with Zapier, which in turn provides access to more than 500 other apps.
Wishpondlets you Build your integration using the Wishpond’s REST API.
Marketing automation is A blessing for marketers, this I already mentioned in this informative article — 7 Drip Email Campaign Software. Wishpond has it all covered. Whether you are seeking trickle email campaigns or want to send customized mails, Wishpond has all of the features ready for you.
In Addition, you Can add dents to your leads and segment them according to their actions. Add to the; you get real time analytics that will assist you assess the performance of your automatic workflow. You can use merge tags to personalize your emails based on the information you have on your database. Wishpond integrates with various email advertising tools such as MailChimp and AWeber to make the jobs easier for you.
Wishpond: Pricing Strategies
You Can pick from three different programs Wishpond provides — Basic, Pro and Development. Apart from the common attributes, the fundamental program has a limitation on the leads up to 1000, Email advertising a month up to 10,000 with a single user that comes with a price tag of $45 for each month.
The Growth Plan is for $129/month using 10000 greatest leads with unlimited users and the rest of the notable features of Pro and Basic packages. Along with all of that, Priority Support and Training Training Program is also provided. And as consistently Customer Service is free for all. You can register for a FREE 14-Day trial for some of the plans before paying. Why Use Landing Pages
Special Benefits From Wishpond
Wishpond also Provides unique perks in most of the other services. If you are a customer, you can avail these offers:
30 Days free for Appointlet that’s a helpful tool to book appointments with Leads straight from Wishpond;
Free Trial and discount in 30xofAds which is a comprehensive screen and PPV marketing research tool which analyses competitor’s advertising strategy.
60 Days totally free service from AWeber
90 Days trial for Groove,
Free 60 days of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Also provides affiliate benefits to website owners, bloggers or internet marketing pros. It supplies a recurring 30% commission with no payment for the service. You receive consistent online payouts that can be easily tracked through GetAmbassador. When you sign up an affiliate, you will be provided with a unique tracking link. When Wishpond receives some visitor via your affiliate link, it will immediately link it with your own affiliate account; and when the visitor purchases a subscription, either on precisely the same visit or afterwards, you will be paid a 30% commission. The commission is renewed if the subscription is renewed on a monthly or yearly basis.
As An affiliate in Wishpond, you receive a more than marginal access to ingenious advertising tools like GetAmbassador and Tracking Dashboard that allows you to monitor all your tasks such as clicks, commission, and earnings. Banner ads can be easily posted on sites or sites. Case Studies and Testimonials are employed in websites, sites, and landing pages. You get access to affiliate a landing page wherein you are able to go through the templates, participate effectively in Wishpond’s official Academy and article Banner ads which may be embedded. You can Find the HTML code for Banner Ads right on the Wishpond’s Affiliate page. However, for Marketing Automation Banner ads, you’ll need to await a while!
Wishpond for Agencies
Wishpond supplies A simple software for agencies. Agencies have multiple customers to address, and Wishpond fits perfectly within this situation. You can:
Manage multiple client accounts. You can use the templates and drag n’ Drop editor to make nice popup forms to your clients.
Collaborate easily with your group with multiple user accounts. The Governance option lets you limit users’ access to the client accounts they’re working on.
Show your customers beautifully designed reports for all your marketing Campaigns.
Wishpond is praised And applauded by different startups and agencies across the world. One such company is TrueCaller. A common title, Truecaller lets you identify who is calling you and from wherever. The success of TrueCaller is unmatched, and Wishpond has become a part of this success story.
TrueCaller desired To collect stories of their users in a creative manner. The most important goal was to know how each user has got or not benefitted with TrueCaller. Every experience matters and TrueCaller desired to get hold of the consumers’ personal experiences. Wishpond became the catalyzing power within this. TrueCaller ran a competition to collect all info, and this is what happened:
More than 70K+ participants
TrueCaller became the top keyword on social media during the contest
400 percent increase in Facebook followers
Another company, World Fishing Network, additionally benefited highly from Wishpond. There are numerous more awesome case studies which show the virtue of Wishpond as a tool.
Wishpond: Competitive Analysis
No inspection is Complete without assessing it against other powerful opponents. In cases like this, I think Rafflecopter, Strutta, and Shortstack have the potential to provide Wishpond a difficult competition. But here I shall just tell you why I’ll vote for Wishpond out of these four apps:
Wishpond vs. Strutta
Strutta does not Supply any free support, and their plans are rather pricey. The package of 249 $399 and $999 called Turnkey, Designer and Professional respectively. The number of sharing apps is limited to Facebook, Instagram, microsite, website, iframe, along with several different channels.
Struta Does not have the site popups feature. The assortment of templates is also less. No advertising automation or direct information analyzer, unlike Wishpond. Strutta lacks program integration that’s disappointing. There’s a lack of lead data analysis which may be used for turning leads to loyal customers. I believe with Strutta, I had to invest more time. To the contrary, Wishpond did help me save a great deal of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar features. However, I think Wishpond beats Rafflecopter with its integrations. Though Rafflecopter provides Pinterest entry option and Facebook entry option, I would still vouch for the numerous marketing programs from Wishpond. Wishpond offers advertising automation, which can be missing in Rafflecopter.
Rafflecopter, on The flip side, has a FREE plan which may attract users. But I am sure those who are unwilling to compromise their advertising requirements, will go ahead and’purchase’ a plan which suits their needs.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a complete Stack advertising automation tool with advanced automation features. Developed for SMBs mainly, Aritic PinPoint shares all the features present in Wishpond. But, Aritic PinPoint displays a much richer attribute record. For example, Wishpond offers international stats for all of the campaigns while Aritic PinPoint reveals you region-wise or country-wise reports. The marketing automation package from Wishpond is also very basic. With Aritic PinPoint, marketing automation forms the center. You get deep email segmentation based on direct behavior, events, stage in which the lead/customer is currently in with respect to the buyers’ travel, and demographics such as location, age, sex, joining date, etc.. Email campaigns are complex because of this in-depth segmentation.
Additionally, Aritic PinPoint works on a multichannel strategy towards promotion. It’s possible to join and nurture your leads via mails, SMS campaigns, drive notifications, landing pages, cellular notifications, and societal networking integrations. Wishpond has just SMS, landing pages, and emails. This brings us to the pricing department. Since Aritic PinPoint is much more sophisticated than Wishpond and has a great deal of attributes, it is costlier. For an enterprise, Aritic PinPoint offers account-based marketing that’s absent in Wishpond.
Update: Wishpond has updated their site with GDPR related Info And today has all of the detail available here to help their European customers and European Subscribers.
Wishpond vs. Shortstack
I Was obviously lured towards Shortstack by just taking a look at the cost! Their services begin from zero and proceed on to $29 for the simple plan. The Enterprise program at $499 gives you access to all of the attributes. Shortstack provides only over 30 pre-design themes unlike the countless choices from Wishpond. Another serious lapse is the lack of real-time testing for customized layouts. Another point of difference is, together with Shortstack the number of consumers or team members is also strictly restricted to one. In cases where multiple users are desired, a cost of about $29 per each month is achievable; unlike Wishpond which may provide a number of users with limited access to info.
This brings us to The end of the inspection of Wishpond. This instrument Is Ideal for a marketer, also I Must say it’s a really easy to use the application. Now That You’re aware of each of the Features, perks and pricing plans, you must begin using the tool. You can Always start with the 14-day trial period for the program that is appropriate for you. Allow me to Know your views about this particular tool, and also if you come across another better Option to Wishpond. Why Use Landing Pages