Introduction Wishpond Marketing
Sometime back in March 2016, Vancouver-based firm Wishpond featured in 2016’s Ready to Rocket List. Ready to Rocket listing features the greatest British Columbia technology companies annually that have enough capacity to beat their peers. This past year, Wishpond Technologies, that specialized in marketing automation software, got featured. Wishpond Marketing
The inclusion of Wishpond on the Ready to Rocket record is a nod to The way the character of electronic marketing is changing, and Wishpond is positioned to capitalize on the growing need for enhanced lead generation and marketing automation instruments ~ Ali Tajeskandar, CEO of Wishpond.
Authentic to the hilt, Character of electronic advertising is evolving to get better and smarter. Wishpond fits perfectly in the current market. As automation takes over the Advertising business, Wishpond has been nominated as High Performers in the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool that caters nearly all of your marketing needs. The highlight of the tool is lead creation and the following analytical process. Wishpond helps in building interactive landing pages and layout competitions, track prospects, send emails, and do much more.
Wishpond Enables one to know”where exactly” and”how” to step forward. To put it differently, it’s”completely automated” and”free forever” advertising tool that catalyses the easiest procedure for generating and nurturing prospects.
In this blog, I Will walk you through the minute details of this tool, write Wishpond review. Based on my user expertise, I believe Wishpond is a must-try for many marketers. Without much-a-do, here are the primary characteristics of Wishpond. Wishpond Marketing
Wishpond Review — Attribute Highlight
The features of Wishpond are broadly categorized under sub-headings — Landing Pages, Pop-ups and Forms, Contests and Promos, and Marketing Automation.
Pop-Ups and Forms
It’s possible to add customizable kinds to your landing page. There are numerous Flexible templates to choose from. Form construction is quite simple with the drag and drop builder. Like landing pages, you may make several variations of your form and conduct A/B test. These forms are simple to make , print and discuss it (site, blog, Facebook Page). You can even publish on wishpond.com and share it. Here are few more add-ons you get-
File upload field on your form to collect files and documents.
Drop down menu to get a long list of alternatives. This keeps your kind short.
Multiple test boxes for prospects to opt for more than one alternative that Suits them.
Hidden fields to collect analytical information like supply and referrer.
Merge tags to personalize your forms.
Wishpond enables you to create six different types of well-timed pop-ups-
Exit purpose: This pop-up is the final attempt to catch the attention of Those leads which are about to leave your website.
Page Scroll: When people scroll down your Website, this popup appears.
Timed Pop-ups: You are able to time your popup to appear after the visitor gets Spent a particular quantity of time on your website.
Entrance pop-ups: The moment a visitor lands on your site, a popup appears.
Click popups: All these pop-ups turn any link or image to a 2-step opt-in process.
The drag and drop Editor makes pop-up building an easy task. Also, you get pre-designed templates to pick from. The pop up templates are both flexible and highly mobile responsive. You can target your popups as you desire, for instance, you can decide on which pages the popups will look and at which it will not. Wishpond Marketing
A/B testing feature is available in popups too. You can examine and see which one is Giving you desired results before finalising one. Additional important attributes include Social Share Buttons. You can add societal sharing buttons for your popups (such as Facebook, Twitter, and G+).
Wishpond provides A separate section for lead data direction where you are able to see all your customers and their information. It can be sorted to different lists as per the category you want. It has five main regions:
Stats provides a global overview of activity taking Place within all of your Wishpond campaigns through different links. The analytics supplies metric info to take note of the amount of leads opening emails, converting on campaigns and page views.
Leads provide you with a detailed view of Various leads sorted by most recent activity. With each click on a direct result, you can receive all the specifics of the lead, such as their actions, profile information and which lists they’re a part of.
Visitors include those that viewed the webpage but did Not convert on your form. With the usage of the system of collecting visitor data, it is possible to track even before they’ve converted. When they eventually fill out among your types, all the tracking data related to their account unifies to their new lead profiles.
Lists Permit You to see which leads are a part of that lists. This is among the most important section and a place to come back and look for different listing sections especially if you are creating different smart lists and inactive lines using marketing automation
Lead Properties enables you to view all the Customized lead Properties across all of your Wishpond campaigns.
Wishpond has Beautiful templates to make your job easy. Along with the pre-built templates, you can just drag and drop elements to make your landing page. Elements such as text boxes, image, video, social networking buttons, forms, etc.. Editing is easy on Wishpond. The WYSIWYG editor allows you customize colors, font, and all other elements of the landing page. One minor issue which I faced while using the editor is, I had to click many times to pick a text. You have to double click it to select and edit, but I guess I double-clicked it for a couple of times. But what I got at the end is a totally professional landing page. I guess with the outcome; I could can click few times extra! All the templates are cellular responsive. With more than 100 templates, you can create a high converting landing page for virtually any industry.
You can conduct A/B Tests for numerous variations of your landing page. Wishpond runs the exam for you and gives you detailed reports. Based on the accurate findings, you can zero upon the very best version of your landing page. You’ll need no programming knowledge to make these interactive and all-device-compatible landing pages.
This isn’t all. You can do with the landing Page builder on Wishpond.
If you run your Website or blog on WordPress, you can use the WP plugin to construct your landing page right within WP dashboard. In the same way, it is simple to publish your landing page on your domain name and sub-domains.
You can add Auto-submit links to your own emails. This allows your leads to register instantly for a workshop or webinar or enjoys of such by simply clicking on the hyperlink. They do not need to provide any other additional information.
Events and Marketing
You can run Exciting competitions and promotions on Wishpond. You can collect email addresses through voting. Later, these email addresses can be used for email campaigns. Wishpond lets you encourage social sharing. It gives an option to use Facebook Like Buttons as vote methods. This facilitates likes and share. Another choice is to add share buttons for Facebook, Twitter, and Google+. It is also possible to encourage rewards for referrals. In these benefit competitions, the entrants get rewarded when they refer their buddies to enter your contest. I’ve discussed the customizable forms above. You can use this feature here as well.
To help you make Your contests interesting and far-fetched, Wishpond comprises ten other apps that assist in creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can publish and Run societal promotions on societal networking platforms like Facebook, Twitter, or on your site. Be it any stage, your own promotions and competitions will look good on laptops, tablets and phones. You can find more likes and follows by adding a Facebook Like a Twitter follow alternative. Wishpond Marketing
Wishpond Integrations and API
Wishpond integrates with a host of tools, beginning with CRM tools to Email advertising software, eCommerce tools, Webinar tools, and a whole lot more. Below is the list of resources Wishpond integrates with:
CRM Integrations: Lead landing on a Web Site and Social Networking platforms Are likely to be a cakewalk together –
Lead capturing is Followed by auto syncing of prospects involving your email marketing program and Wishpond account. This is facilitated by apps like:
Wishpond incorporates With a help desk program UserVoice, and also with SurveyMonkey for effective polls. Integrations using Webinar apps like ClickWebinar and GoToWebinar can help you conduct smooth webinars for your prospects as soon as they sign up on a few of your campaigns.
Other integrations include:
Team chat app: Slack; Twilio for phone and SMS integration; LemonStand for customizable cloud-based eCommerce platform; and Thankster, a greeting card card integration.
Wishpond also Integrates with Zapier, which in turns supplies access to over 500 other apps.
Wishpondlets you Construct your integration employing the Wishpond’s REST API.
Marketing automation is A boon for marketers, this I already mentioned in this post — 7 Drip Email Campaign Software. Wishpond has it all covered. Whether you’re seeking drip email campaigns or want to send personalized emails, Wishpond has all the features ready for you.
In Addition, you Can add scores to your own leads and segment them based on their activities. Add to the; you get real-time analytics to assist you assess the performance of your automatic workflow. It is possible to use merge tags to customize your emails depending on the info you’ve got on your database. Wishpond integrates with various email marketing tools such as MailChimp and AWeber to make the tasks easier for you.
Wishpond: Pricing Plans
You Can pick from three different programs Wishpond provides — Basic, Pro and Growth. Apart from the common features, the fundamental program has a limit on the prospects up to 1000, Email marketing a month up to 10,000 with one user which has a price tag of $45 for each month.
The Growth program is for $129/month using 10000 greatest leads with unlimited users and the rest of the notable features of Pro and Basic packages. Along with all that, Priority Support and Implementation Coaching Program is also provided. And as always Customer Service is free for all. You may sign up for a FREE 14-Day trial for some of the plans before paying. Wishpond Marketing
Special Rewards From Wishpond
Wishpond also Provides unique perks in most of the other services. If you are a customer, you can avail these offers:
30 Days free of Appointlet which is a helpful tool to book appointments with Leads straight from Wishpond;
Free Trial and reduction in 30xofAds which is a thorough display and PPV advertising research tool which assesses competitor’s ad strategy.
60 Days totally free service from AWeber
90 Days trial for Groove,
Free 60 days of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Also provides affiliate advantages to website owners, bloggers or internet advertising pros. It supplies a recurring 30% commission with no payment for the service. You get consistent online payouts that can be readily monitored through GetAmbassador. When you sign up an affiliate, you’ll be provided with a exceptional tracking link. When Wishpond receives some visitor through your affiliate link, it will immediately link it with your affiliate accounts; and if the visitor purchases a subscription, either on precisely the same trip or afterwards, you will be paid a 30% commission. The commission is revived if the subscription is renewed on a monthly or annual basis.
As An affiliate in Wishpond, you receive a more than marginal access to innovative marketing tools like GetAmbassador and Tracking Dashboard that permits you to track all your tasks including clicks, commission, and revenue. Banner ads are easily posted on sites or sites. Case Studies and Testimonials are employed in sites, sites, and landing pages. You get access to affiliate a landing page wherein you are able to go through the templates, engage effectively in Wishpond’s official Academy and article Banner ads that can be embedded. You can get the HTML code for Banner Ads right on the Wishpond’s Affiliate page. However, for Marketing Automation Banner Ads, you’ll need to wait for a short time!
Wishpond for Agencies
Wishpond provides A simple software for agencies. Agencies have multiple clients to address, and Wishpond fits perfectly within this situation. You are able to:
Manage multiple client accounts. You can use the templates and drag n’ Drop editor to create nice popup forms to your clientele.
Collaborate easily with your group with numerous user accounts. The Governance option enables you to restrict users’ access to the client accounts they are working on.
Show your clients superbly designed reports for all your advertising Campaigns.
Wishpond is praised And applauded by different startups and agencies across the globe. 1 such company is TrueCaller. A very common name, Truecaller lets you recognize who is calling you and from where. The achievement of TrueCaller is unmatched, and Wishpond has been a part of the success story.
TrueCaller desired To gather stories of the customers in a creative manner. The main goal was to know how every user has benefitted or not benefitted with TrueCaller. Every experience issues and TrueCaller wanted to contact those users’ personal experiences. Wishpond became the catalyzing power within this. TrueCaller ran a contest to collect all info, and this is exactly what happened:
More than 70K+ participants
TrueCaller became the best keyword on social media throughout the contest
400 percent increase in Facebook followers
Another firm, World Fishing Network, also gained tremendously from Wishpond. There are many more awesome case studies that prove the virtue of Wishpond as a instrument.
Wishpond: Competitive Analysis
No inspection is Complete without assessing it against other powerful competitors. In this case, I believe Rafflecopter, Strutta, and Shortstack possess the potential to give Wishpond a difficult competition. But here I shall just tell you why I’ll vote for Wishpond from those four programs:
Wishpond vs. Strutta
Strutta doesn’t Supply any free support, and their strategies are rather pricey. The package of $249 $399 and $999 called Turnkey, Professional and Designer respectively. The number of sharing programs is limited to Facebook, Instagram, microsite, site, iframe, and few other stations.
Struta Does not possess the website popups feature. The assortment of templates is also less. No marketing automation or direct data analyzer, unlike Wishpond. Strutta lacks app integration which is disappointing. There is a lack of lead data analysis which can be used for turning leads into loyal clients. I believe with Strutta, I had to invest more time. On the contrary, Wishpond did help me save a lot of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar attributes. However, I think Wishpond defeats Rafflecopter using its integrations. Though Rafflecopter provides Pinterest entry alternative and Facebook entry option, I’d still vouch for the numerous advertising apps from Wishpond. Wishpond offers marketing automation, which can be missing in Rafflecopter.
Rafflecopter, on The flip side, has a FREE plan that might attract users. But I am sure those who are unwilling to compromise with their advertising requirements, will proceed and’buy’ a plan which suits their requirements.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a full Stack marketing automation tool with advanced automation features. Developed for SMBs largely, Aritic PinPoint shares All of the features present in Wishpond. However, Aritic PinPoint displays a much richer attribute list. For example, Wishpond offers global stats for all of the campaigns while Aritic PinPoint shows you region-wise or even country-wise reports. The marketing automation suite from Wishpond is also very basic. With Aritic PinPoint, marketing automation forms the core. You get deep e mail segmentation based on direct behavior, events, period where the lead/customer is currently in with regards to the buyers’ travel, and demographics like age, gender, joining date, etc.. Email campaigns are advanced because of this in-depth segmentation.
Additionally, Aritic PinPoint works on a multichannel approach towards marketing. It’s possible to join and nurture your prospects via emails, SMS campaigns, push notifications, landing pages, mobile notifications, and social media integrations. Wishpond has just SMS, landing pages, and emails. This brings us to the pricing department. Since Aritic PinPoint is much more advanced than Wishpond and contains a lot of features, it is costlier. For an organization, Aritic PinPoint provides account-based advertising which is sprinkled in Wishpond.
Update: Wishpond has updated their site with GDPR related Info And today has all the detail available here to help their European clients and European acquaintances.
Wishpond vs. Shortstack
I Was naturally lured towards Shortstack by just looking at the cost! Their services begin from zero and move on to $29 for the simple plan. The Enterprise plan at $499 gives you access to all the features. Shortstack provides only over 30 pre-design topics unlike the countless choices from Wishpond. Another severe lapse is the lack of real-time testing for customized designs. Another point of difference is, together with Shortstack the amount of consumers or team members can also be strictly restricted to one. In circumstances where multiple users are wanted, a cost of around $29 per month is achievable; unlike Wishpond which may provide a number of users with restricted access to data.
This brings us to The close of the inspection of Wishpond. This tool Is Ideal for a marketer, also I Must say it’s a very easy to use the application. Now That You’re aware of all the Attributes, perks and pricing plans, you must begin using the tool. You can Always start with the 14-day trial period to the plan that is appropriate for you. Let me Understand your views about this particular tool, and also if you come across another better Alternative to Wishpond. Wishpond Marketing