Intro Wishpond Case Study
Sometime back in March 2016, Vancouver-based firm Wishpond featured in 2016’s Ready to Rocket List. Ready to Rocket listing features the greatest British Columbia technology firms annually which have enough potential to beat their peers. This year, Wishpond Technologies, that technical in marketing automation software, got showcased. Wishpond Case Study
The addition of Wishpond on the Ready to Rocket record is a nod to How the nature of digital advertising is shifting, and Wishpond is positioned to capitalize on the growing demand for enhanced lead generation and marketing automation instruments ~ Ali Tajeskandar, CEO of Wishpond.
Authentic to the hilt, Character of digital advertising is evolving to acquire better and smarter. Wishpond fits perfectly in the current market. As automation takes over the marketing industry, Wishpond was nominated as High Performers in the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool that caters almost all of your marketing needs. The highlight of the tool is lead creation and the following analytical procedure. Wishpond can help in building interactive landing pages and layout contests, track leads, send mails, and do so much more.
Wishpond Allows you to know”where precisely” and”how” to step ahead. In other words, it is”fully automated” and”free forever” advertising tool which catalyses the easiest procedure for generating and nurturing leads.
In this website, I Will walk you through the minute information of this tool, compose Wishpond review. According to my user expertise, I believe Wishpond is a must-try for all marketers. Without much-a-do, here are the main characteristics of Wishpond. Wishpond Case Study
Wishpond Review — Quality Highlight
The features of Wishpond are classified under sub-headings — Landing Pages, Pop-ups and Forms, Contests and Promos, and Marketing Automation.
Pop-Ups and Types
It’s possible to add customizable kinds for your landing page. There are numerous Flexible templates to select from. Form building is very simple with the drag and drop builder. Like landing pages, you may create several versions of your form and run A/B test. All these forms are easy to make , publish and share it (site, blog, Facebook Page). You can also publish on wishpond.com and share it. Here are a couple more add-ons you get-
File upload field in your form to collect files and documents.
Drop down menu for a very long list of options. This keeps your form short.
Multiple test boxes for prospects to Go for over 1 alternative that Suits them.
Hidden fields to collect analytical information like supply and referrer.
Merge tags to customize your own forms.
Wishpond enables you to create six different Kinds of well-timed pop-ups-
Exit purpose: This pop-up is the final attempt to catch the attention of Those leads which are about to leave your site.
Page Scroll: When visitors scroll down your site, this popup appears.
Timed Pop-ups: You can time your popup to look after the visitor gets Spent a specific amount of time on your website.
Entrance pop-ups: The minute a visitor lands on your site, a popup appears.
Click popups: These pop-ups turn any link or image to some 2-step opt-in process.
The drag and drop Editor makes pop-up building an effortless task. Also, you get pre-designed templates to pick from. The pop up templates are both flexible and extremely mobile responsive. You can target your popups as you wish, for instance, you can decide on which pages the popups will look and at which it will not. Wishpond Case Study
A/B testing feature can be found in popups as well. You can examine and determine which one is Giving you desired results before finalising one. Other key attributes include Social Share Buttons. It’s possible to add social sharing buttons for your popups (such as Facebook, Twitter( and G+).
Wishpond supplies A separate section for lead data management where you are able to see all your customers and their information. It can be sorted to different lists as per the category you desire. It has five Chief areas:
Stats provides an international Summary of activity taking Place within all of your Wishpond campaigns via different links. The analytics supplies metric information to take note of the amount of leads opening mails, switching on campaigns and page views.
Leads provide you with a detailed view of Various leads sorted by most recent action. With every click on a direct result, you can get all the specifics of the guide, including their activities, profile information and which lists they are a part of.
Visitors include those who viewed the page but did Not convert in your form. With the use of this system of collecting customer information, you can track even before they have converted. When they finally fill out among your forms, all of the monitoring data related to their account unifies into their new lead profiles.
Lists Permit You to see which leads are part of that lists. This is one of the most important part and a place to come back and check for distinct listing sections especially if you are creating different smart lists and static lines using marketing automation
Lead Properties lets you see All of the custom lead Properties across all your Wishpond campaigns.
Wishpond has Beautiful templates to get your task simple. Together with the pre-built templates, you can simply drag and drop elements to make your landing page. Elements like text boxes, image, video, social networking programs, forms, etc.. Testing is seamless on Wishpond. The WYSIWYG editor allows you customize colors, font, and all other elements of this landing page. 1 slight issue that I faced while using the editor is, I needed to click several times to pick a text. You need to double click it to select and edit, but I guess I double-clicked it to get two or three times. But what I got at the end is a totally professional landing page. I guess with the result; I could manage to click few times additional! Each of the templates are cellular responsive. With more than 100 templates, you can produce a high converting landing page for virtually any industry.
You can conduct A/B Tests for numerous variants of your landing page. Wishpond runs the test for you and gives you comprehensive reports. Based on the accurate findings, you can zero on the very best version of your landing page. You will need no programming knowledge to create such interactive and all-device-compatible landing pages.
This isn’t all. You are able to do with the landing Page builder on Wishpond.
If you run your Website or blog on WordPress, you may use the WP plugin to construct your landing page right within WP dashboard. In the same way, you can easily publish your landing page on your own domain and sub-domains.
You can add Auto-submit links to your emails. This lets your prospects to register instantly for a training or marathon or enjoys of such by just clicking on the hyperlink. They do not need to provide any other additional details.
Events and Advertising
You can conduct Exciting competitions and promotions on Wishpond. It’s possible to collect email addresses . Later, these email addresses can be used for email campaigns. Wishpond lets you promote social sharing. It provides an choice to use Facebook Like Buttons as vote procedures. This eases likes and share. Another choice is to incorporate share buttons for Facebook, Twitter, and Google+. You can also promote benefits for referrals. In these benefit contests, the entrants get rewarded when they refer their friends to enter your contest. I’ve discussed the customizable types above. It’s possible to use this feature here as well.
To Assist You create Your competitions interesting and far-fetched, Wishpond includes ten other apps that assist with creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can print and Run social promotions on societal networking platforms like Facebook, Twitter, or in your site. Be it any stage, your promotions and competitions will look good on desktops, mobiles and tablets. You can find more enjoys and follows by incorporating a Facebook Like a Twitter follow alternative. Wishpond Case Study
Wishpond Integrations and API
Wishpond integrates with a host of tools, starting with CRM tools to Email marketing software, eCommerce tools, Webinar tools, and much more. Below is the listing of tools Wishpond integrates together:
CRM Integrations: Lead capturing on a Web Site and Social Networking platforms Are going to be a cakewalk with-
Lead capturing is Followed by auto syncing of leads between your email marketing app and Wishpond account. This is facilitated by programs like:
Wishpond integrates Using a help desk program UserVoice, and additionally with SurveyMonkey for successful surveys. Integrations using Webinar apps like ClickWebinar and GoToWebinar will help you conduct smooth webinars for your prospects as soon as they register on a few of your campaigns.
Other integrations include:
Team chat program: Slack; Twilio for phone and SMS integration; LemonStand for customizable cloud-based eCommerce system; and Thankster, a greeting card integration.
Wishpond also Integrates with Zapier, which in turns supplies access to over 500 other apps.
Wishpondlets you Construct your integration employing the Wishpond’s REST API.
Marketing automation is A boon for marketers, this I mentioned in this informative article — 7 Drip Email Campaign Software. Wishpond has it all covered. Whether you’re seeking trickle email campaigns or wish to send personalized emails, Wishpond has all the features prepared for you.
In Addition, you Can add scores to your own leads and section them based on their actions. Add to this; you get real time analytics to assist you assess the performance of your automated workflow. You can use merge tags to customize your emails based on the info you’ve got on your database. Wishpond integrates with various email advertising tools such as MailChimp and AWeber to make the jobs easier for you.
Wishpond: Pricing Strategies
You Can choose from three distinct plans Wishpond offers — Basic, Pro and Growth. Apart from the typical features, the fundamental plan has a limitation on the prospects up to 1000, Email marketing per month up to 10,000 with a single user that has a price tag of $45 for monthly.
The Development Plan is for $129/month with 10000 maximum contributes with unlimited customers and all the other notable features of Pro and Fundamental packages. Along with all that, Priority Support and Training Training Program is also provided. And as consistently Customer Support is free for all. You may sign up for a FREE 14-Day trial for any of the plans before paying. Wishpond Case Study
Special Perks From Wishpond
Wishpond also Provides special perks in the majority of the other services. If you are a client, you can avail those offers:
30 Days free for Appointlet that’s a beneficial tool to reserve appointments with feedback directly from Wishpond;
Free Trial and reduction in 30xofAds which is a thorough screen and PPV marketing research tool that analyses competitor’s advertising strategy.
60 Days free support from AWeber
90 Days trial for Groove,
Free 60 times of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Also provides affiliate advantages to site owners, bloggers or online advertising experts. It provides a recurring 30% commission with no payment for the ceremony. You receive consistent online payouts which can be easily monitored through GetAmbassador. When you sign up an affiliate, you’ll be given with a unique tracking link. If Wishpond receives some visitor via your affiliate link, it will directly associate it with your own affiliate accounts; and if the visitor purchases a subscription, either about precisely the same trip or afterwards, you’ll be paid a 30 percent commission. The commission is revived if the subscription is renewed on a monthly or annual basis.
As An affiliate in Wishpond, you get a more than marginal accessibility to innovative marketing tools like GetAmbassador and Tracking Dashboard that allows you to monitor all your tasks such as clicks, commission, and earnings. Banner ads are easily posted on blogs or sites. Case Studies and Testimonials are employed in websites, sites, and landing pages. You get access to affiliate a landing page wherein you can go via the templates, participate effectively in Wishpond’s official Academy and article Banner ads which may be embedded. You can get the HTML code for Banner Ads directly on the Wishpond’s Affiliate page. However, for Marketing Automation Banner ads, you’ll need to await a short time!
Wishpond for Agencies
Wishpond provides A easy software for bureaus . Agencies have multiple customers to address, and Wishpond fits perfectly in this scenario. You can:
Manage multiple customer accounts. You can use the templates and drag n’ Drop editor to create nice popup forms to your clientele.
Collaborate easily with your team with numerous user accounts. The Governance option enables you to restrict users’ access to the customer accounts they are working on.
Show your clients beautifully designed reports for all your marketing Campaigns.
Wishpond is praised And applauded by various startups and agencies throughout the world. 1 such company is TrueCaller. A very common name, Truecaller lets you identify who’s calling you and from where. The success of TrueCaller is unmatched, and Wishpond has been a component of the success story.
TrueCaller desired To gather stories of their customers in a creative way. The main aim was to understand how each user has benefitted or not benefitted with TrueCaller. Every experience issues and TrueCaller desired to get hold of those users’ personal experiences. Wishpond became the catalyzing power in this. TrueCaller ran a competition to gather all of the info, which is what occurred:
More than 70K+ participants
TrueCaller became the top keyword on social media throughout the contest
400 percent growth in Facebook followers
Another company, World Fishing Network, additionally benefited highly from Wishpond. There are many more awesome case studies that prove the merit of Wishpond as a instrument.
Wishpond: Competitive Analysis
No inspection is Complete without assessing it against other strong opponents. In cases like this, I think Rafflecopter, Strutta, and Shortstack possess the capability to provide Wishpond a difficult competition. But here I shall only tell you why I’ll vote for Wishpond out of those four programs:
Wishpond vs. Strutta
Strutta doesn’t Provide any free service, and their plans are rather pricey. The bundle of $249 $399 and $999 named Turnkey, Designer and Professional respectively. The number of sharing programs is limited to Facebook, Instagram, microsite, website, iframe, and few different channels.
Struta Does not possess the site popups feature. The variety of templates can also be less. No marketing automation or direct data analyzer, unlike Wishpond. Strutta lacks app integration that’s disappointing. There’s a deficiency of lead information analysis which may be used for turning leads to loyal clients. I believe with Strutta, I had to spend more time. To the contrary, Wishpond did save a lot of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar attributes. But, I believe Wishpond defeats Rafflecopter with its integrations. Though Rafflecopter provides Pinterest entry alternative and Facebook entry alternative, I would vouch for the multiple advertising apps from Wishpond. Wishpond offers marketing automation, which can be missing in Rafflecopter.
Rafflecopter, on The flip side, has a FREE plan which may entice users. But I am sure those who are reluctant to compromise their advertising requirements, will go ahead and’buy’ a plan which suits their needs.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a complete Stack marketing automation instrument with advanced automation features. Designed for SMBs largely, Aritic PinPoint shares All of the features within Wishpond. However, Aritic PinPoint exhibits a much richer feature record. For instance, Wishpond offers international stats for all of the campaigns while Aritic PinPoint reveals you region-wise or country-wise reports. The marketing automation package from Wishpond is also very basic. With Aritic PinPoint, marketing automation forms the center. You receive deep e mail segmentation based on lead behavior, events, stage in which the lead/customer is presently in with regards to the buyers’ journey, and demographics such as age, gender, joining date, etc.. Email campaigns are advanced due to this in-depth segmentation.
Also, Aritic PinPoint operates on a multichannel approach towards promotion. You can connect and nurture your leads via emails, SMS campaigns, drive notifications, landing pages, mobile notifications, and societal networking integrations. Wishpond has just SMS, landing pages, and mails. This brings us to the pricing department. Since Aritic PinPoint is much more advanced than Wishpond and has a lot of attributes, it’s more expensive. For an organization, Aritic PinPoint offers account-based marketing which is absent in Wishpond.
Update: Wishpond has updated their site with GDPR related Info And now has all of the detail available here to assist their European customers and European Subscribers.
Wishpond vs. Shortstack
I Was obviously lured towards Shortstack by just taking a look at the cost! Their services begin from zero and proceed on to $29 for the simple plan. The Enterprise plan at $499 gives you access to all of the features. Shortstack provides only over 30 pre-design themes unlike the countless options from Wishpond. Another serious lapse is the lack of real time testing for customized layouts. Another point of difference is, together with Shortstack the number of consumers or team members can also be strictly limited to one. In cases where multiple users are desired, a price of around $29 per month is achievable; unlike Wishpond which may provide multiple users with restricted access to data.
This brings us The end of the inspection of Wishpond. This instrument is perfect for a marketer, also I Must say it is a very simple to use the tool. Now That You’re aware of each of the Features, pricing and perks strategies, you must start using the tool. You can Always begin with the 14-day trial period to the plan that is appropriate for you. Let me Know your views about this particular tool, and if you come across another better Option to Wishpond. Wishpond Case Study