Sometime back in March 2016, Vancouver-based firm Wishpond featured in 2016’s Ready to Rocket List. Ready to Rocket listing features the best British Columbia technology companies every year which have enough potential to conquer their peers. This year, Wishpond Technologies, that technical in marketing automation program , got featured. Wix
The inclusion of Wishpond on the Ready to Rocket list is a testament to How the nature of electronic advertising is shifting, and Wishpond is positioned to capitalize on the growing demand for improved lead generation and marketing automation instruments ~ Ali Tajeskandar, CEO of Wishpond.
True to the hilt, Nature of digital advertising is evolving to acquire better and smarter. Wishpond fits perfectly in the present industry. As automation takes over the Advertising industry, Wishpond was nominated as High Performers in the Fall 2016 Marketing Automation Software Grid report from G2 Crowd.
What is Wishpond?
Wishpond is an Impressive tool which caters almost all your marketing needs. The highlight of this tool is lead creation and the following analytical procedure. Wishpond helps in building interactive landing pages and layout contests, track leads, send emails, and do much more.
Wishpond Allows you to understand”where precisely” and”how” to measure forward. To put it differently, it is”fully automated” and”free forever” advertising tool which catalyses the simplest procedure for nurturing and generating prospects.
In this blog, I Will help you through the minute information of the tool, write Wishpond review. According to my user experience, I think Wishpond is a must-try for many marketers. Without much-a-do, here are the main features of Wishpond. Wix
Wishpond Review — Quality Highlight
The features of Wishpond are classified under sub-headings — Landing Pages, Pop-ups and Forms, Contests and Promos, and Marketing Automation.
Pop-Ups and Forms
It’s possible to add customizable forms for your landing page. There are numerous Flexible templates to choose from. Form building is quite simple with the drag and drop builder. Like landing pages, you may make multiple versions of your form and run A/B test. All these forms are easy to make , print and discuss it (website, site, Facebook Page). You can also print on wishpond.com and share it. Listed below are a couple more add-ons you get-
File upload field in your form to accumulate files and documents.
Drop down menu for a very long list of options. This keeps your kind short.
Multiple check boxes for prospects to Go for over one option that Suits them.
Hidden fields to collect analytical information like source and referrer.
Merge tags to customize your forms.
Wishpond enables you to create six different Kinds of well-timed pop-ups-
Exit purpose: This pop-up is the last attempt to catch the attention of Those leads which are about to leave your site.
Page Scroll: When visitors scroll down your site, this popup appears.
Timed Pop-ups: You can time your popup to appear after the visitor has Spent a specific amount of time on your website.
Entry pop-ups: The moment a visitor lands on your website, a popup appears.
Click popups: These pop-ups turn any link or image to some 2-step opt-in process.
The drag and drop Editor makes pop-up construction an easy endeavor. Additionally, you get pre-designed templates to choose from. The pop up templates are both flexible and extremely mobile responsive. You are able to aim your popups as you wish, for example, you can choose on which pages the popups will appear and at which it will not. Wix
A/B testing feature is available in popups too. You can test and determine which one is Giving you desired results before finalising one. Additional important attributes include Social Share Buttons. It’s possible to add societal sharing buttons for your popups (for Facebook, Twitter( and G+).
Wishpond provides A separate section for direct data direction where you can see all of your customers and their data. It may be sorted into different lists in accordance with the category you want. It’s five Chief areas:
Stats provides an international Summary of action taking Place within all your Wishpond campaigns via different links. The analytics supplies metric information to take note of the number of leads opening mails, switching on campaigns and page views.
Leads provide you with a detailed perspective of Various leads sorted by most recent action. With each click on a lead, you can receive all the specifics of the guide, including their activities, profile data and which lists they’re a part of.
Visitors include those that viewed the webpage but did Not convert in your form. With the usage of this system of collecting customer information, you can monitor even before they’ve converted. When they finally fill out among your types, all of the tracking data related to their account unifies to their new lead profiles.
Lists allow you to see which prospects are a part of which lists. This is among the most important part and a place to come back and check for different list sections especially If You’re creating different smart lists and inactive lines with marketing automation
Lead Properties enables you to view All of the custom lead Properties across all of your Wishpond campaigns.
Wishpond has Beautiful templates to get your task easy. Along with the pre-built templates, you can just drag and drop elements to make your landing page. Elements such as text boxes, picture, video, social media buttons, forms, etc.. Editing is easy on Wishpond. The WYSIWYG editor allows you customize colors, font, and the rest of the elements of the landing page. 1 minor issue that I faced when using the editor isI needed to click many times to select a text. You have to double click it to select and edit, but I figure I double-clicked it for two or three times. However, what I got in the end is a thoroughly professional landing page. I guess with all the outcome; I could manage to click few times additional! Each of the templates are mobile responsive. With more than 100 templates, you can produce a high-definition landing page for any industry.
You can run A/B Evaluations for numerous variants of your landing page. Wishpond conducts the test for you and gives you comprehensive reports. Depending on the precise findings, you can zero upon the best version of your landing page. You’ll need no coding knowledge to create such interactive and all-device-compatible landing pages.
This is not all. You are able to do with the landing Page builder on Wishpond.
Should you run your Website or blog on WordPress, you can use the WP plugin to construct your landing page directly within WP dashboard. Similarly, it is simple to publish your landing page on your domain name and sub-domains.
You can add Auto-submit links to your own emails. This allows your leads to register instantly for a training or marathon or likes of such by just clicking on the link. They do not have to give any other additional details.
Contests and Marketing
You can conduct Exciting contests and promotions on Wishpond. You can collect email addresses through voting. Later, these email addresses may be used for email campaigns. Wishpond lets you promote social sharing. It gives an option to use Facebook Like Buttons as vote methods. This eases share and likes. Another option is to add share buttons for Facebook, Twitter, and Google+. It is also possible to promote rewards for referrals. In these benefit competitions, the entrants get rewarded when they refer their friends to enter your contest. I’ve discussed the customizable forms above. It’s possible to use this feature here as well.
To help you make Your competitions interesting and far-fetched, Wishpond includes ten other apps that assist with creating engaging social promotions-
Instagram Hashtag Contest
Photo Caption Contest
You can print and Run social promotions on societal media platforms like Facebook, Twitter, or on your own site. Be it any stage, your promotions and contests will look great on desktops, tablets and phones. It is possible to get more likes and follows by incorporating a Facebook Like button or a Twitter follow option. Wix
Wishpond Integrations and API
Wishpond integrates with a host of tools, beginning with CRM tools to Email advertising software, eCommerce tools, Webinar tools, plus much more. Below is the listing of tools Wishpond integrates together:
CRM Integrations: Lead landing on a website and social media platforms Are likely to be a cakewalk together –
Lead capturing is Followed by auto syncing of prospects involving your email marketing program and Wishpond account. This is eased by apps like:
Wishpond integrates Using a help desk program UserVoice, and additionally with SurveyMonkey for effective polls. Integrations using Webinar programs like ClickWebinar and GoToWebinar can help you run smooth webinars for your prospects as soon as they register on one of your own campaigns.
Other integrations include:
Team chat app: Slack; Twilio for phone and SMS integration; LemonStand for customizable cloud-based eCommerce platform; and Thankster, a greeting card integration.
Wishpond also Integrates with Zapier, which in turn supplies access to over 500 other programs.
Wishpondlets you Build your integration using the Wishpond’s REST API.
Marketing automation is A blessing for marketers, this I mentioned in this post — 7 Drip Email Campaign Software. Wishpond has it all covered. Whether you’re looking for drip email campaigns or want to send personalized emails, Wishpond has all of the features ready for you.
In Addition, you Can add scores to your own leads and segment them based on their actions. Add to this; you get real-time analytics to help you measure the performance of your automatic workflow. You can use combine tags to customize your emails based on the information you have on your database. Wishpond integrates with various email marketing tools such as MailChimp and AWeber to make the tasks easier for you.
Wishpond: Pricing Strategies
You Can choose from three distinct plans Wishpond provides — Basic, Pro and Development. Aside from the typical features, the Basic program has a limit on the leads up to 1000, Email advertising per month up to 10,000 with a single user which has a price tag of $45 for monthly.
The Growth program is for $129/month with 10000 greatest leads with unlimited users and the rest of the notable features of Pro and Fundamental packages. Along with all of that, Priority Support and Training Training Program is also provided. And as consistently Customer Service is free for everybody. You may sign up for a FREE 14-Day trial for some of the plans before paying. Wix
Special Rewards From Wishpond
Wishpond also Provides unique perks in the majority of the other services. If you are a client, you can avail these offers:
30 Days free for Appointlet that’s a helpful tool to reserve appointments with Leads straight from Wishpond;
Free Trial and discount in 30xofAds that’s a comprehensive display and PPV marketing research tool which assesses competitor’s advertising strategy.
60 Days free service from AWeber
90 Days trial for Groove,
Free 60 times of Crazyeggs
$50 discount on Grasshopper.
Wishpond Review of Affiliate Programs
Wishpond Also provides affiliate benefits to site owners, owners or online marketing experts. It supplies a recurring 30% commission with no payment for the ceremony. You receive consistent online payouts that will be readily tracked through GetAmbassador. When you join as an affiliate, you will be provided with a unique tracking link. If Wishpond receives any visitor through your affiliate link, it will directly associate it with your own affiliate accounts; and when the visitor purchases a subscription, either about the same trip or afterwards, you’ll be paid a 30% commission. The commission is renewed if the subscription is renewed on a monthly or yearly basis.
As An affiliate at Wishpond, you get a more than marginal accessibility to innovative advertising tools like GetAmbassador and Tracking Dashboard which permits you to track all your tasks such as clicks, commission, and revenue. Banner ads are easily posted on sites or sites. Case Studies and Testimonials are used in websites, blogs, and landing pages. You get access to affiliate a landing page wherein you are able to go via the templates, engage effectively in Wishpond’s official Academy and post Banner ads that may be embedded. You can get the HTML code for Banner Ads directly on the Wishpond’s Affiliate page. However, for Marketing Automation Banner ads, you’ll have to wait for a while!
Wishpond for Agencies
Wishpond supplies A simple software for bureaus . Agencies have multiple clients to deal with, and Wishpond fits perfectly within this scenario. You are able to:
Manage multiple customer accounts. You can use the templates and drag n’ Drop editor to make fine popup forms for your clients.
Collaborate easily with your group with numerous user accounts. The Governance option lets you limit users’ access to the client accounts they’re working on.
Show your customers beautifully designed reports for your entire marketing Campaigns.
Wishpond is praised And applauded by various startups and agencies across the globe. One such company is TrueCaller. A common title, Truecaller lets you recognize who’s calling you and from wherever. The success of TrueCaller is unmatched, and Wishpond has become a part of this success story.
TrueCaller desired To collect tales of the users in a creative way. The main aim was to know how each user has benefitted or not benefitted with TrueCaller. Every experience issues and TrueCaller wanted to contact the users’ personal experiences. Wishpond became the catalyzing power within this. TrueCaller ran a competition to gather all information, which is what occurred:
More than 70K+ participants
TrueCaller became the best keyword on societal media throughout the contest
400 percent increase in Facebook followers
Another company, World Fishing Network, also gained tremendously from Wishpond. There are numerous more awesome case studies which prove the merit of Wishpond as a instrument.
Wishpond: Competitive Analysis
No review is Complete without assessing it against other powerful opponents. In this case, I believe Rafflecopter, Strutta, and Shortstack have the capability to provide Wishpond a tough competition. But here I shall only tell you why I’ll vote for Wishpond out of these four apps:
Wishpond vs. Strutta
Strutta doesn’t Provide any free service, and their plans are rather pricey. The bundle of 249 $399 and $999 named Turnkey, Designer and Professional respectively. The amount of sharing programs is limited to Facebook, Instagram, microsite, website, iframe, along with several different channels.
Struta Does not have the website popups feature. The assortment of templates can also be less. No marketing automation or direct information analyzer, unlike Wishpond. Strutta lacks program integration which is disappointing. There is a deficiency of lead information analysis which may be used for turning leads into loyal customers. I think with Strutta, I needed to invest more time. On the contrary, Wishpond did help me save a lot of time.
Wishpond vs. Rafflecopter
Rafflecopter and Wishpond have many similar features. But, I think Wishpond defeats Rafflecopter using its integrations. Though Rafflecopter supplies Pinterest entry option and Facebook entry alternative, I’d still vouch for the multiple advertising apps from Wishpond. Wishpond offers marketing automation, which is also lacking in Rafflecopter.
Rafflecopter, on The other hand, has a FREE plan which may entice users. But I am sure those who are reluctant to compromise with their marketing requirements, will proceed and’purchase’ a plan that suits their requirements.
Wishpond vs Aritic PinPoint
Aritic PinPoint is a complete Stack advertising automation tool with advanced automation features. Designed for SMBs largely, Aritic PinPoint shares All of the attributes present in Wishpond. But, Aritic PinPoint displays a much richer feature record. For example, Wishpond offers global stats for all the campaigns while Aritic PinPoint shows you region-wise or even country-wise reports. The marketing automation suite from Wishpond is also quite basic. With Aritic PinPoint, marketing automation forms the core. You receive deep e mail segmentation based on direct behaviour, events, period where the lead/customer is currently in with regards to the buyers’ journey, and demographics like location, age, sex, linking date, etc.. Email campaigns are advanced because of this comprehensive segmentation.
Additionally, Aritic PinPoint works on a multichannel strategy towards promotion. You can join and nurture your leads via emails, SMS campaigns, drive notifications, landing pages, cellular notifications, and societal networking integrations. Wishpond has only SMS, landing pages, and emails. This brings us to the pricing section. Since Aritic PinPoint is much more sophisticated than Wishpond and contains a great deal of features, it is more expensive. For an organization, Aritic PinPoint provides account-based marketing which is absent in Wishpond.
Update: Wishpond has updated their website with GDPR related information And now has all of the detail available here to help their European customers and European Subscribers.
Wishpond vs. Shortstack
I Was obviously lured towards Shortstack by simply looking at the price! Their services begin from zero and move on to $29 for your simple plan. The Enterprise plan at $499 gives you access to all the features. Shortstack provides only over 30 pre-design topics unlike the countless choices from Wishpond. Another severe lapse is the lack of real-time testing for customized designs. Another point of difference is, with Shortstack the number of users or group members is also strictly limited to one. In circumstances where multiple users are wanted, a cost of about $29 per month is viable; unlike Wishpond that may provide a number of users with restricted access to info.
This brings us The close of the review of Wishpond. This tool is perfect for a marketer, and that I Must say it’s a really easy to use the tool. Now That You’re aware of all the Attributes, perks and pricing strategies, you must begin using the tool. You can Always start with the 14-day trial period for the plan that suits you. Allow me to Understand your views about this particular tool, and also if you happen across another better Option to Wishpond. Wix