Intro Wishpond Pros And Cons
Sometime back in March 2016, Vancouver-based company Wishpond showcased in 2016’s Ready to Rocket List. Ready to Rocket listing features the greatest British Columbia technology firms every year that have enough potential to conquer their peers. This year, Wishpond Technologies, that specialized in marketing automation program , got showcased. Wishpond Pros And Cons
The addition of Wishpond on the Ready to Rocket list is a testament to The way the character of electronic advertising is changing, and Wishpond is positioned to capitalize on the growing need for enhanced lead generation and marketing automation instruments ~ Ali Tajeskandar, CEO of Wishpond.
Authentic to the hilt, Character of electronic marketing is evolving to acquire smarter and better. Wishpond fits perfectly in the present market. As automation takes over the marketing business, Wishpond has been nominated as High Performers from the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool that caters nearly all your advertising requirements. The highlight of this tool is lead generation and the following analytical procedure. Wishpond can help in creating interactive landing pages and design competitions, track leads, send mails, and do much more.
Wishpond Allows one to know”where precisely” and”the way” to measure forward. In other words, it is”completely automated” and”free forever” advertising tool which catalyses the easiest procedure for generating and nurturing leads.
In this blog, I Will help you through the second details of the tool, write Wishpond review. According to my user experience, I think Wishpond is a must-try for many marketers. Without much-a-do, here are the main features of Wishpond. Wishpond Pros And Cons
Wishpond Review — Attribute Highlight
The features of Wishpond are broadly categorized under sub-headings — Landing Pages, Pop-ups and Forms, Contests and Promos, and Marketing Automation.
Pop-Ups and Types
It’s possible to add customizable forms for your landing page. There are numerous Flexible templates to choose from. Form construction is quite easy with the drag and drop builder. Like landing pages, you may create multiple variations of your own form and run A/B test. These forms are simple to create, publish and share it (website, blog, Facebook Page). You can also publish on wishpond.com and discuss it. Listed below are a couple more add-ons you get-
File upload field on your form to accumulate files and files.
Drop down menu to get a long list of options. This keeps your form short.
Multiple check boxes for leads to opt for over one option that Suits them.
Hidden fields to collect analytical data like supply and referrer.
Merge tags to personalize your forms.
Wishpond lets you create six Distinct types of well-timed pop-ups-
Exit intent: This pop up is the last attempt to catch the attention of Those leads that are about to leave your website.
Page Scroll: When visitors scroll down your site, this popup appears.
Timed Pop-ups: You are able to time your popup to look after the visitor has Spent a particular amount of time on your website.
Entry pop-ups: The minute a visitor lands on your site, a popup appears.
Click popups: All these pop-ups turn any link or image to some 2-step opt-in process.
The drag and drop Editor makes pop-up building an effortless endeavor. Additionally, you get pre-designed templates to pick from. The pop up templates are both flexible and extremely mobile responsive. You can target your popups as you wish, for example, you can choose on which pages the popups will appear and at which it won’t. Wishpond Pros And Cons
A/B testing feature can be found in popups as well. You can examine and determine which one is Giving you desired results before finalising one. Additional important attributes include Social Share Buttons. You can add societal sharing buttons to your popups (such as Facebook, Twitter( and G+).
Wishpond provides Another section for direct data management where you are able to see all of your customers and their information. It can be sorted to various lists in accordance with the category you desire. It’s five main areas:
Stats provides an international Summary of action taking Place within all your Wishpond campaigns via different links. The analytics provides metric information to take note of the number of leads opening mails, converting on campaigns and page views.
Leads provide you with a comprehensive perspective of Various leads sorted by most recent activity. With every click on a direct result, you can receive all the details of the guide, such as their actions, profile information and which lists they’re a part of.
Visitors include those who viewed the webpage but did Not convert in your form. With the usage of this system of collecting customer data, it is possible to track even before they’ve converted. When they eventually fill out among your forms, all the monitoring data related to their accounts merges to their new lead profiles.
Lists allow you to see which prospects are part of which lists. This is one of the most important part and a place to come back and check for different listing sections especially If You’re creating different clever lists and inactive lines with marketing automation
Lead Properties enables you to see All of the custom lead Properties across all of your Wishpond campaigns.
Wishpond has Beautiful templates to make your job simple. Along with the pre-built templates, you can just drag and drop elements to make your landing page. Elements like text boxes, picture, video, social media programs, forms, etc.. Testing is seamless on Wishpond. The WYSIWYG editor lets you customize colors, font, and the rest of the elements of the landing page. 1 minor issue which I faced while using the editor would be , I needed to click many times to select a text. You need to double click it to select and edit, but I figure that I double-clicked it for two or three times. But what I got at the end is a thoroughly professional landing page. I guess with all the outcome; I could can click few times extra! Each of the templates are mobile responsive. With more than 100 templates, you may produce a high-definition landing page for virtually any industry.
You can run A/B Evaluations for multiple variations of your landing page. Wishpond conducts the test for you and provides you detailed reports. Depending on the precise findings, you can zero upon the best edition of your landing page. You’ll require no coding knowledge to create such interactive and all-device-compatible landing pages.
This isn’t all. You are able to do together with the landing Page builder on Wishpond.
Should you run your Website or blog on WordPress, you may use the WP plugin to construct your landing page directly within WP dashboard. In the same way, you can easily publish your landing page in your domain and sub-domains.
You can add Auto-submit links to your emails. This lets your prospects to register immediately for a workshop or webinar or likes of these by just clicking on the link. They don’t need to give any other additional information.
Events and Advertising
You can run Exciting contests and promotions on Wishpond. You can collect email addresses . Later, these email addresses can be used for email campaigns. Wishpond lets you encourage social sharing. It gives an choice to use Facebook Like Buttons as vote methods. This eases share and likes. Another option is to add share buttons for Facebook, Twitter, and Google+. You can also encourage rewards for referrals. In these benefit contests, the entrants get rewarded when they refer their friends to enter your contest. I’ve already discussed the customizable forms over. It’s possible to use this feature here as well.
To help you create Your contests interesting and far-fetched, Wishpond comprises ten additional apps that assist with creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can print and Run societal promotions on social networking platforms such as Facebook, Twitter, or in your own site. Be it any stage, your own promotions and contests will look good on desktops, mobiles and tablets. It is possible to get more likes and follows by incorporating a Facebook Like button or a Twitter follow option. Wishpond Pros And Cons
Wishpond Integrations and API
Wishpond integrates with a host of tools, starting with CRM tools to Email advertising applications, eCommerce tools, Webinar tools, and much more. Below is the listing of tools Wishpond integrates with:
CRM Integrations: Lead capturing on a website and social media platforms Are likely to be a cakewalk with-
Lead capturing is Followed by auto syncing of leads involving your email marketing app and Wishpond account. This is facilitated by programs like:
Wishpond integrates Using a help desk app UserVoice, and additionally with SurveyMonkey for successful polls. Integrations using Webinar apps like ClickWebinar and GoToWebinar will help you conduct smooth webinars for your leads once they register on one of your campaigns.
Additional integrations include:
Team chat app: Slack; Twilio for telephone and SMS integration; LemonStand for customizable cloud-based eCommerce platform; and Thankster, a greeting card card integration.
Wishpond also Integrates with Zapier, which in turns supplies access to over 500 additional programs.
Wishpondlets you Build your integration employing the Wishpond’s REST API.
Marketing automation is A boon for marketers, this I already mentioned in this informative article — 7 Drip Mail Campaign Software. Wishpond has it covered. Whether you are looking for trickle email campaigns or wish to send customized emails, Wishpond has all of the features ready for you.
Not only this, you Can add scores to your own leads and section them according to their actions. Add to the; you get real time analytics that will assist you assess the performance of your automated workflow. You can use merge tags to personalize your emails based on the info you’ve got in your database. Wishpond integrates with different email marketing tools such as MailChimp and AWeber to make the jobs easier for you.
Wishpond: Pricing Plans
You Can pick from three different plans Wishpond offers — Basic, Pro and Growth. Apart from the common features, the Basic plan has a limitation on the leads up to 1000, Email marketing a month up to 10,000 using one user that comes with a price tag of $45 for monthly.
The Growth program is for $129/month with 10000 greatest leads with unlimited customers and the rest of the prominent features of Pro and Basic packages. In addition to all that, Priority Support and Implementation Coaching Program is also provided. And as consistently Customer Service is free for all. You can register for a FREE 14-Day trial for some of those programs before paying. Wishpond Pros And Cons
Special Rewards From Wishpond
Wishpond also Provides unique perks in most of their other services. If you are a client, you can avail those offers:
30 Days free of Appointlet that’s a beneficial tool to reserve appointments with Leads straight from Wishpond;
Free Trial and reduction in 30xofAds which is a comprehensive screen and PPV marketing research tool which assesses competitor’s advertising strategy.
60 Days free service from AWeber
90 Days trial for Groove,
Free 60 days of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Also provides affiliate advantages to site owners, owners or online advertising experts. It supplies a recurring 30% commission with no payment for the service. You receive consistent online payouts that can be readily tracked through GetAmbassador. When you join an affiliate, you will be given with a unique tracking link. If Wishpond receives any visitor through your affiliate link, it will immediately link it with your affiliate account; and if the visitor purchases a subscription, either on precisely the same visit or afterwards, you will be paid a 30% commission. The commission is renewed if the subscription is renewed on a monthly or annual basis.
As An affiliate in Wishpond, you get a more than marginal accessibility to innovative marketing tools like GetAmbassador and Tracking Dashboard which permits you to track all your activities including clicks, commission, and revenue. Banner ads can be easily posted on blogs or sites. Case Studies and Testimonials are used in websites, blogs, and landing pages. You get access to affiliate a landing page wherein you are able to go via the templates, participate efficiently in Wishpond’s official Academy and article Banner ads which may be embedded. You can get the HTML code for Banner Ads directly on the Wishpond’s Affiliate page. However, for Marketing Automation Banner Ads, you’ll have to await a short time!
Wishpond for Agencies
Wishpond provides A simple software for bureaus . Agencies have multiple clients to address, and Wishpond fits perfectly within this scenario. You are able to:
Manage multiple customer accounts. You can use the templates and drag n’ Drop editor to make fine popup forms to your clients.
Collaborate easily with your team with numerous user accounts. The Governance option lets you limit users’ access to the customer accounts they are working on.
Show your clients beautifully designed reports for all your advertising Campaigns.
Wishpond is praised And applauded by different startups and agencies throughout the globe. 1 such firm is TrueCaller. A common title, Truecaller lets you recognize who is calling you and from wherever. The achievement of TrueCaller is unmatched, and Wishpond has become a component of this success story.
TrueCaller wanted To gather tales of the users in a creative way. The most important aim was to know how each user has got or never benefitted with TrueCaller. Every experience matters and TrueCaller wanted to contact those consumers’ personal experiences. Wishpond became the catalyzing energy within this. TrueCaller ran a contest to collect all of the information, which is what happened:
Over 70K+ participants
TrueCaller became the top keyword on societal media during the competition
400 percent increase in Facebook followers
Another company, World Fishing Network, additionally gained tremendously from Wishpond. There are many more awesome case studies that show the merit of Wishpond as a instrument.
Wishpond: Competitive Analysis
No inspection is Complete without analyzing it against other strong opponents. In this case, I believe Rafflecopter, Strutta, and Shortstack possess the capability to provide Wishpond a difficult competition. But here I will only tell you why I’ll vote for Wishpond out of those four programs:
Wishpond vs. Strutta
Strutta doesn’t Supply any free service, and their plans are quite expensive. The package of 249 $399 and $999 called Turnkey, Professional and Designer respectively. The amount of sharing programs is limited to Facebook, Instagram, microsite, website, iframe, along with few different channels.
Struta Doesn’t have the website popups feature. The assortment of templates is also less. No advertising automation or direct data analyzer, unlike Wishpond. Strutta lacks app integration which is disappointing. There’s a lack of lead data analysis that can be used for turning leads into loyal clients. I think with Strutta, I needed to invest more time. On the contrary, Wishpond did save a great deal of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar features. But, I believe Wishpond beats Rafflecopter with its integrations. Though Rafflecopter supplies Pinterest entry option and Facebook entry option, I’d vouch for the multiple advertising programs from Wishpond. Wishpond offers marketing automation, which can be missing in Rafflecopter.
Rafflecopter, on The other hand, has a FREE program which may entice users. But I am sure those who are unwilling to compromise with their advertising needs, will proceed and’buy’ a plan which suits their needs.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a complete Stack marketing automation tool with advanced automation features. Developed for SMBs mainly, Aritic PinPoint shares all the features present in Wishpond. However, Aritic PinPoint exhibits a much richer feature record. For example, Wishpond offers global stats for all of the campaigns while Aritic PinPoint shows you region-wise or even country-wise reports. The marketing automation package from Wishpond is also very basic. Together with Aritic PinPoint, marketing automation forms the core. You receive deep email segmentation based on lead behaviour, events, stage in which the lead/customer is presently in with regards to the buyers’ travel, and demographics like age, sex, linking date, etc.. Email campaigns are advanced due to this comprehensive segmentation.
Additionally, Aritic PinPoint works on a multichannel approach towards marketing. It’s possible to join and nurture your leads via mails, SMS campaigns, push notifications, landing pages, mobile notifications, and societal networking integrations. Wishpond has only SMS, landing pages, and mails. This brings us to the pricing department. Since Aritic PinPoint is quite a bit more advanced than Wishpond and has a great deal of features, it is more expensive. For an enterprise, Aritic PinPoint offers account-based advertising which is absent in Wishpond.
Update: Wishpond has updated their site with GDPR related information And now has all of the detail available here to help their European customers and European Subscribers.
Wishpond vs. Shortstack
I Was obviously lured towards Shortstack by simply taking a look at the price! Their services start from zero and proceed on to $29 for your basic plan. The Enterprise program at $499 gives you access to all the attributes. Shortstack provides only over 30 pre-design themes unlike the countless choices from Wishpond. Another severe lapse is the deficiency of real-time testing for customized layouts. Another point of difference is, with Shortstack the number of consumers or team members can also be strictly restricted to one. In cases where multiple users are wanted, a price of about $29 per each month is viable; unlike Wishpond that can provide multiple users with limited access to data.
This brings us to The end of the review of Wishpond. This instrument Is Ideal for a marketer, and I Must say it’s a very simple to use the application. Now That You’re aware of all the Features, perks and pricing strategies, you must start using the tool. You can Always start with the 14-day trial period to the plan that is appropriate for you. Let me Understand your views about the tool, and also if you happen across another better Alternative to Wishpond. Wishpond Pros And Cons